Loconsolo Paints
Loconsolo Paints is a fourth-generation, family-owned Benjamin Moore retailer operating six storefronts across Brooklyn, Queens, and The Bronx, serving homeowners, contractors, and interior designers with paints, Hunter Douglas window treatments, wallpaper, accessories, and Atelier design consultations.
- Company typePrivate
- Founded1950
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Loconsolo Paints does
Loconsolo Paints is a fourth-generation, family-owned retail paint and home decorating business headquartered in Brooklyn, New York, operating six full-service storefronts across Brooklyn, Queens, and The Bronx. Founded in the 1950s by Jack and John Loconsolo — who previously worked as painting contractors across NYC — the company is an authorized Benjamin Moore retailer and carries complementary premium lines including Fine Paints of Europe, Zinsser, General Finishes, Hunter Douglas window treatments, Festool tools, and 3M accessories. Its product portfolio spans interior and exterior paints, primers, stains, decorative coatings, aerosol sprays, paint accessories, wallpaper and wallcoverings, and Hunter Douglas blinds, shades, and shutters, supported by in-store color matching, custom paint mixing, and a paint recycling program.
The company serves three primary customer segments: individual homeowners undertaking DIY painting and decorating projects; professional painting contractors and property managers requiring reliable volume supply; and interior designers seeking premium color consultation and custom window treatments. Two locations (Coney Island Avenue in Brooklyn and Steinway Street in Astoria) operate as 'Atelier Loconsolo' design showrooms, where professional designers deliver paid consultations for custom window treatments and wallcoverings.
Loconsolo's business model is primarily transactional retail through physical storefronts — the company does not appear to offer e-commerce purchasing. Revenue is generated through one-time unit sales of paint, accessories, wallpaper, and Hunter Douglas window treatments, supplemented by professional design consultation services. Marketing is conducted via the company website (loconsolo.com), a Klaviyo-powered email newsletter, in-store DIY workshops and professional training events, Google reviews, and Calendly-based appointment booking. The company is privately held with no external funding and no parent company, currently employing between 11 and 50 people.
Loconsolo Paints firmographics
Firmographics- Name
- Loconsolo Paints
- Legal name
- Loconsolo Paints
- Website
- https://loconsolo.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loconsolo Paints is a fourth-generation, family-owned Benjamin Moore retailer operating six storefronts across Brooklyn, Queens, and The Bronx, serving homeowners, contractors, and interior designers with paints, Hunter Douglas window treatments, wallpaper, accessories, and Atelier design consultations.
- Ownership category
- akta.pro rank
Loconsolo Paints industry classification
Industry- Product category
- Paint and Decorating Retail
- NAICS
- Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
Keywords
Where Loconsolo Paints is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Loconsolo Paints business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Paint Sales: Retail sales of Benjamin Moore paints, primers, stains, and decorative paint products through 6 physical store locations in NYC. Products include interior paints, exterior paints, interior stains, exterior stains, and aerosol spray paints.
- Paint Accessories: Sales of paint accessories including brushes, rollers, tapes, adhesives, tools, scrapers, wood refinishing products, cleaners, solvents, and wallpaper products.
- Window Treatments: Sales of blinds, shades, curtains, drapery, and shutters. Hunter Douglas products and custom window treatments available through Atelier design consultations.
- Wallpaper: Sales of wallpaper and wallcovering products from various brands. Atelier locations offer thousands of wallcovering options.
- Professional Products: Sales of professional-grade products including scenic paint products, industrial coatings (epoxy, alkyd, waterborne), wood lacquer, and lacquer solvents for contractors and property managers.
- Design Services: In-store design services and Atelier design consultations where professional designers help customers with window treatments and wallcovering selections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paint and coating products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Loconsolo Paints product offering
Product offeringCore offering
Loconsolo Paints operates six retail paint and decorating stores across Brooklyn, Queens, and The Bronx, selling premium third-party branded paints, primers, stains, wallcoverings, window treatments, paint accessories, and professional-grade industrial coatings. The company also runs Atelier design consultation showrooms that help customers select custom window treatments and wallpaper, and offers a paint recycling program for responsible disposal of leftover paint.
Product overview
Loconsolo Paints is a family-owned Benjamin Moore retailer operating across New York City with six locations in Brooklyn, Queens, The Bronx, and Astoria. The company offers a comprehensive portfolio centered on Benjamin Moore paints and coatings, complemented by an extensive range of window treatments (Hunter Douglas blinds, shades, and shutters), wallpaper and wallcoverings, paint accessories, and professional-grade industrial coatings. The product ecosystem includes interior and exterior paints, primers, stains, decorative paint products, aerosol sprays, and fan decks for color selection. Their Atelier locations provide design consultation services for custom window treatments and wallcoverings, while their paint recycling program offers environmentally responsible paint disposal. The company positions itself as a one-stop destination for homeowners, designers, and contractors seeking both premium paint products and full home decorating solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Atelier Loconsolo: Design showroom offering wallpaper, custom window treatments, and professional design consultation services.
Products and services
- Benjamin Moore Paints & Coatings
- Paint Accessories and Supplies Comprehensive assortment of painting supplies including brushes, rollers, tapes, adhesives, applicators, tools, scrapers, wood refinishing products, cleaners, solvents, ladders, safety/PPE, wallpaper tools, and Festool professional power tools, sold to DIY homeowners and professional contractors.
- Hunter Douglas Window Treatments Certified Hunter Douglas window treatment line including vertical/metal/wood/panel track/soft/faux wood blinds, cellular/motorized/roman/roller/sheer/woven/solar shades, and wood/vinyl/composite shutters, plus custom curtains and drapery, available through Atelier showrooms.
- Wallpaper and Wallcoverings Wallpaper and wallcovering products with thousands of design options available at the Atelier Loconsolo showroom, including adhesives, primers, tools, and removers, targeted at interior designers and homeowners.
- Professional-Grade Coatings Industrial and professional-grade coatings including scenic paint products, industrial coatings (epoxy, alkyd, waterborne/acrylic), wood lacquer, and lacquer solvents, supplied to contractors, scenic artists, and property managers.
- Atelier Design Consultation Services Professional in-store design consultation with trained designers to help customers and interior designers specify and order custom window treatments and wallcoverings, scheduled via Calendly at two Atelier showrooms.
- Paint Recycling Service Environmental service accepting leftover or unwanted paint from customers for safe and responsible disposal, available at select Loconsolo Paints store locations.
Companies that use Loconsolo Paints
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Loconsolo Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loconsolo Paints partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Benjamin MoorecoreLoconsolo Paints is an authorized Benjamin Moore retailer, carrying the full range of Benjamin Moore paint products including Aura, ben, Regal, and specialty coatings. As a long-standing Benjamin Moore retailer, they provide color matching, paint mixing services, and access to Benjamin Moore's product line.
- Hunter DouglascoreLoconsolo Paints is a certified Hunter Douglas dealer offering the full range of Hunter Douglas window treatments including blinds (vertical, metal, wood, faux wood, panel track), shades (cellular, roller, roman, sheer, woven, solar), and shutters (wood, vinyl, composite). The Atelier locations provide custom design consultations for Hunter Douglas products.
- Fine Paints of EuropeminorAuthorized retailer of Fine Paints of Europe premium paints and coatings, offering European-quality finishes for discerning customers.
- General FinishesminorCarries General Finishes wood stains, finishes, and painting supplies for professional woodworkers and finishers.
- ZinsserminorAuthorized retailer of Zinsser primers, sealers, and coatings including Bulls Eye 1-2-3, B-I-N shellac-base primer, and other specialty products.
- FestoolminorAuthorized Festool dealer offering professional-grade power tools, Sanders, and dust extraction systems for contractors and serious DIYers.
- 3MminorCarries 3M painting and sanding supplies including sandpaper, abrasives, and safety products.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Loconsolo Paints competitors and assessment
Company assessmentDirect peers
- The Shade Store: Premium window-treatment retailer with showrooms offering Hunter Douglas and other premium blinds, shades, and drapery with design consultation. Comparable to Loconsolo's Atelier Loconsolo for window treatments.
- PPG Paints: Major paint manufacturer with a network of company-owned retail stores across the US offering architectural paints, coatings, and color matching. Comparable on retail paint-store model and pro/contractor service.
- Sherwin-Williams: Largest US paint manufacturer and retailer with company-owned paint stores throughout the NYC metro area. Closely comparable to Loconsolo on retail paint model, expert staff consultations, and contractor relationships.
- Benjamin Moore: Loconsolo's anchor supplier; Benjamin Moore also operates its own branded retail stores (including in NYC). Directly comparable on product mix, color consultation services, and target customer (homeowners, contractors, designers).
- Farrow & Ball: Premium paint specialist retailer with showrooms (including NYC) that combine curated color consultation with design services. Highly comparable to Loconsolo on the premium, design-led positioning of the Atelier concept.
Regional players
- Dunn-Edwards Paints: Regional paint retailer with company-owned stores across the Western US, with a similar expert-staff, color-consultation retail model to Loconsolo, but operating in a different geography.
- Kelly-Moore Paints: Long-standing regional paint retailer dominant across the Western US, focused on contractor and DIY paint sales with company-owned stores. Comparable store-level paint retail model in a different geography.
- Vista Paint: Regional specialty paint retailer serving Southern California and neighboring markets with company-owned stores offering architectural paints, stains, and design services. Comparable specialty-paint retail model in a non-overlapping geography.
Broad incumbents
- Lowe's: Second-largest US home improvement retailer with paint departments, blinds, and decor offerings. Broad incumbent competitor across many of Loconsolo's product categories.
- Home Depot: Largest US home improvement retailer with full paint departments. Overlaps with Loconsolo on paint, wallpaper, blinds, and accessories but competes through scale and broad assortment rather than specialist expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Loconsolo Paints social profiles
Digital presenceLoconsolo Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loconsolo Paints leadership team
Management profileNumber of profiles
Profiles3 records
Loconsolo Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loconsolo Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loconsolo Paints
What does Loconsolo Paints do?
Loconsolo Paints operates six retail paint and decorating stores across Brooklyn, Queens, and The Bronx, selling premium third-party branded paints, primers, stains, wallcoverings, window treatments, paint accessories, and professional-grade industrial coatings. The company also runs Atelier design consultation showrooms that help customers select custom window treatments and wallpaper, and offers a paint recycling program for responsible disposal of leftover paint.
Is Loconsolo Paints a public or private company?
Loconsolo Paints is a private company. It is classified as family owned and is currently operating.
When was Loconsolo Paints founded?
Loconsolo Paints was founded in 1950. It employs 11 to 50 people.
Where is Loconsolo Paints based?
Loconsolo Paints is headquartered in Brooklyn, United States, in the North America region.
How does Loconsolo Paints make money?
Six revenue lines are on record. Paint Sales are the primary driver. The others are paint Accessories, window Treatments, wallpaper, professional Products and design Services.
Who are Loconsolo Paints's main competitors?
Direct peers on record are The Shade Store, PPG Paints, Sherwin-Williams, Benjamin Moore and Farrow & Ball. Regional players are Dunn-Edwards Paints, Kelly-Moore Paints and Vista Paint. Broad incumbents are Lowe's and Home Depot.
Does Loconsolo Paints have an API?
No public API is recorded for Loconsolo Paints.
What industry is Loconsolo Paints in?
Loconsolo Paints's product category is Paint and Decorating Retail. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 44412.