What OMAC does

OMAC USA is a privately held, Houston, Texas-based e-commerce retailer that sells vehicle-specific automobile accessories to individual consumers and small resellers. Operating under the brand 'OMAC USA' since 2006 (with the company claiming 20+ years of category experience), the business runs a Shopify-hosted direct-to-consumer storefront at omacshop.com offering more than 25,000 vehicle-fitment-specific SKUs across interior accessories (floor mats, cargo liners, chrome trims, door sill guards, curtains, seat covers, dashboard trims, steering wheels, performance parts), exterior accessories (roof racks, roof boxes, bike and kayak/ski racks, truck bed accessories, running boards, body kits, deflectors, light assemblies, wiper blades), wheel accessories, auto detailing, automotive tools, and camping and lifestyle items.

The platform is built around a deterministic year/make/model/sub-model fitment search covering vehicles from 1933 through 2027, which is the company's core technical asset. Behind the storefront, OMAC operates in-house 3D-molded floor mat and cargo liner manufacturing plus stainless steel and ABS chrome trim design and assembly, and ships products with pre-applied 3M automotive-grade adhesive for tool-free peel-and-stick installation. Chrome interior trim, door sill guards, and trunk sill covers are differentiated by vehicle-specific patterns rather than purely generic SKUs.

The business model is multi-channel and primarily direct-to-consumer. Revenue is generated through one-time online hardware sales at per-product unit pricing (with crossed-out compare-at prices, an OMAC10 code worth $100 off orders over $1,000, a 5% newsletter discount, and free US shipping on in-stock orders paid before 2:00 PM CT), supplemented by wholesale and dropshipping programs ('Buy Wholesale', 'Sell on Omac', B2B Login, Dropshipping Login), Walmart Marketplace listings, PayPal and PayPal Pay Later checkout, and a 60-day free returns policy. OMAC serves four customer segments — individual DIY vehicle owners as the primary segment, campervan conversion owners, wholesale and dropshipping resellers, and ride-share/fleet operators — and supports them with US-based phone customer service at +1 281-501-1476. The company is privately held, discloses no revenue or funding history, and relies on its own brand, multi-channel reach, and fitment database as its primary competitive assets.

Name

OMAC

Legal name

OMAC USA

Website

https://omacshop.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OMAC USA is a privately held Houston-based e-commerce retailer selling 25,000+ vehicle-specific auto accessories (floor mats, cargo liners, chrome trims, roof racks, bike racks, campervan curtains) through its own Shopify storefront, Walmart Marketplace, and wholesale/dropshipping programs, serving individual vehicle owners and resellers across the US and select international markets.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Automotive accessories
• Vehicle floor mats
• Cargo liners
• Roof rack systems
• Chrome trim pieces

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Hardware Sales: Primary revenue from one-time online sales of vehicle-specific auto accessories (floor mats, cargo liners, roof racks, chrome trims, deflectors, running boards, light assemblies, bike racks) priced individually by product and vehicle fitment.
2. Wholesale and B2B Sales: Revenue from wholesale and B2B buyers through dedicated 'Buy Wholesale' and 'Sell on Omac' programs, with separate B2B Login and Dropshipping Login portals enabling resellers and dropshippers to source OMAC products.
3. Promotional and Discount-Driven Sales: Revenue accelerator through promo codes (e.g., OMAC10 = $100 off orders over $1,000), 5% newsletter signup discount, free shipping on in-stock items paid before 2:00 PM CT, and frequent site-wide sale pricing on accessory sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OMAC USA is a direct-to-consumer e-commerce retailer and OEM/distributor that sells 25,000+ vehicle-specific automotive accessories through its Shopify storefront omacshop.com, spanning interior protection (floor mats, cargo liners, seat covers, curtains), chrome and stainless steel trim, roof racks/boxes, running boards, body kits, light assemblies, wiper blades, wheel accessories, auto detailing, and automotive tools — all keyed to specific year/make/model fitments. The company supplements DTC sales with a B2B wholesale and dropshipping partner program and third-party marketplace listings such as Walmart.

Product overview

OMAC USA is a single unified e-commerce store (built on Shopify) that sells vehicle-specific automobile accessories. The offering is organized as a category-driven catalog rather than a platform-plus-modules product, and the catalog is grouped into the following distinct product lines: interior accessories (Floor Mats, Cargo Liners, Chrome Trims — including Door Sill Guards, Trunk Sill Covers, Cup Holder Frames, and Windows Button Frame — Curtains, Armrests, Performance parts, Seat Covers, Dashboard & Wooden Trims, and Steering Wheels), exterior accessories (Roof Racks, Roof Boxes, Roof Rails, Bike Racks, Kayak/Canoe/Ski Racks, Truck Bed Accessories, Running Boards & Side Steps, Auto Glass, Body Kits, Skid Plates, Bull Bars, Car Bras & Car Covers, Wind & Hood Deflectors, Light Assemblies, and Wiper Blades), wheel accessories (Wheel Covers, Caliper Paints, Mud Flaps, Spare Tire Covers, Tire Walls, Wheel Arch Insulation, and Wheel Nuts & Bolts), auto detailing (Towels, Interior Care, Exterior Care, Cleaners, and Vehicle Vacuums), automotive tools (Tire Pumps, Tailgate Assist, Car Ramps, Dollies, Tool Boxes, and Parking Lot Signs), and camping & lifestyle (Sink Mats, Bike Mats, Floor Liners, Home Accessories, Camping Equipment, and Trailer Accessories). All products are sold as vehicle-fitment-specific SKUs (make/model/year), and the company states it offers 25,000+ vehicle-specific products produced locally in Houston, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Mats Custom-fit 3D-molded all-weather floor mats for a wide range of vehicles, offered in Texan, Premium, Classic, Basic, Floor-Trunk Mat Set, and Carpet variants. Sold as full sets with vehicle-specific fitments.
• Cargo Liners Vehicle-specific trunk/cargo liners in Premium, Classic, and Basic tiers, designed to protect the cargo area of cars, SUVs, and vans.
• Chrome Trims (Interior & Exterior) Vehicle-specific stainless steel and ABS chrome decorative trim pieces including door sill guards, trunk sill covers, cup holder frames, window switch button frames, speaker frames, gear shift knob frames, and air conditioning switch trim frames.
• Cab Curtains (Cabin / Window / Magnetic / Mosquito Net / Thermal Shades) Van and camper cabin divider curtains, magnetic curtains, mosquito nets, thermal shades, and window curtains designed for vehicles such as Mercedes Sprinter, RAM ProMaster, Ford Transit, Mercedes Metris, and Chevrolet Express.
• Performance Parts Performance upgrade parts including racing seat brackets, control arms and suspension links, engine radiators, hood lock latch pins, racing seat belt buckles, and shocks/struts assemblies.
• Seat Covers & Cushions Fabric and leather seat covers plus antiperspirant seat cover pads, sold per vehicle fitment.
• Dashboard & Wooden Trims Decorative dashboard covers and wooden trims (armrest box cover, cassette box, speedometer frame, handbrake cover) in Aluminium Look, Carbon Look, Piano Black Look, and Wooden Look finishes.
• Steering Wheels Aftermarket steering wheels for vehicle interior upgrades.
• Roof Racks, Roof Boxes & Roof Rails Roof rack systems, cross bars, fixpoints, flush-mounted rails, raised rails, smooth roof racks, truck racks, cargo carrier accessories, and rooftop cargo boxes (8, 9.5, 11, and 14 cubic feet variants) in carbon fiber textured or black finishes.
• Bike Racks Roof and trunk mounted bike carriers and accessories for cars, trucks, and SUVs, including aluminum and steel Pro Bike Carrier models.
• Kayak, Canoe & Ski/Snowboard Racks Cross-bar J-bar style kayak/canoe/surf carriers and Menabo Clamby ski and snowboard roof rack fixing kits for 2 or 4 sets.
• Truck Bed Accessories Truck bed rollbars, tonneau covers, truck tool boxes, and bed liners / floor liners for pickup trucks.
• Running Boards & Side Steps Side steps and running boards for vans, SUVs, and trucks (including Mercedes Metris L1/L2 and pickup truck foldable tailgate steps).
• Auto Glass Replacement auto glass, RV windows, and dual suction cup lifters for glass installation.
• Body Kits & Aerodynamic Parts Front and rear diffusers, spoilers, front spoilers, fender flares, front grills, hood scoops, side skirts, body moldings and trims, mirror assemblies, and armors.
• Skid Plates & Bull Bars Underbody skid plates and front bull bars for SUV and off-road vehicle protection.
• Car Bras, Car Covers & Exterior Chrome Trims Front-end car bras, full car covers, rear bumper sill covers, mirror covers, door handle covers, door sill covers, tailgate handles and trims, fog light covers, window trim, front bumper grilles, gas covers, headlight/tail light covers, license plates and frames, pillar trims, and side door streamers.
• Wind & Hood Deflectors Wind deflectors, hood deflectors (bug shields), sun visors/deflectors, window air vents, and full deflector kits for cars, vans, and trucks.
• Light Assemblies Headlight assemblies, tail lights, fog light lamps, turn signal light assemblies, side marker light assemblies, combination light assemblies, license plate lights, light mount brackets, and off-road lighting.
• Wiper Blades & Misc Exterior Windshield wiper blades and miscellaneous exterior items including antennas, door rubber seals, horns, exhaust tips, camber/caster parts, and winches and hooks.
• Wheel Covers, Caliper Paints & Tire Accessories Wheel rim covers, caliper paints, mud flaps, spare tire covers, tire walls, wheel arch insulation, and chrome wheel nuts and bolts.
• Auto Detailing Cleaning towels, interior and exterior care products, and automotive cleaners for vehicle detailing.
• Automotive Tools Air compressor tire pumps, tailgate assist shock struts, car ramps, furniture and appliance dollies, tool boxes, parking lot signs and stencils, and multi-level wheel chocks and stabilizers.
• Camping & Lifestyle Accessories Sink and shoe mats, bike mats, floor liners, lifestyle and home accessories, camping equipment, trailer and camper parts, and towbars and wiring kits.
• Vehicle Vacuums Portable long-cable home and car vacuum cleaners (wet/dry, 12V high power, low noise) for pet-friendly interior clean-up.

Quantifiable outcome

• 25,000+ vehicle-specific products available in catalog
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MenabominorOEM/ Whitelabel/ Licensing PartnerOMAC resells Menabo branded roof rack accessories, including the 'Menabo Clamby 2 Kayak Carrier Niagara Roof Rack Fixing Kit' and 'Menabo Clamby 4 Ski Rack Roof Rack Ski Snowboards Fixing Kit' (visible under the Kayak & Canoe Racks and Ski & Snowboard Racks collections).
• 3M (automotive adhesive)coreTechnology or IntegrationOMAC's chrome interior trim products (cup holder frames, speaker rings, AC switch trim, door handle covers) ship with pre-applied 3M automotive-grade adhesive and an included alcohol prep pad, enabling tool-free peel-and-stick installation.
• ShopifycoreTechnology or IntegrationOMAC's omacshop.com storefront, B2B portal, and Dropshipping portal are built on Shopify (e.g., /cdn/shop/ asset paths and shopify.com/15385133156/account B2B login URLs), making Shopify the underlying commerce and account platform.
• Walmart MarketplaceminorChannel Partner/ Reseller/ DistributorOMAC products are listed on Walmart's online marketplace, evidenced by the 'WalmartAktif' filter tag (98 products) on the Floor-Trunk Mat Set collection page.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WeatherTech: WeatherTech is the dominant US DTC brand for vehicle-specific floor mats, cargo liners, and interior protection—the same core category OMAC leads with. It is the benchmark competitor on fitment engineering and brand trust in this niche.
• 3D Maxpider: 3D Maxpider produces Kagu-style 3D-molded all-weather floor mats and cargo liners with vehicle-specific fitments, directly comparable to OMAC's Texan/Premium/Classic/Basic mat tiers.
• Westin Automotive: Westin produces running boards, bull bars, grille guards, and truck accessories—categories where OMAC also competes directly, particularly for SUV and pickup truck owners.
• TuxMat: TuxMat designs laser-measured, vehicle-specific floor mats sold DTC, targeting the same premium accessorizer segment OMAC serves with its 3D-molded mat product line.
• Rampage Products: Rampage Products offers Jeep and off-road accessories including soft tops, bumpers, and exterior styling—comparable to OMAC's body kits and exterior trim segments.
• Lloyd Mats: Lloyd Mats produces custom-fit carpet and all-weather floor mats with extensive vehicle fitments, competing directly with OMAC's floor mat catalog and carpet tier.
• Covercraft: Covercraft manufactures custom car covers, seat covers, and protective accessories with deep vehicle-fitment coverage—directly overlapping OMAC's exterior protection and seat cover categories.
• Rough Country: Rough Country sells lift kits, suspension, skid plates, and off-road accessories through DTC—overlapping with OMAC's performance parts and skid plate categories.
• Auto Custom Carpets: Auto Custom Carpets manufactures vehicle-specific replacement carpet and floor mats—the same interior accessory space where OMAC's Carpet and Premium mat tiers operate.
• Husky Liners: Husky Liners sells custom-fit WeatherBeater floor mats, cargo liners, and mud flaps through DTC and retailer channels directly competing with OMAC's floor mat and cargo liner lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMAC