Rent To Retirement

What Rent To Retirement does

Rent To Retirement is a privately held turnkey real estate investment services company operating as a buyer's agent and marketplace for pre-renovated, tenant-occupied rental properties across multiple US markets. The company identifies cash-flowing markets, sources and lists properties with pre-calculated investment metrics (initial investment, projected cash flow, ROI), and matches prospective investors with suitable assets through a team of investment specialists. Its core platform is website-based, powered by HubSpot CRM, with property inventory documented and shared via Google Sheets/Docs. Adjacent offerings include the Academy (structured investor education), a Wealth Calculator (interactive financial projection tool), a podcast distributed across 15+ platforms, and an ecosystem of partner-financed add-ons including private financing, STR programs, syndications, 1031 exchange support, IRA/401(k) self-directed investing, life insurance investing, and Tax & LLC formation referrals.

The business operates a sales-led, consultative GTM targeting busy professionals, first-time investors, and out-of-state or international buyers seeking passive income without hands-on property management. Revenue is generated primarily through real estate agent commissions on completed transactions, supplemented by referral fees from recommended lenders, property managers, CPAs, and insurance providers. Customer acquisition is driven by educational content marketing — particularly a podcast with 265+ episodes, BiggerPockets marketplace presence, and active social channels across 6+ platforms — paired with free 1-on-1 consultations that convert prospects into closings. The firm is founder-led by Zach Lemaster (CEO) with Adam Schroeder as a key partner and co-host, and a bench of additional investment specialists (Tommy Brown, Matthew, Cori Zigman, Lars, Eric Winkler, David, Scott Lundgren, Ben Erik Smith) executing the consultative sales motion.

Name

Rent To Retirement

Legal name

Rent To Retirement

Website

https://renttoretirement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rent To Retirement is a privately held turnkey real estate investment company acting as a buyer's agent marketplace for pre-renovated rental properties across US markets, targeting busy professionals and first-time investors seeking passive income through education-led, consultative sales.

Ownership category

akta.pro rank

Product category

Turnkey Real Estate Investment Marketplace

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Turnkey rental properties
• Real estate investment
• Passive income investing
• Rental property marketplace
• Investor education services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Real Estate Agent Commissions: Rent To Retirement operates as a buyer's agent in real estate transactions, earning commissions on property purchases. The company connects property owners/sellers with buyers through their marketplace and earns commission on completed transactions. They also connect investors with financing options and may receive referral fees from recommended partners including lenders, property managers, and insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rent To Retirement operates a turnkey real estate investment marketplace that sources pre-renovated, tenant-occupied rental properties in vetted US markets and facilitates their purchase by investors as a buyer's agent. The company pairs each investor with a dedicated specialist for 1-on-1 consultation, arranges connections to property managers, lenders, CPAs, and tax strategists, and supports the transaction through closing and post-purchase setup. Free investor education (Academy, podcast, Wealth Calculator) underpins lead generation and customer support across the offering.

Product overview

Rent To Retirement is a done-for-you turnkey real estate investment platform operating as a single unified service rather than a modular software product. The core offering consists of turnkey rental property acquisition — RTR researches US markets, sources pre-renovated tenant-occupied properties, facilitates purchases, and connects buyers with property management. This core is supplemented by the Academy (education via video library, podcast, blog, and tools), a Wealth Calculator for investment projections, an STR Program for short-term rentals, Syndications & Private Money Opportunities for co-investment, specialized financing programs (No Money Down on AL New Builds, Private Financing, Life Insurance Investing), and Tax & LLC Help for entity structuring. The IDEAL formula (Income, Depreciation, Equity Growth, Appreciation, Leverage) underpins the investment philosophy communicated across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Rental Properties Pre-renovated, tenant-occupied residential rental properties in US markets, sold to investors seeking passive income. RTR identifies markets, sources properties, and facilitates the purchase as buyer's agent, with property management arranged post-sale.
• Rent To Retirement Academy Educational platform offering structured courses, video library, podcast content, and tools/resources for real estate investing education, targeting both novice and experienced investors.
• Wealth Calculator Interactive financial planning tool that projects cash flow, ROI, and potential wealth accumulation based on investment property inputs and assumptions.
• Short-Term Rental (STR) Program Program enabling investors to purchase and operate short-term rental properties, with guidance on market selection and property management for vacation rental strategies.
• Syndications & Private Money Opportunities Co-investment offerings allowing investors to participate in larger syndicated real estate deals and private lending opportunities beyond direct property ownership.
• No Money Down on AL New Builds Financing program specifically for new construction single-family homes in Alabama, enabling investors to acquire properties with little to no down payment.
• Life Insurance Investing Investment structure allowing investors to deploy capital held within life insurance policies into real estate assets, typically as an alternative financing vehicle.
• Rent To Retirement Podcast Weekly podcast hosted by Adam Schroeder and Zach Lemaster featuring guest interviews on real estate investing, wealth-building strategies, tax optimization, and portfolio scaling.
• Free Investment Counseling One-on-one consultation service pairing prospective investors with RTR specialists to discuss financial goals, investment strategy, and suitable market/property selection at no charge.

Quantifiable outcome

• Properties typically show cash flow ranging from $261-$637/month on initial investments of $32,000-$55,000
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Steve YoakcoreImplementation/ SI/ Consulting PartnerLocal property provider and contractor in Ohio markets (Akron area). Handles property renovations and serves as local point of contact for investors purchasing properties in Ohio. Highly referenced in customer testimonials as responsive and providing quality renovation work. RTR connects investors with Steve for turnkey property acquisition in Ohio markets.
• NAF Financial (Joe Page)coreImplementation/ SI/ Consulting PartnerFinance partner providing financing options to RTR investors. Joe Page at NAF Financial offers creative financing solutions for real estate investments. Referenced in customer testimonials as offering great finance options for property purchases.
• AWB in BirminghamcoreChannel Partner/ Reseller/ DistributorTurnkey property provider in Birmingham, AL market. RTR connects investors with AWB for property acquisition in Alabama markets. Referenced in customer testimonial describing the handoff process from RTR to AWB for property completion.
• BiggerPocketscoreGTM or Marketing PartnerPrimary marketing and community partnership platform. RTR advertises on BiggerPockets podcast, maintains marketplace listings, and derives significant customer acquisition through the BiggerPockets community. Many customers reference discovering RTR through BiggerPockets.
• Proper InsuranceminorGTM or Marketing PartnerSpecialized short-term rental insurance provider. RTR podcast episode discusses insurance gaps in turnkey investing and partners with Proper Insurance to provide coverage options for investors. Proper Insurance sponsors content and provides specialized policies for vacation rental properties.
• Local Property Management CompaniescoreImplementation/ SI/ Consulting PartnerRTR connects investors with property management companies in their target markets. PM companies handle tenant placement, maintenance, rent collection, and property oversight. Multiple testimonials reference PM transitions being handled smoothly by RTR-connected management companies.
• CPAs and Tax StrategistscoreImplementation/ SI/ Consulting PartnerProfessional network of accountants and tax strategists RTR connects investors with for tax planning, cost segregation studies, and optimization of real estate investment tax benefits.
• Asset Protection Specialists and AttorneyscoreImplementation/ SI/ Consulting PartnerLegal professionals RTR connects investors with for LLC formation, asset protection structures, REPT setup, and general legal guidance for real estate investing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BiggerPockets: BiggerPockets is the largest real estate investing community and marketplace in the US, including a podcast, marketplace listings, and educational resources. RTR is both a customer of BiggerPockets (advertising, marketplace) and a competitor, since BiggerPockets hosts many alternative turnkey providers.
• Roofstock: Roofstock is a large online marketplace for buying and selling single-family rental and turnkey investment properties. It is the most direct competitor to RTR, operating a similar model of curated inventory, marketplace transaction fees, and investor education, but at significantly greater scale and with proprietary technology.
• Memphis Invest: Memphis Invest is a turnkey real estate investment company focused on Memphis and other secondary Sun Belt markets, offering renovated rental properties, property management, and investor education. It is directly comparable to RTR in business model, geographic mix, and target customer (out-of-state passive investors).
• Roofstock Marketplace / SFR platform peers: Turnkey Real Estate is a turnkey investment marketplace aggregating listings from multiple providers. It overlaps directly with RTR's buyer-agent marketplace model and competes for out-of-state investors searching for turnkey SFR inventory online.
• New Western Acquisitions: New Western is a turnkey real estate investment marketplace specializing in pre-renovated, tenant-ready investment properties across multiple US markets. It is a direct competitor to RTR with similar buyer-agent style services, multi-market coverage, and institutional-grade operations.

Broad incumbents

• Offerpad: Offerpad is a large iBuyer and real estate marketplace operating across many US markets. While its core model is direct home purchasing rather than turnkey rentals, it overlaps with RTR in connecting investors with residential real estate inventory and is broadly comparable as a marketplace-style real estate services platform.
• Fundrise: Fundrise is a large online real estate investment platform offering diversified portfolios and individual deals to retail investors. While its core model is fund-based rather than turnkey single-property, it competes for the same "passive income through real estate" customer that RTR targets.
• RealtyMogul: RealtyMogul is an online commercial and residential real estate investment platform offering individual deals and REITs to retail investors. It is comparable to RTR in its focus on democratizing real estate investing, though at larger scale and with a broader asset-class mix.

Emerging players

• Holdfolio: Holdfolio is a turnkey rental investment marketplace offering renovated single-family rentals in select US markets with bundled property management. It competes in the same niche as RTR but with a smaller footprint and emerging brand.
• Arrived Homes: Arrived is a digital-native fractional real estate investment platform allowing investors to buy shares of individual rental properties with low minimums. It competes for the same passive-income investor segment but offers a fundamentally different (fractional, online-first) acquisition model versus RTR's whole-property, advisor-led approach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rent2Retirement
• YouTubeyoutube.com/c/RentToRetirement/featured
• Facebookfacebook.com/RentToRetirement
• LinkedInlinkedin.com/company/rent-to-retirement
• Instagraminstagram.com/renttoretirementinvest
• TikToktiktok.com/@renttoretirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent To Retirement