Flowers & Plants

What Flowers & Plants does

Flowers & Plants Co. is a London-based direct-to-consumer e-commerce florist operating at flowersandplantsco.com, offering same-day flower and plant delivery across all London postcodes (orders by 6pm) and next-day delivery across mainland UK (orders by 5pm), with a stated Sunday same-day service in London. The product catalogue spans hand-tied bouquets across curated collections (Roses, Peonies, Hydrangea, Mono, Flowers & Champagne) and occasion-based assortments (Birthday, Anniversary, Get Well, New Baby, Congratulations), indoor and outdoor houseplants, gift cards, and add-ons such as champagne, chocolates, and vases, all hand-arranged the morning of delivery from flowers sourced weekly from UK and Dutch growers.

The business runs on a Shopify storefront with Recharge powering subscription management, real-time delivery tracking, and a multi-payment checkout that includes Klarna, PayPal, Apple Pay, Google Pay, and USDC. The company monetizes through five revenue streams: one-time product sales, recurring flower subscriptions across three tiers (Classic £28.99, Large £42.99, Deluxe £55.99 per delivery with 10% subscribe-and-save), floristry workshops taught by Lead Florist Charlotte Ellis at a Canary Wharf studio, bespoke corporate floral accounts, and wedding and event floristry. Physical distribution is anchored by two owned Canary Wharf retail points, a workshop studio in Genesis Business Park, and five Click & Collect partner locations operated by heritage florist Moyses Stevens across Mayfair, Belgravia, Battersea, Chelsea, and St Pancras International.

The customer base is horizontal and predominantly individual consumers for personal gifting and self-purchase, supplemented by corporate and wedding verticals accessed via direct inquiry. Content marketing through care guides, occasion content, and the Flower School workshops functions as both brand-building and a community engine, with the company disclosing 8,400+ subscription customers, 2,400+ workshop students, a 4.8-star average rating, and 91% five-star reviews. Flowers & Plants Co. operates as a privately held, founder-led company with no disclosed funding rounds, parent entities, or institutional investors.

Name

Flowers & Plants

Legal name

Flowers & Plants Co.

Website

https://flowersandplantsco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowers & Plants Co. is a London-based direct-to-consumer florist offering same-day London and next-day UK delivery of hand-arranged bouquets, plants, recurring flower subscriptions, and in-person floristry workshops. It serves individual gift-givers alongside corporate and wedding clients via Shopify-powered e-commerce and a partner Click & Collect network.

Ownership category

akta.pro rank

Product category

Online Florist and Plant Retail

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Flower delivery
• Plant delivery
• Floristry workshops
• Flower subscriptions
• Corporate floristry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase revenue from hand-tied bouquets, rose arrangements, hydrangea collections, peonies, plants, and gift combinations. Products offered in three size tiers (Regular, Large, Deluxe) with add-on options including champagne, chocolates, and vases.
2. Flower Subscriptions: Recurring subscription revenue delivering seasonal bouquets weekly, fortnightly, or monthly. Prices from £28.99 per delivery for Classic (approx 12 stems), £42.99 Large (approx 20 stems), £55.99 Deluxe (approx 30 stems). Subscribe and Save offers 10% discount. Powered by Recharge subscription management.
3. Floristry Workshops: Revenue from hands-on floristry workshops held in London studio. Workshop types include Introduction to Floristry (£85), Beginners Hand-Tied Bouquet, Seasonal Wreath Making, Table Centrepiece Design, Advanced Floral Design, Ikebana, Wedding Flowers Workshop, and Dried Flower Arrangement. Private group sessions available for corporate events and celebrations.
4. Corporate Services: Bespoke corporate flower and plant services for offices, events, and corporate gifting. Dedicated corporate enquiry channel through contact page.
5. Click & Collect: Collection service from physical retail locations including Canary Wharf stores, Genesis Business Park studio, and partner Moyses Stevens locations across London including Mayfair, Belgravia, Battersea, and St Pancras.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Flowers & Plants Co. is an online florist and plant retailer selling hand-arranged bouquets, houseplants, and curated occasion collections sourced from UK and Dutch growers. The business offers same-day London delivery (order by 6pm), next-day mainland UK delivery, recurring flower subscriptions, floristry workshops in a Canary Wharf studio, and bespoke corporate and wedding floristry services.

Product overview

Flowers & Plants Co. operates as an online flower and plant retailer offering same-day delivery across London and next-day delivery across mainland UK. The core product portfolio comprises hand-tied flower bouquets across multiple curated collections (Roses, Peonies, Hydrangeas, Mono Collection, Flowers & Champagne), live houseplants, and a recurring Flower Subscription service with three tiers (Classic, Large, Deluxe). The offering extends to occasions-based collections (Birthday, Anniversary, Congratulations, Get Well Soon, New Baby, Funeral), B2B services (Corporate Flowers, Wedding Flowers), and experiential offerings (Flower School workshops). Add-on products include gift cards, balloons, chocolates, vases, and champagne pairings. All products are sourced weekly from UK and Dutch growers and hand-arranged by florists the morning of delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowers Collection Hand-tied bouquets and arrangements featuring seasonal flowers sourced from UK and Dutch growers, available in Regular, Large, and Deluxe size tiers for same-day London delivery and next-day UK delivery.
• Plants Collection Indoor and outdoor houseplants including orchids, peace lilies, ferns, and foliage plants, hand-picked from UK and European growers and delivered potted.
• Flower Subscription Recurring flower delivery service offering weekly, fortnightly, or monthly seasonal bouquets with flexible skip, pause, or cancellation options across three tiers: Classic, Large, and Deluxe.
• Flower School (Floristry Workshops) Hands-on floristry workshops in Canary Wharf, London, for beginner to advanced skill levels, taught by lead florist Charlotte Ellis, covering hand-tied bouquets, wreath making, centrepiece design, Ikebana, wedding flowers, and dried arrangements.
• Corporate Flowers Service Bespoke corporate flower and plant services for offices, events, and corporate gifting, with dedicated enquiry handling for recurring office floristry, event decorations, and bulk orders.
• Wedding Flowers Service Bridal floristry services including hand-tied bridal bouquets, buttonholes, table centrepieces, and ceremony decorations, scoped and quoted on a bespoke basis through direct inquiry.
• Funeral Flowers Sympathy floral arrangements including wreaths, sprays, and standing arrangements for funeral and memorial services.
• Gift Cards Digital gift cards for flower and plant purchases, allowing recipients to choose their own arrangements.
• Sunday Flower Delivery Same-day flower delivery service available on Sundays across London postcodes, extending weekday delivery coverage into the weekend.

Quantifiable outcome

• Fresh cut flowers last 7-10 days with proper care
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Moyses StevenscoreChannel Partner/ Reseller/ DistributorMoyses Stevens operates as a partner store network offering Click & Collect for Flowers & Plants Co. orders. Customers can collect from five Moyses Stevens locations across London: Pavilion Road (Chelsea), Battersea, Belgravia, Mayfair, and St Pancras International. This partnership extends the company's physical presence into premium retail locations without capital investment in owned stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arena Flowers: UK online florist offering bouquets, plants, and gifts with same-day and next-day delivery. Directly comparable in product range, pricing tier, and B2B corporate gifting capabilities.
• Appleyard Flowers: UK premium online florist offering seasonal bouquets, subscriptions, and gift pairings. Directly comparable DTC flower brand with similar occasions-based collections and luxury positioning.
• Flowerbx: London-based online luxury florist specializing in single-variety stems and high-end arrangements. Direct peer in premium DTC flower delivery with same-day London delivery and overlapping customer profile.
• Freddie's Flowers: UK flower subscription brand delivering seasonal British blooms on weekly/biweekly cadence. Directly competes in the same subscription florist category with overlapping customer base and similar farm-sourced positioning.
• The Real Flower Company: UK premium florist sourcing garden-grown English flowers and operating both e-commerce and workshop experiences. Comparable in farm-sourced positioning, premium pricing, and educational offerings.
• Bloom & Wild: UK's leading online letterbox flower delivery brand. Directly comparable DTC flower subscription and one-time bouquet model targeting UK consumers, with similar occasions-based merchandising and premium positioning.

Broad incumbents

• Interflora: UK's largest flower delivery network operating a relay model through 1,500+ local member florists. Broad incumbent with nationwide coverage that F&P competes against for occasion-based gifting.
• Eflorist: UK-wide online florist aggregator network operating e-commerce storefront backed by member florists. Broad incumbent competitor for online flower and plant ordering across UK postcodes.
• Waitrose Florist: Grocery retailer (John Lewis Partnership) offering branded flowers and plants online and in-store. Broad incumbent competing on convenience and brand trust rather than artisan floristry.

Regional players

• Moyses Stevens: Historic London premium florist (est. 1873) operating flagship stores in Mayfair, Belgravia, and St Pancras. Regional peer and Click & Collect partner of Flowers & Plants Co., sharing the high-end London flower market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flowersandplantslondon
• LinkedInlinkedin.com/company/flowers-plants-co/?viewAsMember=true
• Instagraminstagram.com/flowersandplants.co
• Xx.com/FlowersPlantsCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers & Plants