Opaline

Healthcare Marketing Softwarejoinopaline.com

Opaline is an AI-powered patient discovery SaaS platform that converts website, social, and event traffic into pre-qualified leads for aesthetic and wellness practices via personalized treatment assessment quizzes and facial-analysis tools.

Company typePrivate
Founded2024
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Opaline does

Opaline Beauty, Inc. is a New York-based SaaS company (Delaware-incorporated) that operates an AI-powered patient discovery platform for aesthetic and wellness practices. The platform converts anonymous website, social, and event traffic into named, high-intent leads through personalized treatment discovery assessments, with the flagship SkinScore™ tool applying computer-vision-based facial analysis to generate skin profiles and treatment matches. Underlying the assessments is a Discovery Engine that maps patient responses to each practice's actual treatment menu, and an AI practice assistant named Nori that helps practices launch assessments, generate marketing ideas, and draft follow-up sequences.

The business runs on a subscription model with a self-serve 7-day free trial, a Starter tier at $299/month (50 qualified leads, $5.99 overage), and a Growth tier at $699/month (400 qualified leads, $1.75 overage), all subject to a 3-month minimum term. Go-to-market is hybrid: product-led onboarding for SMB practices and inside-sales demos for higher-value accounts, complemented by an event-driven motion that powers VIP launch events for new devices and treatments. Customer segments span medical spas, dermatology, wellness clinics, longevity, hormone, body contouring, hair restoration, and integrative medicine practices, with all named customers (MedSpa Express, Pure Regenerative Medicine, Body By Your Clinic, Luxe Posh Place) being SMBs reporting strong ROI on the platform. The eight-person team combines applied ML (CTO from Airbnb/Grindr/Tinder), fashiontech/ecommerce (CEO Lotti Morrison), and aesthetics-tech (Head of Revenue from Styku) backgrounds.

Opaline firmographics

Firmographics

Name: Opaline
Legal name: Opaline Beauty, Inc.
Website: https://joinopaline.com
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 11–50 employees
Short description: Opaline is an AI-powered patient discovery SaaS platform that converts website, social, and event traffic into pre-qualified leads for aesthetic and wellness practices via personalized treatment assessment quizzes and facial-analysis tools.
Ownership category
akta.pro rank

Opaline industry classification

Industry

Product category: Healthcare Marketing Software
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Healthcare & Wellness Personalization (HDAAAGAI)
akta.pro secondary industry: Medical Imaging AI (HDAAAEAH)

Keywords

Aesthetic practice software
Patient discovery platform
Medspa lead generation
AI skin analysis
Wellness practice marketing

Where Opaline is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Opaline business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Subscription Plans (Starter & Growth): Monthly subscription fees for access to the platform. Starter plan at $299/month includes 50 qualified leads. Growth plan at $699/month includes 400 qualified leads. 3-month minimum term required for onboarding, optimization and performance alignment.
Overage Lead Fees: Usage-based overage charges when lead limits exceeded. Starter plan: $5.99/lead after 50. Growth plan: $1.75/lead after 400.
7-Day Free Trial: Free trial period allowing practices to test the platform before committing. Includes branded quiz, admin portal, and launch plan.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	7-Day Performance Trial - Free trial with full features
Subscription	Monthly	Starter Plan - $299/month for 50 qualified leads
Subscription	Monthly	Growth Plan - $699/month for 400 qualified leads

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Opaline product offering

Product offering

Core offering

Opaline provides an AI-powered patient discovery SaaS platform for aesthetic and wellness practices. Its Discovery Engine guides patients through personalized assessments that match their concerns to the specific treatments a practice offers, converting anonymous website, social, and event traffic into named, high-intent leads who arrive at consultations pre-educated. The platform bundles the SkinScore AI skin analysis tool, a growing library of treatment-specific assessments (laser, men's wellness, hair restoration, wedding ready, etc.), the Nori AI practice assistant, and embeddable quiz funnels.

Product overview

Opaline is a patient discovery platform for aesthetic and wellness practices consisting of the Discovery Engine (core platform), SkinScore AI-powered skin analysis, an Assessment Library of quiz-based treatment discovery tools, and Nori (AI practice assistant). Opaline Studio, an upcoming website platform built specifically for aesthetic practices, is in development. The platform converts website traffic into qualified leads through personalized treatment assessments, with pricing tiers including 7-day free trial, Starter ($299/month for 50 leads), and Growth ($699/month for 400 leads).

Differentiator

Problem solved

Functional benefit

Brands

Opaline Studio: Website platform built for aesthetic practices, designed for the patient journey with conversion-first architecture, native quiz integration, and treatment page engine.
SkinScore
Discovery Engine
Nori

Products and services

Opaline Discovery Engine

Quantifiable outcome

332 leads in 11 months for MedSpa Express
+5 more outcomes

Companies that use Opaline

Customer profile

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Opaline technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Opaline partnerships and signals

Strategic signal

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Opaline competitors and assessment

Company assessment

Direct peers

Mindbody: Business management software for spas, salons, fitness, and wellness. Comparable because it serves many of the same wellness/aesthetic SMB customers with marketing, booking, and engagement tooling.
AestheticsPro: Practice management and marketing software specifically for medical aesthetics practices. Directly comparable as the closest vertical-specific SaaS peer for medspas and aesthetic clinics.
Pabau: Clinic management platform built for aesthetics, medspas, and wellness practices. Comparable because it sells all-in-one patient management, marketing, and bookings into the same SMB aesthetic buyer.
Vagaro: Salon, spa, and fitness business software with booking, marketing, and client tools. Comparable because it serves an overlapping set of beauty/wellness SMB customers with marketing automation features.
Boulevard: Software and front-desk platform for self-care businesses including spas and medspas. Directly comparable as vertical SaaS targeting aesthetics/wellness practices with bookings, marketing, and client engagement.
Zenoti: Cloud software for spas, medspas, and salons, covering appointments, marketing, and client engagement. Comparable because it targets the same wellness/aesthetic vertical with practice management and consumer-facing engagement.
PatientPop (Tebra): Patient growth and practice marketing platform for medical practices, including aesthetic and specialty providers. Directly comparable as a patient acquisition and conversion layer for the same SMB medical practice buyer.
Luma Health: Patient engagement and outreach platform for healthcare practices. Comparable because it competes for the same 'convert traffic and drive bookings' workflow that Opaline targets, though broader in scope.

Broad incumbents

HubSpot: Marketing, CRM, and lead capture platform used widely by aesthetic and wellness SMBs. Comparable as the broader marketing/lead-management incumbent whose quiz and form features partially overlap with Opaline.
Typeform: General-purpose conversational form and quiz platform used by practices for lead capture. Comparable as a broader, horizontal incumbent that aesthetics practices could substitute for an assessment engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Opaline financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Opaline leadership team

Management profile

Number of profiles

Profiles8 records

Opaline funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Opaline M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opaline

What does Opaline do?

Is Opaline a public or private company?

Opaline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Opaline founded?

Opaline was founded in 2024. It employs 11 to 50 people.

Where is Opaline based?

Opaline is headquartered in New York, United States, in the North America region.

How does Opaline make money?

Three revenue lines are on record. Subscription Plans (Starter & Growth) is the primary driver. The others are overage Lead Fees and 7-Day Free Trial.

Who are Opaline's main competitors?

Direct peers on record are Mindbody, AestheticsPro, Pabau, Vagaro, Boulevard, Zenoti, PatientPop (Tebra) and Luma Health. Broad incumbents are HubSpot and Typeform.

Does Opaline have an API?

No public API is recorded for Opaline.

What industry is Opaline in?

Opaline's product category is Healthcare Marketing Software. Its primary akta.pro industry code is HDAAAGAI, Healthcare & Wellness Personalization, with a secondary code of HDAAAEAH, Medical Imaging AI. Its SIC code is 7372.