United Salad

What United Salad does

United Salad Co. is a family-owned fresh produce distribution company headquartered in Portland, Oregon, founded by the Spada family in the 1940s and operating for approximately 80 years. The company sources conventional and organic fruits and vegetables from 25 local Pacific Northwest farms plus global growers, then distributes them along with a full line of grocery, dairy, floral, and dry goods, as well as prepared/processed products including salad kits, sandwiches, wraps, dips, frozen items, and home meal replacement options. It maintains private-label supply arrangements with Kroger (prepared foods) and Sweetgreen (branded grocery items), and offers custom-cut produce processing as a differentiated service.

The business operates three facilities (Portland HQ, Sumner, and Bend) and a fleet of 120 refrigerated trucks running 80+ daily delivery routes across Oregon, Washington, Idaho, and Alaska, with an unbroken cold chain from warehouse to customer. All facilities hold SQF certification (the highest food safety certification in the produce industry under GFSI standards), implement a HACCP-based quality system, are USDA-inspected on site, and are Oregon Tilth organic certified. B2B customers place orders through a dedicated online portal accessible via web browser, iOS, and Android apps, supported by dedicated sales managers for retail and foodservice segments and in-house merchandiser teams.

United Salad serves leading national grocery chains, independent grocery stores, restaurants, schools, and other institutions. Revenue is generated through transaction-based distribution of perishable products; pricing is not publicly disclosed and is handled via account-specific quotes or login-authenticated ordering. The company is privately held under Spada family ownership with no institutional investor or parent company structure evident, and there is no disclosure of M&A activity, funding rounds, or external capital events.

Name

United Salad

Legal name

United Salad Co.

Website

https://unitedsalad.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

United Salad is a family-owned Pacific Northwest produce distributor sourcing from 25 local farms and global growers, delivering fresh produce, grocery, floral, and prepared foods via 120 refrigerated trucks across Oregon, Washington, Idaho, and Alaska to grocery chains, restaurants, schools, and institutions.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Refrigerated Warehousing and Storage (49312)

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Produce (Fruits & Vegetables) Cold Storage & Ripening (TLALABAE), Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

Keywords

• Fresh produce distribution
• Wholesale grocery supply
• Foodservice delivery services
• Cold chain logistics
• Pacific Northwest produce

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Distribution of fresh produce including conventional and organic vegetables, fruits, custom-cut items to grocery chains, independent stores, restaurants, schools, and institutions across the Pacific Northwest

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

United Salad sources, processes, and distributes fresh produce (conventional and organic fruits, vegetables, custom-cut items) along with a full line of grocery, dairy, dry goods, floral, and prepared food products to grocery chains, independent stores, restaurants, schools, and institutions across the Pacific Northwest. The company operates refrigerated warehouses in Portland, Sumner, and Bend, delivering via a fleet of 120 refrigerated trucks on 80+ daily routes, supported by a B2B online ordering portal.

Product overview

United Salad is a family-owned fresh produce distribution company serving the Pacific Northwest with an extensive portfolio of perishable products. The core offering centers on fresh produce distribution (conventional and organic fruits, vegetables, custom-cut items) complemented by a full grocery line including dairy, dry goods, floral products, and prepared foods. The company operates an integrated online ordering platform accessible via web and mobile apps for B2B customers. Product portfolio includes multiple sub-brands and private label arrangements including Kroger-branded prepared foods and Sweetgreen grocery supplies. Services encompass freight, delivery, warehousing, and specialty capabilities like banana ripening. The business operates across multiple facilities in Oregon, Washington, Idaho, and Alaska with 120 refrigerated trucks and 80+ daily routes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution

Quantifiable outcome

• Daily fresh produce deliveries to Pacific Northwest from local and global sources

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mary's Harvest Fresh FoodsminorOthersMary's Harvest Fresh Foods is featured as a partner/logo on United Salad's website, indicating a relationship for fresh prepared foods distribution or collaboration.
• Produce AllianceminorOthersProduce Alliance is featured as a partner/logo on United Salad's website, indicating membership or affiliation in produce industry purchasing/cooperative organization.
• Local FarmscoreStrategic or Co-development PartnerPartnership with 25 local farms in the Pacific Northwest for sourcing fresh produce, enabling locally-grown product offerings and supporting regional agriculture.
• USDAcoreOthersUSDA inspector on site for produce inspection and grading. Facilities operate under FDA and USDA regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshPoint: FreshPoint is Sysco's specialty produce distribution subsidiary and the largest fresh produce distributor in North America, serving restaurants, hotels, schools, and grocery operators. Directly comparable in core produce distribution activity, though operating nationally with significantly greater scale and procurement leverage.
• ProAct: ProAct is a national network of produce distributors serving foodservice, retail, and institutional customers across the U.S. Comparable as a produce-focused distributor with value-added capabilities and broad geographic coverage through member distributors.
• KeHE Distribution: KeHE is a large specialty and natural/organic food distributor supplying grocery, convenience, and foodservice operators with fresh produce, dairy, frozen, and natural products. Comparable to United Salad in the natural/organic produce segment and full-line grocery distribution, though at substantially greater national scale.
• Charlie's Produce: Charlie's Produce is one of the largest independent produce distributors in the Pacific Northwest and Western U.S., offering fresh fruits, vegetables, and value-added produce to grocery, foodservice, and institutional customers. Most direct regional competitor to United Salad with overlapping service territory and customer base.

Regional players

• Shamrock Foods Company: Shamrock Foods is a family-owned broadline foodservice distributor based in the southwestern U.S. serving restaurants, schools, and institutions. Comparable as a privately held regional distributor with own-truck delivery and prepared-food capabilities, though operating in a different geography than United Salad.

Broad incumbents

• US Foods: US Foods is one of the largest broadline foodservice distributors in the U.S., serving restaurants, healthcare, education, and hospitality operators. Comparable in foodservice distribution and grocery supply, with national scale that exceeds United Salad's regional footprint.
• C.H. Robinson: C.H. Robinson is one of the largest third-party logistics and produce sourcing companies in North America, handling fresh produce, refrigerated freight, and supply chain services. Overlaps with United Salad in fresh produce sourcing and refrigerated logistics but operates as a global logistics platform rather than a regional DSD distributor.
• Performance Food Group: Performance Food Group is a major U.S. foodservice and convenience distributor with broadline, specialty, and produce capabilities. Comparable in foodservice and grocery distribution, though at national scale with a broader product portfolio than United Salad's produce-led offering.
• Sysco Corporation: Sysco is the largest broadline foodservice distributor in North America and parent of FreshPoint. Comparable as a foodservice distributor serving restaurants, schools, and institutions, with overlapping customer base and direct competition in produce through its FreshPoint subsidiary.

Others

• Markon Cooperative: Markon is a produce purchasing cooperative serving major foodservice distributors and operators across North America. Adjacent rather than directly competitive, but an ecosystem participant in fresh produce sourcing and supply that interacts with distributors like United Salad through its member network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/UnitedSaladCo
• Instagraminstagram.com/unitedsaladco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Salad