PlusPort
PlusPort is a Dutch SaaS company providing an integrated LMS/LXP learning platform with AI-driven personalization and compliance management for mid-to-large organizations in healthcare, education, government, energy, and industry across the Netherlands.
- Company typePrivate
- Founded2013
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlusPort does
PlusPort B.V. is a Dutch learning technology company that provides a unified Learning Management System (LMS) and Learning Experience Platform (LXP) for mid-to-large organizations across the Netherlands. Founded in 2013 and headquartered in Zoetermeer, the company has been a wholly-owned subsidiary of Visma Group since 2019. PlusPort serves more than 350 customers and supports over 975,000 active users annually across seven core verticals: healthcare, education, government, energy, construction & infrastructure, industry, and business services.
The platform combines compliance management (certificate expiry monitoring, Team Matrix dashboards), personalized AI-driven learning recommendations, and a Training Library of nearly 10,000 courses from 80+ accredited training providers. Core product modules include the LMS, the LXP, an AI personal learning coach ('Buddy'), an AI-powered Authoring Tool integrated with Articulate 360, Performance Management with 360° feedback, and a Learning Service Provider logistics layer. Technical architecture relies on an open API, LTI interoperability, SSO authentication, and deep integrations with Dutch HR systems (Raet, Youserve, Peple, HR2Day, NMBRS, AFAS) plus Workday. The platform is delivered via Visma's cloud infrastructure with ISO 27001 certification and GDPR-compliant data processing.
PlusPort operates a sales-led enterprise go-to-market targeting organizations with 200+ employees, supported by demo funnels (15/30/60-minute tiers), content marketing through the 'Quick Learning Talks' podcast and blog, and a channel network of accredited training partners plus EDU-DEX distribution for Dutch training subsidies. Revenue is generated primarily through SaaS subscriptions, with additional streams from training library access, LSP transaction fees, and AI authoring/professional services. Pricing is quote-based and not publicly disclosed.
PlusPort firmographics
Firmographics- Name
- PlusPort
- Legal name
- PlusPort B.V.
- Website
- https://plusport.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlusPort is a Dutch SaaS company providing an integrated LMS/LXP learning platform with AI-driven personalization and compliance management for mid-to-large organizations in healthcare, education, government, energy, and industry across the Netherlands.
- Ownership category
- akta.pro rank
PlusPort industry classification
Industry- Product category
- Corporate Learning Platform (LMS/LXP)
- NAICS
- Educational Services (611), Professional and Management Development Training (611430)
- SIC
- Services-Computer Programming Services (7371), Services-Educational Services (8200)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industries
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where PlusPort is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PlusPort business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- LMS/LXP Platform Subscription: SaaS-based learning management and experience platform subscription model. Organizations pay for access to the integrated LMS/LXP platform with features for compliance management, training delivery, and employee development.
- Training Library Access: Access to nearly 10,000 courses from 80+ accredited training providers. Revenue from course licensing and enrollment fees managed through the platform.
- Learning Service Provider (LSP): Logistics and financial processing service for purchased external training. Handles procurement, scheduling, vendor management and consolidated invoicing.
- E-Learning Development Tools: AI authoring tool (Articulate 360) training and support services. Training programs for organizations to create their own e-learning content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access with core LMS/LXP functionality |
| Subscription | Annual | AI Authoring Tool (Articulate 360) with training |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
PlusPort product offering
Product offeringCore offering
PlusPort provides an integrated LMS/LXP learning platform that combines training administration, compliance management, and personalized learning experiences for organizations with 200+ employees. The platform includes an AI-powered personal learning coach (Buddy), an AI authoring tool for rapid e-learning development, a training library with nearly 10,000 courses from 80+ accredited providers, performance management with 360-degree feedback, and a learning service provider offering for external training logistics.
Product overview
PlusPort offers a unified learning platform combining an LMS (Learning Management System) for central training administration and compliance tracking with an LXP (Learning Experience Platform) for personalized, self-directed learning. The platform integrates Buddy as an AI-powered personal learning coach, an AI Authoring Tool for rapid e-learning development, a Training Library with nearly 10,000 courses from 80+ providers, Performance Management with 360-degree feedback, and a Learning Service Provider for external training procurement. Course offerings include VCA, NEN 3140, BHV, HACCP, and other certifications. The platform supports SCORM content import, LTI integrations, and SSO authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Management System (LMS)
Quantifiable outcome
- 975,000+ active users and millions of training hours delivered annually
- +3 more outcomes
Companies that use PlusPort
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles5 records
PlusPort technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature12 records
PlusPort partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- VismacoreParent company providing security infrastructure, ISO 27001 certification, and Visma Trust Centre for compliance information. Visma is Europe's largest cloud provider with 15,000+ employees supporting cybersecurity.
- ArticulatecoreArticulate 360 is the authoring tool integrated with PlusPort's LMS/LXP. AI-assisted e-learning creation enables L&D professionals to create content up to 9x faster.
- GoodhabitzmajorTraining content integration via LTI (content hosted in LMS) or SSO linking to Goodhabitz online platform. Extends training library with soft skills and personal development courses.
- EDU-DEXmajorDaily data exchange of tens of thousands of training programs from hundreds of training providers to companies, organizations, and portals. Includes STAP register integration.
- Friend Trainers NetworkmajorOver 80 accredited training providers including safety training, leadership development, healthcare training, and sector-specific content. Complete range of occupational health and safety training courses available through the platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
PlusPort competitors and assessment
Company assessmentBroad incumbents
- Workday Learning: Learning module within the Workday HCM suite, integrated with the same HR system data that PlusPort integrates via Workday API; represents bundling-driven competition for PlusPort's enterprise customers.
- Cornerstone OnDemand: Large incumbent talent and learning suite used by global enterprises; overlaps with PlusPort's LMS, content, and performance management offerings as part of a broader HCM/talent portfolio.
- SAP SuccessFactors Learning: Enterprise LMS module within SAP's HCM suite; competes with PlusPort for large enterprise learning budgets, especially among SAP-shop customers in regulated industries.
- LinkedIn Learning: Large content library and learning platform bundled with LinkedIn talent solutions; competes with PlusPort's training library and serves similar enterprise L&D buyers seeking off-the-shelf content.
Direct peers
- Moodle: Open-source LMS widely adopted by European education institutions and enterprises; overlaps with PlusPort's LMS functionality particularly in education, government, and training-provider segments.
- Goodhabitz: Dutch-based learning content and platform provider with deep presence in the Benelux market; competes directly in PlusPort's home geography with similar content-plus-platform positioning, and is also an integrated partner via LTI/SSO.
- Docebo: AI-powered learning platform combining LMS and LXP capabilities for enterprise customers; competes directly with PlusPort in the integrated, AI-personalized learning category, including authoring and content marketplaces.
- Degreed: LXP-focused platform with strong skills and personalization capabilities for enterprise L&D teams; targets similar buyer personas to PlusPort (HR/L&D managers in large organizations) with comparable AI and content aggregation features.
- TalentLMS: Cloud LMS targeting mid-market and enterprise customers with course libraries and integrations; competes with PlusPort's LMS functionality and training library among mid-sized European organizations.
Emerging players
- Sana: AI-native learning and knowledge platform with personalization and AI authoring features; competes with PlusPort's AI personalization, Buddy coach, and AI authoring tool in the modern enterprise segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PlusPort social profiles
Digital presencePlusPort compliance and trust
Trust signalCompliance3 records
PlusPort financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusPort leadership team
Management profileNumber of profiles
Profiles5 records
PlusPort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusPort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusPort
What does PlusPort do?
PlusPort provides an integrated LMS/LXP learning platform that combines training administration, compliance management, and personalized learning experiences for organizations with 200+ employees. The platform includes an AI-powered personal learning coach (Buddy), an AI authoring tool for rapid e-learning development, a training library with nearly 10,000 courses from 80+ accredited providers, performance management with 360-degree feedback, and a learning service provider offering for external training logistics.
Is PlusPort a public or private company?
PlusPort is a private company. It is classified as corporate owned and is currently operating.
When was PlusPort founded?
PlusPort was founded in 2013. It employs 11 to 50 people.
Where is PlusPort based?
PlusPort is headquartered in Den Haag, Netherlands, in the Europe region.
How does PlusPort make money?
Four revenue lines are on record. LMS/LXP Platform Subscription is the primary driver. The others are training Library Access, learning Service Provider (LSP) and E-Learning Development Tools.
Who are PlusPort's main competitors?
Broad incumbents on record are Workday Learning, Cornerstone OnDemand, SAP SuccessFactors Learning and LinkedIn Learning. Direct peers are Moodle, Goodhabitz, Docebo, Degreed and TalentLMS. Sana is listed as an emerging player.
Does PlusPort have an API?
Yes. PlusPort provides an open API that enables connecting the learning platform to internal systems such as intranets and competency tools. The platform also uses advanced API integration for near real-time data exchange with HR systems. Supporting documentation is available through the Visma Trust Centre. Developer documentation is at www.visma.com/trust-centre-products/plusport-lmsacademy.
What industry is PlusPort in?
PlusPort's product category is Corporate Learning Platform (LMS/LXP). Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS). Its NAICS code is 611 and its SIC code is 7371.