WellTrack

What WellTrack does

WellTrack is the integrated behavioral health platform brand of Protocall Services, a clinician-founded company operating since 1992 and headquartered at 5200 S Macadam Ave, Suite 310, Portland, Oregon. The company sells a four-module ecosystem to organizations rather than to individual consumers: HelpNow provides 24/7 telephonic crisis care and intervention staffed by clinical teams; Connect operates a nationwide database of community providers with prepaid mental health service credits for in-person and virtual referrals; Boost delivers self-guided digital CBT content with interactive assessments and personalized recommendations; and Guide provides high-touch care coordination with navigators who schedule appointments and maintain treatment continuity. Underlying technology combines clinician-staffed managed services, a provider directory, and digital self-help tooling, all sold through a single unified platform procurement.

The business model is enterprise subscription with managed services bundled in, sold through direct field sales executed by dedicated Solutions Partners who run consultative discovery and demos, with multi-year contracts and custom quote-based pricing. Primary customer segments are Higher Education and K-12 Education institutions, with secondary segments in Corporate/Enterprise (EAP enhancement) and Community Behavioral Health organizations. The company holds HITRUST CSF, HIPAA, MARS-E 2.0, GDPR, and CCPA certifications, and reports serving more than 500 schools, communities, and companies (with 650+ colleges and universities referenced in webinar content). GTM relies on content marketing, webinars, email nurturing, and a Calendly-driven bottom-of-funnel conversion into Solutions Partner conversations, supplemented by integration partnerships such as the 2025 Togetherall ecosystem alliance for clinician-monitored peer support.

Name

WellTrack

Legal name

Protocall Services

Website

https://welltrack.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Platform

NAICS

Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Behavioral health platform
• Crisis intervention services
• Mental health referrals
• Digital CBT tools
• Care coordination solutions

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: Organizations subscribe to access the Welltrack Ecosystem platform combining crisis care, referrals, digital tools, and care coordination services. The platform is sold as an integrated solution rather than individual modules.
2. Crisis Care Management: 24/7 crisis intervention services provided as managed services, with clinical staff available to handle crisis calls on behalf of partner organizations as a seamless extension of their teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WellTrack operates an integrated behavioral health platform ecosystem combining 24/7 telephonic crisis care intervention, a nationwide community provider referral network with prepaid mental health credits, self-guided digital CBT tools, and high-touch care coordination delivered by dedicated navigators. Sold primarily to schools, universities, communities, and companies as a unified subscription platform under the Welltrack Ecosystem brand.

Product overview

WellTrack offers an integrated behavioral health platform called the Welltrack Ecosystem, consisting of four interconnected modules: Welltrack HelpNow (telephonic crisis care and intervention), Welltrack Connect (community provider referral network with prepaid credits), Welltrack Boost (self-guided CBT digital toolkit), and Welltrack Guide (care coordination with dedicated navigators). The platform serves schools, communities, and companies, providing comprehensive clinician-designed options for crisis care, referrals, digital mental health tools, and care navigation—all accessible within a single unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• HelpNow: Immediate telephonic crisis care and intervention services providing continuous access to crisis support.
• Connect
• Boost
• Guide

Products and services

• Welltrack HelpNow Provides continuous access to telephonic crisis care and intervention, safeguarding clients with 24/7 crisis support. Trusted since 1992, it serves as a seamless extension of partner organizations' teams.
• Welltrack Connect
• Welltrack Boost A self-guided digital CBT toolkit that empowers clients with interactive tools to assess and understand their behavioral health on their own devices, making personalized recommendations.
• Welltrack Guide Provides personalized, high-touch care coordination with dedicated navigators to help clients access resources, schedule appointments with Connect's provider network, and maintain treatment continuity.

Quantifiable outcome

• More than 500 schools, communities, and companies rely on WellTrack for behavioral health solutions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TogetherallcoreTechnology or IntegrationWellTrack collaborates with Togetherall, a best-in-class online peer support community, to provide secure anonymous peer-to-peer support to WellTrack users. The integration is monitored by clinicians and provides direct access to HelpNow crisis care, seamless Boost self-guided digital tools, and personalized Connect community provider referrals. This ecosystem partnership enhances the comprehensive care continuum available to WellTrack customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer teletherapy platform, owned by Teladoc. As a broad incumbent in online therapy, it competes indirectly with WellTrack's Boost and Connect modules, though it serves individual consumers rather than enterprise buyers.
• Talkspace: Talkspace is a publicly traded virtual behavioral health platform serving both consumers and enterprises, including employers and health plans. It competes with WellTrack in enterprise teletherapy and digital CBT, though with a broader consumer focus.

Direct peers

• Hazel Health: Hazel Health provides K-12 telehealth mental health services, including therapy and crisis support for students. It directly competes with WellTrack's K-12 segment offerings, addressing similar pain points around school counselor capacity and student behavioral health access.
• Mantra Health: Mantra Health is a digital mental health platform purpose-built for higher education institutions, offering therapy, psychiatry, and crisis support. It directly competes with WellTrack in the college and university buyer segment with overlapping modules for clinical care, referrals, and digital tools.
• TimelyCare: TimelyCare provides virtual mental health and primary care services specifically designed for college students. It competes directly with WellTrack in higher education, offering telehealth therapy, psychiatry, and self-guided content — overlapping with HelpNow, Connect, and Boost.
• Uwill: Uwill offers teletherapy and crisis support services to college students with a focus on rapid access and insurance-accepting provider matching. It competes directly with WellTrack's Connect and HelpNow modules in the higher education vertical.
• Spring Health: Spring Health provides a global mental health benefits platform combining therapy, coaching, medication, and digital tools for employers and health plans. It overlaps with WellTrack's ecosystem approach and competes in the enterprise buyer segment.
• Lyra Health: Lyra Health is a comprehensive mental health benefits platform serving employers and educational institutions. While primarily employer-focused, it competes with WellTrack in the corporate/enterprise segment and increasingly in higher education, offering therapy, coaching, and digital tools.

Emerging players

• Togetherall: Togetherall is a clinically moderated peer support platform and WellTrack's documented ecosystem partner. While currently a partner, it operates in adjacent mental health support space and could emerge as a competitor in the higher education and community segments where it already has presence.

Others

• ProtoCall Services: ProtoCall Services is the parent entity of WellTrack, providing the underlying crisis call center operations that power HelpNow. It is listed separately because it is the operating clinical infrastructure behind WellTrack rather than an independent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mywelltrack
• LinkedInlinkedin.com/company/welltrack

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellTrack