Fittar
- Company typePrivate
- Founded2018
- HeadquartersApeldoorn, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Fittar firmographics
Firmographics- Name
- Fittar
- Legal name
- Fittar
- Website
- https://fittar.eu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fittar industry classification
Industry- Product category
- Digital Health Coaching
- NAICS
- Educational Support Services (61171), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Fittar is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fittar business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription-based App Access: Mobile app with subscription model featuring a 7-day free trial. Users pay for premium access to AI coaching, nutrition advice, gamified workouts, and mindfulness tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free trial followed by paid subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fittar product offering
Product offeringCore offering
Fittar sells a subscription-based mobile lifestyle coaching app that delivers personalized AI coaching through WhatsApp, alongside gamified workouts, photo-based nutrition logging, and wellbeing and mindfulness tools. The same product stack is packaged for corporate wellness buyers as FittarConnect, which adds behavior scanning and monthly progress reporting.
Product overview
Fittar is a single mobile application platform with integrated sub-products offering a comprehensive digital health coaching ecosystem. The core Fittar app combines an AI-powered WhatsApp coach for daily support, gamified workout features, personalized nutrition guidance with photo-based meal logging, and wellbeing tools covering mindfulness and physical health. FittarConnect serves as the corporate wellness interface for behavior tracking and client reporting. Additional specialized offerings include the Remy Bonjasky Workout App for martial arts-focused training. All features are delivered through a unified 7-day free trial onboarding model with WhatsApp as the primary communication channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Fittar Mobile App A subscription-based mobile lifestyle coaching application that delivers adaptive AI coaching via WhatsApp alongside gamified workouts, photo-based nutrition logging, and wellbeing tools for building lasting healthy habits. Intended for individual consumers pursuing nutrition, movement, and mindfulness goals.
- FittarConnect A corporate wellness package built on the Fittar platform that adds behavior scanning of employee routines, WhatsApp-based AI coaching, and monthly progress reports for organizations buying employee wellness benefits.
- Remy Bonjasky Workout App A specialized workout application created in collaboration with kickboxing legend Remy Bonjasky that allows users to train using champion-level kickboxing workout routines.
Quantifiable outcome
- Users stick to plans longer compared to traditional apps due to gamified goals and XP points
Companies that use Fittar
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Fittar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Fittar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GezondRijk NijmegencoreGezondRijk Nijmegen and Fittar joined forces to deliver a health app for N.E.C. sponsors DFDS and KlokGroep, representing a new approach to corporate wellness. This partnership expands Fittar's reach into the corporate wellness market segment.
- Remy BonjaskyminorCollaboration with kickboxing legend Remy Bonjasky to create a workout app allowing users to train like a champion. Represents branded content partnership for specialized workout programming.
- DFDSminorDFDS is an N.E.C. sponsor receiving the corporate wellness app through the GezondRijk Nijmegen partnership with Fittar.
- KlokGroepminorKlokGroep is an N.E.C. sponsor receiving the corporate wellness app through the GezondRijk Nijmegen partnership with Fittar.
Recent moves4 records
Expansion highlights5 records
Fittar competitors and assessment
Company assessmentDirect peers
- Yazio: Subscription nutrition coaching and calorie-tracking app with personalized meal recommendations; overlaps Fittar's photo-based meal logging and nutrition guidance.
- Lifesum: Subscription nutrition coaching app with meal logging, personalized plans, and habit tracking; overlaps with Fittar's snap-meal nutrition guidance.
- Sweatcoin: Move-to-earn fitness app using gamified XP and reward mechanics to incentivize physical activity; comparable to Fittar's gamified movement and XP points system.
- Headspace: Mindfulness and mental wellbeing subscription app with gamified habit coaching; directly comparable to Fittar's mindfulness and wellbeing tools sub-product.
- Noom: Subscription-based psychology-driven weight management and coaching app with meal logging and personalized guidance; directly comparable consumer-facing coaching model and pricing tier to Fittar.
- 8fit: Subscription lifestyle app combining personalized workout and meal plans; similar holistic wellness positioning and consumer subscription model to Fittar.
- Freeletics: AI-generated personal training app with gamified, adaptive coaching; comparable to Fittar's Gamified Movement and adaptive AI coaching features.
- MyFitnessPal: Dominant nutrition tracking and calorie-counting subscription app with goal-setting and personalized recommendations; overlaps with Fittar's nutrition guidance and photo meal logging features.
- BetterMe: Holistic lifestyle coaching app combining personalized workouts, meal plans, and habit coaching in a subscription model; directly comparable product mix to Fittar's lifestyle coaching offering.
Emerging players
- Calm: Mindfulness and mental wellness subscription app with daily guided content; adjacent to Fittar's wellbeing/mindfulness sub-product and shares the lifestyle subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fittar social profiles
Digital presenceFittar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fittar leadership team
Management profileNumber of profiles
Fittar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fittar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fittar
What does Fittar do?
Fittar sells a subscription-based mobile lifestyle coaching app that delivers personalized AI coaching through WhatsApp, alongside gamified workouts, photo-based nutrition logging, and wellbeing and mindfulness tools. The same product stack is packaged for corporate wellness buyers as FittarConnect, which adds behavior scanning and monthly progress reporting.
Is Fittar a public or private company?
Fittar is a private company. It is classified as unknown and is currently operating.
When was Fittar founded?
Fittar was founded in 2018. It employs 1 to 10 people.
Where is Fittar based?
Fittar is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does Fittar make money?
One revenue line is on record: subscription-based App Access.
Who are Fittar's main competitors?
Direct peers on record are Yazio, Lifesum, Sweatcoin, Headspace, Noom, 8fit, Freeletics, MyFitnessPal and BetterMe. Calm is listed as an emerging player.
Does Fittar have an API?
No public API is recorded for Fittar.
What industry is Fittar in?
Fittar's product category is Digital Health Coaching. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 61171 and its SIC code is 7372.