Vérité Data
- Company typePrivate
- Founded1975
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vérité Data firmographics
Firmographics- Name
- Vérité Data
- Legal name
- VDS Holding LLC
- Website
- https://veritedata.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vérité Data industry classification
Industry- Product category
- Customer Data Platform (CDP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Direct Mail Advertising (541860)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Vérité Data is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vérité Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data and Identity Management Services: Services for identity resolution, data quality, acquisition and enhancement, integration, and hosted management of customer data.
- Analytics and Modeling Solutions: Analytics services including lifecycle insights, segmentation and profiling, response attribution, predictive modeling, and reporting/visualization.
- Customer Engagement Services: Omni-channel marketing engagement services across direct mail, email, SMS, digital, and phone channels with campaign orchestration capabilities.
- IntoVue SaaS Platform: Hosted, modular CRM solution with a pay-for-what-you-use model. Core services can be enhanced with additional features as business needs evolve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom pricing based on specific data solutions and engagement scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vérité Data product offering
Product offeringCore offering
Vérité Data provides adaptive data solutions through IntoVue, its modular Customer Data Platform (CDP) that unifies customer identity, analytics, and omni-channel engagement. The platform is organized into three solution areas — Identify (data and identity management), Understand (analytics and modeling), and Connect (customer engagement) — which organizations can adopt individually or in combination to deliver personalized multi-channel customer experiences.
Product overview
Vérité Data provides adaptive data solutions through IntoVue, an intelligent CRM platform with a modular architecture comprising three interconnected solution areas: Identify (Data and Identity Management), Understand (Analytics and Modeling), and Connect (Customer Engagement). IntoVue functions as the core platform enabling organizations to unify customer data, extract actionable insights, and deliver personalized multi-channel communications. The Identify module handles identity resolution, data quality, acquisition/enhancement, integration, and hosted management. The Understand module provides lifecycle insights, predictive modeling, segmentation/profiling, response attribution, and reporting/visualization. The Connect module orchestrates engagement across Direct Mail, Email, SMS, Digital, and Phone channels. Organizations can adopt and integrate specific modules aligned to their needs and budget.
Differentiator
Problem solved
Functional benefit
Brands
- IntoVue: An adaptive suite of services for progressive CRM, designed for small and medium-sized businesses (SMBs). Features modular data management, analytics, and engagement services with plug-in module options.
Products and services
- IntoVue
- Identify — Data and Identity Management
- Understand — Analytics and Modeling
- Connect — Customer Engagement
Quantifiable outcome
- Multi-channel customers generate 8-14x more purchases and 5-10% higher per-transaction spending
- +1 more outcomes
Companies that use Vérité Data
Customer profileSegments8 records
Ideal customer profiles1 record
Vérité Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vérité Data partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Vérité Data competitors and assessment
Company assessmentDirect peers
- Treasure Data: Enterprise CDP offering identity resolution, data unification, and AI-driven customer engagement — directly overlaps VDS's IntoVue Identify/Understand/Connect modules in functionality and enterprise/mid-market buyer profile.
- Tealium: Real-time CDP and tag management solution for enterprise data integration and activation — directly overlapping in identity, data quality, and omni-channel delivery use cases.
- Segment (Twilio): API-first CDP and customer data infrastructure for unified profiles and downstream activation — directly overlapping in identity, data integration, and channel orchestration across VDS's vertical targets.
- mParticle: Customer data platform focused on identity, data quality, and integrations across channels — comparable modular CDP targeting B2B and consumer marketers with similar omni-channel activation capabilities.
- Lytics: CDP emphasizing behavioral data, identity resolution, and personalized engagement; comparable modular offering and mid-market focus with overlapping omni-channel engagement layer.
- Amperity: AI-powered CDP specializing in identity resolution and customer data unification for retail, travel, and consumer brands — overlaps with VDS's industry verticals and data-quality value proposition.
- ActionIQ: Enterprise CDP with composable customer data and analytics, including predictive modeling and activation — directly comparable architecture and target enterprise customers to IntoVue.
Broad incumbents
- Adobe Experience Platform: Adobe's enterprise CDP and real-time customer profile layer inside Adobe Experience Cloud — broad incumbent overlapping data, identity, analytics, and activation across enterprise buyers.
- Zeta Global: Data-driven marketing platform combining a proprietary CDP with omni-channel activation and analytics — broad incumbent directly competing in identity resolution and omni-channel engagement.
- Salesforce Data Cloud: CDP bundled into the Salesforce Marketing/Commerce Cloud ecosystem — broad incumbent offering overlapping VDS's identity, analytics, and engagement capabilities as part of a wider CRM/martech portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vérité Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vérité Data leadership team
Management profileNumber of profiles
Profiles6 records
Vérité Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vérité Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vérité Data
What does Vérité Data do?
Vérité Data provides adaptive data solutions through IntoVue, its modular Customer Data Platform (CDP) that unifies customer identity, analytics, and omni-channel engagement. The platform is organized into three solution areas — Identify (data and identity management), Understand (analytics and modeling), and Connect (customer engagement) — which organizations can adopt individually or in combination to deliver personalized multi-channel customer experiences.
Is Vérité Data a public or private company?
Vérité Data is a private company. It is classified as management employee owned and is currently operating.
When was Vérité Data founded?
Vérité Data was founded in 1975. It employs 11 to 50 people.
Where is Vérité Data based?
Vérité Data is headquartered in Chicago, United States, in the North America region.
How does Vérité Data make money?
Four revenue lines are on record. Data and Identity Management Services are the primary driver. The others are analytics and Modeling Solutions, customer Engagement Services and intoVue SaaS Platform.
Who are Vérité Data's main competitors?
Direct peers on record are Treasure Data, Tealium, Segment (Twilio), mParticle, Lytics, Amperity and ActionIQ. Broad incumbents are Adobe Experience Platform, Zeta Global and Salesforce Data Cloud.
Does Vérité Data have an API?
No public API is recorded for Vérité Data.
What industry is Vérité Data in?
Vérité Data's product category is Customer Data Platform (CDP). Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5182 and its SIC code is 7370.