ZucoraHome

What ZucoraHome does

ZucoraHome (legal entity Zucora Inc.) is a Canadian home service company founded in 1979 and headquartered in London, Ontario. The company sells "Smarter Living Plans" — subscription-based protection plans priced between $29.99 and $69.99 per month that cover the cost of repairing or replacing furniture, major kitchen/laundry appliances, and home systems (heating, plumbing, electrical, air conditioning) when they break, malfunction, or suffer wear and tear. Plans are sold on an individual basis (Furniture, Appliances, Home Systems) or as Combo Plans or a Whole Home Bundle. The company reports nearly 2 million cumulative plan holders across Canada and serves both residential homeowners and renters, with no product age limit and a 30-day money-back guarantee. Customers can enroll online, by telephone, or through a national network of home furnishing retail partners.

The company's underlying operational platform is a service request management system with 24/7 online and multilingual telephone support, backed by a pre-screened national technician dispatch network that handles thousands of service requests monthly. Per-incident revenue is captured via a $75 Trade Service Fee charged when a technician is dispatched. In parallel with the service plan business, ZucoraHome manufactures and distributes complementary "Smarter Home" products from its London, Ontario logistics center, including the PureCare premium bedding line (OEKO-TEX certified mattress and pillow protectors), the ZU Collection of non-toxic cleaning solutions, and Furniture Care Kits. These products are sold direct-to-consumer through a dedicated e-commerce storefront at shop.zucorahome.com.

Revenue is generated through three streams: recurring monthly/annual subscription fees, per-incident Trade Service Fees, and product sales. Go-to-market is a hybrid of direct-to-consumer (online enrollment, telephone sales, 24/7 service support) and a channel partner model leveraging national home furnishing retailers for customer acquisition at point of sale. Leadership is headed by Brad Geddes (President & CEO) and Rebeca Lopez (Senior Director, Customer Success). The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and operates exclusively in the Canadian market.

Name

ZucoraHome

Legal name

Zucora Inc.

Website

https://zucorahome.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

ZucoraHome is a Canadian home service company offering subscription-based "Smarter Living Plans" covering repair and replacement of furniture, appliances, and home systems for residential homeowners and renters across Canada. The company also manufactures complementary home care products under its PureCare, ZU Collection, and Furniture Care Kits brands.

Ownership category

akta.pro rank

Product category

Home Service Plans

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Décor, Housewares & Soft Goods Rental (Rugs, Lamps, Linens) (CRAIAOAM)

Keywords

• Home service plans
• Appliance protection
• Furniture warranty
• Home systems coverage
• Subscription protection plans

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Service Delivery / Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription fees for Smarter Living Plans covering furniture, appliances, and home systems. Plans range from $29.99/month for individual plans to $69.99/month for Whole Home Bundle. Revenue is recurring on a monthly or annual billing cycle.
2. Trade Service Fees: $75.00 Trade Service Fee charged per service request requiring technician dispatch. This covers the technician visit and is a per-incident revenue stream.
3. Product Sales: Sale of Smart Home health and wellness products including PureCare premium bedding essentials, furniture care products, and ZU Collection household cleaning solutions. Products sold through e-commerce platform shop.zucorahome.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ZucoraHome sells Smarter Living Plans, which are monthly subscription contracts covering repair and replacement costs for furniture (stains, accidental damage, wear and tear), major kitchen and laundry appliances, and home systems (heating, electrical, plumbing, AC). Plans are sold individually or bundled (Combo Plans at $59.99/month, Whole Home Bundle at $69.99/month), with a $75 Trade Service Fee per technician visit. The company also manufactures and sells complementary home products under PureCare, ZU Collection, and Furniture Care Kits brands.

Product overview

ZucoraHome operates as a home service company offering Smarter Living Plans—a modular protection service covering furniture, major appliances, and home systems (HVAC, electrical, plumbing). The core product architecture consists of three standalone plans (Furniture, Appliances, Home Systems) that can be purchased individually or bundled as Combo Plans ($59.99/month) or Whole Home Bundle ($69.99/month). Complementing the service plans is a portfolio of Smarter Home Products including ZU Collection (non-toxic cleaning solutions), PureCare (clinically-tested bedding protectors and pillows), and Furniture Care Kits. The company also operates a Service Request Platform for 24/7 online claim management. Founded in 1979 and based in London, Ontario, ZucoraHome serves approximately 2 million plan holders across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Smarter Living: Home service plan brand offering coverage for furniture, appliances, and home systems with repair and replacement services.
• PureCare
• ZU Collection
• Furniture Care Kits

Products and services

• Furniture Plan Monthly subscription plan covering furniture repair, replacement, stain removal, and protection against accidental damage and normal wear and tear for upholstered, dining, and bedroom furniture in Canadian households.
• Appliances Plan Monthly subscription plan covering major kitchen and laundry appliances including refrigerators, ovens, dishwashers, washers, and dryers, with parts, labour, and replacement coverage.
• Home Systems Plan Monthly subscription plan covering heating systems, air conditioning, electrical systems, plumbing, and water heaters, with repair, parts, labour, and replacement up to specified benefit limits.
• Whole Home Bundle Comprehensive subscription bundle combining the Furniture Plan, Appliances Plan, and Home Systems Plan for full home coverage at $69.99/month, saving $50/month versus purchasing the three plans individually.
• Combo Plans Flexible subscription bundle combining any two of the three Smarter Living Plans (Furniture + Appliances, Furniture + Home Systems, or Appliances + Home Systems) at $59.99/month, saving up to $30/month versus individual plans.
• PureCare Premium Bedding Essentials Line of premium bedding products including mattress protectors, pillow protectors, and sheets designed with clinically tested fabrics to protect against allergens, dust mites, bed bugs, mould, and mildew. Includes SUB-0 cooling products and Celliant infrared technology products.
• ZU Collection Cleaning Solutions Line of environmentally friendly, non-toxic home cleaning solutions including universal cleaner, bathroom cleaner, hard surface cleaner, laundry detergent, and stain removal products with phosphate-free, sulfate-free, and paraben-free formulations.
• Furniture Care Kits Product line for cleaning, restoring, and maintaining furniture including ink remover, cleaning solutions for wood, leather, and fabric, and moisturizers to extend furniture life.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered community, industry and core.

• Habitat for HumanitycommunityOthersCommunity partnership supporting affordable housing. ZucoraHome employees volunteer at builds and support the ReStore retail locations.
• Diabetes CanadacommunityOthersCommunity partnership supporting diabetes awareness and research programs.
• London Community FoundationcommunityOthersLocal community foundation partnership supporting charitable initiatives in London, Ontario.
• Junior Achievement South Western OntariocommunityOthersPartnership supporting youth entrepreneurship and financial literacy programs.
• Heart & Stroke FoundationcommunityOthersCommunity partnership supporting heart health awareness. Employees participated in Big Bike Challenge fundraising events.
• Mission Services of LondoncommunityOthersLocal community organization supporting vulnerable populations, receiving donations through community initiatives.
• RSP Awards (Retail Sales Professional Awards)industryOthersAnnual industry recognition program celebrating excellence in Canada's Home Furnishings Industry. ZucoraHome supports this initiative recognizing outstanding sales professionals.
• National Home Furnishing RetailerscoreChannel Partner/ Reseller/ DistributorNational network of leading home furnishing retailers who partner with ZucoraHome to offer Smarter Living Plans to their customers. Works in collaboration with these retailers to provide product protection plans alongside furniture and appliance sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty Home Guard: US home warranty provider offering monthly subscription plans with appliance, home system, and optional add-on coverage. Operates with the same subscription + service fee + technician dispatch framework as ZucoraHome.
• Choice Home Warranty: US-based home warranty provider selling appliance and home systems protection plans to homeowners via direct and partner channels. Operates the same subscription + per-claim trade service fee model that ZucoraHome uses for Smarter Living Plans.
• SquareTrade: Extended warranty provider (owned by Allstate) covering appliances, electronics, and home goods via subscription-style protection plans. Comparable recurring-revenue model and retailer-channel distribution approach to ZucoraHome.
• First American Home Warranty: US home warranty company offering appliance and home systems coverage via monthly/annual subscription plans with a contracted technician network. Closely mirrors ZucoraHome's bundled plan structure and per-claim service fee model.
• Old Republic Home Protection: Established US home warranty company providing monthly subscription coverage for appliances, plumbing, electrical, and HVAC. Comparable plan bundling and technician-dispatch operating model to ZucoraHome's offering.
• Cinch Home Services: US home warranty provider offering bundled appliance and home systems protection plans with national technician dispatch. Closely comparable product architecture, billing structure, and channel strategy to ZucoraHome.
• American Home Shield: Largest US home warranty provider, owned by Frontdoor. Offers appliance, home system, and optional electronics/furnishings coverage on monthly subscription plans with a dispatched technician network — directly comparable service architecture to ZucoraHome's Smarter Living Plans.

Broad incumbents

• Asurion: Large-scale extended warranty and device protection provider with appliance and home product coverage lines. Overlaps with ZucoraHome in retailer-branded protection plan offerings and subscription-style service contracts.
• Assurant: Global provider of extended warranty and protection plans for consumer goods including appliances and home systems. Operates at much larger scale with broader product portfolio, but directly competes with ZucoraHome for retailer-channel warranty partnerships.
• Sears Home Services: US home services and appliance protection business with national technician dispatch and warranty offerings. Broader incumbent footprint than ZucoraHome but overlapping appliance/HVAC repair and warranty products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zucorahome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZucoraHome