XLA
X.LA (Xsolla Mall) operates a closed-loop digital gaming marketplace offering game storefront, top-up services, cloud gaming, digital asset management, and virtual currencies. It serves individual gamers, game publishers, and content creators across global markets.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What XLA does
X.LA operates Xsolla Mall, the consumer-facing digital commerce and engagement hub of the Xsolla Group ecosystem. The platform functions as a closed-loop gaming marketplace combining a game storefront (1,000+ titles across 19 genres), in-game currency top-up services, browser-based cloud gaming, and a digital asset vault (Xsolla Backpack) for storing purchases, subscriptions, and rewards. Identity is unified through Xsolla ID, with distribution across web, desktop (Windows), and mobile (iOS/Android) clients, plus partner-platform integrations on Telegram and Discord via the Rewards Bot.
The underlying technology stack comprises multiple proprietary components: Xsolla Pay for stored payment methods, the Xsolla Money Account (processed by Skrill USA) for balance and withdrawals, five distinct virtual currencies (Xsolla Gold, Xsolla Points, Green/Game/Blue Orbs) with non-transferability and inactivity expiration, and the Xsolla Site Builder white-label storefront engine. Third-party integrations include Steam and Epic Games Store account linking and content ingestion. Leadership is anchored by Shurick Agapitov (founding member) and Evgeniy Grechenok (technical lead), with the operating entity domiciled in Sherman Oaks, California.
X.LA's business model is multi-stream: transaction/service fees on Xsolla Pay processing (rates vary by game), sales of digital content and virtual currencies (capped at a $2,000 daily Backpack balance), subscription redemptions via virtual currencies, and white-label/partner licensing through Site Builder. GTM is product-led growth combined with community-led engagement — leveraging rewards campaigns, an affiliate program at influencer.xsolla.com, and partner-platform integrations. The customer base is segmented into individual gamers (primary), game publishers and developers (primary, via Site Builder), and gaming content creators (secondary, via Rewards). Geographic focus is global with active regional showcases for LATAM and Southeast Asia.
XLA firmographics
Firmographics- Name
- XLA
- Legal name
- Xsolla (USA), Inc.
- Website
- https://x.la
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- X.LA (Xsolla Mall) operates a closed-loop digital gaming marketplace offering game storefront, top-up services, cloud gaming, digital asset management, and virtual currencies. It serves individual gamers, game publishers, and content creators across global markets.
- Ownership category
- akta.pro rank
XLA industry classification
Industry- Product category
- Digital Game Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Cloud Gaming Storefronts & Channels (MPAFACAF), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF), In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
Keywords
Where XLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
XLA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Service Fees: Xsolla charges service fees for payment processing through Xsolla Pay depending on individual game settings. Transaction fees from marketplace sales of games and digital content.
- Virtual Currency: Virtual game currencies (Xsolla Gold, Xsolla Points, Game Orbs, etc.) sold within the closed-loop ecosystem. Balances cannot exceed $2,000 USD equivalent per day per user.
- Digital Content Sales: Revenue from selling game keys, gift cards, digital goods, and other digital items that users can purchase within the Xsolla ecosystem.
- Subscription Services: Users can redeem virtual currencies to purchase subscriptions within the Xsolla ecosystem for digital items, games, and other offerings.
- White-Label/Partner Solutions: Platform infrastructure provided to partners under white-label configurations, including Xsolla Site Builder for merchants to create their own storefronts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Xsolla Pay - Variable service fees per game |
| Usage-based | Pay-as-you-go | Game Orbs - Floating-rate virtual currency |
| Other | Pay-as-you-go | Xsolla Backpack balance limit |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
XLA product offering
Product offeringCore offering
Xsolla Mall is a digital game storefront and marketplace operating at x.la, enabling users to purchase games, top up in-game currencies, and access browser-based cloud gaming. The platform also provides digital asset management via Xsolla Backpack, a closed-loop virtual currency system (Xsolla Gold, Xsolla Points, Game Orbs, Green Orbs, Blue Orbs), rewards campaigns, and white-label storefront solutions for game publishers through the Xsolla ecosystem.
Product overview
XLA operates Xsolla Mall as the central digital hub of the X.LA ecosystem—a multi-faceted gaming commerce and engagement platform. The core offering consists of Xsolla Mall (digital game storefront and marketplace), Xsolla Cloud Gaming (browser-based cloud gaming), and Xsolla Backpack (digital asset and virtual currency management). These are supported by the Xsolla Player Platform available across web, desktop app, and mobile app, enabling game discovery, library management, and rewards engagement. The ecosystem includes virtual currencies (Xsolla Gold, Xsolla Points, Green Orbs, Game Orbs, Blue Orbs) and Xsolla Rewards campaigns for promotional engagement. Xsolla Pay handles payments while Xsolla Money Account manages financial transactions. Xsolla ID provides unified identity management across all ecosystem touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Xsolla Cloud Gaming: Cloud gaming platform within the Xsolla ecosystem allowing users to play games directly in their browser.
- Xsolla Player Platform
- Xsolla Backpack
- Xsolla Rewards
- Xsolla Gold
- Xsolla ID
- Xsolla Pay
- Xsolla Money Account
Products and services
- Xsolla Mall A digital game storefront and marketplace operating at x.la, enabling users to purchase games, top up in-game currencies, and access cloud gaming. Features include a game store with multiple genres and a Top Up section for purchasing in-game currency for games like PUBG Mobile.
- Xsolla Cloud Gaming A cloud gaming platform integrated within Xsolla Mall, allowing users to play games directly in their browser without downloads. Features games like The Smurfs Dreams, The Talos Principle 2, Raji: An Ancient Epic, and Empire of the Ants.
- Xsolla Backpack A web-based digital asset management platform enabling users to view, collect, store, and manage in-game purchases, virtual currencies, digital goods, rewards, subscriptions, and transactions across the Xsolla ecosystem.
- Xsolla Player Platform (Desktop App) A desktop application providing personalized game library creation and management, game launching, promotional activity participation, and rewards earning within the Xsolla ecosystem. Features device scanning for installed games and third-party platform account linking (Steam, Epic Games Store).
- Xsolla Player Platform (Mobile App) A mobile application for iOS and Android enabling users to earn in-game rewards by completing quests in integrated games and within the app. Rewards can be redeemed for subscriptions, digital items, and games within the Xsolla ecosystem.
- Xsolla Rewards A promotional campaigns and rewards program within the Xsolla ecosystem where users earn digital content by completing actions such as watching videos, subscribing to channels, participating in quiz games, minigames, and giveaways.
- Xsolla Gold A closed-loop, in-system in-game virtual currency developed by Xsolla. Used to purchase digital content within the Xsolla ecosystem and can be applied as full or partial payment for eligible items. Non-monetary, non-convertible, non-transferable.
- Xsolla Points A reward-based in-game virtual currency issued as incentives for completing challenges or participating in promotional activities. Can be earned within the Xsolla ecosystem and redeemed for discounts on eligible purchases within the ecosystem.
- Xsolla Pay A payment feature allowing users to save preferred payment methods and use them across Xsolla-supported games, with customizable payment options and a loyalty program.
- Xsolla Money Account A financial management feature within Xsolla Backpack for managing transactions related to Xsolla services, including balance management, transaction history viewing, and fund withdrawals. Processing provided by Skrill USA, Inc.
Quantifiable outcome
- Over 1,000 games available on platform across multiple genres
- +1 more outcomes
Companies that use XLA
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
XLA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
XLA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Skrill USA, Inc.coreSkrill USA, Inc. serves as Xsolla Money Account's processing partner, providing processing services for financial transactions within the Xsolla ecosystem. Users must review and agree to Skrill USA's terms and conditions when registering for Xsolla Money Account.
- GameChanger StudiocoreGameChanger Studio is a publisher and developer that publishes games like Ascender and The Spirit Weaver through the Xsolla Mall platform using Xsolla Site Builder technology.
- StudioBandocoreStudioBando is an indie game studio that publishes SOPA - Tale of the Stolen Potato through Xsolla Mall's Xsolla Site Builder platform.
- CC_GamescoreCC_Games co-publishes The Spirit Weaver game alongside GameChanger Studio on the Xsolla Mall platform.
- StarBullet StudiocoreStarBullet Studio is the developer of The Spirit Weaver game published on Xsolla Mall through Xsolla Site Builder.
- SteamcoreSteam integration allows Desktop App users to connect their Steam accounts, retrieve game library information, and synchronize games with their Xsolla ID for enhanced game library management.
- Epic Games StorecoreEpic Games Store integration enables Desktop App users to link their accounts and display associated games in their personalized Xsolla game library.
- DiscordminorDiscord is a third-party platform where the Xsolla Rewards Bot operates, enabling users to participate in rewards campaigns through Discord integration.
- TelegramminorTelegram is a third-party platform hosting the Xsolla Rewards Bot, allowing users to engage with rewards campaigns within the Telegram interface.
- Xsolla GroupcoreXsolla Mall is part of the Xsolla Group ecosystem. The Intellectual Property and Takedown Policy applies to all companies of the Xsolla Group, covering all websites, apps, products, and services provided by Xsolla Group companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
XLA competitors and assessment
Company assessmentBroad incumbents
- Steam (Valve): Dominant PC digital game storefront with launcher, library, and community features. Xsolla Mall's desktop app integrates with Steam (account linking, library sync), positioning Steam as the incumbent that XLA must coexist with rather than displace.
- Roblox: Closed-loop gaming platform with proprietary virtual currency (Robux), digital asset marketplace, and developer monetization ecosystem. The closest analogue to XLA's closed-loop Xsolla Gold/Points/Orbs model at scale.
- Xbox Cloud Gaming (Microsoft): Microsoft's subscription-based cloud gaming platform included with Xbox Game Pass Ultimate. A broad incumbent in cloud gaming that competes with Xsolla Cloud Gaming for browser-based play.
Direct peers
- Itch.io: Indie-focused digital game marketplace with a strong creator-economy tilt and revenue-share flexibility. Comparable to XLA's indie-publisher emphasis and LATAM/SEA showcase strategy targeting smaller developers.
- Epic Games Store: Direct competitor PC game storefront with free-game acquisition strategy. XLA's desktop app also integrates with Epic Games Store for library display, making it both a competitor and a complementary distribution channel for player discovery.
- NVIDIA GeForce NOW: Cloud gaming service that streams games from users' existing libraries. Xsolla Cloud Gaming competes in the browser-based cloud-gaming space alongside GeForce NOW.
- GOG (CD Projekt): PC digital game storefront specializing in DRM-free and curated classic/indie titles. Comparable to Xsolla Mall in its indie/curated positioning and multi-genre catalog.
- Humble Bundle: Game bundle and storefront platform with charitable component. Overlaps with XLA on indie game distribution, pay-what-you-want pricing mechanics, and bundling/promotional campaigns.
Emerging players
- Boosteroid: Subscription-based cloud gaming service with European and emerging-market focus. Comparable as an emerging cloud-gaming player in adjacent geographies to Xsolla Cloud Gaming.
Others
- Xsolla (parent platform): The parent ecosystem providing Xsolla Pay, Site Builder, and publishing infrastructure. While not a peer in the storefront sense, it is the closest comparable in gaming payments/publishing platform space and the underlying engine for XLA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XLA social profiles
Digital presenceXLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
XLA leadership team
Management profileNumber of profiles
Profiles2 records
XLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XLA
What does XLA do?
Xsolla Mall is a digital game storefront and marketplace operating at x.la, enabling users to purchase games, top up in-game currencies, and access browser-based cloud gaming. The platform also provides digital asset management via Xsolla Backpack, a closed-loop virtual currency system (Xsolla Gold, Xsolla Points, Game Orbs, Green Orbs, Blue Orbs), rewards campaigns, and white-label storefront solutions for game publishers through the Xsolla ecosystem.
Is XLA a public or private company?
XLA is a private company. It is classified as corporate owned and is currently operating.
When was XLA founded?
XLA was founded in 2022. It employs 101 to 250 people.
Where is XLA based?
XLA is headquartered in Los Angeles, United States, in the North America region.
How does XLA make money?
Five revenue lines are on record. Transaction/Service Fees are the primary driver. The others are virtual Currency, digital Content Sales, subscription Services and white-Label/Partner Solutions.
Who are XLA's main competitors?
Broad incumbents on record are Steam (Valve), Roblox and Xbox Cloud Gaming (Microsoft). Direct peers are Itch.io, Epic Games Store, NVIDIA GeForce NOW, GOG (CD Projekt) and Humble Bundle. Boosteroid is listed as an emerging player. Xsolla (parent platform) is listed as an others.
Does XLA have an API?
No public API is recorded for XLA.
What industry is XLA in?
XLA's product category is Digital Game Marketplace. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFACAF, Cloud Gaming Storefronts & Channels. Its NAICS code is 45912 and its SIC code is 5734.