What IconicWP does

IconicWP is a United Kingdom-based software provider, founded in 2011 in Lutterworth, that develops premium WordPress and WooCommerce plugins. The company's product portfolio is built around a multi-toolkit bundle marketed as the Kadence ecosystem, which includes Kadence Security (real-time firewall, 2FA, Patchstack virtual patching, brute force protection, file change detection), Kadence Backups (automated daily incremental backups with one-click restore and off-site cloud storage), Kadence Central (multi-site management dashboard for agencies), Shop Kit for WooCommerce (a suite of 17 e-commerce tools covering product galleries, reviews, configurators, wishlists, upsells/cross-sells, and delivery slots), and Kadence Memberships (a membership platform with drip content, bulk restriction rules, and recurring billing integrated with 30+ pro add-ons). The underlying technology is WordPress/WooCommerce plugin architecture with third-party security integrations (Patchstack) and payment infrastructure (Stripe references in associated hosting pages).

IconicWP serves two primary customer segments: individual WordPress site owners building websites or e-commerce stores, and web agencies and developers managing multiple client WordPress sites. The company's go-to-market is primarily indirect, with products distributed through Liquid Web's managed WordPress hosting platform as an OEM/embedded offering bundled into Kadence Pro and Elite plans, supplemented by direct licensing. Pricing tiers (Pro and Elite) are referenced but not publicly disclosed. The company operates with a small team of 1-10 employees despite a 14-year operating history, and no parent company, subsidiaries, funding rounds, acquisitions, or leadership details are disclosed in the available data.

Name

IconicWP

Website

https://iconicwp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

IconicWP is a UK-based software firm founded in 2011 that develops premium WordPress and WooCommerce plugin bundles — covering security, backups, e-commerce, memberships, and agency multi-site management — distributed via Liquid Web's managed hosting platform and direct licensing to site owners and agencies.

Ownership category

akta.pro rank

Product category

WordPress/WooCommerce Plugins

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

akta.pro secondary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• WooCommerce plugins
• WordPress plugins
• E-commerce extensions
• WordPress software
• Web development tools

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

IconicWP develops and sells premium WooCommerce plugins and related computer software services for WordPress-based e-commerce websites. Its offerings extend WooCommerce store functionality and are aimed at site owners, agencies, and developers building or managing online stores on the WordPress platform.

Product overview

The source content does not contain information about IconicWP. The provided data describes Kadence, a WordPress theme and plugin ecosystem marketed through Liquid Web, which includes Kadence Security, Kadence Backups, Kadence Central, Shop Kit for WooCommerce, and Kadence Memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium WooCommerce Plugins Premium WooCommerce plugins that extend the functionality of WordPress-based e-commerce stores, sold to site owners, agencies, and developers building or managing WooCommerce shops.
• Computer Software Services Computer software services supporting WordPress and WooCommerce implementations, offered alongside the company's premium plugin products.

Quantifiable outcome

• 17 purpose-built WooCommerce tools included in Shop Kit
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YITH (YITHEMES): One of the largest independent WooCommerce plugin vendors, selling premium extensions (wishlists, reviews, gift cards) on a per-license model. Most directly comparable peer to IconicWP's Shop Kit suite.
• Barn2 Plugins: UK-based premium WooCommerce plugin developer selling high-end extensions (product tables, wholesale, document library). Closely comparable product mix and target customer (WooCommerce merchants and agencies).
• ThemeIsle: WordPress theme and plugin developer with a freemium portfolio including WooCommerce-focused add-ons. Comparable distribution model (direct + hosting bundles) and target SMB WordPress user.
• Elementor: Dominant WordPress site builder with a large WooCommerce widget/pro template ecosystem and pro-license upsell. Comparable monetization model (freemium → pro annual licenses) and overlapping agency/end-user customer base.
• Brainstorm Force (Astra): Creator of the Astra WordPress theme plus a suite of premium plugins (including WooCommerce add-ons) sold via Starter Templates and agency bundles. Comparable agency-focused distribution and plugin bundle monetization.
• WPForms: Leading WordPress form plugin with a paid Pro tier, agency licensing, and integrations across the WP ecosystem. Comparable freemium-to-paid licensing model serving SMB WordPress site owners and agencies.

Broad incumbents

• Liquid Web: Large managed hosting provider that bundles Kadence (including IconicWP's plugins) into its WordPress hosting plans. Comparable because it is both IconicWP's primary distribution partner and an adjacent player in the WordPress commercial software ecosystem.
• Automattic (WooCommerce): Owner of WordPress.com and WooCommerce; operates the WooCommerce.com marketplace where third-party plugins are sold. Comparable as the platform owner whose roadmap determines IconicWP's addressable feature surface.
• WP Engine: Large managed WordPress hosting company with proprietary plugins (ACF, Smart Search) and a premium ecosystem. Comparable as a hosting-bundled commercial WordPress software vendor with overlapping SMB and agency customers.

Emerging players

• Patchstack: WordPress vulnerability intelligence and virtual patching provider whose technology is integrated into Kadence Security. Comparable as a security-layer technology partner and partial competitor in the WP security plugin niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/follow
• LinkedInlinkedin.com/company/iconicwp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IconicWP