Fittar

Name

Fittar

Legal name

Fittar

Website

https://fittar.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Health Coaching

NAICS

Educational Support Services (61171), Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• AI health coaching
• Mobile wellness app
• Nutrition tracking software
• Gamified fitness platform
• Corporate wellness solutions

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based App Access: Mobile app with subscription model featuring a 7-day free trial. Users pay for premium access to AI coaching, nutrition advice, gamified workouts, and mindfulness tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fittar sells a subscription-based mobile lifestyle coaching app that delivers personalized AI coaching through WhatsApp, alongside gamified workouts, photo-based nutrition logging, and wellbeing and mindfulness tools. The same product stack is packaged for corporate wellness buyers as FittarConnect, which adds behavior scanning and monthly progress reporting.

Product overview

Fittar is a single mobile application platform with integrated sub-products offering a comprehensive digital health coaching ecosystem. The core Fittar app combines an AI-powered WhatsApp coach for daily support, gamified workout features, personalized nutrition guidance with photo-based meal logging, and wellbeing tools covering mindfulness and physical health. FittarConnect serves as the corporate wellness interface for behavior tracking and client reporting. Additional specialized offerings include the Remy Bonjasky Workout App for martial arts-focused training. All features are delivered through a unified 7-day free trial onboarding model with WhatsApp as the primary communication channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Fittar Mobile App A subscription-based mobile lifestyle coaching application that delivers adaptive AI coaching via WhatsApp alongside gamified workouts, photo-based nutrition logging, and wellbeing tools for building lasting healthy habits. Intended for individual consumers pursuing nutrition, movement, and mindfulness goals.
• FittarConnect A corporate wellness package built on the Fittar platform that adds behavior scanning of employee routines, WhatsApp-based AI coaching, and monthly progress reports for organizations buying employee wellness benefits.
• Remy Bonjasky Workout App A specialized workout application created in collaboration with kickboxing legend Remy Bonjasky that allows users to train using champion-level kickboxing workout routines.

Quantifiable outcome

• Users stick to plans longer compared to traditional apps due to gamified goals and XP points

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GezondRijk NijmegencoreStrategic or Co-development PartnerGezondRijk Nijmegen and Fittar joined forces to deliver a health app for N.E.C. sponsors DFDS and KlokGroep, representing a new approach to corporate wellness. This partnership expands Fittar's reach into the corporate wellness market segment.
• Remy BonjaskyminorStrategic or Co-development PartnerCollaboration with kickboxing legend Remy Bonjasky to create a workout app allowing users to train like a champion. Represents branded content partnership for specialized workout programming.
• DFDSminorChannel Partner/ Reseller/ DistributorDFDS is an N.E.C. sponsor receiving the corporate wellness app through the GezondRijk Nijmegen partnership with Fittar.
• KlokGroepminorChannel Partner/ Reseller/ DistributorKlokGroep is an N.E.C. sponsor receiving the corporate wellness app through the GezondRijk Nijmegen partnership with Fittar.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Yazio: Subscription nutrition coaching and calorie-tracking app with personalized meal recommendations; overlaps Fittar's photo-based meal logging and nutrition guidance.
• Lifesum: Subscription nutrition coaching app with meal logging, personalized plans, and habit tracking; overlaps with Fittar's snap-meal nutrition guidance.
• Sweatcoin: Move-to-earn fitness app using gamified XP and reward mechanics to incentivize physical activity; comparable to Fittar's gamified movement and XP points system.
• Headspace: Mindfulness and mental wellbeing subscription app with gamified habit coaching; directly comparable to Fittar's mindfulness and wellbeing tools sub-product.
• Noom: Subscription-based psychology-driven weight management and coaching app with meal logging and personalized guidance; directly comparable consumer-facing coaching model and pricing tier to Fittar.
• 8fit: Subscription lifestyle app combining personalized workout and meal plans; similar holistic wellness positioning and consumer subscription model to Fittar.
• Freeletics: AI-generated personal training app with gamified, adaptive coaching; comparable to Fittar's Gamified Movement and adaptive AI coaching features.
• MyFitnessPal: Dominant nutrition tracking and calorie-counting subscription app with goal-setting and personalized recommendations; overlaps with Fittar's nutrition guidance and photo meal logging features.
• BetterMe: Holistic lifestyle coaching app combining personalized workouts, meal plans, and habit coaching in a subscription model; directly comparable product mix to Fittar's lifestyle coaching offering.

Emerging players

• Calm: Mindfulness and mental wellness subscription app with daily guided content; adjacent to Fittar's wellbeing/mindfulness sub-product and shares the lifestyle subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/8oSraWG7upc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fittar