What Top Gun does

Top Gun Sales Performance is a privately held, founder-led B2B services firm founded in 2000 by Steve Osborne and headquartered in Mason (Cincinnati), Ohio. The company operates three integrated service lines for medium and large enterprise clients: (1) Sales Performance — a curriculum of instructor-led and online sales training built around proprietary methodologies including the LASER Selling System, the Top Gun Performance Pyramid, and the Top Gun Periodic Table of Performance, culminating in a formal Sales Certification Program; (2) Sales Generation — outsourced lead and demand generation, an in/outbound call center, Level I/II Inside Sales Representative (ISR) staffing, account and territory research, and data mining; and (3) Support Services — a 24/7 Network Operations Center, proactive Edge Device Monitoring (EDM), help desk, and product support logistics, including private-label support for global brands in digital signage, retail, restaurants, and fashion.

The technology stack is operational rather than platform-native: IP/VOIP telephony, CRM integration middleware, web-based results reporting, and CMS-agnostic integration across Scala, Dynasign, Broadsign, and ParkMedia for digital signage. The company's defensibility rests on proprietary sales methodologies (unregistered common-law brands), trained rep talent, and demonstrated operational outcomes including 98%+ customer satisfaction, first-call resolution above 50%, EDM-driven proactive resolution of over 60% of signage issues, and a marquee Panasonic engagement in which 11 ISRs generated $84M in client sales and supported 60,000+ Arbitrator devices.

The business model is custom enterprise professional and managed services sold direct to Chief Revenue Officers, VPs of Sales, and sales leaders, with flexible investment models that combine fixed monthly costs, incentive-based arrangements, and hybrid structures. The company is bootstrapped with no disclosed external funding, maintains 51-100 employees, and serves primarily North American customers with a claimed global footprint in digital signage support.

Name

Top Gun

Legal name

Top Gun Sales Performance

Website

https://topgunhq.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Top Gun Sales Performance is a US-based, founder-led B2B services firm that provides sales training, outsourced lead generation and inside sales staffing, and 24/7 technical/NOC support to medium and large enterprise clients, anchored by long-standing relationships with customers such as Panasonic.

Ownership category

akta.pro rank

Product category

Sales Training and Enablement Services

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Sales training services
• Outsourced lead generation
• Inside sales staffing
• B2B sales enablement
• Technical support services

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sales Training & Certification Services: Instructor-led and online learning programs for sales professionals and sales coaches, covering skills certification, sales messaging, selling tools, and structured learning paths. Delivered through workshops, webinars, online modules, coaching tools, and sales tools.
2. Outsourced Lead Generation & Call Center Services: Professionally staffed in/outbound call center providing outsourced lead and demand generation, inside sales rep support, account and territory research. Revenue generated through service fees based on campaigns, call volumes, or hourly/dedicated resource arrangements.
3. Inside Sales Representative (ISR) Services: Provides Level I and Level II Inside Sales Reps who engage customers, advance sales cycles, manage territories or vertical markets, and close deals. ISRs are metric-driven and typically carry quotas. Revenue model includes fixed monthly costs, incentive-based arrangements, and creative hybrids.
4. Technical & Product Support Services: 24/7 client support help desk, network operations support center, proactive monitoring, product support help desk, and logistics services. Includes hot spare/hot swap inventory management, software licensing, version control, and problem analytics.
5. Special Customer Projects: Project-based work such as customer surveys, market research, and specialized outbound campaigns. Variable engagement based on project scope.
6. Data Mining Services: Leverages various data sources (internal data, internet searches, third-party data providers) to collect targeted prospect information. Provides research resources to support client engagement efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Top Gun Sales Performance helps medium and large B2B companies increase revenue without increasing headcount by providing a complete system of sales performance training/certification, outsourced sales generation (lead/demand generation, staffed call centers, and quota-carrying Inside Sales Representatives), and 24/7 technical and product support services including a Network Operations Center and private-label digital signage support. The offering is anchored by proprietary methodologies such as the LASER Selling System, the Performance Pyramid, and the Periodic Table of Performance, and is delivered primarily from its Mason, Ohio headquarters to enterprise clients across North America and globally for digital signage engagements.

Product overview

Top Gun Sales Performance is a sales training and outsourced sales services company that operates as a unified platform combining three core offerings: Sales Performance (training and certification programs), Sales Generation (lead generation and inside sales support), and Support Services (technical support and help desk services). The company's proprietary methodologies include the LASER Selling System, The Performance Pyramid, and The Top Gun Periodic Table of Performance. Their training catalog features multiple skill modules covering strategies, client engagement, and sales coaching. The company also provides outsourced resources including call centers, inside sales representatives, and 24/7 technical support for digital signage and technology products. The company is based in Mason (Cincinnati), Ohio and serves medium and large companies.

Differentiator

Problem solved

Functional benefit

Brands

• LASER Selling System: Large Account Strategies, Engagement, Retention - a systematic approach designed for sales organizations with complex B2B selling or those moving from transactional to consultative style.
• Performance Pyramid
• Periodic Table of Performance

Products and services

• Sales Performance Training and Certification Comprehensive sales training and certification programs for sales professionals and sales coaches, focused on skills certification rather than training alone. Includes sales messaging, selling tools, and instructor-led plus online learning, anchored by the LASER Selling System and the Performance Pyramid methodologies.
• Sales Generation (Outsourced Lead Generation and Inside Sales) Outsourced sales generation services including professionally staffed inbound/outbound call centers, lead and demand generation, account and territory research, data mining, and Level I/II quota-carrying Inside Sales Representatives that prospect, develop accounts, and close deals on behalf of clients.
• Support Services (24/7 Technical and Product Support) Round-the-clock client support help desk, Network Operations Center, proactive monitoring and problem resolution including Edge Device Monitoring (EDM), product support help desk, logistics/hot swap inventory management, and private-label digital signage support delivered under clients' own brands.

Quantifiable outcome

• 11 ISRs generated $84M in Sales and $12M in Profit with $0 Added Headcount for Panasonic
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered supporting.

• Installation & Network Provisioning PartnerssupportingImplementation/ SI/ Consulting PartnerTop Gun has partnered with installation and network provisioning partners to manage the entire network installation process. They have installed, provisioned, and made operational over 600 locations and over 1800 screens in a single month. Services include site surveys, installation planning, project management, and operational rollout.
• On-Site Service & Repair Technician NetworksupportingImplementation/ SI/ Consulting PartnerTop Gun has a network of field technicians capable of on-site repairs and replacement, typically within 24 hours of notification. Technicians carry replacement parts and achieve first-call resolution rates of over 50%. Top Gun also offers Hot Swap Inventory Management through these partners.
• CMS Providers (Scala, Dynasign, Broadsign, ParkMedia)supportingTechnology or IntegrationTop Gun is Content Management System (CMS) agnostic and works with many major CMS providers including Scala, Dynasign, Broadsign, and ParkMedia for digital signage support. Staff is knowledgeable across multiple content management systems in the digital signage solution market.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandler Training: Sandler Training is a global sales and leadership training organization operating through franchisees, training sales professionals in consultative selling — directly comparable to Top Gun's instructor-led and certification-based sales training offerings.
• Sales Gravy: Sales Gravy delivers sales training, sales coaching, and sales-hiring solutions for B2B sales teams — an adjacent direct peer in the sales training and enablement space, particularly for SMB/mid-market clients.
• Force Management: Force Management provides revenue enablement, sales training, and consulting built around its proprietary FORCE methodology — directly analogous to Top Gun's LASER and Performance Pyramid frameworks, both targeting complex B2B sales organizations.
• Belkins: Belkins is a B2B outsourced lead-generation and appointment-setting agency that staffs SDRs and runs outbound campaigns for enterprise clients — a closely comparable operating model to Top Gun's ISR-as-a-service offering.
• Richardson Sales Performance: Richardson provides sales training, sales coaching, and sales force effectiveness solutions for B2B enterprises under a branded methodology — comparable to Top Gun's structured sales training and certification programs.
• Martal Group: Martal Group is an outsourced B2B lead-generation and SDR service provider that staffs inside sales reps to run outbound campaigns for technology and enterprise clients — a closely comparable GTM motion to Top Gun's ISR services.
• CIENCE: CIENCE provides outsourced SDR, lead generation, and demand-gen services to B2B companies — directly mirroring Top Gun's 'Sales Generation' practice of staffing quota-carrying inside sales reps and running multi-channel outbound campaigns for mid-market and enterprise clients.
• RAIN Group: RAIN Group delivers sales training, sales coaching, and sales consulting with proprietary methodologies targeting complex B2B sales motions — directly comparable to Top Gun's LASER Selling System and Sales Performance training practice.
• Spectrio: Spectrio (formerly Four Winds Interactive) provides managed digital-signage content, network operations, and support services for enterprise and global-brand signage networks — directly comparable to Top Gun's white-label NOC, help desk, and CMS-agnostic support services.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie Training is a long-established corporate training provider with broad sales, leadership, and professional development courses — a broad incumbent in B2B sales training that overlaps with Top Gun's training and certification practices but at much greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/topgunhq
• Facebookfacebook.com/topgunsalesperformance
• LinkedInlinkedin.com/company/top-gun-sales-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Gun