Weiser
Weiser, founded in 1904 and a subsidiary of ASSA ABLOY, manufactures mechanical and smart door hardware (locks, levers, handlesets, padlocks) primarily for Canadian residential homeowners, with secondary service to trade professionals and multifamily property managers.
- Company typePrivate
- Founded1904
- HeadquartersFoothill Ranch, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weiser does
Weiser is a North American residential door hardware manufacturer established in 1904 and operating today as a wholly-owned subsidiary of the Swedish security conglomerate ASSA ABLOY. The company designs and sells mechanical locks, electronic and Wi-Fi/Bluetooth/Matter/Thread-enabled smart locks, levers, handlesets, knobs, padlocks, and the UNITE cloud-based access control system for multifamily properties. Weiser holds the #1 selling lock brand position in Canada per Ducker Brand Research 2021 and serves homeowners as its primary customer, with secondary trade professional, single-family property manager, and multifamily property manager segments.
The product portfolio centers on the Halo smart lock family (Halo Select, Halo Touch, Halo Touchscreen, Halo Keypad), the Aura Bluetooth/Matter line (Aura, Aura Reach), and the HomeConnect/SmartCode families running Z-Wave and Zigbee. Mechanical SKUs include the Prague Collection, Caerus handleset, Mirada, Pesaro, Sedona, Perth, and a padlock range, with proprietary registered technologies including SmartKey re-key, SecureScreen anti-fingerprint touchscreen, QuickSlide handleset mechanism, and Brilliance anti-tarnish finish. Smart locks integrate with Amazon Alexa, Google Home, Apple Home, and Samsung SmartThings through Wi-Fi, Matter, Thread, Z-Wave, Zigbee, or Bluetooth, and are managed via the Weiser mobile app on iOS and Android.
Weiser generates revenue primarily through one-time hardware sales to consumers and trade professionals, distributed via retail (Home Depot, Lowes, Rona, Amazon.ca), e-commerce, and wholesale channels. The company is headquartered in Foothill Ranch/Lake Forest, California, with primary go-to-market emphasis on the Canadian residential market under the weiserlock.com domain. Weiser employs 51-100 people, does not publicly disclose revenue or raise independent funding as a subsidiary of ASSA ABLOY, and announced no independent M&A or financing events in the available record.
Weiser firmographics
Firmographics- Name
- Weiser
- Legal name
- Weiser
- Website
- https://weiserlock.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Weiser, founded in 1904 and a subsidiary of ASSA ABLOY, manufactures mechanical and smart door hardware (locks, levers, handlesets, padlocks) primarily for Canadian residential homeowners, with secondary service to trade professionals and multifamily property managers.
- Ownership category
- akta.pro rank
Weiser industry classification
Industry- Product category
- Residential Door Hardware
- NAICS
- Hardware Retailers (44414), Locksmiths (561622)
- SIC
- Cutlery, Handtools & General Hardware (3420), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB), Smart Home Hubs & Controllers Retail (CRACAGAA)
Keywords
Where Weiser is headquartered
LocationHeadquarters
- HQ city
- Foothill Ranch
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Weiser business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Physical Lock Hardware Sales: Traditional mechanical locks including deadbolts, levers, handlesets, knobs, and padlocks sold through retail and wholesale channels. Revenue generated from one-time product purchases with various finish and style options.
- Smart/Electronic Lock Sales: Electronic and Wi-Fi/Bluetooth-enabled smart locks sold at premium prices. Includes Halo, Aura, HomeConnect, and SmartCode product families with various connectivity options (Wi-Fi, Matter, Thread, Z-Wave, Zigbee, Bluetooth).
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Weiser product offering
Product offeringCore offering
Weiser manufactures and sells residential door hardware including mechanical deadbolts, levers, knobs, handlesets, and padlocks alongside electronic and smart locks (Halo, Aura, HomeConnect, and SmartCode product families). Products feature proprietary SmartKey re-key technology and support Wi-Fi, Bluetooth, Z-Wave, Zigbee, Matter, and Thread connectivity for integration with major smart home platforms. The portfolio is sold through major retailers in Canada and the US, with wholesale options for trade professionals and a dedicated UNITE access control system for multifamily property managers.
Product overview
Weiser is a comprehensive door hardware manufacturer offering smart locks, mechanical deadbolts, levers, knobs, handlesets, and padlocks. The product portfolio centers on smart home-enabled deadbolts including the Halo line (Wi-Fi enabled with voice control), Aura line (Bluetooth and Matter enabled), and HomeConnect/SmartCode lines (Z-Wave and Zigbee enabled). Mechanical products feature proprietary SmartKey re-key technology. Key smart lock models include Halo Select (first Wi-Fi and Matter enabled lock), Halo Touch (fingerprint biometric), Aura Reach (Matter/Thread enabled), and HomeConnect 620 (Z-Wave 700). The company also offers the UNITE cloud-based access control system for multifamily properties. Weiser positions itself as Canada's #1 selling lock brand, part of ASSA ABLOY group with over 120 years of experience.
Differentiator
Problem solved
Functional benefit
Brands
- SmartKey: Proprietary security technology that protects against advanced break-in techniques and allows users to re-key their lock themselves in seconds. Featured across Weiser's product lineup.
Products and services
- Halo Select Smart Lock Wi-Fi and Matter enabled touchscreen smart deadbolt for homeowners. First smart lock with both Wi-Fi and Matter built in, enabling keyless entry, remote access, and universal smart home integration. Features SecureScreen technology and intrusion detection with tampering alerts.
- Halo Touch Fingerprint Smart Lock Fingerprint Wi-Fi enabled smart deadbolt with biometric authentication for keyless entry, storing up to 100 fingerprints for family and guests. Connects directly to home Wi-Fi without a hub and integrates with Alexa, Google Home, and Brilliant smart home control.
- Halo Touchscreen Wi-Fi Smart Lock Wi-Fi enabled touchscreen smart deadbolt with backlit display for homeowners. Supports up to 250 user codes, voice control via Alexa and Google Assistant, and remote access via the Weiser app.
- Halo Keypad Wi-Fi Smart Lock Wi-Fi enabled keypad smart deadbolt for homeowners. Provides smart home lock functionality without third-party hub, panel, or subscription, supporting up to 250 custom user codes.
- Aura Bluetooth Smart Lock Bluetooth-enabled deadbolt with keypad for keyless entry. Manages up to 250 user access codes via the Weiser app within Bluetooth range and features SmartKey security. ANSI Grade AAA certified.
- Aura Reach Smart Deadbolt Matter and Bluetooth enabled smart deadbolt with proximity wakeup. Matter-enabled via Thread for compatibility with Apple Home, Alexa, and Google Home, plus Bluetooth connectivity for nearby control via the Weiser app.
- HomeConnect 620 Smart Deadbolt Z-Wave 700 enabled deadbolt with Home Connect technology. Features S2 security, SmartStart network pre-enrollment, and 250 user access codes. Compatible with Z-Wave hubs and security panels including SmartThings.
- SmartCode 10 with Z-Wave Traditional style electronic deadbolt with Z-Wave 500 technology for home automation integration. Features 30 user codes, motorized locking, capacitive touchscreen with SecureScreen, and UL 20-minute fire rating.
- SmartCode 10 with Zigbee Traditional style electronic deadbolt with Zigbee technology for home automation integration. Compatible with Amazon Echo Plus and other Zigbee hubs.
- SmartCode 5 Electronic Lever Z-Wave 500 electronic lever for interior doors. Ideal for home offices, storage rooms, and interior garage doors. Features 30 user codes with traditional design.
- SmartCode 10 Electronic Deadbolt Touchscreen electronic deadbolt with SecureScreen technology preventing fingerprint detection on the surface. Features 16 user codes and a master code option.
- Midtown Deadbolt Low profile contemporary deadbolt featuring SmartKey re-key technology. ANSI/BHMA Grade 1 certified for the highest level of residential security and durability.
- Downtown Square Deadbolt Square design deadbolt with SmartKey security. Available in multiple finishes including Gunmetal, Satin Brass, and Matte Black.
- Uptown Round Deadbolt Keyed one-side round deadbolt with SmartKey technology. Offers simple elegance with traditional or contemporary styling options.
- Intown Deadbolt Rectangular deadbolt with SmartKey security. Features interchangeable round and square faceplates for versatile installation.
- Metropolitan Boutique Deadbolt Boutique style deadbolt available in round and square designs. Premium residential security with SmartKey technology and ANSI/BHMA Grade 2 certification.
- Prague Lever Contemporary door lever with clean lines and curved arches. Part of the Prague Collection featuring soft modern design. ANSI/BHMA Grade 2 certified. Available in passage and keyed configurations.
- Prague Knob Versatile passage knob with soft round curves. Part of the Prague Collection for versatile interior applications.
- Prague Handleset Exterior handleset with one-piece grip design. Part of the Prague Collection featuring a unique contemporary aesthetic that pairs with electronic deadbolts.
- Weiser Padlocks SmartKey-enabled padlocks including steel padlocks, stainless steel padlocks, cable locks, folding locks, and TSA-approved travel locks for security on the go.
- UNITE Access Control Cloud-based multi-family access control solution for property managers. Manages locks for apartment buildings, condominiums, and commercial properties through a centralized lock management system.
- Combo Packs Package bundles typically including a deadbolt with matching lever or knob, or two handleset sets. Ensures style and finish consistency with enhanced security across the home.
- Weiser Mobile App Mobile application for iOS and Android that controls Halo, Halo Touch, Halo Select, and Aura smart locks. Enables remote lock/unlock, user code management, event history viewing, and notifications.
- Caerus Handleset Modern exterior handleset featuring QuickSlide technology that allows a sliding down mechanism for easy entry. Designed as a front door style statement.
- Sora Knobs and Brentford Handleset Complementary knob and handleset product line additions featuring refined details and superior craftsmanship. Includes Sora knobs and Brentford handleset with Low Profile deadbolts for cohesive home styling.
- Gunmetal Finish Collection Contemporary door hardware finish collection featuring Gunmetal with subtle metallic luster that reflects warm and cool tones. Includes Sedona and Perth lever and deadbolt products.
- Mirada Levers New door lever designs featuring reeded handles and on-trend finishes, offering a unique modern design with elevated style and attention to detail.
- Pesaro Levers Door lever design with sleek lines and contemporary curves, offering a modern look with a welcoming touch and premium Weiser quality.
- Halifax LED Lever Motion-activated door lever with integrated 4000K natural white glow LED lighting. Designed for visibility in dark conditions, children's bedrooms, or power outages, combining safety and style.
- Prague Collection Soft modern door hardware collection including levers, knobs, handlesets, and deadbolts. Features clean lines with curved arches for a balanced contemporary style statement.
Quantifiable outcome
- Canada's #1 Selling Lock Brand (Ducker Brand Research, 2021)
Companies that use Weiser
Customer profileSegments4 records
Ideal customer profiles3 records
Weiser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature9 records
Weiser partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon AlexacoreWeiser smart locks including Halo Select, Halo, and Halo Touch integrate with Amazon Alexa for voice control. Users can lock/unlock doors and check lock status using voice commands. Auto-lock automations available through Alexa routines.
- Apple Home (HomeKit)coreHalo Select and other Matter-enabled Weiser locks work with Apple HomeKit for smart home control via Siri voice commands and Apple Home app. Matter connectivity enables broader Apple Home integration.
- Google HomecoreWeiser smart locks including Halo Select integrate with Google Home for voice control and automation. Works with Google Assistant for locking/unlocking and status checks.
- Samsung SmartThingscoreSmartCode and HomeConnect locks with Z-Wave technology integrate with Samsung SmartThings hub. Wi-Fi enabled Halo locks also compatible with SmartThings ecosystem.
- Matter (Connectivity Standards Alliance)coreMatter is a universal smart home standard that enables Weiser locks to work with all major smart home platforms. Weiser Halo Select is the first smart lock with built-in Matter support via Thread for seamless interoperability.
- Thread (Thread Group)coreThread networking protocol provides reliable, low-power mesh networking for Matter-enabled Weiser locks. Works even when internet goes down. Creates own network for local control.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Weiser competitors and assessment
Company assessmentDirect peers
- August Home: Pioneer in retrofit smart lock technology, now owned by Assa Abloy/Yale. Competes with Weiser's Halo and Aura lines in the smart home enthusiast and renter segments.
- Kwikset: Sister brand also owned by ASSA ABLOY, offering overlapping smart and mechanical locks in the US. Shares SmartKey technology and competes for the same retail shelf space and homeowner customers.
- Schlage: Allegion-owned residential and commercial lock brand competing head-to-head with Weiser in mechanical deadbolts, smart locks (Encode line), and home security. Comparable product breadth and retail distribution.
- Yale Home: ASSA ABLOY sister brand offering Assure, nexTouch, and Yale smart locks. Directly comparable smart lock portfolio with strong Z-Wave and Matter integration across both North American and international markets.
Broad incumbents
- ASSA ABLOY: Swedish conglomerate and parent company of Weiser, Yale, August, and many other lock brands. Provides global context for Weiser's strategic positioning within the world's largest door opening solutions group.
- Allegion: Publicly-traded parent of Schlage, offering a broad portfolio of residential and commercial door hardware. Operates at scale comparable to ASSA ABLOY in the North American lock category.
Emerging players
- Brilliant Smart Home: Smart home control panel company with which Weiser Halo Touch is integrated. Represents an ecosystem partner adjacent to Weiser's connected lock offerings in the premium smart home segment.
- Level Lock: Design-forward smart lock company specializing in invisible smart lock technology. Targets the same premium homeowner segment as Weiser Halo with differentiated form factor.
- Lockly: Smart lock brand offering biometric, keypad, and Z-Wave locks with competitive pricing. Direct competitor in the connected deadbolt category with comparable Matter and HomeKit support.
- SimpliSafe: DIY home security company with its own smart lock offering. Competes in adjacent home security and access control categories, particularly relevant as Weiser's UNITE targets the managed services segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Weiser social profiles
Digital presenceWeiser compliance and trust
Trust signalCompliance8 records
Weiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weiser leadership team
Management profileNumber of profiles
Weiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weiser
What does Weiser do?
Weiser manufactures and sells residential door hardware including mechanical deadbolts, levers, knobs, handlesets, and padlocks alongside electronic and smart locks (Halo, Aura, HomeConnect, and SmartCode product families). Products feature proprietary SmartKey re-key technology and support Wi-Fi, Bluetooth, Z-Wave, Zigbee, Matter, and Thread connectivity for integration with major smart home platforms. The portfolio is sold through major retailers in Canada and the US, with wholesale options for trade professionals and a dedicated UNITE access control system for multifamily property managers.
Is Weiser a public or private company?
Weiser is a private company. It is classified as corporate owned and is currently operating.
When was Weiser founded?
Weiser was founded in 1904. It employs 51 to 100 people.
Where is Weiser based?
Weiser is headquartered in Foothill Ranch, United States, in the North America region.
How does Weiser make money?
Two revenue lines are on record. Physical Lock Hardware Sales are the primary driver. The others are smart/Electronic Lock Sales.
Who are Weiser's main competitors?
Direct peers on record are August Home, Kwikset, Schlage and Yale Home. Broad incumbents are ASSA ABLOY and Allegion. Emerging players are Brilliant Smart Home, Level Lock, Lockly and SimpliSafe.
Does Weiser have an API?
No public API is recorded for Weiser.
What industry is Weiser in?
Weiser's product category is Residential Door Hardware. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 44414 and its SIC code is 3420.