What E-goi does

E-goi, Lda. is a privately-held Portuguese SaaS company headquartered in Matosinhos that has operated an omnichannel marketing automation platform since its 2004/2005 founding. The platform unifies email, SMS, WhatsApp, web push, app push, voice/IVR and social media campaign execution, augmented by a Customer Data Platform for identity unification, a Track & Engage module for e-commerce behavioral tracking, Loyalty, Phygital Experience (online/offline unification), Registered Messages with legal proof of delivery, an Omniconnect integration hub, and an AI Suite comprising Content Generator, Send Time Optimization and Email Performance Helper. Underlying infrastructure includes four native APIs (Marketing v3, Transactional v2, Registered v1, Track&Engage) processing 12M+ requests at 99.95% uptime and 123M transactional messages, plus the Goidini marketplace with hundreds of native integrations for VTEX, Shopify, WooCommerce, Adobe Commerce, Salesforce, Prestashop, WordPress, Nuvemshop, Tray, Wake, OpenCart and Magento. The platform claims 99% email deliverability, GDPR and LGPD compliance, and holds a 4.9/5 Capterra rating with G2 Leader status across e-commerce tools, marketing automation, email marketing and SMS software categories.

E-goi monetizes through tiered subscription SaaS (free 5,001-contact tier, Base from R$55.04/month, Pro from R$216.54/month with embedded Personalized Strategic Monitoring) plus professional services revenue from onboarding, integration and consulting engagements. The hybrid go-to-market combines a self-serve PLG funnel for SMBs, an enterprise direct-sales motion with a three-step consultative implementation process, a developer/API channel, and an agency partner program with dedicated account managers. Primary customer verticals are e-commerce and retail (Salsa, Mormaii, Quebramar, Leroy Merlin, Intermarché, Inditex, Fnac, Toys R Us), with secondary segments in financial services (Porto Seguro, Credibom), energy/utilities (Galp Energia), logistics (DHL), consumer electronics (Xiaomi, Nespresso) and e-commerce roll-ups (Merama). The user base spans 40+ countries with localized websites in English, Spanish, pt-PT and pt-BR and multi-currency billing, while the organization employs 101-250 people across Business Operations, Innovation/R&D, Marketing & Communication, Product & Engineering, Customer Service, Sales & Partners and Customer Success departments.

Name

E-goi

Legal name

E-goi, Lda.

Website

https://e-goi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

E-goi is a Portuguese SaaS company providing an omnichannel marketing automation platform that unifies email, SMS, WhatsApp, push, voice and social media with a Customer Data Platform and AI tools, serving e-commerce, retail, financial services and utilities marketers across 40+ countries.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Omnichannel marketing automation
• Email marketing software
• SMS marketing platform
• Customer data platform
• Marketing automation SaaS

Headquarters

HQ city

Matosinhos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Platform: E-goi operates as a SaaS marketing automation platform with tiered subscription plans (Free, Base, Pro). Revenue comes from monthly/annual subscriptions based on contact volume and feature access. The platform offers unlimited email sending on base plans and includes multiple communication channels (email, SMS, push, voice) under one subscription.
2. Professional Services: Strategic consulting and personalized monitoring services included in Pro plans. Implementation support, onboarding assistance, and ongoing strategic guidance from expert consultants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

E-goi provides an omnichannel marketing automation SaaS platform that unifies email, SMS, WhatsApp, web push, mobile push, voice/IVR, and social media campaigns into a single online system. The platform bundles a Customer Data Platform (CDP), generative and predictive AI tools, e-commerce tracking (Track&Engage), phygital experience capabilities, transactional messaging (Slingshot), and registered/legal-proof messaging, plus an integration marketplace (Goidini) and a multi-API developer layer. Strategic consulting and personalized monitoring are bundled with the Pro tier for enterprise customers.

Product overview

E-goi is an omnichannel marketing automation SaaS platform that unifies multiple communication channels (Email, SMS, WhatsApp, Push Notifications, Voice, Social Media) with marketing automation capabilities into a single online system. The platform architecture consists of core communication channels (Email Marketing, SMS Marketing, WhatsApp Marketing, Push Notifications, Voice Broadcasting, Social Media Automation), complemented by add-on modules for customer engagement (Landing Pages & Forms, Loyalty, Phygital Experience, Customer Data Platform, Track & Engage/E-commerce Tracking, Artificial Intelligence Suite with Content Generator, Send Time Optimization, and Email Performance Helper), transaction handling (Transactional Email and SMS via Slingshot, Registered Messages with legal proof), and connectivity (Omniconnect integration hub, Planner campaign orchestrator, and Abandoned Cart Recovery). The platform serves e-commerce, retail, financial services, and utilities sectors across 40+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Goidini: Integration platform connecting E-goi with hundreds of ready-made integrations and plugins including WordPress, Shopify, WooCommerce and more.
• Omniconnect

Products and services

• Email Marketing Core email marketing channel for creating, sending, and tracking newsletters and promotional campaigns with drag-and-drop editor, templates, and deliverability optimization; targeted at SMBs, mid-market, and enterprise marketers.
• SMS Marketing Mobile text messaging channel for customer communication, including SmartSMS (MMS capability) and direct carrier integration for mobile marketing campaigns; aimed at marketers running SMS promotions and alerts.
• WhatsApp Marketing WhatsApp business messaging channel for customer engagement and marketing campaigns through the WhatsApp platform.
• Marketing Automation (Autobots) Automation workflow engine for creating multi-step marketing sequences, triggered campaigns, and automated customer journeys across all communication channels.
• Web Push Notifications Browser-based push notification channel for real-time customer outreach and re-engagement campaigns.
• Push Notifications (App) Mobile app push notification channel for reaching users on their devices with timely marketing messages.
• Transactional Email and SMS (Slingshot) One-to-one transactional messaging service for sending order confirmations, shipping notifications, and other automated customer communications with high deliverability.
• Social Media Automation Social media management and automation tool for scheduling, publishing, and managing social media campaigns.
• Voice & IVR Automation Voice broadcasting and automated IVR (Interactive Voice Response) system for phone-based marketing and customer communication campaigns.
• Landing Pages & Forms Drag-and-drop landing page builder and online form creator with templates for lead capture, pop-up forms, and quiz/survey functionality.
• Registered Messages Legally-compliant email and SMS service that provides legal evidence/proof of message delivery for regulated industries.
• Loyalty Customer loyalty and rewards program module for building retention programs and rewarding repeat customers.
• Phygital Experience Unified customer experience solution bridging physical retail stores and digital channels for seamless omnichannel engagement.
• Customer Data Platform (CDP) Centralized customer data hub that unifies and consolidates customer information from all channels for segmentation and personalized marketing.
• Track & Engage (E-commerce Tracking 360°) Comprehensive e-commerce tracking solution that monitors customer behavior across the buyer journey, enabling abandoned cart recovery and personalized product recommendations.
• Artificial Intelligence Suite AI-powered marketing tools including Content Generator for creating marketing copy, Send Time Optimization for predicting optimal send times, and Email Performance Helper for campaign analysis.
• Omniconnect Integration hub that connects E-goi with external tools, data sources, and marketing channels into a unified omnichannel operation without silos or manual work.
• Planner Campaign planning and orchestration tool that groups campaigns across channels (social media, landing pages, email) with goal tracking and metric evolution monitoring.
• Abandoned Cart Recovery Automated recovery solution for e-commerce that detects abandoned shopping carts and sends multi-channel recovery communications to convert lost sales.

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• LendariuscoreImplementation/ SI/ Consulting PartnerDigital marketing agency and implementation partner that helped Art & Chill implement E-goi and design their marketing strategy. Part of E-goi's Partner Program, providing marketing automation services to E-goi clients.
• Goidini Integration PartnerscoreTechnology or IntegrationEcosystem of hundreds of ready-made integrations and plugins for platforms including WooCommerce, Shopify, Magento, VTEX, WordPress, Prestashop, OpenCart, Nuvemshop, Tray, Facebook, and more. Available at goidini.e-goi.com.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetResponse: Email marketing, automation, webinar and landing page platform targeting SMBs and educators. Similar freemium-to-enterprise tiering and channel breadth (email, SMS, push, automation) to E-goi, with strong overlap in mid-market positioning.
• Klaviyo: Ecommerce-focused email, SMS and marketing automation platform with deep Shopify/WooCommerce/VTEX-style integrations. Comparable to E-goi on Track&Engage-style e-commerce tracking and cart recovery, though more concentrated on retail/ecommerce use cases.
• Mailchimp: Intuit-owned email and omnichannel marketing platform serving SMBs and mid-market. Directly comparable as a self-serve, freemium marketing automation SaaS; E-goi explicitly builds comparison pages against Mailchimp.
• Brevo: European omnichannel marketing platform (formerly Sendinblue) offering email, SMS, WhatsApp, push and marketing automation. Head-to-head competitor with E-goi, particularly across EMEA SMB and mid-market customers; listed on E-goi's competitor pages.
• ActiveCampaign: Email marketing and marketing automation SaaS for SMB and mid-market, with CRM and sales automation features. Comparable in pricing, automation depth and SMB-to-mid-market coverage; named as a direct alternative on E-goi's site.
• Dotdigital: Omnichannel marketing automation (email, SMS, push) with strong retail and ecommerce vertical focus and CDP capabilities. Comparable to E-goi on multi-channel breadth, CDP and Track&Engage-style ecommerce tracking, with similar mid-market positioning.

Broad incumbents

• Constant Contact: Long-standing SMB-focused email and marketing platform owned by Endurance International. Comparable to E-goi on SMB email/automation positioning and freemium-style entry plans, though narrower in multichannel and AI features.
• HubSpot Marketing Hub: Broad CRM and marketing automation suite covering email, automation, landing pages, social and analytics. Overlaps with E-goi on email/automation but is a much broader, higher-priced incumbent targeting mid-market and enterprise; listed by E-goi as a head-to-head alternative.

Emerging players

• MoEngage: AI-driven cross-channel marketing automation and customer engagement platform for mid-market and enterprise. Overlaps with E-goi on omnichannel (email, SMS, push, WhatsApp, in-app), AI-driven optimization and CDP, particularly in EMEA and emerging markets.

Regional players

• RD Station: Brazilian marketing automation and CRM platform dominant in Brazil, owned by TOTVS. Direct overlap with E-goi on Brazil-market customers, SMB onboarding and email automation; named as an alternative on E-goi's BR site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/egoiplatform
• YouTubeyoutube.com/user/plataformaegoi
• Facebookfacebook.com/egoiplatform
• LinkedInlinkedin.com/company/e-goi
• Instagraminstagram.com/egoi.marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-goi