Twin Cities Society for Human Resource Management

What Twin Cities Society for Human Resource Management does

Twin Cities Society for Human Resource Management (TCSHRM) is a 501(c)(6) nonprofit professional membership association and the largest SHRM-affiliated chapter in Minnesota, serving approximately 1,100 HR professionals across the Minneapolis-St. Paul metropolitan area. Founded in 1951 and currently celebrating its 75th anniversary, TCSHRM operates as a Super Mega chapter within the national SHRM network (top 18 of 550 chapters by size) and is staffed by three paid employees supported by an extensive volunteer Board of Directors and twelve functional Vice Presidents covering membership, certification, professional development, legislative affairs, marketing, programs, sponsorship, emerging professionals, finance, and volunteer engagement.

The organization's service portfolio centers on professional development and information exchange rather than technology products. Core offerings include three membership tiers (Professional at $140/year, Affiliate at $205/year, Student at $30/year), the What the HR! podcast (a 2022 SHRM Pinnacle Award winner with 123+ episodes), SHRM Certification Prep+ courses priced at $1,395 for members, bi-annual conferences (Spring and Fall) attended by 250-500+ HR professionals each, three annual legal events, a 4-month Mentoring Program, the TCSHRM Cares Campaign supporting job-transition members and students, and approximately 36 events per year delivering 45.25 SHRM/HRCI recertification credits. Operations run on the YourMembership association management platform, with no proprietary technology, API, or AI capabilities.

Revenue is generated across four diversified streams: recurring membership dues (subscription), event and certification fees, corporate sponsorships ranging from $750 per event to a $20,000 exclusive strategic partnership (plus Platinum/Gold/Silver annual tiers), and advertising (newsletter, banner, program/event placements at $375-$1,900 per placement). The organization markets primarily through its website (tcshrm.org), bi-weekly email blasts and bi-monthly News & Views newsletter, social media (Facebook, LinkedIn, Instagram), the podcast, in-person events at Twin Cities venues, and word-of-mouth through member ambassadors and SHRM/MNSHRM affiliation channels. Members are claimed to save an estimated $977 annually through included programming.

Name

Twin Cities Society for Human Resource Management

Legal name

Twin Cities Society for Human Resource Management

Website

https://tcshrm.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Twin Cities Society for Human Resource Management (TCSHRM) is a 501(c)(6) nonprofit professional membership association and the largest SHRM chapter in Minnesota, serving approximately 1,100 HR professionals across the Minneapolis-St. Paul metro area with certification prep, conferences, a podcast, mentoring, and legislative programming.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• HR professional development
• HR membership association
• SHRM certification prep
• HR networking events
• HR legislative affairs

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from Professional, Affiliate, and Student members form the core revenue stream. Professional membership is $140/year, Affiliate is $205/year, and Student is $30/year with various discounts available.
2. Event Fees: Revenue from conference registrations, monthly event fees, and certification prep courses. The Fall Conference is priced at $239 for members and $389 for non-members.
3. Sponsorships: Annual sponsorship packages ranging from $750 per event to $20,000 exclusive strategic partnership, plus employer partner packages and conference sponsorships.
4. Advertising: Revenue from newsletter advertising, banner advertising, and program/event advertising on the TCSHRM website reaching approximately 1,200 HR professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Twin Cities Society for Human Resource Management (TCSHRM) is a 501(c)(6) nonprofit professional membership association serving approximately 1,100 HR professionals in the Minneapolis/St. Paul metropolitan area. The organization sells annual memberships (Professional $140, Affiliate $205, Student $30) and delivers professional development through monthly events, biannual conferences, certification preparation courses, legal/legislative programming, mentoring, and the Pinnacle Award-winning "What the HR!" podcast. Its offerings enable HR practitioners to maintain SHRM and HRCI certifications, expand their professional networks, and stay current on employment legislation.

Product overview

Twin Cities Society for Human Resource Management (TCSHRM) is a Super Mega chapter of SHRM offering a portfolio of professional development services rather than a unified software product. The core offerings include: the What the HR! podcast (Pinnacle Award-winning monthly podcast); SHRM Certification Prep+ (10-week virtual certification course); Spring and Fall annual conferences; Legal Events (Virtual Legal Program, In-Person Legal Summit, Critical Legal Briefing); and HR Department of 1 Special Interest Group. Membership tiers (Professional $140, Student $30, Affiliate $205) provide access to monthly events, webinars with SHRM/HRCI credits, mentoring program, career center, and networking. Additional programs include Emerging Professionals Community, TCSHRM Cares Campaign (job transition support and student scholarships), Legislative Affairs, Member Ambassador Program, and SHRM PMQ and SHRM Essentials training modules. The organization served 1,100+ members across the Minneapolis/St. Paul area through 36 events in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• What the HR!: TCSHRM's monthly podcast that explores how to build people-centric businesses through modern practices and approaches. Winner of SHRM 2022 Pinnacle Award.
• TCSHRM Cares Campaign
• TCSHRM Cares Community Partners

Products and services

• What the HR! Podcast A monthly podcast exploring how to build people-centric businesses through modern HR practices, interviewing progressive leaders on transformation, future of work, and HR technology. The podcast is freely available and serves as a top-of-funnel marketing and education channel for the Twin Cities HR community.
• SHRM Certification Prep+ Course A 10-week virtual instructor-led course preparing HR professionals for SHRM-CP or SHRM-SCP certification exams, using the official SHRM Learning System and 2026 SHRM Certification Prep System. Pricing is $1,395 for members and $1,489 for non-members with bundle and early-bird options.
• Spring and Fall Conferences Annual conferences connecting HR professionals through engaging learning, practical insights, and networking. Features keynote speakers, breakout sessions, and awards recognition. The Fall Conference 2025 had 250 attendees and Spring Conference 2025 had 500+ attendees in hybrid format.
• Legal Events Series Three premier annual legal events providing in-depth guidance on federal, state, and local legislation impacting HR professionals: Virtual Legal Program, In-Person Legal Summit, and Critical Legal Briefing, led by trusted legal experts.
• HR Department of 1 Special Interest Group (SIG) A supportive community for HR professionals managing small HR departments or operational roles, offering roundtable discussions, best practices exchange, and networking via LinkedIn Group and online member community.
• Mentoring Program Program pairing early-career HR professionals with mid-to-senior HR professionals through 4-6 meetings over 4 months, with self-assessment and development planning aligned to the SHRM Body of Competency and Knowledge.
• Professional Membership Annual membership ($140) for HR practitioners providing access to webinars, SHRM/HRCI recertification credits, mentoring, volunteering, career center, and member directory. Includes corporate and multi-year discounts.
• Student Membership Annual membership ($30) for students in HR degree programs, with FREE access for national SHRM student members. Includes job listings, $1,000 scholarships awarded to two students annually, and professional development opportunities.
• Affiliate Membership Annual membership ($205) for professionals whose organizations offer HR-related products or services, providing access to the Twin Cities HR community, webinars, and member directory.
• SHRM People Manager Qualification (PMQ) Training program teaching people managers skills in effective communication, performance management, team leadership, and situational judgment through SHRM.
• SHRM Essentials of HR Foundational HR program covering six key topics: HR value, talent maximization, culture, intelligence, performance, and compliance. Ideal for new HR professionals and people managers.
• TCSHRM Cares Campaign Multi-faceted initiative supporting HR professionals in job transition with free memberships, virtual programs, 50% event discounts, and community partnerships. Includes $1,000 scholarships for HR students.
• Legislative Affairs Program Program keeping members informed on federal, state, and local HR legislation through updates and three premier annual legal events.
• Member Ambassador Program Program connecting new members with ambassadors who provide event introductions, networking, and follow-up support to foster belonging.
• Monthly Programs and Webinars Monthly programming including webinars, coffee chats, HR exchanges, chapter meetings, and member socials, with 36 events hosted in 2025 including 17 free member events delivering 45.25 SHRM and HRCI recertification credits.
• Emerging Professionals Community Community for new and early-career HR professionals offering mentoring, scholarships, leadership development, and volunteer opportunities to shape the HR profession.

Quantifiable outcome

• $977 estimated annual savings for members on programs and offerings
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and community.

• Society for Human Resource Management (SHRM)coreStrategic or Co-development Partner · 1 January 1951TCSHRM is a Super Mega chapter of SHRM, the world's largest HR management organization with 300,000+ members. This national affiliation provides access to SHRM's education programs, certification standards, learning systems, legislative updates, and web-based resources. TCSHRM operates as one of 550 SHRM chapters, ranked within the top 18 by size.
• Minnesota Society for Human Resource Management (MNSHRM)coreStrategic or Co-development Partner · 1 January 1951MNSHRM serves as the state council bringing together 12 Minnesota SHRM chapters. TCSHRM is the largest chapter within this state network. MNSHRM provides state-level education through the State Conference and Leadership Conference.
• YourMembership (Association Management Software)supportingTechnology or IntegrationYourMembership provides the association management software platform powering TCSHRM's website, member portal, event registration, and online community features.
• SHRM FoundationsupportingStrategic or Co-development PartnerSHRM Foundation is a 501(c)(3) nonprofit that funds research, publications, and education to advance the HR profession. TCSHRM supports the Foundation through member awareness, fundraising campaigns, and annual financial contributions. Foundation programs include Veterans at Work, Abilities at Work, and Getting Talent Back to Work initiatives.
• Northside Achievement ZonecommunityGTM or Marketing PartnerCommunity partner in the TCSHRM Cares Campaign, supporting wraparound services for families in North Minneapolis through achievement zone programming.
• FrasercommunityGTM or Marketing PartnerCommunity partner in the TCSHRM Cares Campaign, providing services for children and adults with developmental disabilities, mental health needs, and other challenges.
• Second Harvest HeartlandcommunityGTM or Marketing PartnerCommunity partner in the TCSHRM Cares Campaign, addressing food insecurity in the Upper Midwest through food distribution and programs.
• Junior Achievement NorthcommunityGTM or Marketing PartnerCommunity partner providing financial literacy, work readiness, and entrepreneurship education programs for youth.
• LISC (Local Initiatives Support Corporation)communityGTM or Marketing PartnerCommunity partner in the TCSHRM Cares Campaign, working to build sustainable communities through equitable development and investment.
• MN Skills-Based Hiring AcceleratorcommunityGTM or Marketing PartnerCommunity partner focused on skills-based hiring practices to widen pathways to employment and support workforce development.
• RisecommunityGTM or Marketing PartnerCommunity partner in the TCSHRM Cares Campaign, working to end poverty through sustainable solutions and community empowerment.
• Ready for SuccesscommunityGTM or Marketing PartnerCommunity partner providing services and support for individuals with disabilities to achieve employment and independence.
• PrismcommunityGTM or Marketing PartnerCommunity partner focused on economic empowerment and building wealth within communities of color in the Twin Cities.
• HRCI (HR Certification Institute)supportingStrategic or Co-development PartnerTCSHRM offers events and programs that provide HRCI recertification credits for members maintaining their professional HR certifications.
• 2026 Annual Sponsors (Various)supportingGTM or Marketing PartnerAnnual sponsors at various levels (Platinum, Gold, Silver) providing financial support and brand visibility in exchange for access to TCSHRM's member community. Sponsors include HR technology vendors, consulting firms, and employer organizations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WorldatWork: A national professional association for compensation, benefits, and total rewards HR professionals, with comparable nonprofit, membership-funded model, certification programs, and conference-style programming targeting adjacent HR disciplines.
• ATD (Association for Talent Development): National professional association serving the learning, talent development, and training function — closely adjacent to TCSHRM's HR professional development remit and structured around similar membership tiers, certification (CPLP), and annual conferences.
• Society for Human Resource Management (SHRM): National parent organization (300,000+ members) of which TCSHRM is a Super Mega chapter. SHRM provides certification standards, learning systems, legislative updates, and direct-to-member programming that TCSHRM distributes locally.
• HRCI (HR Certification Institute): The organization behind the PHR/SPHR/GPHR certifications that, alongside SHRM-CP/SCP, drive TCSHRM's recertification credit programming. TCSHRM already partners with HRCI to deliver HRCI credits.

Direct peers

• Houston SHRM: Another top-tier SHRM metro chapter operating under the same SHRM Super Mega chapter framework, with overlapping programming (membership tiers, monthly events, certification prep, conferences) serving a major U.S. metro HR professional community.
• NYC SHRM (New York City SHRM): One of the largest SHRM metro chapters in the U.S., directly comparable to TCSHRM in mission, member-base profile, large-chapter size, monthly programming, conference model, and Pinnacle-caliber programming.
• DC SHRM: Another major-market SHRM chapter running an analogous program portfolio (membership, certification prep, monthly events, conferences) for HR professionals in the Washington DC metro, comparable in scale and structure to TCSHRM.

Regional players

• MNSHRM (Minnesota Society for Human Resource Management): Minnesota state SHRM council that brings together the state's 12 SHRM chapters, including TCSHRM. Operates the State Conference and Leadership Conference overlapping with TCSHRM's annual Spring/Fall conference calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TCSHRM_Tweets
• Facebookfacebook.com/tcshrm
• LinkedInlinkedin.com/company/tcshrm
• Instagraminstagram.com/tcshrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin Cities Society for Human Resource Management