Splash Pools and Spas
Splash Pools and Spas is a family-owned regional retail chain operating five showrooms across Louisiana and Florida, selling pools, hot tubs, swim spas, cold plunge tubs, saunas, patio furniture, and playsets to residential homeowners and vacation rental property owners.
- Company typePrivate
- Founded1951
- HeadquartersShreveport, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Splash Pools and Spas does
Splash Pools and Spas is a privately held, family-owned regional retail chain founded in 1951 that sells and distributes backyard leisure products through five physical showrooms in Louisiana (Bossier City, Shreveport, Baton Rouge) and North Florida (Jacksonville, Orange Park). Its product portfolio spans above-ground and in-ground pools, hot tubs under three flagship brands (Artesian Spas, Tropic Seas Spas, Platinum Spas), TidalFit swim spas, Chill Tubs cold plunge tubs, Tylö saunas, Woodplay playsets, and an extensive line of outdoor patio furniture and pool/spa chemicals and accessories. The company is a multi-brand dealer rather than a manufacturer, reselling third-party products under distributor and reseller agreements with brands including Wilbar Group, Carvin, Black Diamond, Blue Torrent, Treasure Garden, Hanamint, Woodard, Telescope Casual, and others.
The business operates a sales-led go-to-market model anchored in in-store consultations, product demonstrations, and test soaks at its showrooms, supplemented by an online Hot Tub Builder that allows remote configuration and pricing with embedded financing applications. Revenue is generated through one-time product sales (pools, hot tubs, swim spas, saunas, furniture, playsets) plus professional services revenue from in-ground pool installation, which is performed exclusively at the Shreveport, Louisiana showroom and features proprietary X-Braces wall support, high-impact polystyrene walls, and a limited lifetime warranty. The company offers consumer financing (up to 12 months no-interest or low-interest longer-term) to enable higher-ticket purchases.
Splash serves a residential consumer base — primarily homeowners in Louisiana and Florida seeking backyard aquatic retreats, hydrotherapy, and outdoor entertaining solutions, with secondary demand from vacation rental property owners upgrading their short-term rental assets. The company employs 11-50 people, has no disclosed external funding or PE/VC backing, and operates exclusively in the U.S. market. Distribution is exclusively through physical showrooms; the company does not appear to operate a true e-commerce storefront, instead using its website for content marketing, lead capture, and configurator tools that funnel into showroom-led sales.
Splash Pools and Spas firmographics
Firmographics- Name
- Splash Pools and Spas
- Legal name
- Splash Pools and Spas
- Website
- https://splashpoolsandspas.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splash Pools and Spas is a family-owned regional retail chain operating five showrooms across Louisiana and Florida, selling pools, hot tubs, swim spas, cold plunge tubs, saunas, patio furniture, and playsets to residential homeowners and vacation rental property owners.
- Ownership category
- akta.pro rank
Splash Pools and Spas industry classification
Industry- Product category
- Swimming Pool and Spa Retail
- NAICS
- All Other Amusement and Recreation Industries (71399)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Splash Pools and Spas is headquartered
LocationHeadquarters
- HQ city
- Shreveport
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Splash Pools and Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Pools, Hot Tubs, Spas, Swim Spas, Saunas, Playsets: Splash Pools and Spas sells a wide range of backyard leisure products including above-ground and in-ground pools, hot tubs (Artesian Spas, Tropic Seas Spas, Platinum Spas brands), swim spas (TidalFit), saunas (Tylö), outdoor playsets (Woodplay), and patio furniture. Products range from entry-level to luxury across multiple price tiers. Revenue is generated through one-time product sales at retail showrooms.
- Pool Installation Services: The company provides in-ground pool installation services, exclusively at its Shreveport, Louisiana location. In-ground pools are installed with a full concrete deck, featuring customizable shapes and sizes. The company manages the complete pool building process from excavation through liner installation.
- Patio Furniture and Accessories Sales: The company retails outdoor patio furniture including seating, dining sets, bar sets, umbrellas, fire pits, heaters, covers, cushions, and rugs. Additional product categories include pool/spa chemicals, pool equipment (pumps, filters, cleaners, ladders, liners), and hot tub accessories (covers, cover lifters, steps).
- Financing Services: Splash Pools and Spas offers financing options including up to 12 months no-interest financing or low-interest financing for longer terms, enabling customers to purchase higher-ticket items like pools and hot tubs. Financing is facilitated through their retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget Hot Tubs - Entry-level pricing tier for affordable spa options |
| One time/ perpetual license | Pay-as-you-go | Entry Level Hot Tubs - $$ pricing tier |
| One time/ perpetual license | Pay-as-you-go | Mid-Level Hot Tubs - $$$ pricing tier |
| One time/ perpetual license | Pay-as-you-go | Premium Hot Tubs - $$$$ pricing tier |
| One time/ perpetual license | Pay-as-you-go | Luxury Hot Tubs - $$$$$ pricing tier |
| Other | Multi-year contract | Financing Options |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Splash Pools and Spas product offering
Product offeringCore offering
Splash Pools and Spas is a regional retail dealer that sells above-ground and in-ground swimming pools, hot tubs across multiple branded lines, swim spas, cold plunge tubs, saunas, outdoor playsets, patio furniture, and pool and spa chemicals through five retail showrooms in Louisiana and Florida. The company performs in-ground pool installations exclusively at its Shreveport, Louisiana location and offers customer financing alongside an online Hot Tub Builder configuration tool.
Product overview
Splash Pools and Spas is a regional retail chain operating 5 showrooms across Louisiana (Bossier City, Shreveport, Baton Rouge) and Florida (Jacksonville, Orange Park), offering a comprehensive portfolio of backyard and outdoor living products. The core product categories include pools (above-ground and in-ground with installation), hot tubs/spas (featuring Artesian Spas, Tropic Seas Spas, and Platinum Spas sub-brands), TidalFit swim spas for exercise, Chill Tubs cold plunge products, and saunas from Tylö. Supporting product lines encompass outdoor patio furniture (umbrellas, covers, fire pits, heaters, rugs, cushions, basket chairs, dining, seating, bar sets), outdoor playsets for children, and pool/spa chemicals and accessories. The company also provides an online Hot Tub Builder tool for customization and financing services. The portfolio represents a single-vendor retail model where the company resells and installs third-party manufactured products rather than proprietary technology.
Differentiator
Problem solved
Functional benefit
Brands
- Tropic Seas Spas: Tropical Seas Spas specializes in affordable, high-quality spas that bring the exotic getaway experience to your backyard with durable, low-maintenance hot tub models.
- Artesian Spas
- Platinum Spas
- TidalFit
- Chill Tubs
- Woodplay
Products and services
- In-Ground Pools Custom in-ground swimming pools installed at the Shreveport, Louisiana location, available in multiple shapes and sizes with concrete deck installation, proprietary X-Braces wall support, high-impact polystyrene construction, 42-inch polymer walls, and a limited lifetime warranty. The company manages the complete pool building process from excavation through liner installation.
- Above-Ground Pools Above-ground pools available in various round and oval sizes, including Reprieve, Symphony, Wedgewood, Colorado, Meranti, and Newtown models from manufacturers such as Wilbar and Carvin. Sold through Splash's retail showrooms across Louisiana and Florida.
- Hot Tubs (Artesian Spas, Tropic Seas Spas, Platinum Spas) Hot tubs carried across three sub-brand lines: Artesian Spas (luxurious, customizable hydrotherapy featuring Artesian Elite, Island Elite Spas, Island Spas, South Seas Spas, and Garden Spas collections), Tropic Seas Spas (affordable, durable, low-maintenance models including Kawai, Rio, Kona, Fiji, Maui, Oahu, Waikiki, Tahiti, Lanai, Hana, Tonga, and Makai lines), and Platinum Spas (premium quality wellness products across Luxury, Premium, and Deluxe ranges). Available in five price tiers from Budget to Luxury.
- TidalFit Swim Spas Exercise pools and swim spas providing a cost-effective alternative to full-sized backyard pools, featuring temperature control for year-round use. Available models include DTL-6, DTL-8, DT-19, DT-21, Active EP-12, ActivePlus EP-12, Premium EP-14, Pro EP-15, and Core Swimmer.
- Chill Tubs Cold Plunge Tubs Premium cold plunge tubs designed for athletes and wellness enthusiasts, offering cold water therapy benefits. Includes Chill Tub Lite and Chill Tub Pro models with focus on quality craftsmanship and innovative design.
- Tylö Saunas Traditional home saunas from Tylö, including infrared sauna models G970 (3-person), G920 (2-person), and G910 (1-person) from the TyloHelo G-Series.
- Woodplay Outdoor Playsets Children's outdoor playsets, play structures, swing sets, and jungle gyms from Woodplay designed for active outdoor play, featuring sturdy construction, swing sets, and jungle gym structures crafted with safety in mind to foster physical and creative development.
- Outdoor Patio Furniture Outdoor patio furniture assortment spanning patio umbrellas (Treasure Garden, Ashley Outdoor, GatherCraft), patio covers (pergolas, awnings, retractable canopies, gazebos), fire pits (Hanamint wood-burning pits, Apricity Outdoor by Agio gas fire tables), heaters, outdoor rugs, cushions, basket chairs, outdoor dining sets (Woodard, Telescope Casual Furniture, Royal Teak, Prestige, Plank & Hide), outdoor seating (Erwin and Sons, C.R. Plastic Products), and outdoor bar sets.
- Pool and Spa Chemicals Pool and spa water maintenance products including Leslie's-brand chlorine tablets, shock treatments, pH balancers, algaecides, Baquacil, Biguanide solutions, and water testing strips for both pool and spa applications.
- Pool Equipment and Accessories Pool equipment and accessories including pool liners (Blue Beach Pebble, Seaglass, Graphite, Carrara Marble, Butterfly Effect patterns in 20-28 mil thicknesses), automatic pool cleaners (robotic, suction-side, pressure-side), pool ladders and entry/exit systems (Blue Torrent A-Frame Ladders), pool filtration systems (Black Diamond cartridge, sand, and DE filters), and pool circulation pumps (Maxi-Pump single-speed, 2-speed, variable-speed, Blue Torrent Pro Series XL).
- Hot Tub Accessories Hot tub accessories from Cover Valet including the Cover Valet EX hot tub cover, Spa Side Step, Spa Side Handrail with LED Light and Base, Spa Side Towel Tree, and cover lifters.
- In-Ground Pool Installation Services Full in-ground pool installation service offered exclusively at the Shreveport, Louisiana location. Includes excavation through liner installation, concrete deck installation, customizable shapes and sizes, 42-inch polymer walls, and full project management.
- Hot Tub Builder Online Configuration Tool Online build-and-price tool that allows customers to customize hot tubs by seating capacity, shape, seating type, features, and therapy needs to find the ideal model and receive pricing quotes from home, with the ability to apply for financing online.
- Customer Financing Services Customer financing facilitation offering up to 12 months no-interest financing or low-interest financing for longer terms, available through retail showrooms to enable purchases of higher-ticket items like pools and hot tubs.
Quantifiable outcome
- Studies suggest that hydrotherapy in hot tubs can reduce post-exercise muscle soreness by up to 40 percent
- +2 more outcomes
Companies that use Splash Pools and Spas
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Splash Pools and Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splash Pools and Spas partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and flagship.
- Leslie's (Leslie's Brand Pool Chemicals)coreSplash Pools and Spas retails Leslie's brand pool chemicals, including chlorine tablets, shock treatments, pH balancers, and algaecides. Leslie's is a leading pool and spa chemical supplier, and Splash serves as a retail distribution channel for their water care products in Louisiana and Florida markets.
- Wilbar Group (Above Ground Pools)coreSplash Pools and Spas retails Wilbar Group above-ground pools including the Reprieve, Symphony, Wedgewood, and other models. Wilbar Group is a manufacturer of above-ground swimming pools sold through Splash's retail showrooms.
- Artesian Spas (Hot Tubs)flagshipSplash Pools and Spas is a dealer for Artesian Spas, carrying multiple collections including Artesian Elite, Island Elite Spas, Island Spas, Garden Spas, and South Seas Spas. Artesian Spas offers luxurious, customizable hot tubs with advanced hydrotherapy features. This is one of Splash's flagship branded hot tub lines.
- Tropic Seas Spas (Hot Tubs)flagshipSplash Pools and Spas retails Tropic Seas Spas, a brand specializing in affordable, high-quality spas that bring an exotic getaway experience to the backyard. The brand offers durable, low-maintenance hot tub models across multiple price points including Kawai, Rio, Kona, Fiji, Maui, Oahu, Waikiki, Tahiti, Lanai, Hana, Tonga, and Makai lines.
- Platinum Spas (Hot Tubs)coreSplash Pools and Spas retails Platinum Spas, an award-winning brand of premium quality hot tubs and wellness products using the latest technology with high-quality components. Product lines include Luxury, Premium, and Deluxe ranges with models such as Reims, Palermo, Portofino, Positano, Sicily, Florence, Capri, Maximus, Topaz, St. Tropez, Happy, Refresh, Palma, Seville, and Tahiti.
- TidalFit (Swim Spas)flagshipSplash Pools and Spas retails TidalFit swim spas and exercise pools. TidalFit Exercise Pools are presented as a cost-effective alternative to full-sized backyard pools, delivering many of the same features with easier maintenance and year-round temperature control. Models include DTL-6, DTL-8, DT-19, DT-21, Active EP-12, ActivePlus EP-12, Premium EP-14, Pro EP-15, and Core Swimmer.
- Chill Tubs (Cold Plunge Tubs)coreSplash Pools and Spas retails Chill Tubs, a brand specializing in premium cold plunge tubs designed for cold water therapy. Products include Chill Tub Lite and Chill Tub Pro. Chill Tubs focuses on quality craftsmanship and innovative design for athletes and wellness enthusiasts seeking the health benefits of cold water immersion.
- Tylö (Saunas)coreSplash Pools and Spas retails Tylö saunas, a traditional home sauna brand known for high-style and impeccable performance. Product lines include the G970 (3-person infrared sauna), G920 (2-person infrared sauna), and G910 (1-person infrared sauna) from the TyloHelo G-Series.
- Woodplay (Outdoor Playsets)coreSplash Pools and Spas retails Woodplay outdoor playsets. Woodplay playsets are designed for children's outdoor play, featuring sturdy construction, swing sets, and jungle gym structures crafted with safety in mind to foster physical and creative development.
- Treasure Garden (Patio Umbrellas)coreSplash Pools and Spas retails Treasure Garden patio umbrellas, a brand known for durable outdoor shading solutions with robust frames and fade-resistant fabrics.
- Hanamint (Patio Fire Pits)coreSplash Pools and Spas retails Hanamint patio fire pits, a brand of outdoor fire features including traditional wood-burning pits and gas fire tables built with durable materials.
- Apricity Outdoor by Agio (Patio Fire Pits)coreSplash Pools and Spas retails Apricity Outdoor by Agio patio fire pits, a brand of outdoor heating and fire features designed for outdoor entertainment.
- Woodard (Patio Furniture)coreSplash Pools and Spas retails Woodard patio furniture, a premium brand of outdoor furniture crafted from materials such as wood, metal, and glass for outdoor dining sets.
- Telescope Casual Furniture (Patio Dining)coreSplash Pools and Spas retails Telescope Casual Furniture, a brand of outdoor patio dining furniture known for casual comfort and durability.
- Royal Teak (Patio Dining)coreSplash Pools and Spas retails Royal Teak patio furniture, a brand specializing in teak outdoor furniture known for natural durability and classic aesthetics.
- Ashley Outdoor (Patio Umbrellas and Furniture)coreSplash Pools and Spas retails Ashley Outdoor products, including patio umbrellas, bringing a well-known furniture brand into the outdoor patio category.
- Blue Torrent (Pool Pumps and Motors)coreSplash Pools and Spas retails Blue Torrent pool pumps and motors, including Maxi-Pump Single Speed and 2-Speed motors and the Blue Torrent Pro Series XL. These are essential pool circulation components sold as part of the pool equipment offering.
- Black Diamond (Pool Filters)coreSplash Pools and Spas retails Black Diamond cartridge filter systems and replacement elements, including SL 600 (60 sq. ft.) and SL 1200 (120 sq. ft.) models, as well as the 425 Quad Cartridge Filter Tank.
- Carvin (Above Ground Pools)coreSplash Pools and Spas retails Carvin above-ground pools including the Colorado and Newtown models. Carvin is a manufacturer of above-ground pools sold through Splash's retail showrooms.
- Blue Torrent (Pool Ladders)coreSplash Pools and Spas retails Blue Torrent A-Frame Ladders and pool entry/exit solutions, complementing their pool equipment and accessory lineup.
- Erwin and Sons (Outdoor Seating)coreSplash Pools and Spas retails Erwin and Sons outdoor seating products, a brand featured in the outdoor seating collection gallery.
- C.R. Plastic Products (Outdoor Seating)coreSplash Pools and Spas retails C.R. Plastic Products outdoor seating, a brand of recycled plastic outdoor furniture known for weather resistance and durability.
- Cover Valet (Hot Tub Accessories)coreSplash Pools and Spas retails Cover Valet hot tub accessories including the Cover Valet EX hot tub cover, Spa Side Step, Spa Side Handrail with LED Light & Base, and Spa Side Towel Tree.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Splash Pools and Spas competitors and assessment
Company assessmentBroad incumbents
- Leslie's (Leslie's Pool Supplies): Leslie's is the largest U.S. specialty retailer of pool and spa supplies, operating hundreds of stores nationwide. Splash retails Leslie's-brand pool chemicals, but as a much smaller regional operator, Leslie's serves as a direct category incumbent against which Splash competes for pool maintenance and accessory dollars.
- Pool Corporation (PoolCorp): PoolCorp is the world's largest wholesale distributor of swimming pool supplies, equipment, and related products. As both a competitor and potential supplier, PoolCorp sets the reference scale against which regional retail distributors like Splash benchmark purchasing power and assortment breadth.
Direct peers
- Pinch A Penny: Pinch A Penny operates the largest U.S. franchise network of retail pool supply stores, with heavy concentration in Florida and Texas. Directly overlapping Splash's North Florida showrooms, both retailers sell pool chemicals, equipment, and accessories to residential customers.
- Premier Pools & Spas: Premier Pools & Spas is a large multi-state custom pool builder and hot tub retailer. It is comparable because it similarly combines retail hot tub sales with custom in-ground pool construction across multiple geographies, directly competing with Splash for residential pool and spa installations.
- River Pools: River Pools is a custom fiberglass pool builder and hot tub retailer with multiple U.S. locations, specializing in in-ground pool installations and complementary spa/patio products. Direct competitor in the residential in-ground pool and spa retail/installation category.
Regional players
- California Pools & Spas: California Pools & Spas is a regional pool construction and retail company serving multiple U.S. markets with custom in-ground pools, hot tubs, and outdoor living products. Comparable as a multi-location pool/spa retailer and installer, although operating primarily outside Splash's Louisiana/Florida footprint.
Others
- Backyard Products: Backyard Products is a leading manufacturer of above-ground pools and related backyard products. It is a potential supplier/adjacent rather than direct competitor, relevant because Splash retails competing above-ground pool brands (Wilbar, Carvin) and could face disintermediation if Backyard Products expands direct-to-consumer channels.
- HFS Financial: HFS Financial is a pool, spa, and home improvement financing specialist offering consumer credit programs to pool/spa dealers. Splasht facilitates financing through similar partner arrangements; HFS is comparable as the financing-adjacent infrastructure provider to Splash's retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Splash Pools and Spas social profiles
Digital presenceSplash Pools and Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash Pools and Spas leadership team
Management profileNumber of profiles
Splash Pools and Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash Pools and Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash Pools and Spas
What does Splash Pools and Spas do?
Splash Pools and Spas is a regional retail dealer that sells above-ground and in-ground swimming pools, hot tubs across multiple branded lines, swim spas, cold plunge tubs, saunas, outdoor playsets, patio furniture, and pool and spa chemicals through five retail showrooms in Louisiana and Florida. The company performs in-ground pool installations exclusively at its Shreveport, Louisiana location and offers customer financing alongside an online Hot Tub Builder configuration tool.
Is Splash Pools and Spas a public or private company?
Splash Pools and Spas is a private company. It is classified as family owned and is currently operating.
When was Splash Pools and Spas founded?
Splash Pools and Spas was founded in 1951. It employs 11 to 50 people.
Where is Splash Pools and Spas based?
Splash Pools and Spas is headquartered in Shreveport, United States, in the North America region.
How does Splash Pools and Spas make money?
Four revenue lines are on record. Product Sales - Pools, Hot Tubs, Spas, Swim Spas, Saunas, Playsets are the primary driver. The others are pool Installation Services, patio Furniture and Accessories Sales and financing Services.
Who are Splash Pools and Spas's main competitors?
Broad incumbents on record are Leslie's (Leslie's Pool Supplies) and Pool Corporation (PoolCorp). Direct peers are Pinch A Penny, Premier Pools & Spas and River Pools. California Pools & Spas is listed as a regional player. Others are Backyard Products and HFS Financial.
Does Splash Pools and Spas have an API?
No public API is recorded for Splash Pools and Spas.
What industry is Splash Pools and Spas in?
Splash Pools and Spas's product category is Swimming Pool and Spa Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 71399.