GOODROID
GOODROID is a Tokyo-based mobile game developer and subsidiary of CyberAgent that publishes hyper-casual and IP-licensed mobile games globally, with 600M+ cumulative downloads across 176 countries and revenue from ads, its own SSP/DSP, and e-commerce.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What GOODROID does
GOODROID is a Japanese mobile game developer and app production company founded in October 2014 as a subsidiary of CyberAgent. Headquartered in Tokyo's Meguro-ku with a Fukuoka engineering office, the company operates with 51-100 employees across three business segments: App Production (its core operation, encompassing 60+ mobile titles), Advertising (AddTube plus its own SSP/DSP ad platform), and E-Commerce (a lottery/event platform called くじフェス). The company's portfolio spans hyper-casual titles such as Muscle Race 3D (50M+ downloads), Snow Race!!, Hexa Away, and Arm Wrestling Master; IP-licensed games including the Aooni Online series (35M+ downloads) and the Tokyo Revengers puzzle RPG; and emerging bets in VTuber (Ayano Date) and VR (チャリ走VR), with FAIRY TAIL 魔導士クロニクル scheduled for Winter 2025.
The company operates a studio-based production model with two dedicated hyper-casual studios — 2PEACE (Tokyo, established October 2022) and HASIGO (Fukuoka, established January 2023) — that together have driven a cadence of approximately 19 titles per year using A/B testing methodology to scale winners. The underlying technology is built primarily on Unity, and the broader business includes the AddTube ad network and proprietary SSP/DSP infrastructure that serves both internal games and third-party demand. Animation/manga IP is sourced through partnerships with Kodansha, Pony Canyon, Avex Technologies, HoriPro, and Spicy Soft.
GOODROID generates revenue primarily through in-app advertising within its hyper-casual and freemium mobile games, supplemented by B2B monetization of its SSP/DSP ad platform and e-commerce transactions on くじフェス. Distribution is overwhelmingly international: 90%+ of revenue derives from outside Japan, with titles distributed across 176 countries and 600M+ cumulative downloads globally. The combination of broad geographic reach, an IP licensing pipeline, and an owned ad-tech stack positions GOODROID as a category-leading mid-sized Japanese mobile publisher rather than a pure-play game studio.
GOODROID firmographics
Firmographics- Name
- GOODROID
- Legal name
- 株式会社GOODROID
- Website
- https://goodroid.co.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GOODROID is a Tokyo-based mobile game developer and subsidiary of CyberAgent that publishes hyper-casual and IP-licensed mobile games globally, with 600M+ cumulative downloads across 176 countries and revenue from ads, its own SSP/DSP, and e-commerce.
- Ownership category
- akta.pro rank
GOODROID industry classification
Industry- Product category
- Mobile Game Development
- NAICS
- Software Publishers (51321), Media Buying Agencies (541830)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
- akta.pro secondary industries
- Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ), Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)
Keywords
Where GOODROID is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
GOODROID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hyper-Casual & Casual Game In-App Purchases: Core revenue from in-app purchases (item monetization) in casual and hyper-casual mobile games, contributing to over 90% of total revenue generated internationally.
- Advertising (GOODROID SSP): Monetization of 60+ casual game titles through the company's proprietary advertising platform, with advertising inventory sold to clients via direct deals and GOODROID DSP.
- IP Collaboration & Licensing: Revenue from anime IP-based games including Tokyo Revengers, Blue Lock, Attack on Titan, and other licensed properties through collaboration arrangements.
- Influencer Marketing Services (AddTube): Promotional packages utilizing YouTubers and Instagram influencers for client marketing campaigns; domestic influencer network of 1,000+ individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Most mobile games are free-to-play with optional in-app purchases |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GOODROID product offering
Product offeringCore offering
GOODROID is a Japanese mobile game development and publishing company that designs, develops, and operates casual and hyper-casual mobile games (including anime IP tie-ins such as 東京リベンジャーズ ぱずりべ, FAIRY TAIL, and 約束のネバーランド) for a global audience across 176 countries, having achieved over 600 million cumulative downloads. Beyond games, the company operates advertising technology platforms (GOODROID SSP/DSP), an influencer marketing service (AddTube), a lottery-based e-commerce service (くじフェス!), and VTuber/VR content businesses, with more than 90% of revenue generated internationally.
Product overview
GOODROID is a subsidiary of CyberAgent operating multiple business segments: App Production (smartphone game development), Advertising (influencer marketing and ad monetization platforms), E-Commerce (online lottery service), and Other ventures (VTuber operations, VR games). The App Production segment is the core business, developing casual games, hyper-casual games through 2PEACE and HASIGO studios, and anime IP collaborations. Key products include the horror survival game 青鬼オンライン (35M+ downloads), puzzle RPG Tokyo Revengers ぱずりべ, and multiple hyper-casual titles like Muscle Race 3D (50M DL), Snow Race!!, and Hexa Away. The Advertising segment offers AddTube influencer marketing, proprietary SSP/DSP ad platforms serving 60+ game titles. The E-Commerce segment operates くじフェス!, an online lottery service for anime/art merchandise. GOODROID has achieved 600+ million cumulative downloads globally with over 90% international revenue.
Differentiator
Problem solved
Functional benefit
Brands
- AddTube: Influencer marketing promotion package leveraging YouTubers and Instagramers for client promotional campaigns.
- GOODROID SSP
- GOODROID DSP
- くじフェス！
- 伊達あやの（VTuber）
- HASIGO（ハシゴ）
- 2PEACE
Products and services
- 青鬼オンライン (Aooni Online) Mobile horror-escape game app supporting online multiplayer with up to 100 players, available on iOS and Android globally as part of the long-running Aooni franchise.
- 東京リベンジャーズ ぱずりべ (Tokyo Revengers Puzzle Ride) Anime IP-licensed mobile puzzle game developed for fans of the Tokyo Revengers franchise, published on iOS and Android.
- Muscle Race 3D Hyper-casual mobile racing game where players compete based on muscle/strength mechanics, available globally on iOS and Android.
- Snow Race!! Casual mobile racing game with a snow/winter theme, published by GOODROID on iOS and Android.
- Arm Wrestling Master Hyper-casual mobile competition game centered on arm-wrestling mechanics, published globally on iOS and Android.
- Hexa Away Hexagonal-block puzzle mobile game in GOODROID's hyper-casual portfolio, available on iOS and Android.
- FAIRY TAIL 魔導士クロニクル Anime IP-licensed mobile game based on the FAIRY TAIL franchise, published globally on iOS and Android as part of GOODROID's anime portfolio.
- 約束のネバーランド (The Promised Neverland) mobile game Anime IP-licensed mobile game developed around the Promised Neverland franchise for global release on iOS and Android.
- あつまれモルカー！PUI PUI パズル Anime IP-licensed puzzle mobile game based on PUI PUI Molcar, previously published by GOODROID on iOS and Android (service ended).
- GOODROID SSP Proprietary supply-side platform (SSP) operated by GOODROID for mobile ad inventory monetization, offered to publishers and brand clients.
- GOODROID DSP Proprietary demand-side platform (DSP) operated by GOODROID for mobile ad buying on the demand side, offered to advertisers and agencies.
- AddTube Influencer marketing service that connects brand advertisers with YouTubers and creators for sponsored video and campaign collaborations, with proposal-based client engagement.
- くじフェス! (KujiFes!) Lottery-style online e-commerce service operated by GOODROID that lets Japanese consumers buy lottery tickets to win character goods, snacks, and anime merchandise.
- チャリ走VR (Chari-So VR) VR title adapting GOODROID's Chari-So cycling-runner franchise to virtual reality, extending the brand into new device categories.
Quantifiable outcome
- 600 million+ cumulative global downloads across all titles
- +3 more outcomes
Companies that use GOODROID
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GOODROID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GOODROID partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kodansha (株式会社講談社)coreKodansha is a key IP licensing and co-development partner for the Tokyo Revengers puzzle RPG (ぱずりべ), providing manga rights and participating in joint production alongside GOODROID and Pony Canyon.
- Pony Canyon (株式会社ポニーキャニオン)corePony Canyon co-develops the Tokyo Revengers puzzle RPG (ぱずりべ) alongside GOODROID and Kodansha, handling production and distribution aspects of the anime IP game.
- Life Group (Life Group株式会社)minorThree-way joint development with Life Group and ZERO for the rhythm game レペゼンビート, utilizing artist レペゼン地球's music.
- ZERO (株式会社ZERO)minorThree-way joint development alongside Life Group for the レペゼンビート rhythm game featuring レペゼン地球's music.
- Avex Technologies (エイベックス・テクノロジーズ株式会社)minorJoint development of the smartphone game おそ松さんのニート芸能プロダクション with Avex Technologies, producing a spin-off of the popular Osomatsu-san anime.
- UUUM (株式会社UUUM)coreUUUM is a core collaboration partner for the 青鬼オンライン (Aooni Online) game, jointly providing and operating the online survival game since its September 2018 launch. LiTMUS (a UUUM Group company) also co-provides the game alongside GOODROID.
- HoriPro Digital Entertainment (株式会社ホリプロデジタルエンターテインメント)minorJoint VTuber management partnership for virtual talent 伊達あやの (Ayano Date), with activities spanning YouTube, TikTok, Mirrativ, and Twitter, as well as real-world events.
- Spicy Soft (スパイシーソフト株式会社)minorJoint development and operation of PlayStation VR game チャリ走VR (Chariso VR), leveraging Spicy Soft's existing チャリ走 IP within a VR environment.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
GOODROID competitors and assessment
Company assessmentBroad incumbents
- AppLovin: Major mobile ad-tech and gaming platform (AppDiscovery, SparkLabs, Lion Studios). Comparable to GOODROID on the SSP/DSP and publisher side, but operates at much larger scale with a broader portfolio.
Direct peers
- Kwalee: UK-based hyper-casual publisher known for high-velocity A/B-tested releases (e.g., JetPack Jump, Draw It). Directly comparable to GOODROID on release cadence and chart performance.
- Supersonic Studios: Unity-owned hyper-casual publishing arm. Closely comparable to GOODROID's 2PEACE and HASIGO studios on rapid hyper-casual title releases and Unity-engine-based development.
- SayGames: Belarus-based hyper-casual publisher with a global top-grossing portfolio. Directly comparable to GOODROID on casual/hyper-casual title output and ad monetization.
- CrazyLabs: Israel-based hyper-casual publisher (formerly TabTale) with a multi-title portfolio and a proprietary ad mediation stack. Directly comparable to GOODROID on hyper-casual publishing and in-house UA.
- KLab: Tokyo-headquartered mobile game developer with strong anime-IP games (e.g., Love Live! School Idol Festival, BLEACH). Directly comparable to GOODROID on anime-licensed mobile titles for the Japanese and global markets.
- Voodoo: Paris-based global leader in hyper-casual mobile game publishing. Directly comparable to GOODROID on hyper-casual title velocity, global UA infrastructure, and reliance on ad-monetized IAP/APU models, though at meaningfully larger scale.
- Homa Games: Paris-based hyper-casual publisher with a Homa Lab SDK and data-driven UA tooling. Comparable to GOODROID on hyper-casual publishing and ad-tech-enabled optimization.
- Rollic Games: Zynga-owned hyper-casual studio acquired for ~$180M in 2020. Closely comparable to GOODROID on casual/hyper-casual mobile publishing.
Regional players
- Colopl: Japanese mobile game developer/publisher of titles such as White Cat Project and Dragon Quest Walk. Comparable to GOODROID as a Japan-based mobile gaming studio with diversified IP-driven titles, though more domestically focused.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GOODROID social profiles
Digital presenceGOODROID financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOODROID leadership team
Management profileNumber of profiles
Profiles9 records
GOODROID subsidiaries and ownership
Company hierarchySubsidiaries2 records
GOODROID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOODROID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOODROID
What does GOODROID do?
GOODROID is a Japanese mobile game development and publishing company that designs, develops, and operates casual and hyper-casual mobile games (including anime IP tie-ins such as 東京リベンジャーズ ぱずりべ, FAIRY TAIL, and 約束のネバーランド) for a global audience across 176 countries, having achieved over 600 million cumulative downloads. Beyond games, the company operates advertising technology platforms (GOODROID SSP/DSP), an influencer marketing service (AddTube), a lottery-based e-commerce service (くじフェス!), and VTuber/VR content businesses, with more than 90% of revenue generated internationally.
Is GOODROID a public or private company?
GOODROID is a private company. It is classified as corporate owned and is currently operating.
When was GOODROID founded?
GOODROID was founded in 2014. It employs 51 to 100 people.
Where is GOODROID based?
GOODROID is headquartered in Tokyo, Japan, in the Asia region.
How does GOODROID make money?
Four revenue lines are on record. Hyper-Casual & Casual Game In-App Purchases are the primary driver. The others are advertising (GOODROID SSP), IP Collaboration & Licensing and influencer Marketing Services (AddTube).
Who are GOODROID's main competitors?
AppLovin is listed as a broad incumbent. Direct peers are Kwalee, Supersonic Studios, SayGames, CrazyLabs, KLab, Voodoo, Homa Games and Rollic Games. Colopl is listed as a regional player.
Does GOODROID have an API?
No public API is recorded for GOODROID.
What industry is GOODROID in?
GOODROID's product category is Mobile Game Development. Its primary akta.pro industry code is BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading), with a secondary code of MPAFAJAJ, Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals). Its NAICS code is 51321 and its SIC code is 7990.