Water & Wetland

What Water & Wetland does

Water & Wetland is a privately held, family-owned lake, pond, and wetland management service company headquartered at 134 Ferry Street (Rear), South Grafton, Massachusetts. The company delivers customized, science-based aquatic management programs to HOAs and community associations, golf courses, municipalities, and private property owners across four New England states — Connecticut, Massachusetts, New Hampshire, and Rhode Island. Its service offering spans lake management, pond maintenance, herbicide and algaecide treatments, biological management (aquatic dye, benthic mats, bacteria and enzymes, BioChar, DASH and hand-pulling), wetland and upland invasive species control, permitting and regulatory compliance, fountain and aeration sales and installation, a fountain leasing add-on, and lake surveys and water quality monitoring.

The company applies an integrated treatment approach combining manual, biological, mechanical, and chemical control methods, supported by specialized field techniques such as hydraulic dredging (which removes sediment without draining the waterbody), phosphorus-binding sediment amendments (alum, lanthanum clay), and bottom-diffused aeration systems. Field data collection includes vegetation surveys, point intercept surveys, bathymetry, sediment mapping, and water quality monitoring. The business is operated as a subsidiary brand within the Jones Lake Management family of brands, which provides regional infrastructure and shared expertise across the Northeast. With 1-10 employees, Water & Wetland is a small, regional, field-services business that scales through on-site delivery by aquatic specialists rather than via a software or technology platform.

Name

Water & Wetland

Legal name

Water & Wetland

Website

https://waterandwetland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Water & Wetland is a privately held New England lake, pond, and wetland management service company providing customized aquatic treatment programs to HOAs, golf courses, municipalities, and private landowners across Connecticut, Massachusetts, New Hampshire, and Rhode Island.

Ownership category

akta.pro rank

Product category

Lake and Pond Management Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

Keywords

• Lake and pond management
• Aquatic vegetation control
• Water quality monitoring
• Wetland invasive species
• Pond aeration systems

Headquarters

HQ city

Upton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lake and Pond Management Services: Professional aquatic management services including customized management programs with manual, biological, mechanical or chemical control for lakes and ponds. Services include lake surveys, water quality monitoring, vegetation control, and ongoing maintenance programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Water & Wetland provides customized lake, pond, and wetland management services for property owners, HOAs, golf courses, municipalities, and private landowners across New England. Services include manual, biological, mechanical, and chemical control programs, herbicide and algaecide treatments, invasive species control, permitting and regulatory compliance, fountain and aeration sales and installation, and lake surveys with water quality monitoring.

Product overview

Water & Wetland is a lake and pond management service company offering a comprehensive suite of aquatic management services. The core offerings include Lake Management with customized programs (manual, biological, mechanical, or chemical control), Pond Maintenance Programs for smaller waterbodies, Herbicide & Algaecide Treatments, Biological Management Options (aquatic dye, benthic mats, bacteria & enzymes, BioChar), Wetland & Upland Invasive Species Control, Permitting & Regulatory Compliance, and Lake Surveys & Water Quality monitoring. The company also offers Fountain & Aeration Sales and Installation as a core service, plus a Fountain Leasing add-on program for customers seeking flexible equipment options. All services are customized to individual waterbody needs with a focus on New England (Connecticut, Massachusetts, New Hampshire, and Rhode Island). The company is part of the Jones Lake Management family of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Management Customized management programs for lakes that include manual, biological, mechanical, or chemical control approaches, designed for property owners, HOAs, golf courses, and municipalities.
• Pond Maintenance Programs Maintenance programs designed specifically for smaller waterbodies, centered around ongoing monitoring, for HOAs, private landowners, and community associations.
• Herbicide & Algaecide Treatments Specialized chemical treatments that target individual invasive or nuisance plants and algae while minimizing impact on non-target native species, applied to lakes, ponds, and wetlands.
• Permitting & Regulatory Compliance Preparation and filing of necessary state and local permits to ensure aquatic management activities comply with individual state requirements, provided to HOAs, municipalities, and property owners.
• Biological Management Options Non-chemical aquatic management strategies including aquatic dye, benthic mats, bacteria and enzymes, BioChar, and DASH and hand-pulling, for sustainable pond and lake management.
• Wetland & Upland Invasive Species Control Manual and chemical control of emergent invasive species in wetland and upland environments, delivered to municipalities, HOAs, and property owners.
• Fountain & Aeration Sales and Installation Sales and installation of fountains and bottom-diffused aeration systems to improve fish habitat, water quality, and expedite the reduction of muck and organic matter in ponds and lakes.
• Fountain Leasing Fountain leasing program that includes professional seasonal removal and reinstallation, designed for customers who prefer not to purchase aeration or fountain equipment outright.
• Lake Surveys & Water Quality Waterbody data collection services including vegetation surveys, in-depth point intercept surveys, bathymetry and sediment mapping, annual surveys, and water quality monitoring.

Quantifiable outcome

• Proactive management prevents costly emergency repairs and dredging
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jones Lake ManagementcoreStrategic or Co-development PartnerWater & Wetland is now part of the Jones Lake Management family of brands. This partnership provides access to broader regional expertise, shared resources, and a wider network of aquatic management specialists across the Northeast. As a Jones Lake Management Partner, Water & Wetland continues to serve local customers while benefiting from the parent company's infrastructure and knowledge base.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aptive Environmental: National outdoor services provider offering pest control, lawn care, and adjacent property services. Comparable as a broader incumbent addressing some of the same HOA, residential, and commercial property budgets that Water & Wetland targets.
• SavATree: Multi-brand property care company providing tree, lawn, and aquatic management services to HOAs, golf courses, and commercial properties. Comparable because it serves the same property-management customer base and offers an integrated outdoor services portfolio that includes lake/pond work.
• SePRO Corporation: Leading U.S. manufacturer of specialty aquatic chemicals (herbicides, algaecides) and biological products used in lake and pond management. Comparable as the dominant upstream supplier whose products are central to the chemical treatment services Water & Wetland delivers.
• BrightView Landscapes: Largest U.S. commercial landscaping services company serving HOAs, municipalities, and golf courses. Comparable as a broader incumbent with overlap in commercial property services and adjacent aquatic feature maintenance at scale.

Others

• SiteOne Landscape Supply: Largest U.S. distributor of landscape and irrigation products to professional contractors, including aeration equipment and pond management supplies. Comparable as a key supplier/distribution channel in the value chain that Water & Wetland depends on for equipment.

Direct peers

• Aquatic Control Inc. Midwest-based lake and pond management company providing aquatic vegetation control, algae management, and aeration services. Comparable as a direct regional operator with a similar service portfolio targeting similar property and municipal customers.
• SOLitude Lake Management: National lake and pond management company offering lake management, aquatic weed control, fountain and aeration services to HOAs, municipalities, and golf courses. Most directly comparable peer given overlap in customer segments, service catalog, and integrated treatment approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waterandwetland
• Instagraminstagram.com/waterandwetland
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water & Wetland