mendesaltaren
Mendesaltaren is a Madrid-based boutique digital product and branding studio founded in 2017, serving corporations and startups across 45+ industries with an integrated offering spanning product design, branding, design systems, and venture building under the Modulor Ventures family.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mendesaltaren does
Mendesaltaren is a Madrid-headquartered boutique digital product and branding studio founded in 2017 by André Mendes and Danny Saltaren. It delivers an integrated eight-pillar service offering — Product Design, Branding, Design Systems, Design OPS, Product Management, Venture Building, Motion Design, and CRO & Analytics — for corporations and startups that require digital products with rigorous functional and aesthetic results. The studio's client base spans 45+ industries and includes marquee Spanish and international enterprise logos such as Inditex, Repsol, UEFA, Mango, Movistar Prosegur, Bankia, Comunidad de Madrid, El Confidencial, Kfund, Diamond Foundry and Museo Bellas Artes Bilbao, alongside Y Combinator-backed startups such as Arengu.
The studio's operating stack centers on Figma (Professional Team workspace with three-layer Projects/Files/Pages structure and an 8px grid standard), Notion (Team Home and Proyectos project templates), and a published Product Design Handbook that codifies culture, methodology, and delivery procedures. Mendesaltaren has been recognized multiple times at Spain's ADG Laus design awards, and complements client work with knowledge products such as the Jueves newsletter, the Radio Button podcast (in partnership with Radio Relativa), and the MS Community for design professionals. The company joined the Modulor Ventures venture-builder family in August 2022, gaining cross-referral relationships with sibling entities minimum.run (NoCode), Tailor Hub (custom software and AI), and NoCodeHackers (academy).
Commercially, mendesaltaren runs a sales-led, project-based professional-services model. New business is sourced through a dedicated contact channel ([email protected]) and direct outreach, supported by a published portfolio of 20+ case studies and a senior leadership team that includes Heads of People, Product & Analytics, Operations, Brand, Finance and Communications. Pricing is quote-driven and not publicly disclosed. Since August 2022 the studio has operated as a private limited company (MENDESALTAREN, S.L.) within the Modulor Ventures family, with no disclosed external funding rounds or institutional shareholders.
mendesaltaren firmographics
Firmographics- Name
- mendesaltaren
- Legal name
- MENDESALTAREN, S.L.
- Website
- https://mendesaltaren.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mendesaltaren is a Madrid-based boutique digital product and branding studio founded in 2017, serving corporations and startups across 45+ industries with an integrated offering spanning product design, branding, design systems, and venture building under the Modulor Ventures family.
- Ownership category
- akta.pro rank
mendesaltaren industry classification
Industry- Product category
- Digital Product & Branding Design Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)
- akta.pro secondary industries
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Brand Architecture & Portfolio Strategy (MPAAAEAE)
Keywords
Where mendesaltaren is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
mendesaltaren business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Product Design Services: Boutique design studio providing strategy, design, data & technology services. Services include Product Design, Branding, Design Systems, Design OPS, Product Management, Venture Building, Motion Design, and CRO & Analytics. Revenue generated through project-based professional services engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
mendesaltaren product offering
Product offeringCore offering
Mendesaltaren is a boutique digital product and branding studio that delivers strategy, design, data, and technology services to corporations and startups. It offers eight integrated service pillars: Product Design, Branding, Design Systems, Design OPS, Product Management, Venture Building, Motion Design, and CRO & Analytics, combining research, strategy, design, and technology to launch digital products with rigorous functional and aesthetic results.
Product overview
Mendesaltaren is a Digital Product & Branding Boutique that offers a comprehensive suite of design and strategy services. The core offering consists of eight integrated service pillars: Product Design, Branding, Design Systems, Design OPS, Product Management, Venture Building, Motion Design, and CRO & Analytics. These services are delivered through a rigorous process combining research, strategy, design, and technology to help corporations and startups launch digital products with functional and aesthetic excellence. The company also maintains knowledge-sharing initiatives including a Product Design Handbook and Radio Button content program. Founded in 2017 and headquartered in Madrid, the studio operates as part of the Modulor Ventures family.
Differentiator
Problem solved
Functional benefit
Brands
- Radio Button: A popular program about design and its different perspectives, exploring links between currents, movements and music
- MS Community
- Jueves
Products and services
- Product Design
Companies that use mendesaltaren
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
mendesaltaren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mendesaltaren partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Modulor VenturescoreMendesaltaren is part of the Modulor Ventures family, a venture builder that also includes minimum.run (NoCode solutions agency), Tailor Hub (Custom Software Development & AI), and NoCodeHackers (NoCode online academy). Salvador Serrano serves as Advisor / COO at Modulor Studios.
- minimum.runcoreNoCode solutions agency within the Modulor Ventures ecosystem. Partner in the venture builder family.
- Tailor HubcoreCustom Software Development & AI company within the Modulor Ventures ecosystem.
- NoCodeHackerscoreNoCode online academy within the Modulor Ventures ecosystem.
- Elisava (Barcelona School of Design and Engineering)minorPartnership for the 'Beyond Branding' Master program. Mendesaltaren team members contribute to educational content.
- Y Combinator-backed startupsminorMendesaltaren has worked with Y Combinator-backed startups including Arengu, providing design system and visual design services.
- Design Handbook PartnershipminorThe Design Handbook (designhandbook.com/en) is shared as part of Mendesaltaren's knowledge sharing approach, serving as both internal documentation and external marketing.
- Radio RelativaminorPartnership with Radio Relativa for the 'Radio Button' show - a popular program about design exploring links between currents, movements and music.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
mendesaltaren competitors and assessment
Company assessmentBroad incumbents
- Frog (Capgemini Engineering): Globally recognized design and innovation firm (part of Capgemini) offering product design, branding, and strategy. Comparable services but operates at enterprise scale far beyond Mendesaltaren.
- Landor & Fitch: Global brand consulting and design firm (part of WPP) with deep expertise in brand strategy and design systems. Comparable on the brand consulting side of Mendesaltaren's offering, but at much larger scale.
- IDEO: Iconic global design and innovation consultancy offering product design, branding, and venture services. Overlaps broadly with Mendesaltaren's service portfolio but operates at enterprise scale with broader geographic presence.
- Designit: Global design and innovation consultancy (part of Wipro) offering strategy, branding, and product design. Comparable to Mendesaltaren in service mix, but operates at much larger scale with broader geographic reach.
- Huge: Global digital experience agency delivering product design, branding, and technology services to large enterprises. Overlaps with Mendesaltaren on digital product and brand work but at significantly larger scale and geographic footprint.
Direct peers
- Plenty: Amsterdam-based digital product design studio delivering brand systems, product design, and venture building for European enterprises. Similar boutique positioning, service mix, and target market to Mendesaltaren.
- Pentagram: World's largest independently owned design studio, specializing in branding and identity systems. Comparable to Mendesaltaren's branding service line and partner-led boutique model.
- Elephant: Barcelona-based boutique digital product and branding studio serving European enterprises with integrated design and product strategy. Closely comparable to Mendesaltaren in size, geography, service mix, and target client profile.
- Ustwo: London-headquartered digital product studio known for premium product design and venture building. Comparable to Mendesaltaren as a boutique, design-led studio offering end-to-end product and brand services to enterprises and startups.
- Manual: Brazilian digital design and product studio serving global brands with branding, product design, and design system work. Comparable to Mendesaltaren as a boutique, founder-led design studio with similar service pillars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
mendesaltaren social profiles
Digital presencemendesaltaren financial estimates
Financial estimateRevenue estimate
Valuation estimate
mendesaltaren leadership team
Management profileNumber of profiles
Profiles14 records
mendesaltaren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mendesaltaren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mendesaltaren
What does mendesaltaren do?
Mendesaltaren is a boutique digital product and branding studio that delivers strategy, design, data, and technology services to corporations and startups. It offers eight integrated service pillars: Product Design, Branding, Design Systems, Design OPS, Product Management, Venture Building, Motion Design, and CRO & Analytics, combining research, strategy, design, and technology to launch digital products with rigorous functional and aesthetic results.
Is mendesaltaren a public or private company?
mendesaltaren is a private company. It is classified as venture growth investor backed and is currently operating.
When was mendesaltaren founded?
mendesaltaren was founded in 2017. It employs 11 to 50 people.
Where is mendesaltaren based?
mendesaltaren is headquartered in Madrid, Spain, in the Europe region.
How does mendesaltaren make money?
One revenue line is on record: digital Product Design Services.
Who are mendesaltaren's main competitors?
Broad incumbents on record are Frog (Capgemini Engineering), Landor & Fitch, IDEO, Designit and Huge. Direct peers are Plenty, Pentagram, Elephant, Ustwo and Manual.
Does mendesaltaren have an API?
No public API is recorded for mendesaltaren.
What industry is mendesaltaren in?
mendesaltaren's product category is Digital Product & Branding Design Services. Its primary akta.pro industry code is MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory, with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541430 and its SIC code is 7311.