VetBadger

Name

VetBadger

Legal name

VetBadger

Website

https://vetbadger.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

VetBadger is a cloud-based veterinary practice management platform serving independent and mobile veterinary clinics in the United States. Built by practicing vets inside their own clinic, it unifies client communication, medical records, scheduling, workflows, and AI-powered documentation in one subscription product.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLAMAGAH

Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)

SECONDARYHLAMAGAD

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Health Digital Platforms (Practice Mgmt, Tele-vet)

Keywords

• Veterinary practice management
• Cloud-based veterinary software
• Practice management software
• Veterinary clinic software
• Animal health software

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription - Mobile Vets: Monthly subscription pricing for mobile veterinary practices at $135/month for first veterinarian plus $125/month per additional veterinarian. Includes unlimited texting, photo/video messaging, VoIP integration, and all core platform features.
2. Subscription - Brick and Mortar: Monthly subscription pricing for traditional veterinary clinics at $250/month. Includes unlimited two-way texting, photo/video messaging, VoIP phone integration, automated communication logging, team task management, client surveys, and onboarding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VetBadger provides cloud-based veterinary practice management software that helps veterinary clinics run appointments, medical records, billing, and client communications from a single web platform. The product is offered in two configurations: a Mobile Vets plan for house-call and mobile veterinary practices and a Brick and Mortar plan for fixed-location clinics, each priced as a monthly subscription.

Product overview

VetBadger is a single unified veterinary practice management software platform that combines all essential clinic operations into one system. The core VetBadger Platform includes integrated medical records, unified client communication (texting, calls, photos, videos), AI-powered documentation, VoIP phone integration, workflow management, client engagement tools, client surveys, and geo zone scheduling for mobile practices. An optional QuickBooks integration connects financial management. The platform is offered in two pricing tiers: Mobile Vets ($135/month for first veterinarian) and Brick and Mortar ($250/month).

Differentiator

Problem solved

Functional benefit

Products and services

• VetBadger for Mobile Vets Cloud-based veterinary practice management software configured for mobile and house-call veterinary practices, providing tools for scheduling, medical records, invoicing, and client communication at $135/month.
• VetBadger for Brick and Mortar Clinics Cloud-based veterinary practice management software configured for fixed-location veterinary clinics, providing tools for scheduling, medical records, invoicing, and client communication at $250/month.

Quantifiable outcome

• 5% improvement in client retention can increase profits by 25-95%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature11 records

Partnerships

One partnership is on record.

• Intuit QuickBookscoreTechnology or IntegrationVetBadger integrates with QuickBooks for seamless financial management and bookkeeping. Users can connect third-party QuickBooks accounts within the application. Information collected from QuickBooks is used to provide services and is not shared with outside parties without consent.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• ezyVet: Cloud-based veterinary practice management software with a broad feature set including medical records, scheduling, billing and integrations. Now owned by IDEXX. Directly comparable to VetBadger as a cloud PIMS targeting small-to-mid veterinary clinics.
• Digitail: Cloud-based vet practice management software with native client communication, telemedicine and AI features. Closely comparable to VetBadger's all-in-one communication + PIMS approach and AI capabilities.
• PetDesk: Client engagement and communication platform for veterinary clinics including texting, reminders, pet parent app, and a PIMS/practice management layer. Comparable to VetBadger on the client communication and engagement layer of the platform.
• PetsApp: Client communication, booking, and telehealth platform designed for veterinary clinics. Comparable to VetBadger on client communication, two-way texting, and digital front-door features.
• VitusVet: Cloud veterinary practice management software with client communication and engagement features. Comparable to VetBadger as a cloud PIMS serving independent veterinary clinics.
• ProVet: Cloud veterinary practice management software serving general and specialty practices. Comparable to VetBadger in delivery model (cloud SaaS) and target market (independent veterinary clinics).

Broad incumbents

• IDEXX Cornerstone: Industry-leading veterinary practice management software from IDEXX used by many mid-to-large veterinary practices. Comparable PIMS scope to VetBadger but part of a much broader animal-health diagnostics and software portfolio.
• AVImark: Established on-premise veterinary practice management software owned by Henry Schein Animal Health. Comparable to VetBadger in core PIMS functionality but operates as a larger incumbent with broader portfolio.

Emerging players

• Otto (otto.vet): Client communication and engagement platform for veterinary clinics, with a focus on two-way texting and reminder automation. Comparable to VetBadger on the client engagement layer.
• Talkatoo: Veterinary-specific AI dictation and scribing tool that generates SOAP notes. Comparable to VetBadger's AI documentation capability but focused specifically on the scribing layer rather than full PIMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vetbadger

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetBadger