Glück
Glück (G Games) is a B2B real-money iGaming content developer producing approximately 40 slots, table, and lottery titles annually for online casino operators and WLA lottery members, distributed via platform aggregators and direct integrations across European and Asian regulated markets.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Glück does
Glück, operating commercially as G Games, is a privately held B2B real-money iGaming content developer headquartered in London with registered entities across the United Kingdom, Gibraltar, Germany, Malta, and Spain. The company was formed in 2018 from the merger of Gamevy (founded 2013) and Gluck Games, and operates game studios in London, St Julians, Bilbao, and Berlin. G Games produces approximately 40 new titles per year across two principal product lines: G Slots & Table Games (slot games, roulette, blackjack with proprietary mechanics such as multiplayer slots, split symbols, expanding wilds, Trio Bonus, and skill-based mini-games) and G Lotto (video bingo, keno, scratch cards, and instant-win games for WLA members). The technology stack is an HTML5 real-money gaming platform with cross-platform mobile and desktop compatibility.
The company's business model is B2B licensing and royalties. Games are delivered to operators either through direct API integration or indirectly via major platform aggregators including Yggdrasil Gaming, SG Digital, Microgaming, iSoftBet, EveryMatrix, Relax Gaming, SoftGamings, Slotegrator, Iforium, and BetConstruct. The company states it adds a new platform or direct integration every month. Customer segments split between commercial online casino operators (Betfred, BlueOcean Gaming, PariMatch, Luckia) and WLA-affiliated lottery operators (The Health Lottery, Lottomatica, Sisal, Latvijas Loto, Norsk Spil, Loto-Quebec). G Playtesting is an additional service line paying GBP 35/hour for player feedback prior to release. The company holds a UK Gambling Commission licence (account 38979) and operates under founder/CCO Helen Walton with a flat organizational structure.
Glück firmographics
Firmographics- Name
- Glück
- Legal name
- G Gaming Ltd
- Website
- https://g.games
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Glück (G Games) is a B2B real-money iGaming content developer producing approximately 40 slots, table, and lottery titles annually for online casino operators and WLA lottery members, distributed via platform aggregators and direct integrations across European and Asian regulated markets.
- Ownership category
- akta.pro rank
Glück industry classification
Industry- Product category
- iGaming Software
- NAICS
- Software Publishers (5132), Gambling Industries (7132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)
Keywords
Where Glück is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Glück business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Game Licensing to Operators: G Games licenses its slot and lottery games to online casino operators and lottery organizations. Games are integrated via platform aggregators or direct API integration. Operators pay for the right to offer G Games content to their players.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Glück product offering
Product offeringCore offering
Glück (operating as G Games) develops and licenses HTML5-based real-money slot, table, and lottery games (including scratch cards, keno, video bingo, and instant win titles) to online casino operators and national/state lottery organizations. The studio releases approximately 40 new game titles per year and distributes content both directly via API and through major platform aggregators such as Yggdrasil, SG Digital, and Microgaming. Differentiated mechanics include multiplayer slots, split symbols, expanding wilds, Trio Bonus, and skill-based mini-games embedded in slots.
Product overview
Glück (operating as G Games / G.Games) is a real-money games producer formed from the 2018 merger of Gamevy and Gluck Games. The company operates as a unified platform with distinct product lines: G Slots & Table Games (g.games) offering casino games including slots and table games; G Lotto (lotto.g.games) providing lottery games, video bingo, keno, and scratch cards; and G Playtesting for player-centered market research. The portfolio spans approximately 40 new game titles released annually, including slot games, table games (roulette, blackjack), lottery products, and instant win games, distributed through direct integration and third-party casino platform partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- G Slots & Table Games
Quantifiable outcome
- 40 titles released per year
- +1 more outcomes
Companies that use Glück
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Glück technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Glück partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Yggdrasil GamingcoreYggdrasil Gaming is a major platform aggregator through which G Games distributes its slot content. G Games has been featured in Yggdrasil's portfolio including games like Tiger Tiger and Cthulhu under the Yggdrasil Picks program.
- SG DigitalcoreSG Digital is a leading platform provider distributing G Games content to casino operators globally through their aggregation platform.
- MicrogamingcoreMicrogaming is a major casino platform operator distributing G Games content through their extensive operator network.
- iSoftBetcoreiSoftBet distributes G Games titles through their platform to casino operators in regulated markets.
- EveryMatrixcoreEveryMatrix is a platform provider distributing G Games content to their operator customers.
- Relax GamingcoreRelax Gaming aggregates G Games content for distribution through their Silver Bullet and Powered By Relax programs.
- SoftGamingscoreSoftGamings distributes G Games titles through their aggregated casino platform to operators worldwide.
- LuckiacoreLuckia is a Spanish gaming operator through which G Games expanded its operations into the Spanish market.
- Solid GamingcoreSolid Gaming integrates G.Games' slots specifically for distribution in Asian markets.
- The Health LotterycoreThe Health Lottery is a UK society lottery that uses Gluck's lottery games including the Health Lottery branded video product.
- LottomaticacoreItalian gaming company Lottomatica uses Gluck's lottery game content for their digital lottery offerings.
- SisalcoreSisal, a leading Italian gaming company, distributes Gluck lottery games to their player base.
- Latvijas LotocoreThe Latvian national lottery operator Latvijas Loto uses Gluck's lottery gaming content.
- Norsk SpilcoreNorwegian gaming company Norsk Spil distributes Gluck lottery games to players in Norway.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Glück competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: One of the largest multi-product iGaming suppliers producing high-volume slot, live casino, and bingo content distributed via aggregators to online casino operators globally. Most directly comparable to G Games on slot studio model, multi-aggregator distribution, and content velocity.
- Hacksaw Gaming: Malta-based digital slot and instant-win studio distributing through aggregators to operators in regulated markets. Closely comparable as a focused slot/instant-win studio with proprietary mechanics and strong European footprint.
- ELK Studios: Swedish slot studio with a similar mid-sized portfolio of mechanic-led online slot games distributed through tier-1 aggregators to regulated European operators. Comparable on boutique studio profile, slot focus, and aggregator-led GTM.
- Nolimit City: Malta-based slot studio specializing in proprietary xMechanics and high-volatility content distributed globally through aggregators. Comparable on boutique studio scale, proprietary-mechanic differentiation, and aggregator distribution.
- Big Time Gaming: Australian-origin slot studio and inventor of the Megaways mechanic, licensed across major aggregators and operators. Comparable on slot-only focus, proprietary mechanics, and licensing-led distribution model.
- Inspired Entertainment: US-listed supplier of slot, lottery, and virtual sports content to operators and lotteries globally. Comparable on the combination of slot content publishing and dedicated lottery/WLA customer base, addressing both casino and lottery operators.
- Push Gaming: UK-headquartered slot studio known for high-volatility, mechanic-driven games distributed through aggregators to online casino operators. Comparable on slot-only focus, European regulation, and aggregator-led distribution model.
- Relax Gaming: Slot studio and aggregator operator running the Silver Bullet and Powered By Relax distribution programs used by G Games. Directly comparable as a slot studio peer and as a competing content distribution ecosystem.
- Play'n GO: Swedish-origin slot and table game studio with a similarly broad operator distribution footprint, large slot portfolio, and regulated-market licensing across Europe. Comparable on product category (online casino slots), B2B licensing model, and European jurisdictional reach.
Broad incumbents
- Evolution Gaming: Dominant live casino and slot (via NetEnt and Red Tiger) supplier listed on Nasdaq Stockholm. Comparable as an incumbent iGaming content publisher operating across slots and adjacent verticals, with much larger scale and broader product portfolio than G Games.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Glück social profiles
Digital presenceGlück financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glück leadership team
Management profileNumber of profiles
Profiles1 record
Glück subsidiaries and ownership
Company hierarchySubsidiaries2 records
Glück funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glück M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glück
What does Glück do?
Glück (operating as G Games) develops and licenses HTML5-based real-money slot, table, and lottery games (including scratch cards, keno, video bingo, and instant win titles) to online casino operators and national/state lottery organizations. The studio releases approximately 40 new game titles per year and distributes content both directly via API and through major platform aggregators such as Yggdrasil, SG Digital, and Microgaming. Differentiated mechanics include multiplayer slots, split symbols, expanding wilds, Trio Bonus, and skill-based mini-games embedded in slots.
Is Glück a public or private company?
Glück is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glück founded?
Glück was founded in 2018. It employs 51 to 100 people.
Where is Glück based?
Glück is headquartered in London, United Kingdom, in the Europe region.
How does Glück make money?
One revenue line is on record: game Licensing to Operators.
Who are Glück's main competitors?
Direct peers on record are Pragmatic Play, Hacksaw Gaming, ELK Studios, Nolimit City, Big Time Gaming, Inspired Entertainment, Push Gaming, Relax Gaming and Play'n GO. Evolution Gaming is listed as a broad incumbent.
Does Glück have an API?
No public API is recorded for Glück.
What industry is Glück in?
Glück's product category is iGaming Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAJAI, iGaming/Online Slot Content & Remote Game Servers (RGS). Its NAICS code is 5132 and its SIC code is 7371.