Barn2 Plugins
Barn2 Plugins (Barn2 Media Ltd.) is a bootstrapped UK software company that develops and sells ~20 premium WordPress and WooCommerce plugins plus a Shopify app, serving SMB e-commerce merchants, nonprofits, B2B/wholesale businesses, and content-managing organizations globally via self-serve digital distribution.
- Company typePrivate
- Founded2009
- HeadquartersIvybridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Barn2 Plugins does
Barn2 Plugins, trading as Barn2 Media Ltd., is a UK-based privately held software company founded in 2010 that develops and sells premium plugins for WordPress and WooCommerce, plus a Shopify app for bundles and bulk discounts. The company is based in Ivybridge, UK, operates with 1–10 employees, and is bootstrapped with no disclosed external funding. Its portfolio spans roughly 20 products, organized around two pillars: (a) WooCommerce commerce enhancement (Product Table, Product Options, Product Filters, Wholesale Pro, Bulk Variations, Discount Manager, Fast Cart, Quick View Pro, Restaurant Ordering, Lead Time, Private Store, Protected Categories, Quantity Manager, Multiple Email Recipients, Setary bulk editor) and (b) WordPress content/document management (Document Library Pro, Posts Table Pro, Posts Table with Search & Sort, Password Protected Categories, Easy Digital Downloads EU VAT, Easy Post Types and Fields).
The underlying technology is PHP-based, leveraging standard WordPress hooks and filters to integrate with themes, page builders (Elementor, Divi, Avada, Bricks), and 30+ third-party plugins (FacetWP, SearchWP, MemberPress, Zapier, WPML, WeGlot, TranslatePress, ACF, WooCommerce Brands). Performance differentiation comes from proprietary indexing (Product Filters), lazy loading with caching (Product Table), and a tightly integrated cross-plugin architecture. Distribution is exclusively digital: self-serve purchases on barn2.com, a freemium presence on WordPress.org for acquisition, and the Shopify App Store. The company is led by co-founder and director Katie Keith and CTO Andy Keith.
Revenue is generated primarily through one-time perpetual plugin licenses ($79–$849, tiered by site count, with optional annual renewals for updates/support), plus the All Access Pass annual subscription ($499–$699) that bundles all current and future plugins, and ancillary pricing levers including a 40% multi-buy discount, 15% nonprofit discount, and corporate/procurement licensing. Go-to-market is product-led growth combined with community-led growth: a 700+ article knowledge base and 800+ tutorials drive organic SEO acquisition, the WordPress.org repository serves as the top-of-funnel, and content marketing, social media, email, and an affiliate program complete the funnel. Customer segments are diversified across WooCommerce SMBs, B2B/wholesale merchants, nonprofits, healthcare, government, membership organizations, and restaurants, with a 90,000+ website install base and near-perfect review scores (4.96–5.00/5 across flagship plugins).
Barn2 Plugins firmographics
Firmographics- Name
- Barn2 Plugins
- Legal name
- Barn2 Media Ltd.
- Website
- https://barn2.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barn2 Plugins (Barn2 Media Ltd.) is a bootstrapped UK software company that develops and sells ~20 premium WordPress and WooCommerce plugins plus a Shopify app, serving SMB e-commerce merchants, nonprofits, B2B/wholesale businesses, and content-managing organizations globally via self-serve digital distribution.
- Ownership category
- akta.pro rank
Where Barn2 Plugins is headquartered
LocationHeadquarters
- HQ city
- Ivybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Barn2 Plugins business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Plugin Licenses: One-time purchase licenses for WordPress and WooCommerce plugins with optional annual renewal for updates and support. Tiered pricing based on number of sites (1, 5, 50, or lifetime).
- All Access Pass Subscription: Annual subscription giving access to all 19+ plugins for up to 50 sites, including updates, priority support, and exclusive discounts from partner companies. Represents a bundled product offering.
- Bundle Discounts: Discounts offered when purchasing multiple plugins together (e.g., Product Table + Product Filters bundle). Multi-buy discount of 40% off when adding 2+ plugins.
- Corporate Licenses: Special corporate/procurement licenses for organizations requiring formal purchase processes such as purchase orders or supplier onboarding.
- Nonprofit Discounts: 15% nonprofit/charity discount on Document Library Pro and other plugins for registered nonprofits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Document Library Pro - Essentials: Best for public document libraries |
| One time/ perpetual license | Annual | Document Library Pro - Advanced: Best for organizations needing access control, expiry, versioning |
| One time/ perpetual license | Annual | WooCommerce Product Options: 2-Plugin Bundle (Options + Live Preview) |
| One time/ perpetual license | Annual | WooCommerce Product Options: Single Plugin |
| One time/ perpetual license | Annual | WooCommerce Product Table + Product Filters Bundle |
| One time/ perpetual license | Annual | WooCommerce Product Table (standalone) |
| One time/ perpetual license | Annual | WooCommerce Product Filters + Product Table Bundle |
| One time/ perpetual license | Annual | WooCommerce Product Filters (standalone) |
| Subscription | Annual | All Access Pass: Full plugin suite access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Barn2 Plugins product offering
Product offeringCore offering
Barn2 Plugins develops and sells premium WordPress and WooCommerce plugins (and one Shopify app) that extend e-commerce and content management functionality for website owners and developers. Products are sold as individual one-time licenses with annual renewals or via the All Access Pass annual subscription that bundles the entire plugin suite. The portfolio includes document library, product table, product filters, product options, wholesale, restaurant ordering, and bulk variation plugins serving over 90,000 websites globally.
Product overview
Barn2 Plugins is a WordPress and WooCommerce plugin company offering a portfolio of 20+ professional-grade plugins. The product lineup centers on e-commerce functionality (WooCommerce Product Table, WooCommerce Product Options, WooCommerce Product Filters, WooCommerce Wholesale Pro, WooCommerce Discount Manager, WooCommerce Bulk Variations) and content management tools (Document Library Pro, Posts Table Pro, Password Protected Categories). The company also offers Shopify apps for bundles and bulk discounts. Products are sold individually or as the All Access Pass bundle, which provides access to all current and future plugins. The portfolio is designed to work together, with integrations across the product line for combined functionality.
Differentiator
Problem solved
Functional benefit
Brands
- All Access Pass: Subscription bundle providing access to all 19 plugins plus future plugins and exclusive discounts
Products and services
- Document Library Pro WordPress plugin that allows organizations to upload, organize, and display documents (PDF, audio, video) in searchable tables or grids with access controls, versioning, expiry dates, lead capture, and front-end document submission. Targeted at nonprofits, healthcare, government bodies, and membership organizations managing policies, reports, and resources.
- WooCommerce Product Options Advanced WooCommerce plugin that lets customers personalize products by choosing extra options and add-ons including text fields, checkboxes, file uploads, color swatches, and price calculators with conditional logic and live previews. Targeted at WooCommerce store owners selling customizable products.
- WooCommerce Product Table Bestselling WooCommerce plugin that lists products in a searchable, sortable table layout with filters, enabling quick order forms, wholesale layouts, and one-page purchasing for large catalogs. Targeted at WooCommerce store owners, wholesale businesses, and restaurants.
- WooCommerce Product Filters AJAX-based WooCommerce plugin providing instant product filtering by category, attribute, price, color, and stock with mobile-friendly slide-out panels and a unique indexing system for large catalogs. Targeted at WooCommerce store owners needing faster product discovery.
- WooCommerce Wholesale Pro B2B wholesale WooCommerce plugin that transforms stores with hidden B2B areas, role-based pricing, registration with moderation, and bulk ordering for wholesale buyers and resellers. Targeted at businesses selling to both retail and wholesale customers.
- WooCommerce Bulk Variations WooCommerce plugin that displays product variations in a user-friendly bulk quantity order form or price matrix, with or without quantity boxes. Targeted at WooCommerce stores selling products with multiple variations.
- WooCommerce Protected Categories WordPress plugin to password protect entire WooCommerce categories, or restrict them to specific roles or users, creating private wholesale areas or customer-specific products. Targeted at WooCommerce stores needing customer-segmented catalogs.
- Posts Table Pro Dynamic WordPress table plugin that lists any type of WordPress content (pages, posts, documents, audio, or custom post types) in instant searchable tables with sorting and filtering. Targeted at WordPress sites with large content libraries.
- WooCommerce Product Tabs Advanced WooCommerce tab manager plugin that lets store owners add unlimited product page tabs with flexible content. Targeted at WooCommerce store owners needing richer product page layouts.
- WooCommerce Lead Time WooCommerce plugin for stores selling handmade, custom or non-stock products that lets customers see estimated lead times before purchase. Targeted at WooCommerce stores with made-to-order products.
- WooCommerce Private Store WordPress plugin that hides WooCommerce shops behind password protection or user login while keeping the rest of the site public. Targeted at WooCommerce store owners running wholesale-only or members-only stores.
- WooCommerce Quantity Manager WooCommerce quantity management plugin with options to set minimum and maximum quantities, quantity increments, and more. Targeted at WooCommerce stores needing granular quantity rules.
- WooCommerce Multiple Email Recipients WooCommerce plugin that adds additional recipients to order notification emails. Targeted at WooCommerce stores needing multi-party order notifications.
- WooCommerce Fast Cart WooCommerce plugin that reduces abandoned carts by letting customers view their cart and complete checkout directly in a fast cart popup. Targeted at WooCommerce stores looking to lift conversion.
- WooCommerce Discount Manager Advanced WooCommerce discount plugin enabling bulk discounts, storewide sales, BOGOF deals, role-based pricing, and more. Targeted at WooCommerce store owners running complex promotional campaigns.
- All Access Pass Annual subscription bundle providing full access to all 19+ Barn2 plugins for up to 50 sites, including future plugins, updates, priority support, and 60+ exclusive partner discounts. Targeted at agencies, freelancers, and businesses wanting comprehensive coverage.
- WooCommerce Restaurant Ordering WooCommerce plugin that adds a food ordering and delivery system to WordPress websites, taking under 15 minutes to set up. Targeted at restaurants and food service businesses.
- WooCommerce Quick View Pro WooCommerce plugin that displays product information and images in a responsive lightbox, increasing conversion rates by allowing quick product browsing. Targeted at WooCommerce stores optimizing the shopping experience.
- Easy Digital Downloads EU VAT Plugin for sellers of digital products to European customers that helps meet EU tax law requirements wherever they are in the world. Targeted at digital product sellers needing VAT compliance.
- Posts Table with Search & Sort Free WordPress plugin to display blog posts in a searchable and sortable table for improved navigation in large WordPress blogs. Targeted at WordPress publishers with large blog archives.
- Easy Post Types and Fields Free WordPress plugin that creates custom post types, fields and taxonomies in WordPress, either as new post types or extra fields on existing post types. Targeted at WordPress site builders needing custom content structures.
- Setary for WooCommerce WooCommerce plugin that bulk edits unlimited products and variations in seconds with a powerful spreadsheet editor and fast bulk actions. Targeted at WooCommerce store owners managing large catalogs.
- Password Protected Categories WordPress plugin to password protect entire categories for blog posts, portfolios, e-commerce products, events, pages, and any custom post type. Targeted at WordPress site owners needing restricted content areas.
- Bundles & Bulk Discounts for Shopify Shopify app that increases sales with flexible volume bundles and tiered discounts, using quantity-based pricing to encourage customers to buy more. Targeted at Shopify merchants seeking to lift average order value.
Quantifiable outcome
- WooCommerce Product Table handles thousands of products with lazy loading and built-in caching
- +3 more outcomes
Companies that use Barn2 Plugins
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Barn2 Plugins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
Feature5 records
Barn2 Plugins partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WooCommerce (Official)coreBarn2 plugins are designed as official WooCommerce extensions, with deep integration into WooCommerce core functionality. Plugins are tested with WooCommerce and support WooCommerce-specific features.
Scale indicators14 records
Recent moves1 record
Expansion highlights6 records
Barn2 Plugins competitors and assessment
Company assessmentDirect peers
- IconicWP: Boutique WooCommerce plugin developer offering product add-ons, quick view, and wholesale extensions with similar one-time licensing and SMB merchant focus.
- YITH: Italian vendor of premium WooCommerce plugins covering product add-ons, wishlists, filters, and wholesale. Closest direct analog to Barn2 in product breadth, pricing model, and target customer (WooCommerce merchants).
- ThemeIsle: WordPress theme and plugin vendor with a freemium catalog including starter sites and conversion-focused plugins, targeting the same SMB site-owner segment via a similar PLG motion.
- WPForms: Leading WordPress form plugin vendor (part of Awesome Motive) with a freemium-to-paid model, deep WooCommerce integrations, and a similar SMB/agency customer profile.
- WP Desk: Polish WooCommerce plugin company selling product tables, flexible checkout, and shipping plugins via per-site and subscription licenses to the same merchant base as Barn2.
- Delicious Brains: Boutique WordPress plugin studio behind Advanced Custom Fields, WP Offload Media, and WP Migrate — comparable in scale, specialization, and premium pricing for professional WordPress users.
Broad incumbents
- WPMU DEV: Established WordPress product suite (hosting, plugins, themes) with broad reach into the SMB WordPress market — comparable customer but a much wider portfolio and brand.
- Elementor: Larger and better-capitalized WordPress site-building platform whose products integrate with Barn2 plugins. Represents the kind of incumbent that could absorb adjacent plugin functionality over time.
- Awesome Motive: Holding company behind WPForms, OptinMonster, MonsterInsights, and SeedProd — multiple WordPress SaaS products aimed at the same SMB audience, with far greater capitalization and cross-sell.
Emerging players
- TablePress: Popular free WordPress table plugin that overlaps with Barn2's WooCommerce Product Table for non-ecommerce use cases, representing a free-alternative pressure point on the catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Barn2 Plugins social profiles
Digital presenceBarn2 Plugins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barn2 Plugins leadership team
Management profileNumber of profiles
Profiles2 records
Barn2 Plugins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barn2 Plugins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barn2 Plugins
What does Barn2 Plugins do?
Barn2 Plugins develops and sells premium WordPress and WooCommerce plugins (and one Shopify app) that extend e-commerce and content management functionality for website owners and developers. Products are sold as individual one-time licenses with annual renewals or via the All Access Pass annual subscription that bundles the entire plugin suite. The portfolio includes document library, product table, product filters, product options, wholesale, restaurant ordering, and bulk variation plugins serving over 90,000 websites globally.
Is Barn2 Plugins a public or private company?
Barn2 Plugins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barn2 Plugins founded?
Barn2 Plugins was founded in 2009. It employs 11 to 50 people.
Where is Barn2 Plugins based?
Barn2 Plugins is headquartered in Ivybridge, United Kingdom, in the Europe region.
How does Barn2 Plugins make money?
Five revenue lines are on record. Plugin Licenses are the primary driver. The others are all Access Pass Subscription, bundle Discounts, corporate Licenses and nonprofit Discounts.
Who are Barn2 Plugins's main competitors?
Direct peers on record are IconicWP, YITH, ThemeIsle, WPForms, WP Desk and Delicious Brains. Broad incumbents are WPMU DEV, Elementor and Awesome Motive. TablePress is listed as an emerging player.
Does Barn2 Plugins have an API?
No public API is recorded for Barn2 Plugins.