Cambria Bicycle
Cambria Bike is a 38-year-old, privately held specialty cycling retailer based in California, selling premium bikes, components, apparel, and accessories from 30+ brands through a Shopify e-commerce site and two retail stores, with a rewards program and financing options for individual cyclists.
- Company typePrivate
- Founded1986
- HeadquartersPaso Robles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cambria Bicycle does
Cambria Bicycle Outfitters (DBA Cambria Bike) is a privately held, specialty cycling retailer founded in 1986 and headquartered in Paso Robles, California. The company sells a comprehensive catalog of bicycles, frames, components, wheels and tires, accessories, and apparel across seven consumer segments — mountain, road, gravel/cyclocross, commuter, BMX, kids/youth, and electric bikes — as an authorized dealer of 30+ premium brands including Santa Cruz, Yeti, Cervelo, Kona, Marin, Norco, Fox, RockShox, Shimano, and SRAM. Pricing spans $9.99 for entry-level accessories to $14,500 for premium road bikes, with a dedicated Hot Deals section advertising discounts up to 80% off.
The business operates a hybrid distribution model anchored by a Shopify-based e-commerce storefront (cambriabike.com), a warehouse and distribution center at 1645 Commerce Way in Paso Robles, and a physical retail store at 1239 Monterey St in San Luis Obispo. Customer-facing channels include Facebook, Instagram, and email marketing with a 10%-off-first-order incentive. The company layers on a loyalty program (Cambria Bike Rewards) that earns points on purchases, reviews, and referrals redeemable as cash discounts, plus a Cambria Bike Financing installment option for higher-ticket bikes. Educational content — buying guides for mountain, gravel, hybrid, and kids bikes — supports top-of-funnel organic acquisition.
Revenue mechanics are predominantly one-time retail sales of physical goods across bikes, parts, and apparel, supplemented by recurring engagement through the rewards program. The company reports no public revenue, no funding rounds, no parent company, and no institutional investment; it is wholly founder/operator owned. Customer satisfaction signals are strong and consistent across third-party platforms (4.8/5 Shopper Approved, 4.7/5 Trustpilot, 4.8/5 Google). Headcount sits in the 11–50 range, consistent with a focused specialty retailer rather than a scaled multi-channel operator.
Cambria Bicycle firmographics
Firmographics- Name
- Cambria Bicycle
- Legal name
- Cambria Bicycle Outfitters
- Website
- https://cambriabike.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cambria Bike is a 38-year-old, privately held specialty cycling retailer based in California, selling premium bikes, components, apparel, and accessories from 30+ brands through a Shopify e-commerce site and two retail stores, with a rewards program and financing options for individual cyclists.
- Ownership category
- akta.pro rank
Cambria Bicycle industry classification
Industry- Product category
- Specialty Bicycle Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Cambria Bicycle is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cambria Bicycle business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Sales - Bikes: Direct retail sales of complete bicycles including mountain bikes, road bikes, gravel bikes, electric bikes, BMX, kids bikes, and commuter bikes. Products range from entry-level ($119 for kids bikes) to premium ($14,500 for high-end road bikes).
- Retail Sales - Components & Parts: Sales of bike components including frames, forks, brakes, drivetrain parts, wheels, tires, and accessories. Wide range of price points from budget to premium.
- Retail Sales - Apparel & Accessories: Sales of cycling apparel including jerseys, shorts, helmets, footwear, gloves, and accessories like bags, lights, and nutrition products.
- Rewards Program: Cambria Bike Rewards program allows customers to earn points on purchases, reviews, and referrals, redeemable as cash discounts on future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with periodic sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cambria Bicycle product offering
Product offeringCore offering
Cambria Bicycle Outfitters (dba Cambria Bike) is a specialty bicycle retailer that sells new bicycles, frames, forks, components, wheels, tires, cycling apparel, and accessories through its Shopify e-commerce site (cambriabike.com) and two California retail/warehouse locations in Paso Robles and San Luis Obispo. The catalog spans mountain, road, gravel, commuter, BMX, kids, youth, and electric bikes from more than 30 premium brands including Santa Cruz, Yeti, Kona, Marin, Norco, and Cervelo, supported by a customer rewards program and installment financing.
Product overview
Cambria Bicycle is a specialized bicycle retailer operating as an e-commerce platform and physical stores in California. The company sells a comprehensive portfolio of cycling products including full bicycles across multiple disciplines (mountain, road, gravel, commuter, BMX, kids, youth, and electric variants), frames and forks, components, wheels and tires, accessories, and apparel. The product lineup spans both budget-friendly options and premium brands, with a curated selection of approximately 15+ major bike brands including Santa Cruz, Yeti, Marin, Kona, Norco, Cervelo, and Bianchi. Cambria Bike also offers a loyalty rewards program and financing options. Founded in 1986, the company operates from locations in Paso Robles and San Luis Obispo, California.
Differentiator
Problem solved
Functional benefit
Brands
- Cambria Bike Rewards: Loyalty program where customers earn points for purchases, reviews, and referrals to redeem as discounts on future purchases
Products and services
- Bikes
Quantifiable outcome
- 4.8/5 Shopper Approved satisfaction rating
- +2 more outcomes
Companies that use Cambria Bicycle
Customer profileSegments7 records
Ideal customer profiles5 records
Cambria Bicycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cambria Bicycle partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Santa Cruz BicyclescoreMajor bike brand carried as vendor. Santa Cruz is a leading mountain bike manufacturer known for innovative designs including Blur, Tallboy, Hightower models. Cambria Bike stocks 75+ Santa Cruz bike products including mountain, gravel, and electric bikes.
- Yeti CyclescorePremium mountain bike brand. Yeti is known for high-end mountain bikes. Cambria Bike carries 86+ Yeti bike products.
- Kona Bicycle CompanycoreEstablished bicycle manufacturer founded in 1988. Known for quality mountain bikes and versatile bicycles. Cambria Bike stocks 31+ Kona bikes and 20+ additional Kona products.
- Marin BikescoreBicycle manufacturer founded in 1986 by Bob Buckley and Gary Fisher. Offers wide range including mountain bikes, road bikes, and commuter bikes. Cambria Bike carries 52+ Marin bikes.
- NorcocoreCanadian bicycle manufacturer known for quality mountain bikes and commuter bikes. Cambria Bike stocks 30+ Norco bike products.
- CervelocorePremium road and gravel bike manufacturer. Known for high-performance bicycles. Cambria Bike stocks 37+ Cervelo road bikes and 20+ cyclocross/gravel bikes.
- Fox RacingcoreLeading suspension components and cycling apparel brand. Cambria Bike carries 208+ Fox Racing products including suspension forks and shocks.
- RockShoxcoreSRAM-owned suspension brand. Cambria Bike stocks 96+ RockShox products including suspension forks.
- ShimanocoreMajor bicycle component manufacturer. Cambria Bike carries 919+ Shimano products including drivetrain, brakes, and wheels.
- SRAMcoreLeading bicycle component manufacturer competing with Shimano. Cambria Bike carries 295+ SRAM products.
- Pearl IzumimajorPremium cycling apparel and footwear brand. Cambria Bike carries 463+ Pearl Izumi products.
- Troy Lee DesignsmajorMountain bike apparel and protection brand. Cambria Bike carries 176+ Troy Lee Designs products.
- Race FacemajorMountain bike components brand. Cambria Bike carries 197+ Race Face products.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cambria Bicycle competitors and assessment
Company assessmentEmerging players
- The Pro's Closet: Specialty used and certified pre-owned bicycle retailer offering trade-in and resale across premium road, mountain, and gravel bikes. Adjacent competitor addressing the same premium customer base, with overlap on brands like Santa Cruz, Yeti, and Cervelo.
Direct peers
- Jenson USA: California-based online-first bicycle and components retailer offering mountain, road, gravel, and e-bikes from many of the same premium brands (Yeti, Santa Cruz, Fox, Shimano). Closely overlaps Cambria on assortment, target customer (enthusiast cyclists), and DTC-first GTM.
- Worldwide Cyclery: California-based premium mountain bike retailer with strong YouTube-driven content marketing and e-commerce. Directly comparable on premium-brand MTB focus, enthusiast customer, and California base.
- Chain Reaction Cycles: Large online bike and components retailer with deep inventory across mountain, road, gravel, BMX, and kids categories. Comparable DTC-led business model and global shipping footprint, competing for the same enthusiast DIY buyer.
- Competitive Cyclist: Premium online cycling retailer owned by Backcountry, focused on high-end road, mountain, and gravel bikes with expert content. Direct competitor on premium-brand assortment and enthusiast customer base, with similar hybrid e-commerce/content strategy.
- Bike Tires Direct: Online specialty retailer focused on bicycle tires, tubes, wheels, and components. Comparable DTC-led model and component-category depth that overlaps with Cambria's components and accessories business.
Broad incumbents
- Trek Bicycle: Major bike manufacturer with an aggressive direct-to-consumer retail and e-commerce program. Not a direct retail peer but materially competes with Cambria for the same premium-bike buyer via brand-owned channels and Project One custom builds.
- REI: Large US co-op sporting goods retailer with significant cycling assortment (bikes, components, apparel) and an established member base. Overlaps on product categories and customer segments but operates as a generalist outdoor retailer rather than a cycling specialist.
- Backcountry: Outdoor and cycling e-commerce retailer carrying premium bikes, apparel, and components. Competes for the same enthusiast customer across cycling categories as part of a broader outdoor portfolio including Competitive Cyclist.
Regional players
- Mike's Bikes: Multi-location independent bicycle retailer concentrated in Northern California with premium-brand bike sales and service. Comparable assortment and customer segment but operates across more Bay Area stores than Cambria's two locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cambria Bicycle social profiles
Digital presenceCambria Bicycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cambria Bicycle leadership team
Management profileNumber of profiles
Cambria Bicycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cambria Bicycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cambria Bicycle
What does Cambria Bicycle do?
Cambria Bicycle Outfitters (dba Cambria Bike) is a specialty bicycle retailer that sells new bicycles, frames, forks, components, wheels, tires, cycling apparel, and accessories through its Shopify e-commerce site (cambriabike.com) and two California retail/warehouse locations in Paso Robles and San Luis Obispo. The catalog spans mountain, road, gravel, commuter, BMX, kids, youth, and electric bikes from more than 30 premium brands including Santa Cruz, Yeti, Kona, Marin, Norco, and Cervelo, supported by a customer rewards program and installment financing.
Is Cambria Bicycle a public or private company?
Cambria Bicycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cambria Bicycle founded?
Cambria Bicycle was founded in 1986. It employs 11 to 50 people.
Where is Cambria Bicycle based?
Cambria Bicycle is headquartered in Paso Robles, United States, in the North America region.
How does Cambria Bicycle make money?
Four revenue lines are on record. Retail Sales - Bikes are the primary driver. The others are retail Sales - Components & Parts, retail Sales - Apparel & Accessories and rewards Program.
Who are Cambria Bicycle's main competitors?
The Pro's Closet is listed as an emerging player. Direct peers are Jenson USA, Worldwide Cyclery, Chain Reaction Cycles, Competitive Cyclist and Bike Tires Direct. Broad incumbents are Trek Bicycle, REI and Backcountry. Mike's Bikes is listed as a regional player.
Does Cambria Bicycle have an API?
No public API is recorded for Cambria Bicycle.
What industry is Cambria Bicycle in?
Cambria Bicycle's product category is Specialty Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 45911.