Downtown Design
Downtown Design is a privately held, 20-year-old husband-and-wife web design and digital marketing agency in South Dakota (now Fishnet Marketing, LLC), serving small and local businesses across South Dakota and Minnesota with custom WordPress websites, hosting, SEO, PPC, and graphic design.
- Company typePrivate
- Founded2003
- HeadquartersAnoka, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Downtown Design does
Downtown Design is a privately held, South Dakota–based website design and digital marketing agency that has operated continuously since 2003. The company is run as a husband-and-wife team—Founder & Owner Christy Beving and Account Executive Jeff Hunter—and scales delivery through contractors as needed. It is legally organized as Downtown Design, LLC (recently rebranded to Fishnet Marketing, LLC in 2025) and maintains a distributed footprint of six physical offices across South Dakota (Tea, Sioux Falls, Watertown, Clark) and Minnesota (Anoka, Minneapolis). The firm has served over 500 businesses over its 20-year history and reports 99% customer retention, 5-star ratings on Google and Facebook, and an A+ BBB rating.
The company's core product is custom WordPress website design and development, built entirely in-house and paired with a managed premium WordPress hosting service covering domains, email, security, and ongoing technical support. Adjacent offerings include e-commerce builds, SEO, SEM/PPC, social media management, graphic design, copywriting, photography/videography, and one-on-one training and consulting. Technology is conventional rather than proprietary: it relies on the WordPress CMS for client sites and standard digital marketing tooling for campaign execution, with no public API, SDK, or AI/ML capability disclosed. The company has no patents, no subsidiaries, no external investors, and no parent company.
Downtown Design generates revenue through a mix of project-based website design and one-time branding work, recurring monthly hosting and maintenance subscriptions, and recurring digital marketing retainers. Go-to-market is sales-led and community-led: direct face-to-face consultations, onsite visits within the Sioux Falls area, free estimates, and strong referral generation from a 20-year local client base. The customer base is almost entirely small and local SMBs across the Upper Midwest—agriculture, healthcare, food service, real estate, manufacturing, and nonprofits—with no enterprise anchor concentration and no publicly disclosed pricing tiers.
Downtown Design firmographics
Firmographics- Name
- Downtown Design
- Legal name
- Downtown Design, LLC
- Website
- https://downtowndesignweb.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Downtown Design is a privately held, 20-year-old husband-and-wife web design and digital marketing agency in South Dakota (now Fishnet Marketing, LLC), serving small and local businesses across South Dakota and Minnesota with custom WordPress websites, hosting, SEO, PPC, and graphic design.
- Ownership category
- akta.pro rank
Downtown Design industry classification
Industry- Product category
- Web Design & Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Downtown Design is headquartered
LocationHeadquarters
- HQ city
- Anoka
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Downtown Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Design & Development: Custom website design and development services with WordPress CMS. Project-based pricing for new website builds, redesigns, and e-commerce solutions.
- Monthly Hosting & Maintenance: Recurring monthly hosting services with premium WordPress management, security, and ongoing technical support.
- Digital Marketing Services: Monthly digital marketing services including SEO, social media management, PPC campaigns, and content marketing. Work done entirely in-house.
- Graphic Design & Branding: Logo design, business cards, stationery, brochures, flyers, and other branding materials.
- Photography & Videography: Professional photography and video services for websites and marketing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Downtown Design product offering
Product offeringCore offering
Downtown Design is a website design and digital marketing agency that custom-designs and builds websites (including e-commerce sites) on the WordPress CMS for small businesses, delivers in-house digital marketing services such as SEO, SEM/PPC, and social media management, and provides premium managed WordPress hosting, graphic design, copywriting, and photography/videography. All creative and technical work is executed by a small in-house husband-and-wife team offering free initial consultations and long-term client relationships.
Product overview
Downtown Design is a small husband-and-wife website design and digital marketing agency offering a comprehensive suite of services centered around custom website design and development. Their core offering is built around Website Design and E-Commerce development on the WordPress platform, complemented by digital marketing services (SEO, SEM/PPC, Social Media), hosting services, and supporting creative services (Graphic Design, Photography/Videography, Copywriting). The company positions itself as a full-service agency that does all work in-house, serving small to mid-sized businesses across South Dakota and Minnesota. Services are offered as individual offerings that can be combined into customized digital marketing packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Custom-designed websites built in-house on the WordPress CMS, focused on driving sales and generating leads with UI/UX design expertise and equipping clients to make their own updates. Intended for small and mid-sized businesses that need a tailored, professionally designed marketing website.
- E-Commerce E-commerce website development ranging from single-product to hundreds of products, including payment gateway integration, credit card processing, and merchant services setup. Targeted at small and mid-sized businesses launching or expanding online sales.
- Hosting + Domains + Emails Premium managed WordPress website hosting with security, speed, and scalability, bundled with domain registration and email hosting solutions. Provided to clients as a recurring monthly service.
- Graphic Design Professional design services producing logos, business cards, stationery, brochures, flyers, annual reports, and postcards for brand and marketing materials. Available to businesses needing brand collateral and ongoing design support.
- Copywriting Professional copywriting services for websites and marketing materials, providing persuasive, SEO-aware content for clients' digital and print materials.
- Photography & Videography Professional photography and video production services used for client websites and marketing content, including custom photography for e-commerce and brand campaigns.
- SEO (Search Engine Optimization) Search engine optimization services covering on-page optimization, local SEO, and organic search visibility improvements to drive rankings and traffic.
- SEM / PPC (Pay-per-Click) Pay-per-click advertising management including Google Ads campaigns and PPC strategy, executed in-house to drive lead generation and sales for clients.
- Social Media Social media marketing and management across platforms, including content creation, posting, and community engagement handled in-house for clients.
- Training & Consulting One-on-one planning, implementation, and training services for successful marketing strategies, plus WordPress tech support, custom training videos, and lunch-n-learn workshops.
- Onsite Services On-location services including website design, programming, graphic design, e-commerce, point-of-sale, photography, marketing, and consulting delivered at the client's premises.
Quantifiable outcome
- Customer retention rate of 99%
- +4 more outcomes
Companies that use Downtown Design
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Downtown Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Downtown Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zeal Center for EntrepreneurshipminorDowntown Design operates a shared office space in the Zeal Center for Entrepreneurship building in Sioux Falls, SD. This appears to be a co-working or office sharing arrangement rather than a formal business partnership.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Downtown Design competitors and assessment
Company assessmentDirect peers
- Hibu: Hibu is a full-service digital marketing agency serving SMBs across the U.S. with websites, hosting, SEO, PPC, and social media—directly comparable to Downtown Design's service stack and SMB customer base, though at much larger national scale.
- Thryv: Thryv provides an SMB software and marketing platform bundling websites, SEO, social, and CRM. Comparable to Downtown Design as a one-stop digital presence provider targeting small businesses, though Thryv sells SaaS vs. Downtown Design's services-led model.
- SmartSites: SmartSites is a U.S.-based digital marketing agency offering web design, SEO, PPC, and hosting to SMBs. Directly comparable service stack and customer segment to Downtown Design, though operating at greater scale and broader geographic reach.
- Big Drop Inc: Big Drop Inc is a web design and digital marketing agency serving SMBs and mid-market clients with custom design, development, and SEO. Comparable to Downtown Design on web design and digital marketing offerings, with a similar boutique-agency positioning.
- Coalition Technologies: Coalition Technologies is a full-service web design, SEO, and PPC agency. Comparable in core offerings (custom web design + digital marketing) and SMB-to-mid-market customer profile, though based on the West Coast.
- LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, PPC, and web design primarily to SMBs. Directly comparable in service mix and target customer to Downtown Design.
Broad incumbents
- Web.com: Web.com offers website design, hosting, and digital marketing services to SMBs nationally. A broad incumbent in the same space as Downtown Design, with overlapping offerings (design, hosting, SEO, marketing) but operating at significantly larger scale.
- GoDaddy: GoDaddy provides domain registration, hosting, website builders, and digital marketing tools targeting SMBs. A broad incumbent competitor to Downtown Design's web design and hosting services, with overlapping capabilities delivered via a self-serve platform model.
- Squarespace: Squarespace is a leading DIY website-building platform used by SMBs and individuals. A broad incumbent whose self-serve model competes with Downtown Design's custom design services, particularly for price-sensitive local clients.
Others
- WP Engine: WP Engine provides managed WordPress hosting, the same core infrastructure Downtown Design uses and resells. Relevant as a platform/enabler overlap rather than a direct competitor for design services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Downtown Design social profiles
Digital presenceDowntown Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Downtown Design leadership team
Management profileNumber of profiles
Profiles2 records
Downtown Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Downtown Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Downtown Design
What does Downtown Design do?
Downtown Design is a website design and digital marketing agency that custom-designs and builds websites (including e-commerce sites) on the WordPress CMS for small businesses, delivers in-house digital marketing services such as SEO, SEM/PPC, and social media management, and provides premium managed WordPress hosting, graphic design, copywriting, and photography/videography. All creative and technical work is executed by a small in-house husband-and-wife team offering free initial consultations and long-term client relationships.
Is Downtown Design a public or private company?
Downtown Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Downtown Design founded?
Downtown Design was founded in 2003. It employs 1 to 10 people.
Where is Downtown Design based?
Downtown Design is headquartered in Anoka, United States, in the North America region.
How does Downtown Design make money?
Five revenue lines are on record. Website Design & Development is the primary driver. The others are monthly Hosting & Maintenance, digital Marketing Services, graphic Design & Branding and photography & Videography.
Who are Downtown Design's main competitors?
Direct peers on record are Hibu, Thryv, SmartSites, Big Drop Inc, Coalition Technologies and LYFE Marketing. Broad incumbents are Web.com, GoDaddy and Squarespace. WP Engine is listed as an others.
Does Downtown Design have an API?
No public API is recorded for Downtown Design.
What industry is Downtown Design in?
Downtown Design's product category is Web Design & Digital Marketing Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7310.