El Chorro

Name

El Chorro

Legal name

El Chorro Lodge

Website

https://elchorro.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant and Event Venue Hospitality

NAICS

Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Wedding & Reception Catering (HSACAGAD)

Keywords

• Destination dining restaurant
• Wedding event venue
• Fine dining Arizona
• Private event hosting
• Southwestern cuisine restaurant

Headquarters

HQ city

Paradise Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Full-service dining offering brunch (Sunday 9am-2pm) and dinner service (Wednesday-Sunday 5pm). Features elevated American cuisine with Arizona/Southwestern influences, extensive wine list, craft cocktails, and signature sticky buns. Reservations managed via OpenTable.
2. Wedding & Event Venue Rental: Multiple event spaces available for weddings, corporate events, and private celebrations. Spaces include Event Lawn (up to 350 seated), Casa Paloma (up to 250), Classroom Bar & Bocce Lawn (up to 120), Herb Garden (up to 60), Gallery Room (up to 50), Lower Patio (up to 32), and Hampton Room. Revenue from venue rental, catering, and event coordination services.
3. Private Events & Celebrations: Hosting of birthdays, anniversaries, bridal showers, rehearsal dinners, corporate gatherings, bar/bat mitzvahs, and family reunions across various intimate and large-scale spaces.
4. Gift Cards: Physical gift cards available for pickup or mailing, and e-gift cards sold instantly via Toast Tab platform. Allows customers to purchase gift card value for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

El Chorro operates a full-service restaurant offering Sunday brunch and Wednesday-Sunday dinner service featuring elevated American cuisine with Arizona/Southwestern influences, an extensive wine list, craft cocktails, and signature sticky buns. It also operates as a premier wedding and event venue, hosting weddings, corporate events, and private celebrations across eight distinct event spaces with capacities ranging from 32 to 350 guests on its 22-acre Paradise Valley property.

Product overview

El Chorro Lodge operates as a historic dining and events venue in Paradise Valley, Arizona, offering two core service lines: (1) Bar & Dining — a full-service restaurant with brunch, dinner, bar, and wine menus serving Arizona cuisine with Southwestern influences; and (2) Weddings & Events — event venue rental across 8 distinct spaces (Event Lawn, Casa Paloma, Herb Garden, Classroom Bar & Bocce Lawn, Lower Patio, Gallery Room, South Lawn, and Hampton Room) ranging from 32 to 350 guest capacity, plus gift card sales. The venue is known for its signature sticky buns and historic character dating to 1937.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar & Dining Full-service restaurant offering brunch (Sunday 9am-2pm) and dinner service (Wednesday-Sunday 5pm) with signature cocktails, an extensive wine list, and seasonal menus featuring Arizona cuisine with Southwestern flair. Open to walk-ins and reservations via OpenTable.
• Weddings & Events Event venue services hosting weddings, corporate events, and private celebrations across eight distinct spaces (Event Lawn, Casa Paloma, Herb Garden, Classroom Bar & Bocce Lawn, Lower Patio, Gallery Room, South Lawn, Hampton Room) with capacities from 32 to 350 seated guests, including event coordination and catering.
• Gift Cards Physical gift cards available for pickup or mailing and e-gift cards delivered instantly via email or text through the Toast Tab platform, allowing customers to purchase gift card value for gifting purposes.

Quantifiable outcome

• First restaurant in Arizona to earn LEED Gold Certification with 50%+ energy reduction through solar systems
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marc & Rose HospitalitycoreStrategic or Co-development Partner · 1 July 2021Marc & Rose Hospitality acquired El Chorro in July 2021 alongside Grossman Company Properties. Marc & Rose specializes in boutique service, elevated design, and uniquely curated experiences. They operate a portfolio of restaurants and resorts throughout Arizona and California, including The Scott Resort & Spa, Arizona Grand Resort & Spa, and High Country Motor Lodge.
• Grossman Company PropertiescoreStrategic or Co-development Partner · 1 July 2021Co-acquired El Chorro with Marc & Rose Hospitality in July 2021. Grossman Company Properties is a real estate investment and hospitality company based in Arizona.
• 1% for the PlanetminorStrategic or Co-development Partner · 1 July 2021Global alliance of businesses committed to environmental responsibility and sustainability. Marc & Rose Hospitality joined as the network's first-ever hotel management company. El Chorro participates under this commitment to environmental stewardship.
• Jacquie DorrancecoreOthers · 1 January 2009Paradise Valley philanthropist who rescued El Chorro from impending decline or demolition during the Great Recession in 2009. She undertook an extensive renovation including essential building upgrades and installation of a sophisticated solar panel system that earned LEED Gold certification.
• The Scott Resort & SpaminorOthersSister property under Marc & Rose Hospitality portfolio, located in Scottsdale, Arizona. Features on-site restaurant The Canal Club.
• Arizona Grand Resort & SpaminorOthersSister property under Marc & Rose Hospitality portfolio located in Phoenix, Arizona.
• High Country Motor LodgeminorOthersSister property under Marc & Rose Hospitality portfolio, located in Flagstaff, Arizona.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Steak 44: High-end steakhouse in Phoenix's Camelback Corridor with private dining rooms and event space. Comparable for upscale dinner occasions, corporate entertaining, and private event revenue in the same Paradise Valley micro-market.
• The Gladly: New-American restaurant and bar in Phoenix's Biltmore area with strong cocktail program and elevated comfort food. Comparable as a Scottsdale/Phoenix upscale dining competitor targeting similar affluent weeknight and special-occasion diners.
• Quiessence at The Farm at South Mountain: Farm-to-table destination restaurant on a 10-acre urban farm in Phoenix, offering seasonal menus in a rustic-garden setting. Comparable as a distinctive Arizona destination venue combining elevated dining with event/private-booking capabilities.
• FnB Restaurant: James Beard-recognized farm-to-table restaurant in Old Town Scottsdale offering Arizona-centric cuisine and wine program. Comparable as a destination Scottsdale-area restaurant competing for the same special-occasion diner.
• Talavera at Four Seasons Resort Scottsdale: Fine dining steakhouse at Four Seasons Scottsdale at Troon North, featuring Southwestern-influenced cuisine and panoramic desert views. Direct competitor for luxury Scottsdale/Paradise Valley dining and wedding/event business with resort lodging bundled.
• Tarbell's: Long-established upscale Phoenix/Scottsdale restaurant by chef Mark Tarbell, featuring contemporary American cuisine and strong wine program. Comparable as a heritage fine dining operator competing for affluent Valley diners and private events.
• Elements at Sanctuary Camelback Mountain Resort: Paradise Valley luxury resort fine dining restaurant offering elevated American cuisine with mountain views. Direct competitor for destination dining occasions and corporate/private events within the same Camelback Mountain micro-market.
• Binkley's Restaurant: Highly regarded fine dining destination in Cave Creek/Scottsdale area known for tasting-menu experiences and chef-driven cuisine. Comparable as an upscale Arizona destination restaurant chasing the same affluent local and tourist clientele.

Broad incumbents

• Mastro's Steakhouse: National upscale steakhouse chain with a Scottsdale location, offering premium dining, live entertainment, and private event space. Comparable as a high-end dining operator with broader capital base and marketing reach chasing the same luxury segment.

Others

• The Scott Resort & Spa (Canal Club): Sister property under Marc & Rose Hospitality in Scottsdale, featuring The Canal Club restaurant. Comparable as a same-portfolio hospitality/dining venue with cross-property guest flow, package opportunities, and shared management platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElChorroAZ/?ref=ts
• Instagraminstagram.com/elchorro
• Xx.com/elchorroaz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Chorro