Semway
Semway is a privately held Norwegian performance marketing agency in Oslo serving primarily Norwegian B2B, B2C, and non-profit clients with SEM, SEO, social media, programmatic advertising, design, web development, and proprietary attribution modeling via its Semway Intelligence platform and Amanda AI partnership.
- Company typePrivate
- Founded2010
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Semway does
Semway is a privately held Norwegian performance marketing agency headquartered in Oslo, founded circa 2010 by three co-founders (Magnus Hauger, Christopher Brekke, Christer Sandorf Engh). The firm sells a full-stack suite of digital marketing services — SEM, SEO and content, paid and organic social media, programmatic advertising, design and UX, website development, and digital strategy — to Norwegian and select international clients across B2B, B2C, and non-profit segments. Documented clients include foodora, Cowi, Sverdrup Steel, Jølstad Begravelsesbyrå, Villbrygg, and Av-og-til. The company is part of the Collaboration Art multi-agency group and is a Google Premier Partner. Headcount has been deliberately stable at approximately 10 employees for over a decade.
The agency's technical core is Semway Intelligence, a proprietary ML-based attribution model that unifies data silos across Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Business Manager, Bing Ads, and client CRMs to distribute conversion credit across touchpoints in the customer journey. Since October 2023, Semway has integrated Amanda AI — a Microsoft AI Inner Circle partner's autonomous advertising platform — to deliver cross-channel campaign automation across Google, Meta, and Bing with claimed efficiency gains (60% more leads, 33% lower CPL). In 2025 the firm launched a Generative Engine Optimization (GEO) service to position client content for citation in LLM-driven search engines such as ChatGPT, Google AI Overviews, and Perplexity.
Semway operates a quote-based professional services model, generating revenue from retainer agreements, project fees, and ongoing campaign management. Go-to-market is sales-led, relying on direct outreach, website contact forms, referrals, and published case studies. The firm has grown organically with no external funding, prioritizing capability expansion via partnerships (Amanda AI, Collaboration Art) over headcount scaling. The firm is also expanding thought-leadership surface through its Norwegian-language podcast 'Hjelp, jeg er markedsfører' and an active blog covering SEO, attribution, and AI in marketing.
Semway firmographics
Firmographics- Name
- Semway
- Legal name
- Semway Norge AS
- Website
- https://semway.no
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semway is a privately held Norwegian performance marketing agency in Oslo serving primarily Norwegian B2B, B2C, and non-profit clients with SEM, SEO, social media, programmatic advertising, design, web development, and proprietary attribution modeling via its Semway Intelligence platform and Amanda AI partnership.
- Ownership category
- akta.pro rank
Semway industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- SEO/SEM & Performance Marketing Tools (BPAMALAM), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
Keywords
Where Semway is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Semway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Performance Marketing Services: Semway generates revenue through fees for digital marketing services including SEM, SEO, social media advertising, programmatic advertising, web development, design/UX, analytics, attribution modeling, and AI-driven advertising. Revenue is derived from retainer agreements, project fees, and ongoing campaign management fees for Norwegian and international clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Semway product offering
Product offeringCore offering
Semway is a Norwegian performance marketing agency that sells data-driven digital marketing services to businesses, including Search Engine Marketing (SEM), SEO and content, paid and organic social media, programmatic advertising, attribution modeling via its proprietary Semway Intelligence platform, AI-powered automated advertising through the Amanda AI partnership, Generative Engine Optimization (GEO), web development, design/UX, and digital strategy advisory. Services are delivered through retainer agreements and project-based engagements targeting Norwegian and select international clients across B2B and B2C industries.
Product overview
Semway is a data-driven performance marketing agency offering a comprehensive suite of digital marketing services. The core offering includes Search Engine Marketing (SEM), SEO and Content, Social Media (both paid advertising and organic strategy), Attribution Modeling through their proprietary Semway Intelligence model, Analysis and Measurement, Design and UX, Website Development, Advisory Services, and Programmatic Advertising. The agency also offers AI-powered solutions including Amanda AI for automated advertising optimization and GEO (Generative Engine Optimization) for AI search visibility. Their services are delivered by specialists across performance, SEO, social media, design and development, and are complemented by a podcast series. The agency operates as part of Collaboration Art, a group of specialized agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Hjelp, jeg er markedsfører: A podcast produced by Semway covering digital marketing topics, aimed at marketers, students, and clients seeking inspiration and practical tips.
Products and services
- Search Engine Marketing (SEM)
- SEO and Content
- Social Media Paid Advertising
- Social Media Strategy and Brand Building
- Attribution Modeling (Semway Intelligence)
- Analysis and Measurement
- Design and UX
- Website Development and Operations
- Advisory and Digital Strategy
- Programmatic Advertising
- Amanda AI Automated Advertising
- GEO - Generative Engine Optimization
Quantifiable outcome
- Jølstad: 23% increase in organic users, 85% more FAQ page traffic, 33% more mobile users, 6,400% increase in Instagram reach, 877% increase in new Instagram followers
- +6 more outcomes
Companies that use Semway
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Semway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Semway partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amanda AIcoreAmanda AI is the first autonomous AI advertising robot integrated into Semway's service offering. Semway uses Amanda AI's real-time multi-channel optimization technology (across Google, Meta, Microsoft, Bing) as a core differentiator for automated campaign management. Amanda AI is the only ad tech company that is part of Microsoft AI Inner Circle, and Semway claims 60% more leads, 81% more impressions, and 33% lower cost per lead for clients using the platform.
- Collaboration ArtcoreSemway is part of Collaboration Art, a parent group that provides additional specialist resources including Design and UX, CRO, Web Development, and Website Operations. Collaboration Art is referenced as the source of additional specialist expertise complementing Semway's core performance marketing services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Semway competitors and assessment
Company assessmentDirect peers
- Precis Digital: Stockholm-headquartered performance marketing agency serving Nordic and European clients with SEM, SEO, paid social, programmatic, and data/attribution services. Highly comparable in service mix, target mid-market to enterprise clients, and similar geographic footprint to Semway.
- Differ: Oslo-based digital performance marketing agency offering SEM, SEO, paid social, and analytics to Norwegian brands. Directly comparable in size, Norwegian focus, and full-stack performance marketing positioning.
- BCF: Norwegian creative and performance agency providing digital marketing, branding, content, and paid media. Comparable as a domestic full-service digital competitor pursuing similar Norwegian enterprise and SMB clients.
- Kurppa Hosk: Nordic digital agency combining creative, brand, and performance marketing with strong data and analytics capabilities. Comparable in offering breadth and in serving growth-stage and enterprise Nordic clients.
- Red Performance: Swedish performance marketing agency specializing in SEO, SEM, and paid social for Nordic brands. Comparable in service focus and target market, providing a regional benchmark for performance-only Nordic agencies.
- IIH Nordic: Nordic performance marketing agency focused on e-commerce clients across Sweden, Norway, Denmark, and Finland. Comparable in performance-only positioning, paid-media focus, and Nordic cross-border ambition versus Semway's Norway-centric model.
Broad incumbents
- Nordic Morning: Pan-Nordic digital and content agency with significantly larger scale than Semway, offering strategy, performance media, content, and data services. Comparable category and target market, but operates as a broader incumbent across multiple Nordic countries.
- NoA (Byråsamarbeidet): Nordic agency network offering strategy, creative, performance, and technology services across Scandinavia. Comparable at the category level but operates as a much broader incumbent with multi-country reach.
- Valtech: Global digital agency combining technology, experience design, and performance marketing. Overlaps with Semway's web development, design/UX, and performance offerings but at substantially larger scale and with international reach.
- Merkle: Global performance marketing and customer experience agency with deep capabilities in attribution, SEM, SEO, and data. Comparable in the data-driven attribution and SEM/PPC layer that Semway positions around Semway Intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Semway social profiles
Digital presenceSemway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semway leadership team
Management profileNumber of profiles
Profiles9 records
Semway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semway
What does Semway do?
Semway is a Norwegian performance marketing agency that sells data-driven digital marketing services to businesses, including Search Engine Marketing (SEM), SEO and content, paid and organic social media, programmatic advertising, attribution modeling via its proprietary Semway Intelligence platform, AI-powered automated advertising through the Amanda AI partnership, Generative Engine Optimization (GEO), web development, design/UX, and digital strategy advisory. Services are delivered through retainer agreements and project-based engagements targeting Norwegian and select international clients across B2B and B2C industries.
Is Semway a public or private company?
Semway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Semway founded?
Semway was founded in 2010. It employs 11 to 50 people.
Where is Semway based?
Semway is headquartered in Oslo, Norway, in the Europe region.
How does Semway make money?
One revenue line is on record: performance Marketing Services.
Who are Semway's main competitors?
Direct peers on record are Precis Digital, Differ, BCF, Kurppa Hosk, Red Performance and IIH Nordic. Broad incumbents are Nordic Morning, NoA (Byråsamarbeidet), Valtech and Merkle.
Does Semway have an API?
No public API is recorded for Semway.
What industry is Semway in?
Semway's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 54183 and its SIC code is 7311.