What Falia does

Falia Inc. is a privately held, founder-operated digital marketing agency incorporated in Quebec, Canada, with a headquarters in Saint-Sauveur and a Montreal regional office. Founded in March 2015, the agency employs 1-10 people and serves Quebec small and medium businesses (the primary segment), large enterprises, eCommerce operators, and B2B clients in Canadian, US, and European markets. Its service portfolio centers on four engagement areas: SEO, paid digital advertising (Google Ads, Meta, LinkedIn, Pinterest, TikTok), website design and CRO, and what the firm brands as GEO, or Generative Engine Optimization, designed to position client content for citation by ChatGPT, Copilot, Perplexity, and Google AI Overview.

The firm operates on a subscription-based monthly retainer model with plans starting at approximately CAD $900 for entry-level service and CAD $1,600-$4,800 for typical engagements, with advanced multilingual or multisite mandates reaching CAD $12,000 per month. Tech stack relies on established partner ecosystems rather than proprietary infrastructure: WordPress and Shopify (Certified Shopify Experts) for web and eCommerce, Elementor and WP Engine for hosting, HubSpot and Active Campaign for marketing automation, Google Analytics and Microsoft Clarity for analytics, and Visual Website Optimizer for experimentation. It also layers AI tooling into content generation and attribution workflows rather than developing proprietary models.

Distribution is sales-led through direct consultation (including founder-led diagnostic calls), website form submission, and phone sales, primarily in Quebec with cross-border engagements in the US and Europe. Customer references include SaaS firm White Star Software (enterprise SEO repositioning), MS Solutions (six-year B2B digital marketing engagement), and Shopify retailers Shack.fan and KOLL. The agency maintains Certified Google Ads Partner and Certified Shopify Experts credentials and holds a 4.9/5 Google Reviews rating across 400+ reviews.

Name

Falia

Legal name

Falia Inc.

Website

https://falia.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Falia is a boutique Quebec digital marketing agency offering SEO, GEO (AI-search optimization), paid media management across Google/Meta/LinkedIn, Shopify development, and CRO services to Quebec SMBs, enterprises, and US/European clients on monthly retainers typically ranging CAD $1,600 to $4,800.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, paid advertising management, website design, and GEO optimization. Revenue generated through service fees for ongoing marketing management and project-based website development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Falia is a boutique digital marketing agency that delivers SEO, Generative Engine Optimization (GEO) for AI-generated search visibility, paid advertising management (Google Ads, Meta, LinkedIn, Pinterest, TikTok), website design and development, and conversion rate optimization. The agency specializes in Shopify eCommerce development and serves SMBs and large enterprises across Quebec, Canada, the US, and Europe through monthly retainer-based engagements.

Product overview

Falia is a boutique digital marketing agency based in Montreal, Quebec, offering a comprehensive suite of digital marketing and eCommerce services. The core offering combines SEO/GEO optimization, paid advertising (Google Ads, Meta, LinkedIn, Pinterest, TikTok), and website design/development with a specialization in Shopify. Services are delivered through a team of senior experts who provide strategy, execution, and ongoing optimization. The agency also offers marketing automation, CRM implementation, and conversion rate optimization as integrated services. Monthly plans start at approximately $900, with most clients investing between $1,600 and $4,800 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services (Référencement naturel) Search engine optimization services designed to improve organic search rankings on Google and Bing, drive qualified traffic, and increase visibility for SMB and enterprise clients.
• GEO (Generative Engine Optimization / AI Optimization) Optimization services to structure client content for visibility and citation in AI-generated responses from ChatGPT, Google AI Overview, Microsoft Copilot, and Perplexity.
• Google Ads Management Paid search advertising management including Search, Shopping, YouTube, Display, and Performance Max campaigns. Delivered as a Certified Google Ads Partner agency.
• Meta Ads Management Facebook and Instagram advertising management including retargeting, conversion campaigns, and pixel tracking integration for B2C and eCommerce clients.
• LinkedIn Ads B2B-focused LinkedIn advertising for lead generation, brand awareness, and professional audience targeting.
• CRO (Conversion Rate Optimization) Website conversion optimization including A/B testing, user experience improvements, and funnel optimization designed to maximize leads and sales from existing traffic.
• Website Design and Development

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationCertified Shopify Experts providing eCommerce development, Shopify SEO, CRO, and international selling services. Agency has built multiple Shopify stores and manages ongoing eCommerce operations for clients.
• Google AdscoreTechnology or IntegrationCertified Google Ads partner agency with expertise in managing Search, Shopping, YouTube, Display, and Performance MAX campaigns for B2B, B2C, and eCommerce clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adviso: Montreal-based digital performance marketing agency offering SEO, paid media, CRO, and analytics to mid-market and enterprise clients — direct head-to-head competitor in the Quebec market with similar service mix.
• K72: Montreal creative and digital marketing agency serving Quebec SMBs and enterprises across paid media, SEO, web, and branding — directly comparable boutique-style positioning in the same geographic market.
• Major Tom: Canadian digital marketing agency with offices across multiple provinces offering strategy, SEO, paid media, web development and CRO — comparable multi-service agency model targeting mid-market Canadian clients.
• Atypic: Quebec-based web and digital marketing agency providing web design, SEO, and digital strategy to SMBs — directly comparable boutique Quebec agency targeting similar PME and eCommerce customers.
• Thrive Internet Marketing Agency: Full-service digital marketing agency delivering SEO, PPC, social ads, and web design to SMBs and enterprises — closely aligned service portfolio and SMB-mid-market customer orientation.
• Coalition Technologies: US digital agency specializing in SEO, PPC, web design, and Shopify eCommerce — directly comparable service mix with strong Shopify overlap, including eCommerce SEO and CRO.
• OuterBox: Digital agency specializing in SEO, paid media, and Shopify/web design — directly comparable to Falia's Shopify specialization and SMB eCommerce focus.

Broad incumbents

• Wpromote: Large US performance marketing agency offering SEO, paid media, and CRO across multiple verticals — overlaps Falia's core services but at significantly greater scale and broader geographic reach.
• Hawke Media: US-based fractional CMO and digital marketing agency offering paid media, SEO, and CRO as outsourced services — comparable subscription/retainer-based model targeting SMBs.
• Power Digital Marketing: Large US digital agency with SEO, paid media, CRO, and content services — broader scale and national footprint, but overlapping core offerings and SMB-to-enterprise target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/falia.marketing
• LinkedInlinkedin.com/company/falia-marketing
• Instagraminstagram.com/faliamarketingca
• Pinterestpinterest.ca/faliamontreal
• Xx.com/faliamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falia