Engage VR

What Engage VR does

Engage VR is a Russian virtual reality entertainment company founded in 2016 that operates a network of interactive VR parks in shopping centers and dedicated loft venues, primarily across Moscow, Saint Petersburg, and Surgut, with franchise presence in Malaysia and the USA. Its core offering consists of team-based multiplayer VR games (9+ proprietary game worlds including shooter, ghost hunting, space, and height-experience themes) played on wireless systems using its proprietary SMART TRACK tracking technology, patented VR STREAM platform, Oculus GO headsets co-developed with Oculus/Xiaomi, and custom marker controllers. Players participate in groups of 1-6+ simultaneously without cables or backpack PCs, differentiating the experience from earlier-generation wired VR entertainment.

The business generates revenue through multiple streams: per-session VR game fees (150-20,000 rubles depending on duration and venue), structured birthday party packages for children and adults (14,990-60,000+ rubles), zone and venue rentals, summer camp programs, online birthday parties, gift certificates, and franchise operations. Franchise expansion is a key growth lever — 31 license contracts have been sold with franchise fees of 300,000-600,000 rubles, equipment costs of 1.3M-2.3M rubles, and a 10% royalty on park revenue; company-stated payback is 10-14 months on average monthly park revenue of 640,000 rubles. Customer acquisition occurs primarily through walk-ins at premium mall locations, phone/WhatsApp booking, Instagram and VK social media, Yandex/Google Maps discovery, and word-of-mouth; customer mix is heavily B2C (families with children, birthday party organizers, corporate groups) with a small number of enterprise custom-game development engagements (ZeptoLab, will.I.am, RCC Boxing Promotion).

Name

Engage VR

Legal name

OOO ENGEYDZH VIAR (ООО ЭНГЕЙДЖ ВИАР)

Website

https://engage2vr.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Engage VR operates a network of wireless multiplayer virtual reality entertainment parks in Russia, Malaysia, and the USA, using proprietary SMART TRACK tracking technology to deliver team-based VR games and full-service birthday party experiences for families, children, and adults.

Ownership category

akta.pro rank

Product category

Virtual Reality Entertainment Parks

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Virtual reality entertainment
• VR gaming parks
• Birthday party venues
• VR franchise opportunities
• Wireless VR tracking

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. VR Game Sessions: Customers pay per game session or per hour to play VR games at the park. Sessions typically last 5-15 minutes per game. Prices vary by day of week and location.
2. Birthday Party Packages: Complete party packages including VR games, food, drinks, coordinators, and venue rental. Packages range from 2-4 hours with different child capacities.
3. Venue/Zone Rental: Private rental of VR gaming zones for groups. Customers can rent the entire gaming area for 1 hour.
4. Franchise Fees: One-time franchise fee (pauschal fee) plus equipment purchase for opening an Engage VR park. Royalty fee of 10% of revenue.
5. Summer Camp Programs: Full-day summer camp programs for children aged 7+ including activities, meals, and VR experiences.
6. Online Birthday Parties: Virtual birthday party hosting via video call for children.
7. Gift Certificates: Electronic gift certificates for VR gaming experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Engage VR operates physical virtual reality entertainment parks where groups of up to 6 players experience team-based multiplayer VR games using proprietary wireless SMART TRACK tracking technology and Oculus GO headsets. The company sells per-session game access, birthday and adult party packages, summer camps, gift certificates, and franchises the entire concept (technology, games, business platform) to local entrepreneurs for one-time fees plus a 10% revenue royalty.

Product overview

Engage VR operates a network of interactive virtual reality entertainment parks across Russia and internationally. The core offering consists of proprietary VR games (ПОЛИГОН VR, ДЕТРОЙТ VR, МАФИЯ VR, КОСМИЧЕСКАЯ ОБОРОНА VR, ЛОВЦЫ ПРИВИДЕНИЙ VR, КОД ДЕЛЬТА VR, Skywalker VR, Дино Квест VR, WARFACE VR) played on wireless VR systems using the company's patented SMART TRACK technology. Players wear Oculus GO headsets and use custom gun-shaped markers to play team-based games in 120m²+ arenas. The business extends beyond VR to console gaming (PS4, Switch, Xbox One), birthday party services for children and adults, an online birthday party product, and a summer camp program. Engage VR also offers a franchise model for opening new parks. The company was founded in 2016 and has sold 31 license contracts, with 7 parks in Russia, 1 in Malaysia, and 1 in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Entertainment Parks (Парки интерактивных развлечений Engage VR) Interactive entertainment parks offering team-based virtual reality experiences with proprietary wireless VR technology (SMART TRACK). Players use VR headsets and motion-tracked controllers to play together in shared virtual worlds without wires or backpacks.
• VR Games Portfolio Collection of proprietary VR games including ПОЛИГОН VR (shooter), ДЕТРОЙТ VR (post-apocalyptic), МАФИЯ VR (1920s Chicago), КОСМИЧЕСКАЯ ОБОРОНА VR (space shooter), ЛОВЦЫ ПРИВИДЕНИЙ VR (ghost hunting), КОД ДЕЛЬТА VR (sci-fi shooter), Skywalker VR (height challenges), Дино Квест VR (dinosaur adventure), and WARFACE VR (zombie shooter).
• Skywalker VR Vertigo-inducing virtual reality game where players walk on suspended walkways 2000 meters above ground, crossing wooden bridges and jumping over chasms. Targeted at players aged 6+, playable by 1–6 players.
• Children's Birthday Parties (День Рождения) Full-service birthday party packages for children ages 6-17 featuring VR tournaments, show games, themed entertainment, pizza parties, and professional coordinators. Packages include venue rental, entertainment programs, food, and gift bags.
• Online Birthday Parties (Онлайн День Рождения)

Quantifiable outcome

• Children stay engaged without phones for entire 4-hour birthday parties
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dive2VR (parent company)coreTechnology or IntegrationParent company that developed proprietary VR technology and secured $1 million in investment. Engage VR parks are part of this company's ecosystem. The investment was reported by Kommersant in 2018.
• Oculus and XiaomicoreTechnology or IntegrationOculus GO VR headsets are co-developed and manufactured by Oculus and Xiaomi. These are the core VR headsets used in all Engage VR parks.
• ZeptoLabminorStrategic or Co-development PartnerEngage VR developed custom VR games for ZeptoLab (creator of Cut the Rope)
• will.I.am (Black Eyed Peas)minorStrategic or Co-development PartnerEngage VR developed custom VR games for will.I.am
• RCC Boxing PromotionminorStrategic or Co-development PartnerCustom VR boxing game developed for RCC Boxing Promotion. Famous boxers Mike Tyson and Kostya Tszyu played the game.
• Franchise PartnerscoreChannel Partner/ Reseller/ Distributor31 franchise license contracts sold. Partners operate Engage VR parks using company technology, brand, and business platform. 7 parks in Russia plus international locations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Maze Theory: Maze Theory develops immersive VR/AR entertainment experiences and location-based attractions with a focus on story-driven content. Comparable as a creator of VR entertainment IP that could compete for venue partnerships and franchise content.
• Anvio VR: Anvio VR develops location-based VR attraction hardware and software sold to operators worldwide. Comparable as a B2B platform provider in the location-based VR entertainment supply chain.
• Two Bit Circus: Two Bit Circus is a location-based entertainment micro-amusement park featuring VR, AR, and interactive experiences. Comparable as a next-generation physical entertainment venue combining immersive tech with social/group play.

Direct peers

• Zero Latency: Zero Latency runs free-roam multi-player VR arenas in dozens of countries, offering warehouse-scale wireless VR gameplay. Highly comparable to Engage VR's shared-space multi-player VR concept with proprietary tracking.
• Sandbox VR: Sandbox VR operates location-based VR entertainment venues globally with proprietary multi-player VR experiences and full-body tracking. It is the most direct international comparable to Engage VR's team-based VR park model.
• Immotion Group: Immotion Group provides location-based VR and immersive entertainment experiences across the UK, Europe, and the US. Directly comparable as an operator of out-of-home VR entertainment venues with a franchise/licensing model.
• ARVI VR: ARVI VR is a Russian-headquartered chain of VR entertainment parks with multiple locations across Russia and CIS. It is the closest geographic and concept competitor to Engage VR in the local market.
• Ctrl V: Ctrl V operates VR arcade venues primarily across North America, offering multi-station VR gaming experiences. Comparable business model as a location-based VR entertainment chain targeting families and casual players.
• VR World: VR World is a multi-floor VR entertainment center in New York offering a variety of VR experiences for groups. Comparable as a premium urban VR entertainment venue targeting party and group bookings.

Broad incumbents

• HOLOGATE: HOLOGATE is one of the world's largest suppliers of location-based VR entertainment systems, selling turnkey VR arena solutions to FECs and entertainment venues. Comparable as a scaled competitor in the same venue-based VR hardware/content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/engage2vr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engage VR