Center for Family Life and Recovery

What Center for Family Life and Recovery does

Center for Family Life and Recovery, Inc. (CFLR) is a 501(c)(3) nonprofit behavioral health organization headquartered at 502 Court Street in Utica, New York, with additional offices in Rome and Herkimer and statewide virtual service delivery across New York. Founded through a 2011 merger of predecessor entities tracing back to the 1970s, CFLR delivers five core human-service programs: an Employee Assistance Program (EAP) providing confidential counseling, supervisory consultation, critical incident response, and SAP/DOT case management; Family Recovery Services offering counseling, C.R.A.F.T. education, and support groups across Oneida, Herkimer, and Otsego Counties; a Prevention & Education program delivering K-12 evidence-based curricula in Oneida County schools; Recovery & Peer Support services staffed by Certified Recovery Peer Advocates; and a PINS Diversion Program for at-risk youth in Herkimer County. CFLR also operates the New York State-approved Impaired Driver Program (IDP) at Mohawk Valley Community College and in Rome.

CFLR's underlying technology is minimal and human-centric: services are delivered in person at three physical offices, virtually by phone or video, on-site at employer locations, and in school and community settings. There is no proprietary software platform, API, or AI tooling disclosed; the core capabilities are evidence-based prevention curricula, peer recovery methodologies, and clinically trained staff. Revenue is generated through a mix of New York State and county government grants and contracts, NYS DMV-approved IDP participant fees ($233 per program plus a $50 re-entry fee), EAP training fees billed at $225/hour to contracted agencies and $250/hour to non-contracted agencies, individual and corporate donations (including a Hope Circle monthly giving program), and corporate event sponsorships. Most direct services to individuals and families — including prevention education, family recovery, peer support, and PINS diversion — are provided free of charge.

CFLR's go-to-market is hybrid: a community-led motion through school districts, law enforcement partners (Oneida County Sheriff's Office, City of Utica Police Department), county government (Oneida County Department of Mental Health, Oneida County Opioid Task Force), and local businesses; a direct-to-consumer motion via walk-in, phone, and virtual appointments; and an enterprise field sales motion selling EAP contracts to employers across New York State. Recurring flagship community events such as the Annual Recovery Classic Golf Tournament (entering its 17th year in 2026 with Applied Underwriters as a returning flagship sponsor) and Stand Up For Recovery Day support fundraising and brand visibility. Leadership is headed by CEO Cassandra Sheets, with named program directors across Prevention, Recovery, PINS, and Program Operations.

Name

Center for Family Life and Recovery

Legal name

Center for Family Life and Recovery, Inc.

Website

https://whenthereshelpthereshope.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

CFLR is a Utica, NY-based 501(c)(3) nonprofit delivering prevention, counseling, family recovery, peer support, EAP, and PINS diversion services to individuals, families, schools, and employers across Central New York. It operates from offices in Utica, Rome, and Herkimer with statewide virtual delivery.

Ownership category

akta.pro rank

Product category

Behavioral Health and Recovery Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Addiction recovery services
• Behavioral health counseling
• Substance abuse prevention
• Employee assistance programs
• Family recovery support

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Government Grants and Contracts: CFLR operates as a nonprofit receiving government funding to provide prevention, recovery, and mental health services across Central New York counties.
2. Program Fees: The Impaired Driver Program (IDP) charges $233 for program participation and $50 re-entry fee, providing NYS-approved education classes for impaired drivers.
3. Donations and Contributions: As a 501(c)(3) nonprofit, CFLR receives charitable donations from individuals, businesses, and foundations. Monthly giving program (Hope Circle) and one-time gifts support operations.
4. Corporate Sponsorships: Corporate partners sponsor events such as the Recovery Classic Golf Tournament, Annual Awareness Breakfast, and other fundraising initiatives.
5. Employee Assistance Program Contracts: EAP services are provided to contracted employer organizations across New York State, with training services billed at $225/hour (contracted) or $250/hour (non-contracted).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Center for Family Life and Recovery is a nonprofit behavioral health provider delivering prevention, counseling, peer recovery, and family wellness services across Central New York. Its portfolio includes the Employee Assistance Program (EAP) for employers, Family Recovery Services, Prevention & Education, Recovery & Peer Support, the PINS Diversion Program for at-risk youth, and the NYS-approved Impaired Driver Program (IDP). Services are delivered through offices in Utica, Rome, and Herkimer, via school-based programs, and virtually statewide.

Product overview

Center for Family Life and Recovery is a nonprofit 501(c)(3) organization providing a portfolio of community-based behavioral health and recovery services across Central New York. Rather than a unified software product, CFLR operates as a service organization offering five distinct core programs: the Employee Assistance Program (EAP) for workplace wellness and counseling; Family Recovery Services for family support and navigation; Prevention & Education for K-12 youth; Recovery & Peer Support for individuals in recovery; and the PINS Diversion Program for youth intervention. These programs are delivered through offices in Utica, Rome, and Herkimer, NY, with services including counseling, peer coaching, training, and community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP)
• Family Recovery Services Family Support Navigation program providing counseling, educational workshops, C.R.A.F.T. training, support groups, and resource connections for families impacted by addiction and mental health challenges in Oneida, Herkimer, and Otsego Counties.
• Prevention & Education Program Three-tiered prevention model delivering universal, selective, and indicated prevention services for K-12 students in Oneida County, including school-based education, early intervention, and community workshops.
• Recovery & Peer Support Peer-driven recovery services offering outreach, peer recovery coaching, support groups, Narcan training, Moral Reconation Therapy, and community events for individuals 17+ in Herkimer and Oneida Counties.
• PINS Diversion Program Early intervention program for youth facing behavioral or emotional challenges in Herkimer County, providing counseling, skill-building, and community coordination to prevent court involvement.
• Impaired Driver Program (IDP) NYS-approved impaired driver education classes available in Utica and Rome, helping individuals complete IDP requirements and obtain conditional licenses through multimedia education and substance use screening. Program Cost: $233.00; Re-entry Fee: $50.00.

Quantifiable outcome

• 30% decrease in overdose deaths statewide, with at least 1,800 lives spared
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, minor and core.

• Applied UnderwritersflagshipStrategic or Co-development Partner · 16 September 2026Applied Underwriters is a returning partner for CFLR's 17th Annual Recovery Classic Golf Tournament in 2026, providing sponsorship support for this flagship fundraising event that benefits CFLR's prevention, recovery, and family wellness programs.
• BNY MellonminorStrategic or Co-development Partner · 1 January 2011Corporate partner with over 20-year history of Thanksgiving partnership with CFLR, providing ongoing support for community programs.
• Oneida County Sheriff's OfficecoreStrategic or Co-development PartnerLaw enforcement partner collaborating on Take Back Day events to safely dispose of unused medications and support opioid crisis prevention efforts in the community.
• Oneida County Opioid Task ForcecoreStrategic or Co-development PartnerMulti-agency task force partner for Take Back Day and ongoing opioid prevention initiatives, combining resources to address substance use in the community.
• City of Utica Police DepartmentcoreStrategic or Co-development PartnerLaw enforcement partner for Take Back Day events, providing secure medication disposal locations and supporting community safety initiatives.
• Assemblywoman Marianne ButtenschoncoreStrategic or Co-development PartnerElected official advocate who joined CFLR for Narcan training event recognizing Erin's Law and the opioid crisis, supporting prevention and community wellness initiatives.
• The Mindful MixerminorStrategic or Co-development PartnerWellness organization founded by Cristi Kaido that created and led the inaugural Dry January Mohawk Valley Challenge, raising funds and awareness for CFLR's services.
• Vine & FigminorStrategic or Co-development PartnerLocal restaurant partner for Dry January challenge, featuring weekly Mindful Mixer mocktails and donating $1 from each sale to CFLR.
• Beeches ManorminorStrategic or Co-development PartnerRestaurant partner for Dry January challenge, supporting wellness initiative by featuring mocktails and donating to CFLR.
• Clinton Fit Body Boot CampminorStrategic or Co-development PartnerLocal fitness business that helped introduce the Dry January challenge to the community, supporting CFLR's wellness mission.
• Whitesboro Fit Body Boot CampminorStrategic or Co-development PartnerLocal fitness business supporting the Dry January challenge and community wellness initiatives benefiting CFLR.
• Oneida CountycoreStrategic or Co-development PartnerCounty government partner co-hosting the Oneida County Community Hope & Healing Day event at Franklyn's Field in Rome, bringing together local resources and mental health services.
• Oneida County Department of Mental HealthcoreStrategic or Co-development PartnerCounty mental health department co-hosting Hope & Healing Day event, partnering with CFLR to provide community wellness resources and mental health services access.
• Mohawk Valley Community College (MVCC)minorStrategic or Co-development PartnerEducational institution providing classroom space at their Academic Building for CFLR's Impaired Driver Program classes serving the Utica area.
• Stronger Together FoundationcoreStrategic or Co-development PartnerFoundation partner for monthly HOPE events in Utica and Rome, providing engaging activities like arts, crafts, games, and personal soundtracks for community members.
• Stand Up For Recovery Day CoalitioncoreStrategic or Co-development PartnerCoalition of recovery advocates, providers, and community members gathering annually to honor recovery, reduce stigma, and demonstrate that recovery is possible for everyone.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Insight House: Utica-based nonprofit providing addiction treatment, prevention, and recovery services in Oneida County — a direct local peer competing for the same central New York client base and grant funding.
• Helio Health (formerly Syracuse Behavioral Healthcare): Central New York-based nonprofit behavioral health provider offering addiction treatment, mental health, and recovery services across the Syracuse region. Most geographically and operationally comparable peer to CFLR, with overlapping catchment and similar program mix.
• Horizon Health Services: Western New York-based nonprofit behavioral health provider offering outpatient substance use treatment, mental health counseling, and peer recovery services. Comparable in service mix and nonprofit structure; CFLR's EAP contracts across NY State put them in occasional overlap.
• Liberty Resources: Syracuse-based nonprofit behavioral health and human services agency offering mental health, addiction, and family services across Central New York. Comparable multi-program social services model and overlapping service territory.
• Catholic Charities of Herkimer County: Local nonprofit social services organization operating in Herkimer County providing counseling, family support, and community-based programs. Direct competitor for Herkimer County contracts and referrals adjacent to CFLR's service territory.

Direct peers

• Phoenix House: Nonprofit providing substance use treatment, prevention, and recovery support across multiple states. Direct peer in evidence-based prevention curricula, peer recovery coaching, and family-focused programming.
• Recovery Centers of America: For-profit addiction treatment provider offering residential and outpatient substance use services with strong employer/community referral pipelines. Comparable to CFLR in mission and recovery-coaching philosophy, though operating at different scale and ownership model.
• WestCare Foundation: National nonprofit providing substance use, mental health, and recovery support services including peer-driven programs, prevention education, and community-based family services — a direct operational analog to CFLR's recovery and peer support lines.

Broad incumbents

• Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment, recovery, and prevention education. Directly comparable mission and evidence-based prevention/recovery approach, though operating at vastly larger scale and residential-treatment scope that CFLR does not offer.
• Caron Treatment Centers: Established nonprofit addiction treatment organization offering prevention education, family programs, and recovery services nationally. Shares CFLR's prevention-plus-family-recovery model and family-centered philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAyTYiY5u__6evwUdJo0cGA
• Facebookfacebook.com/WhenTheresHelpTheresHope
• Instagraminstagram.com/centerforfamilylifeandrecovery
• Xx.com/CFLRinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Family Life and Recovery