What Eposly does

Eposly is a London-based, private software company founded in 2017 that builds a point-of-sale and transaction execution platform running natively inside Salesforce. Rather than integrating with Salesforce via APIs or middleware, the product executes configuration, pricing, payment, and order creation directly on Salesforce objects, flows, and the platform's data model, eliminating sync jobs and reconciliation between a CRM and a separate checkout system. The product spans five integrated modules: Salesforce-native transaction execution, assisted sales and checkout, product configuration and pricing, payments and cashiering, and customer and transaction intelligence. Card processing is routed through certified PCI-compliant gateways (Stripe, Adyen, Square, CardConnect, TSYS), with tokens rather than card data stored in Salesforce.

The company targets organizations already running Salesforce as their system of record and where transactions require customer context, configuration, and pricing variation too complex for basic checkout apps but not large enough to justify full revenue lifecycle platforms. Named end customers span specialty retail (David M Robinson, QLF Brands, Pearl Morissette), healthcare and senior care (Omring), public sector (California DMV), and industrial/manufacturing (Motive Energy). Distribution is primarily partner-led: solution architects and system integrators incorporate Eposly into end-to-end Salesforce implementations, supplemented by a Salesforce AppExchange listing (5.0 rating) and direct enterprise demo engagement.

Eposly operates as a product within the Ascendx Technologies portfolio of Salesforce-native operational applications, which also includes Ortoo (workflow orchestration), Documill (document workflows), and GRAX/CapStorm (data control). Revenue is generated via annual enterprise subscription agreements priced on a quote basis; specific pricing, contract values, and revenue figures are not publicly disclosed. The company has offices in London (HQ), Helsinki (product and engineering), Atlanta (North America operations), and Boston, with end customers across the US, Canada, and the Netherlands. Headcount is in the 1-10 range.

Name

Eposly

Legal name

Eposly

Website

https://eposly.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Eposly is a London-based Salesforce-native point-of-sale and transaction execution platform that runs entirely inside Salesforce, serving specialty retail, healthcare, public sector, and manufacturing organizations already using Salesforce as their system of record.

Ownership category

akta.pro rank

Product category

Salesforce-native Point of Sale Software

NAICS

Custom Computer Programming Services (541511), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• Salesforce-native POS
• Transaction execution software
• Assisted sales checkout
• Salesforce AppExchange apps
• Enterprise payment platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / SaaS: Eposly provides a Salesforce-native transaction execution platform accessed via subscription. Access to the Eposly application is governed by separate subscription agreements. Pricing is quote-based for enterprise deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eposly is a Salesforce-native point-of-sale and transaction execution platform that enables businesses to configure, price, take payment, and create orders in a single flow directly inside Salesforce, on the customer record. It serves organizations already running Salesforce that need assisted, configurable transactions without middleware, sync jobs, or external POS systems.

Product overview

Eposly is a unified Salesforce-native POS and transaction execution platform that runs 100% inside Salesforce. The core product consists of Eposly itself, which provides five integrated capability modules: Salesforce-Native Transaction Execution (for completing orders, services, registrations, and payments directly in Salesforce), Assisted Sales & Checkout (for guiding staff through in-person, counter, field, and remote sales workflows), Product Configuration & Pricing (for configurable products with flexible pricing and real-time calculations), Payments & Cashiering (for accepting card, cash, digital wallets, split payments, deposits, and refunds), and Customer & Transaction Intelligence (for building actionable customer intelligence from transaction data). These capabilities work together as a single integrated platform, not as separate modules—the transaction execution capability ties all other capabilities into one Salesforce flow where configuration, pricing, payment, and order creation happen in concert on the customer record.

Differentiator

Problem solved

Functional benefit

Products and services

• Eposly A Salesforce-native POS and transaction execution platform that enables teams to complete assisted transactions, orders, and payments directly inside Salesforce, on the customer record, without middleware or external POS systems. Built for enterprises already running Salesforce across specialty retail, premium services, public sector, and manufacturing.

Quantifiable outcome

• Rental and sales inventory accuracy increased by 80%
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ascendx TechnologiescoreStrategic or Co-development PartnerEposly is a product of Ascendx Technologies, a company focused on building technology that extends the Salesforce platform into operational execution. Ascendx brings deep Salesforce expertise and a commitment to solving structural gaps in how organizations run their business on the platform.
• SalesforcecoreTechnology or IntegrationEposly is built natively on the Salesforce platform, operating directly on Salesforce objects, automation, and data model. Listed on Salesforce AppExchange.
• OrtoominorStrategic or Co-development PartnerPart of the Ascendx portfolio of Salesforce-native companies. Ortoo focuses on workflow orchestration and routing inside Salesforce.
• DocumillminorStrategic or Co-development PartnerPart of the Ascendx portfolio of Salesforce-native companies. Documill focuses on document workflows and generation inside Salesforce.
• GRAX / CapStormminorStrategic or Co-development PartnerPart of the Ascendx portfolio of Salesforce-native companies. GRAX/CapStorm focuses on data control, backup, and long-term reliability for Salesforce.
• StripecoreTechnology or IntegrationPayment gateway integration for card processing. Card data is tokenized at the provider level and never stored in Salesforce.
• AdyencoreTechnology or IntegrationPayment gateway integration for card processing. Supports EMV, contactless, and chip-and-PIN transactions.
• SquarecoreTechnology or IntegrationPayment gateway integration for card processing and POS hardware support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toast POS: Cloud-based POS and operating system for restaurants, with assisted order taking, payments, and CRM-like customer data. Comparable on transaction execution and customer intelligence capabilities, though Toast is vertical-specialized in food service rather than Salesforce-native.
• Shopify POS: Leading retail point-of-sale solution from Shopify, used by specialty and DTC retailers for in-person selling, payments, and inventory. Most directly comparable to Eposly's assisted sales and checkout capabilities for specialty retail customers, though Shopify POS is not Salesforce-native.
• Lightspeed Retail: Cloud-based POS and retail management platform serving specialty retailers with complex product catalogs and assisted selling workflows. Comparable to Eposly in the specialty retail vertical with similar configuration, pricing, and inventory capabilities.
• Square POS: Square's point-of-sale solution offers in-person checkout, payments, and basic inventory for small and mid-sized retailers. Directly comparable as a POS that Eposly also integrates with via payment gateway, competing for the same retail and assisted-sale use cases at a different scale and price point.
• TouchBistro: POS platform focused on full-service restaurants and hospitality with assisted order workflows and front-of-house integrations. Comparable to Eposly in assisted transaction execution and customer record enrichment, but specialized in hospitality rather than Salesforce-native.
• Cegid: Cloud retail and POS platform serving specialty retail with configuration, pricing, and customer-centric checkout. Comparable to Eposly's specialty retail positioning with similar assisted transaction workflows, though Cegid is a Europe-based multi-vertical platform rather than Salesforce-native.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce's own commerce and order management platform, the broad incumbent that overlaps with Eposly's transaction execution wedge. Comparability is direct: both target Salesforce customers running commerce operations, but Commerce Cloud is a heavier, full revenue-lifecycle platform while Eposly is positioned as a lighter, native POS alternative.
• Aptos: Enterprise retail technology provider offering POS, merchandise management, and order management for specialty and omnichannel retailers. Comparable to Eposly in serving specialty retail with complex pricing and configuration, but as a broader retail platform rather than a Salesforce-native app.
• Manhattan Active Omni: Enterprise omnichannel commerce and POS platform for specialty retailers, department stores, and brands. Comparable to Eposly in assisted selling, configuration, and pricing for complex retail environments, but as a much larger enterprise platform not built on Salesforce.

Others

• Stripe Terminal: Stripe's in-person payments and card-reader product that Eposly integrates with. Listed as a peer because Stripe Terminal competes in the in-person payments layer that Eposly also offers, even though Eposly is a software platform and Stripe is primarily a payment infrastructure provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eposly