SalonBooker
SalonBooker, operating as Booker, is a cloud-based all-in-one salon management SaaS platform serving salons, spas, hotel spas, massage businesses, barbershops, and beauty bars with booking, POS, payments, marketing, and inventory, operated as a brand under MINDBODY, Inc.
- Company typePublic
- Founded2010
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SalonBooker does
SalonBooker, operating commercially as Booker, is a cloud-based all-in-one salon management software platform that combines appointment booking, point-of-sale, payment processing, marketing automation, staff scheduling, inventory tracking, and performance reporting in a single SaaS product. It is built and operated as a sub-brand of MINDBODY, Inc. (a publicly traded entity, formerly NASDAQ: MBY, now part of the multi-brand "Playlist" corporate group) and serves beauty and wellness businesses across six verticals: salons, spas, hotel spas, massage businesses, barbershops, and beauty bars.
The platform's technical differentiation lies in domain-specific workflow features rather than generic scheduling: back bar inventory linking product usage to individual services, multi-staff tip splitting, cash drawer management, walk-in queue with mobile check-in, and configurable prep, finish, and processing time. It supports 24/7 online booking, an AI Receptionist for client booking assistance, flexible payments including Apple Pay, customizable email and text campaigns, and detailed transaction reporting. Booker businesses are discoverable through the Mindbody consumer app and the Mindbody Integrations marketplace, and the platform monetizes payment processing through MINDBODY Processing, a registered ISO of PNC Bank and Elavon.
Revenue is generated through a sales-led GTM built around a "Get a Demo" acquisition motion and tiered SaaS subscriptions segmented by business type, supplemented by transaction fees from integrated payment processing. The customer base disclosed in source materials is predominantly SMB with a small enterprise reference (Wellbiz Brands), supported by a network of named accounts including PAINT Nail Bar, Drybar, Finley's Barber Shop, Blo Blo Dry Bar, Sugared + Bronzed, and Zap. Booker has 101–250 employees, is headquartered in New York, and has been operating under the MINDBODY corporate umbrella for the duration of the period covered by the available data, with no standalone funding rounds, M&A transactions, or leadership changes identified in the source material.
SalonBooker firmographics
Firmographics- Name
- SalonBooker
- Legal name
- MINDBODY, Inc.
- Website
- https://salonbooker.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SalonBooker, operating as Booker, is a cloud-based all-in-one salon management SaaS platform serving salons, spas, hotel spas, massage businesses, barbershops, and beauty bars with booking, POS, payments, marketing, and inventory, operated as a brand under MINDBODY, Inc.
- Ownership category
- akta.pro rank
SalonBooker industry classification
Industry- Product category
- Salon and Spa Management Software
- akta.pro primary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where SalonBooker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SalonBooker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: SaaS subscription model providing access to salon management platform including booking, payments, marketing, and inventory tools. Pricing based on business type and features.
- Payment Processing: Integrated payment processing through MINDBODY Processing (ISO of PNC Bank and Elavon), generating transaction fees on payments processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Type-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SalonBooker product offering
Product offeringCore offering
SalonBooker provides a cloud-based all-in-one salon management software platform for the beauty industry, bundling online appointment booking, point-of-sale, integrated payment processing, marketing automation, staff scheduling, payroll, inventory tracking, and performance analytics. It is sold on a subscription basis to salons, day spas, hotel spas, massage businesses, barbershops, and beauty bars, with pricing varying by business type and feature tier.
Product overview
Booker is a unified all-in-one salon management software platform that combines appointment booking, payment processing, marketing automation, staff management, and inventory tracking into a single product. The core platform includes built-in features such as back bar inventory management, multi-staff tipping, cash drawer management, walk-in queue management, and processing time optimization. Booker also connects to the broader Mindbody ecosystem, enabling businesses to be discovered through the Mindbody consumer app and access Mindbody integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Booker Salon Management Software Cloud-based all-in-one salon management platform combining appointment booking, POS, payment processing, marketing automation, staff scheduling, payroll, inventory tracking, and performance analytics, sold to hair salons, nail salons, day spas, hotel spas, massage businesses, barbershops, and beauty bars.
Companies that use SalonBooker
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles1 record
SalonBooker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature9 records
SalonBooker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MINDBODYcoreBooker operates as a product under the MINDBODY brand. The company is a subsidiary of MINDBODY, Inc. and leverages the MINDBODY ecosystem for customer acquisition, integrations, and brand recognition. Booker appears to be a white-labeled/co-branded product within the MINDBODY portfolio.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
SalonBooker competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha provides a free appointment-booking and payments platform for salons, spas, barbers, and beauty professionals. It is one of Booker's most direct substitutes globally, with a comparable target market and overlapping booking-plus-payments value proposition.
- Phorest: Phorest is a salon and spa software platform providing online booking, client management, marketing, and POS. It is a comparable direct peer with strong vertical specialization for the hair-and-beauty industry, especially strong in English-speaking markets.
- Vagaro: Vagaro is a direct competitor offering appointment booking, POS, and business management software for salons, spas, and barbershops with a similar subscription-plus-payments model. It targets the same SMB beauty verticals and overlapping feature set (booking, tips, inventory, marketing).
- Boulevard: Boulevard is a premium salon and spa management platform with online booking, POS, and client-management tools. It targets higher-end salons and medspas with a similar all-in-one value proposition and competes directly for mid-market and enterprise beauty operators.
- Mangomint: Mangomint offers modern, cloud-based scheduling, POS, and client management software for salons, spas, and barbershops. It is a direct competitor known for ease-of-use positioning and an overlapping feature set to Booker's booking, checkout, and staff tools.
- GlossGenius: GlossGenius is a booking, payments, and business management platform purpose-built for beauty professionals (salons, barbers, beauty bars, independent stylists). It competes directly with Booker in the beauty-vertical SMB segment with mobile-first design.
- Square Appointments: Square Appointments, from Block, is an integrated online booking, POS, and payments product for service businesses including salons, spas, and barbershops. It competes head-to-head with Booker on SMB checkout, booking, and integrated payments.
Emerging players
- StyleSeat: StyleSeat combines a beauty-professional marketplace with online booking, payments, and management tools. It is an emerging player intersecting with Booker's booking and payments capabilities, primarily focused on independent beauty professionals.
Broad incumbents
- Zenoti: Zenoti is a broader, enterprise-grade spa, salon, and wellness software platform with deep multi-location capabilities. It overlaps heavily with Booker on the spa and beauty side and serves as a broader incumbent competitor for multi-site beauty operators.
Regional players
- Treatwell: Treatwell is a leading European hair-and-beauty booking marketplace with integrated salon-software tools. It is a regional peer with comparable booking and salon-management functionality, primarily competing with Booker in European markets rather than the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SalonBooker social profiles
Digital presenceSalonBooker financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalonBooker leadership team
Management profileNumber of profiles
Profiles3 records
SalonBooker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalonBooker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalonBooker
What does SalonBooker do?
SalonBooker provides a cloud-based all-in-one salon management software platform for the beauty industry, bundling online appointment booking, point-of-sale, integrated payment processing, marketing automation, staff scheduling, payroll, inventory tracking, and performance analytics. It is sold on a subscription basis to salons, day spas, hotel spas, massage businesses, barbershops, and beauty bars, with pricing varying by business type and feature tier.
Is SalonBooker a public or private company?
SalonBooker is a public company. It is classified as corporate owned and is currently operating.
When was SalonBooker founded?
SalonBooker was founded in 2010. It employs 101 to 250 people.
Where is SalonBooker based?
SalonBooker is headquartered in New York, United States, in the North America region.
How does SalonBooker make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing.
Who are SalonBooker's main competitors?
Direct peers on record are Fresha, Phorest, Vagaro, Boulevard, Mangomint, GlossGenius and Square Appointments. StyleSeat is listed as an emerging player. Zenoti is listed as a broad incumbent. Treatwell is listed as a regional player.
Does SalonBooker have an API?
No public API is recorded for SalonBooker.
What industry is SalonBooker in?
SalonBooker's product category is Salon and Spa Management Software. Its primary akta.pro industry code is HSACALAK, Appointment Reservations (Spa, Salon, Wellness).