What Curchods does

Curchods (legal entity Simpsons Estate Agents Limited) is a privately held UK estate agency operating under a single brand across a 25-office network in Surrey and South West London, with a registered office in Redhill and operational headquarters in West Horsley housing the Land & New Homes, Marketing and Mortgage Services teams. Founded in 1938 by Peter Curchod as a Weybridge surveying practice, the residential sales business was acquired in 1990 by Joint Senior Partners John Slatter and Andrew Dewar, who have grown the firm to 200+ staff through a mix of organic office openings and acquisitions including Barton & Wyatt and Wyatt & Sons (1998), Burns & Webber (2007) and Lords Estate Agents (2014). The firm's service portfolio spans residential sales, lettings and property management, a Prime division for properties above £1 million, Land & New Homes for developer clients, plus ancillary services (mortgage brokerage, removals partnership with Kelly's, auctions, conveyancing and surveyor referrals, downsizing assistance and custom build plots). Curchods Prime Magazine and a YouTube channel support brand marketing in the prime segment, and the firm publishes the Curchods Prime Magazine bi-annually.

The technology base is conventional UK estate agency infrastructure: the Reapit CRM with website integration for property searches and virtual tours, plus listings distributed across Rightmove, Zoopla and OnTheMarket. Distribution combines a 25-office physical network, registered buyer and seller databases, a £250 refer-a-friend voucher scheme and relationships with relocation agents and corporate clients. Revenue is generated principally through transaction commissions on residential sales, recurring fees on managed lettings (under a no-let-no-fee landlord structure), transaction fees from developer partnerships, and a smaller annuity from Curchods Mortgage Services. The business is Rightmove-verified as the leading agent for Surrey properties above £1 million in both 2024 and H1 2025, has handled more than £1.5bn of sales through a single director's team, and holds a 4.9/5 rating across 5,000+ customer reviews alongside consecutive Surrey Property Awards (2021-2025) and British Property Awards Gold (2023-2025).

Name

Curchods

Legal name

Simpsons Estate Agents Limited

Website

https://curchods.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Curchods is a privately held UK estate agency (legal entity Simpsons Estate Agents Limited) operating 25 offices across Surrey and South West London, offering residential sales, lettings, property management, a Prime division for £1m+ properties, and developer-facing Land & New Homes services to homeowners, landlords, tenants and property developers.

Ownership category

akta.pro rank

Product category

Residential Estate Agency Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Residential estate agency
• Property sales services
• Lettings management
• New homes marketing
• Property auctions

Headquarters

HQ city

New Malden

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based fees charged to sellers upon successful property transaction completion. No upfront costs mentioned for sellers.
2. Lettings and Property Management: No let, no fee basis for landlords. Dedicated property managers assigned. Services include tenant finding, rent collection, maintenance coordination, and property inspections. ARLA qualified staff providing full management service.
3. New Homes Development Sales and Marketing: Partnership with property developers for new homes sales and marketing. Services include development appraisals, site branding, on-site sales consultants, and bespoke marketing strategies.
4. Land and New Homes: Land identification, acquisition, development appraisals, planning consultancy, and land sales/acquisition services for landowners and developers.
5. Prime Property Services: Premium marketing service for high-value exclusive residential properties above £1 million with discreet marketing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Curchods is a traditional estate agency providing residential property sales, lettings, and full property management services through a 25-office network across Surrey and south west London. Specialist in-house departments cover Prime (luxury properties above £1m), Land & New Homes (developer sales and land transactions), Mortgage Services, Auctions, and Custom Build Plots, supported by referral partnerships for conveyancing, surveys, and removals.

Product overview

Curchods is a traditional estate agency offering residential property sales and lettings services through a network of 25 offices across Surrey and south west London. The company operates as a unified service with several specialist departments and sub-brands: Curchods Prime (premium high-value property service), Land & New Homes (new build development sales), Property Management (rental management), Mortgage Services, and various support services including removals partnerships, downsizing assistance, auctions, and custom builds. Additional services include conveyancing and surveyor referrals through partner networks. The company also publishes Curchods Prime Magazine as a marketing tool.

Differentiator

Problem solved

Functional benefit

Brands

• Curchods Prime: Premium marketing service for high value and exclusive residential properties in Surrey, South West London and across the South Downs.
• Curchods Mortgage Services
• Curchods Removals Service

Products and services

• Residential Sales

Quantifiable outcome

• 4.9/5 average rating from over 5,000 customer reviews
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Kelly's Removals and StoragecoreGTM or Marketing PartnerOfficial removals partnership delivering stress-free moving experience for customers. Kelly's offers bespoke pricing and service levels for Curchods clients. Both family-run businesses with aligned company values.
• Runnymede HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• ConserocoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• Hoopers HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• Rushmon HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing. Testimonial from Jeff James praising collaborative approach and sales strategies.
• Shanly HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• Glenwood HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• Igloo DevelopmentsminorGTM or Marketing PartnerProperty developer partner for new homes sales and marketing.
• Claremont FinesseminorGTM or Marketing PartnerProperty developer partner for new homes sales and marketing.
• Ashgrove HomescoreGTM or Marketing PartnerProperty developer partner for new homes sales and marketing across Surrey and south west London.
• Antler HomesminorGTM or Marketing PartnerProperty developer partner for new homes sales and marketing.
• Cala HomescoreGTM or Marketing PartnerNational property developer partner for new homes sales and marketing across Surrey and south west London.
• Conveyancing SolicitorsminorImplementation/ SI/ Consulting PartnerWorking relationships with leading conveyancing solicitors to recommend hand-picked conveyancers matched to customer property and home move requirements.
• Independent SurveyorsminorImplementation/ SI/ Consulting PartnerTrusted, independent RICS and RPSA registered surveyors partnered to ensure seamless property transactions.
• Propertymark (ARLA/NAEA)coreOthersMembers of Propertymark Client Money Protection (CMP) Scheme and The Property Ombudsman for regulatory compliance and consumer protection.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Foxtons: London-centric estate agency with strong south west London branch network. Directly competes with Curchods' SW London offices (Kingston, Teddington, New Malden, Esher) for sales and lettings mandates in similar catchment areas.
• Strutt & Parker: Country house and prime residential specialist with active Surrey/SW London operations, owned by BNP Paribas Real Estate. Direct competitor in prime sales and country/estate properties, with similar heritage-driven positioning.
• Romans: Southern England-focused estate agency with similar branch network size and service mix to Curchods, including sales, lettings, property management, new homes and mortgage services. Closely comparable in scale and operating model.
• Chancellors: Multi-branch regional estate agency across the southern Home Counties including Surrey and surrounding areas. Similar high-street network model combining residential sales, lettings and property management at comparable price points.
• Winkworth: UK estate agency and lettings franchise with notable London and Home Counties presence. Comparable mid-market positioning to Curchods' non-prime business, with similar sales and lettings service mix.
• Hamptons International: UK-focused estate agency with strong London and southern counties presence, particularly prime residential. Closely comparable business model combining sales, lettings and property management with a similar geographic footprint to Curchods.

Broad incumbents

• Connells Group: One of the UK's largest estate agency groups, covering residential sales, lettings, mortgage services and new homes nationally. Larger and more diversified than Curchods but directly overlapping in southern England geographies and service mix.
• Savills: Global real estate services firm with strong UK presence in prime residential sales, lettings and property management across Surrey and London. Larger portfolio of services and geographies, but directly comparable in prime-segment residential agency.
• Knight Frank: International prime residential estate agency with significant Surrey and south west London coverage. Directly competes with Curchods Prime on £1m+ properties, with a broader global buyer network and similar heritage positioning.

Emerging players

• Purplebricks: Hybrid online estate agency operating in the UK with a low-fee, no-branch model. Represents the alternative go-to-market that pressures traditional high-street agency economics; relevant as a structural threat rather than a like-for-like competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@curchods
• Xx.com/curchods
• Facebookfacebook.com/Curchods

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curchods