Kruse & Associates

What Kruse & Associates does

Kruse & Associates is a privately held human resources solutions provider based in Tulsa, Oklahoma, founded in 1994. The firm operates as a for-profit professional services entity serving companies with HR-related needs, though the specific scope of services (e.g., compensation consulting, benefits administration, compliance, executive search, organizational development) is not documented in the available input data. The firm's website (kruseassoc.com) returned only a verification/waiting page with no retrievable company information, leaving the functional specifics of the practice unconfirmed.

With a stated headcount band of 11-50 employees and no disclosed parent company, subsidiaries, or capital structure, Kruse & Associates appears to operate as an independent boutique advisory. No funding rounds, acquisitions, partnerships, product launches, certifications, awards, or technology stack are recorded in the available data. The firm maintains a single known office in Tulsa and no publicly disclosed operating geographies beyond its domestic U.S. base.

The business model cannot be precisely characterized from the input: no pricing models, revenue mechanics, customer segments, or named clients are documented. The reference source explicitly notes that ownership structure, operating status details, revenue, and company history are unavailable due to the source page returning only a verification message. As a result, this description reflects the firmographic envelope of the firm rather than a confirmed operational profile.

Name

Kruse & Associates

Legal name

Kruse & Associates

Website

https://kruseassoc.com

Company type

Private

Founded year

1994

Headcount range

11–50 employees

Short description

Kruse & Associates is a privately held Tulsa, Oklahoma-based HR solutions provider founded in 1994, serving companies with human resource advisory services through a small professional team of 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Kruse & Associates is a Tulsa, Oklahoma-based firm founded in 1994 that provides human resource solutions for companies. The company offers HR-related services and support to business clients, with 11-50 employees delivering these workforce and people-management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Resource Solutions

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Rippling: Unified workforce management platform combining HR, IT, and finance for SMBs and mid-market. Comparable buyer and overlapping service scope, packaged as a subscription platform rather than consulting hours.
• Gusto: Tech-enabled payroll, benefits, and HR platform targeting small businesses and startups. Comparable customer overlap in the SMB segment; represents the modern, productized alternative displacing traditional HR advisors.
• BambooHR: Cloud HRIS and people-ops platform serving small and mid-sized employers. Comparable end-customer and HR process scope; embodies the software-led disruption of legacy HR consulting workflows.

Broad incumbents

• ADP: Global HR, payroll, and benefits services giant with both SMB (RUN/Workforce Now) and enterprise (Vantage/National Account) offerings. Represents the dominant incumbent against which any small HR consultancy must compete.
• Workday: Enterprise cloud HCM and financial management suite. While focused on larger employers than Kruse's likely customer base, Workday and its partner ecosystem compete for the same HR budget line and represent the strategic technology direction of the market.
• Paychex: Large public payroll and HR services provider serving hundreds of thousands of SMB clients. Overlapping customer segment and HR services portfolio, but at dramatically larger scale and with proprietary technology.
• UKG: Major HCM provider (Ultimate Kronos Group) serving mid-market and enterprise with HR, payroll, and workforce management. Comparable HR service portfolio; provides the larger incumbent alternative that SMB-leaning clients may 'graduate' to as they scale.

Direct peers

• TriNet: PEO delivering HR consulting, payroll, benefits administration, and compliance support to small and mid-sized businesses. Directly comparable in target customer, service mix, and PEO/co-employment business model.
• Insperity: Public PEO providing full-service HR, payroll, benefits, and workforce solutions primarily to SMBs. Closely comparable in customer segment (US small/mid-market employers) and HR outsourcing model, though Insperity operates at vastly greater scale.
• Justworks: PEO offering HR, payroll, benefits, and compliance tooling to SMBs through a tech-enabled platform. Comparable customer base and service bundle, with a more productized delivery model that represents a competitive alternative to traditional HR consultancies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/krusepeo
• Facebookfacebook.com/peoservicescompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruse & Associates