Growcer
Growcer is a turnkey multi-vendor grocery marketplace software from FATbit Technologies, enabling entrepreneurs, regional chains, and grocery delivery startups to launch white-label online grocery platforms on a shared PHP/Laravel platform.
- Company typePrivate
- Founded2004
- HeadquartersMohali, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Growcer does
Growcer is a multi-vendor grocery marketplace software product developed and sold by FATbit Technologies (legally Ably Soft Pvt. Ltd.), a private Indian software company founded in 2004 and headquartered in Mohali, Punjab. The product enables entrepreneurs, regional grocery chains, and delivery startups to launch online grocery platforms — similar in concept to Instacart or BigBasket — without building from scratch, supporting third-party vendor onboarding, order management, and white-label branding for operators targeting grocery retailers as the primary customer segment. Underlying technology is a PHP/Laravel-based modular architecture shared across FATbit's portfolio of 15+ vertical-specific marketplace products (Yo!Kart, Yo!Kart B2B, Yo!Coach, Yo!Rent, Yo!Yumm, Yo!Gigs, VivoCabs, FunAway, Yo!Deals), with white-label configurability and a no-code-required positioning.
Revenue is generated through a hybrid model: one-time/perpetual software licenses for the pre-packaged platform, custom development and enterprise solutions typically priced above $50,000, and professional services including dedicated developer hire starting at $25/hour billed on usage-based, fixed-price, or hourly models. The company also offers ancillary services spanning web design, mobile app development, SEO/PPC, and digital marketing, sold through a product-led growth motion with sales-assisted demo booking, quote requests, and a partner/reseller program. FATbit claims 5,500+ projects delivered across 100+ countries with a 200+ person in-house team and 18+ years of engineering experience.
Growcer firmographics
Firmographics- Name
- Growcer
- Legal name
- FATbit Technologies (Ably Soft Pvt. Ltd.)
- Website
- https://fatbit.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Growcer is a turnkey multi-vendor grocery marketplace software from FATbit Technologies, enabling entrepreneurs, regional chains, and grocery delivery startups to launch white-label online grocery platforms on a shared PHP/Laravel platform.
- Ownership category
- akta.pro rank
Growcer industry classification
Industry- Product category
- Ecommerce Marketplace Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
- akta.pro secondary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
Keywords
Where Growcer is headquartered
LocationHeadquarters
- HQ city
- Mohali
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Growcer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Pre-packaged software solutions sold as licenses for multi-vendor grocery marketplace platform
- Custom Development Services: Custom marketplace development, web design, mobile app development services billed via dedicated team, fixed price, or hourly models
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise custom solutions |
| Usage-based | Pay-as-you-go | Dedicated developer hiring |
| Hybrid | Monthly | Standard services budget range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Growcer product offering
Product offeringCore offering
Growcer is a turnkey, white-label, multi-vendor grocery marketplace software that enables entrepreneurs, grocery retailers, and regional chains to launch online grocery platforms where multiple third-party vendors can list and sell products to buyers. The solution is delivered as a pre-packaged, no-coding-required platform built on a modular PHP/Laravel framework, with optional custom development, web design, mobile app, and dedicated developer services available to extend or tailor deployments.
Product overview
Growcer is part of FATbit Technologies' portfolio of pre-packaged multi-vendor marketplace solutions. It is a turnkey grocery-specific eCommerce marketplace software that allows businesses to launch online grocery platforms without custom development. Growcer operates alongside other FATbit products including Yo!Kart (general multi-vendor eCommerce), Yo!Kart B2B (B2B marketplace), Yo!Coach (tutoring/consultation), Yo!Rent (rental), Yo!Yumm (food delivery), Yo!Gigs (on-demand services), and VivoCabs (cab booking), all built on shared technology frameworks with white-label and customization capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Yo!Kart: Multi-vendor eCommerce marketplace platform for launching online marketplaces like Amazon
- Yo!Kart B2B
- Yo!Coach
- Yo!Rent
- Growcer
- Yo!Yumm
- Yo!Gigs
- VivoCabs
- FunAway
- Yo!Deals
- VivoGigs
- PaperWeight
- Yo!Care
- Stitch
- Yo!LiveChat
Products and services
- Growcer - Multi-vendor Grocery Marketplace Software Turnkey, white-label, multi-vendor grocery marketplace software that enables entrepreneurs, grocery retailers, and regional chains to launch online grocery platforms where multiple third-party vendors list and sell groceries to buyers, with no coding required and 100% customizable branding.
- Custom Marketplace Development Services Tailored marketplace development, web design, and mobile app development services for buyers who need custom features, integrations, or full custom builds on top of or alongside the Growcer/Yoo!Kart platform.
- Hire Dedicated Developers Staff augmentation offering that lets customers hire dedicated PHP, full stack, mobile, and other developers from FATbit on flexible engagement models (dedicated team, fixed price, or hourly) to build, customize, or maintain their Growcer-based grocery marketplace.
Quantifiable outcome
- 5500+ enterprise grade custom solutions delivered
- +1 more outcomes
Companies that use Growcer
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Growcer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Growcer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner/Reseller NetworkcorePartner program allowing resellers to offer Growcer and other FATbit platforms including Yo!Kart, Yo!Coach, Yo!Rent, and more. Partners gain access to dedicated support, attractive commercial opportunities, and a range of products designed for diverse industries.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Growcer competitors and assessment
Company assessmentDirect peers
- Arcadier: Marketplace-as-a-Service provider enabling brands and entrepreneurs to launch vertical marketplaces, including grocery-adjacent use cases. Directly comparable on SaaS delivery model and SMB/enterprise split.
- CS-Cart: Pre-packaged multi-vendor marketplace software offering turnkey storefronts similar to Growcer. Closely comparable on product model, target SMB/entrepreneur buyer, and white-label positioning.
- Sharetribe: SaaS marketplace platform purpose-built for launching peer-to-peer and multi-vendor marketplaces. Competes head-to-head with Growcer's turnkey, no-code value proposition for non-technical entrepreneurs.
Broad incumbents
- BigCommerce: Public SaaS eCommerce platform with headless, multi-storefront capabilities targeting mid-market and enterprise merchants including grocery. Comparable buyer profile and overlapping GTM against Growcer.
- Shopify: Dominant horizontal eCommerce SaaS platform with growing grocery and multi-vendor capabilities. Competes for the same entrepreneur/SMB buyer evaluating Growcer for launching online grocery marketplaces.
- Mirakl: Enterprise marketplace platform powering large retailer and grocery operator third-party seller programs. Overlaps with Growcer's multi-vendor grocery thesis but at a much larger enterprise tier.
- WooCommerce: Open-source WordPress-based eCommerce platform widely used by SMBs to build online grocery stores. Replicates much of Growcer's value proposition via plugins and lower-cost hosting.
- Magento (Adobe Commerce): Open-source eCommerce platform with strong multi-vendor extension ecosystem via partners. Competes for the same grocery and grocery-adjacent marketplace launch projects, especially at the mid-market.
Others
- Yo!Kart: Direct sibling product from FATbit Technologies — general-purpose multi-vendor eCommerce marketplace platform. While same parent, it is the closest internal comparator for Growcer's marketplace SaaS economics.
Emerging players
- Spryker: Enterprise-grade composable commerce platform increasingly adopted by grocery and marketplace operators. Represents the modern, API-first architecture that could displace legacy marketplace SaaS like Growcer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Growcer social profiles
Digital presenceGrowcer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growcer leadership team
Management profileNumber of profiles
Profiles1 record
Growcer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growcer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growcer
What does Growcer do?
Growcer is a turnkey, white-label, multi-vendor grocery marketplace software that enables entrepreneurs, grocery retailers, and regional chains to launch online grocery platforms where multiple third-party vendors can list and sell products to buyers. The solution is delivered as a pre-packaged, no-coding-required platform built on a modular PHP/Laravel framework, with optional custom development, web design, mobile app, and dedicated developer services available to extend or tailor deployments.
Is Growcer a public or private company?
Growcer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growcer founded?
Growcer was founded in 2004. It employs 101 to 250 people.
Where is Growcer based?
Growcer is headquartered in Mohali, India, in the Asia region.
How does Growcer make money?
Two revenue lines are on record. Software Licensing is the primary driver. The others are custom Development Services.
Who are Growcer's main competitors?
Direct peers on record are Arcadier, CS-Cart and Sharetribe. Broad incumbents are BigCommerce, Shopify, Mirakl, WooCommerce and Magento (Adobe Commerce). Yo!Kart is listed as an others. Spryker is listed as an emerging player.
Does Growcer have an API?
No public API is recorded for Growcer.
What industry is Growcer in?
Growcer's product category is Ecommerce Marketplace Software. Its primary akta.pro industry code is CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet), with a secondary code of CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail. Its SIC code is 7372.