Zipato
Zipato is a Croatian smart home automation company that sells multi-protocol home controllers (Z-Wave, ZigBee, KNX, EnOcean) plus sensors, modules, and security devices to residential users, professional integrators, telecom operators, and real estate developers across 89 countries.
- Company typePrivate
- Founded2007
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Zipato does
Zipato is a privately held Croatian smart home automation company operated by Tri plus grupa d.o.o. and headquartered in Zagreb. It designs and sells a modular home automation platform built around central controllers (Zipabox, ZipaTile, Zipamini) that aggregate multiple wireless protocols, including Z-Wave Plus, ZigBee, KNX, and EnOcean, alongside integrations with third-party ecosystems such as Nest, Philips Hue, ONVIF cameras, Global Cache IR, and SIP/DSC/Paradox security panels. The product line extends to a broad peripheral catalog of sensors (smoke, CO, flood, motion, multi-function), actuators (switches, motor controllers, valve controllers, RGBW bulbs), security devices (IP cameras, sirens, RFID keypads), and expansion modules (EnOcean, Power, Security, Backup), all managed via native iOS and Android apps and a web interface. Automation is configured through the proprietary Rule Creator, which supports triggers, conditions, IF/ELSE logic, and HTTP/socket requests, plus a 24/7 monitoring station for emergency alerting.
The company monetizes primarily through hardware sales (controllers, sensors, modules, accessories) complemented by a €99 one-time Premium License upgrade that unlocks advanced automation, expanded cloud storage (10MB to 1GB), and 12 months of updates, and a usage-based "Zipato Credits" model for phone/SMS alert consumption. There are no recurring monthly platform fees, which positions the offering against subscription-heavy competitors like Alarm.com or Vivint but limits recurring revenue depth. Go-to-market combines direct e-commerce via zipato.com and app stores with a global certified dealer/integrator network searchable through a dealer locator tool, and selected B2B channels targeting telecommunications providers, utilities, and real estate developers for pre-installation in new builds. Zipato reports deployment across 89 countries, 20,000 households, and 112,000 connected devices, with notable milestones including the CES 2017 Innovation Award for ZipaTile and an April 2022 partnership with Yale for integrated home security.
Strategically, Zipato is a small (1-10 employees), bootstrapped operator with no disclosed external funding, no M&A activity, and a recent strategic cadence dominated by the Yale partnership and ongoing multi-protocol integration buildout. Revenue scale, growth rate, and current operating cadence cannot be triangulated from disclosed figures, and the company's competitive position rests on interoperability breadth and dealer reach rather than proprietary AI, software differentiation, or vertical integration.
Zipato firmographics
Firmographics- Name
- Zipato
- Legal name
- Tri plus grupa d.o.o.
- Website
- http://www.zipato.com/
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zipato is a Croatian smart home automation company that sells multi-protocol home controllers (Z-Wave, ZigBee, KNX, EnOcean) plus sensors, modules, and security devices to residential users, professional integrators, telecom operators, and real estate developers across 89 countries.
- Ownership category
- akta.pro rank
Zipato industry classification
Industry- Product category
- Smart Home Automation
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
- akta.pro secondary industries
- Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video) (HSAHAEAH), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)
Keywords
Where Zipato is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Zipato business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Products: Sale of smart home devices including sensors, cameras, controllers, and automation modules
- Premium License Subscription: One-time €99 payment unlocks premium features including advanced automation rules, increased video storage (1GB vs 10MB), and all future updates for one year
- Cloud Services: 24/7 monitoring servers with phone call alerts, SMS notifications, and cloud storage for media files
- Zipato Credits: Credits purchased for phone call and SMS notifications from monitoring servers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SMART tier includes 3 protocols with basic automation features and 10MB video storage |
| Subscription | Annual | PRO tier includes unlimited protocols with advanced automation, operators, and 1GB video storage |
| One time/ perpetual license | Multi-year contract | Premium License upgrade for existing controllers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Zipato product offering
Product offeringCore offering
Zipato designs, manufactures and sells a modular smart home automation platform centered on the Zipabox/ZipaTile controllers, with a broad ecosystem of Z-Wave, ZigBee, KNX and EnOcean-based sensors, actuators, cameras and expansion modules. The system enables remote home control, customizable automation via a visual Rule Creator, 24/7 monitoring and alerting, video surveillance, energy management and integration with 30+ third-party brands.
Product overview
Zipato is a modular smart home automation platform consisting of the Zipabox and ZipaTile as central controllers, supported by a comprehensive ecosystem of sensors, actuators, cameras, and control devices. The system uses multiple wireless protocols (Z-Wave Plus, ZigBee, KNX, EnOcean) for device connectivity, allowing integration with third-party products including Nest thermostats, Philips Hue lighting, Global Cache IR control, and ONVIF-compatible IP cameras. The platform is managed through mobile apps (iOS/Android) and web interface, with the Rule Creator providing visual automation programming. Supported by expansion modules for power, security, backup, and protocol extensions. Operating across 89 countries with 20,000 households and 112,000 devices.
Differentiator
Problem solved
Functional benefit
Brands
- Zipatile: Smart home control panel device
- Zipabox
- Zipamini
Products and services
- Zipabox
Quantifiable outcome
- 112,000+ connected devices in 20,000 households across 89 countries
Companies that use Zipato
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Zipato technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature7 records
Zipato partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- YalecoreNew partnership to deliver a new generation of home security with Yale smart locks and security products integrated into the Zipato platform. Users can control Yale security products through the Zipato app and automation system.
- Z-Wave AlliancecoreZ-Wave is the primary wireless protocol for Zipato's smart home devices. The company supports Z-Wave Plus and is part of the Z-Wave ecosystem with network management capabilities.
- ZigBeecoreZigBee is one of the core protocols supported by Zipato for smart home device connectivity.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Zipato competitors and assessment
Company assessmentBroad incumbents
- SmartThings (Samsung): Samsung's smart home hub platform supporting Z-Wave, ZigBee, and Matter with broad device ecosystem and mobile app. Comparable as a multi-protocol home automation controller, but operates at massive scale under Samsung's hardware umbrella.
- Control4 (Snap One): High-end professional smart home automation platform serving custom installers and luxury residential projects. Overlaps with Zipato's integrator/dealer channel at the premium end of home automation.
- Google Nest: Google's consumer smart home ecosystem including Nest Hub displays, thermostats, cameras, and Thread/Matter support. Represents the dominant platform incumbent competing for the same residential automation wallet share.
- Amazon Alexa with Echo Hub: Amazon's smart home control plane spanning Echo devices, Ring security, and Matter/Thread/ZigBee hub functionality. Largest incumbent competitor with bundled ecosystem pricing pressure on standalone hubs.
Direct peers
- Hubitat: Independent smart home hub supporting Z-Wave, ZigBee, and Matter with local-processing rule engine and subscription-free model. Closest direct competitor to Zipato in multi-protocol hub positioning for prosumers and integrators.
- Fibaro (Nice Group): Polish-origin smart home hub maker offering Home Center controllers with Z-Wave and ZigBee support. Directly competes with Zipato in the European integrator channel with similar multi-protocol value proposition.
- Vera Control (Ezlo): Z-Wave-based smart home controller with UI7 platform targeting DIY and integrator segments. Comparable product positioning as a multi-protocol automation hub with rule-based scene creation.
- Abode Systems: Smart home security and automation platform with Z-Wave/ZigBee hub offering professional monitoring subscriptions. Directly comparable on security-focused automation hub and subscription model.
Emerging players
- Home Assistant: Open-source home automation platform supporting Z-Wave, ZigBee, Matter, and hundreds of integrations with strong community traction. Competes with Zipato for technically sophisticated users and integrators seeking deep customization.
Others
- Yale Home (ASSA ABLOY): Smart lock and home security brand partnered with Zipato since 2022 for product integration. Not a direct competitor but a strategic partner whose own moves into automation could shift the partnership dynamic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zipato social profiles
Digital presenceZipato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zipato leadership team
Management profileNumber of profiles
Profiles2 records
Zipato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zipato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zipato
What does Zipato do?
Zipato designs, manufactures and sells a modular smart home automation platform centered on the Zipabox/ZipaTile controllers, with a broad ecosystem of Z-Wave, ZigBee, KNX and EnOcean-based sensors, actuators, cameras and expansion modules. The system enables remote home control, customizable automation via a visual Rule Creator, 24/7 monitoring and alerting, video surveillance, energy management and integration with 30+ third-party brands.
Is Zipato a public or private company?
Zipato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zipato founded?
Zipato was founded in 2007. It employs 1 to 10 people.
Where is Zipato based?
Zipato is headquartered in Zagreb, Croatia, in the Europe region.
How does Zipato make money?
Four revenue lines are on record. Hardware Products are the primary driver. The others are premium License Subscription, cloud Services and zipato Credits.
Who are Zipato's main competitors?
Broad incumbents on record are SmartThings (Samsung), Control4 (Snap One), Google Nest and Amazon Alexa with Echo Hub. Direct peers are Hubitat, Fibaro (Nice Group), Vera Control (Ezlo) and Abode Systems. Home Assistant is listed as an emerging player. Yale Home (ASSA ABLOY) is listed as an others.
Does Zipato have an API?
No public API is recorded for Zipato.
What industry is Zipato in?
Zipato's product category is Smart Home Automation. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAHAEAH, Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video). Its NAICS code is 334512 and its SIC code is 3822.