sunnysales

Affiliate Marketing Servicessunnysales.de

sunnysales GmbH is a German full-service affiliate marketing agency founded in 2001, managing partner programs for online retailers and brands across eight European countries via certified partnerships with Awin, retailAds, and Webgains.

Company typePrivate
Founded2001
HeadquartersOffenburg, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What sunnysales does

sunnysales GmbH is a full-service affiliate marketing agency founded in 2001 and headquartered in Offenburg, Germany. The firm operates as a specialist intermediary managing affiliate partner programs for merchants (advertisers) across eight European countries (Germany, Austria, Switzerland, UK, Netherlands, France, Italy, Czech Republic). It is led by Managing Directors Jan Peitz and Anja Braun and is privately held as a German GmbH with no disclosed external funding, M&A activity, or institutional ownership.

sunnysales firmographics

Firmographics

Name: sunnysales
Legal name: sunnysales GmbH
Website: https://sunnysales.de
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 11–50 employees
Short description: sunnysales GmbH is a German full-service affiliate marketing agency founded in 2001, managing partner programs for online retailers and brands across eight European countries via certified partnerships with Awin, retailAds, and Webgains.
Ownership category
akta.pro rank

sunnysales industry classification

Industry

Product category: Affiliate Marketing Services
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Miscellaneous Business Services (7380)
akta.pro primary industry: Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

Affiliate marketing services
Partner program management
Performance marketing agency
Affiliate program consulting
Affiliate network management

Where sunnysales is headquartered

Location

Headquarters

HQ city: Offenburg
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

sunnysales business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Affiliate Marketing Management Services: Full-service affiliate marketing agency providing comprehensive services to merchants including strategic consulting, program setup, account management, financial services, and technology solutions. Revenue likely generated through management fees and/or performance-based commissions from partner programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

sunnysales product offering

Product offering

Core offering

sunnysales is a full-service affiliate marketing agency managing partner programs for merchants (advertisers) end-to-end. Services include strategic consulting, program setup, account management, program development/optimization, financial administration (affiliate payouts and budgeting), and technology solutions, executed through certified partnerships with major European affiliate networks such as Awin, retailAds, and Webgains.

Product overview

sunnysales is a full-service affiliate marketing agency offering a comprehensive suite of services rather than a unified software product. The agency's offering consists of six interconnected service modules: Strategische Beratung (strategic consulting), Program Setup, Account Management, Weiterentwicklung (program development), Finanzen (financial services), and Technologie (technology solutions). These services work together to provide holistic affiliate program management from initial strategy through ongoing optimization and financial administration. The company was founded in 2001 and positions itself as a 'digital manufactory' delivering personalized, transparent, and individually tailored solutions for each client.

Differentiator

Problem solved

Functional benefit

Products and services

Strategische Beratung (Strategic Consulting)

Companies that use sunnysales

Customer profile

Named customers18 records

Segments6 records

Ideal customer profiles2 records

sunnysales technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

sunnysales partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

AwincoreGTM or Marketing PartnerMajor European affiliate network where sunnysales holds certified agency status. Manages multiple merchant partner programs through Awin across Germany, Austria, Netherlands, Switzerland, UK, Czech Republic, France, and Italy.
retailAdscoreGTM or Marketing PartnerAffiliate network where sunnysales holds certified agency status. Manages merchant programs including ELV through retailAds for DE & CH markets.
WebgainscoreGTM or Marketing PartnerAffiliate network where sunnysales holds certified agency status, demonstrating expertise and credibility in the affiliate marketing space.
communicationAdsminorGTM or Marketing PartnerMarketing channel for PYUR telecommunications affiliate program managed by sunnysales.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

sunnysales competitors and assessment

Company assessment

Regional players

Daisycon: Dutch-headquartered affiliate network and agency offering comparable affiliate program management services in the Benelux and broader European market; comparable in service model though regionally differentiated from sunnysales.

Direct peers

Belboon: German affiliate network offering affiliate program management services with strong DACH market presence; competes with sunnysales for the same mid-market German e-commerce merchants.
Webgains: European affiliate network where sunnysales itself is certified, with its own agency offering for merchants; directly competes for merchant-side affiliate program management business in DACH and broader Europe.
TradeDoubler: European performance marketing network and agency headquartered in Sweden; offers affiliate program management similar to sunnysales across multiple European markets, serving as a direct competitor for mid-market merchant mandates.
financeAds: German-headquartered affiliate network offering agency-style partner program management services; comparable in geography, specialism, and target mid-market DACH merchants similar to sunnysales.
retailAds: Specialist retail-focused affiliate network with certified agency partnerships; directly comparable as a competitor for sunnysales in DACH retail/e-commerce affiliate program management.

Emerging players

PartnerStack: B2B-focused partner management platform expanding into broader affiliate program automation; emerging SaaS competitor that could disintermediate traditional agency services like those offered by sunnysales.
Impact.com: Global partner management SaaS platform that increasingly competes with full-service agencies through automation and self-service tooling; represents an emerging technological threat to manual agency-led affiliate management.

Broad incumbents

CJ Affiliate (Commission Junction): One of the world's largest affiliate networks offering both self-service tools and full-service agency capabilities; broad incumbent competitor to sunnysales for enterprise affiliate program management.
Awin Agency Services: Awin is Europe's largest affiliate network and also runs an internal agency offering; directly comparable as a managed-service affiliate program provider, though it also operates the network layer on which sunnysales builds its practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

sunnysales compliance and trust

Trust signal

Compliance3 records

sunnysales financial estimates

Financial estimate

Revenue estimate

Valuation estimate

sunnysales leadership team

Management profile

Number of profiles

Profiles2 records

sunnysales funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

sunnysales M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sunnysales

What does sunnysales do?

Is sunnysales a public or private company?

sunnysales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was sunnysales founded?

sunnysales was founded in 2001. It employs 11 to 50 people.

Where is sunnysales based?

sunnysales is headquartered in Offenburg, Germany, in the Europe region.

How does sunnysales make money?

One revenue line is on record: affiliate Marketing Management Services.

Who are sunnysales's main competitors?

Daisycon is listed as a regional player. Direct peers are Belboon, Webgains, TradeDoubler, financeAds and retailAds. Emerging players are PartnerStack and Impact.com. Broad incumbents are CJ Affiliate (Commission Junction) and Awin Agency Services.

Does sunnysales have an API?

No public API is recorded for sunnysales.

What industry is sunnysales in?

sunnysales's product category is Affiliate Marketing Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 5418 and its SIC code is 7380.