Quirumed

What Quirumed does

Quirumed S.L.U. is a Spanish online pure-player retailer that operates quirumed.com as a single B2B/B2C marketplace aggregating more than 10,000 SKUs across 15+ professional and consumer verticals — including medical supplies, orthopedics, physiotherapy and rehabilitation, electromedicine, aesthetics, tattoo, barber, spa, fitness, sexual health, home health, dental, veterinary, laboratory, professional cleaning, workwear/PPE and office supplies. Founded in 2002 in Paterna (Valencia) and acquired by FTSE 100-listed Bunzl plc in 2015, the company serves both healthcare professionals and clinics (physiotherapists, doctors, dentists, aesthetic practitioners) and individual consumers across 18+ European countries, with worldwide shipping available on request. The storefront itself is the core product: it integrates payments via Klarna, Sequra, PayPal, credit card and bank transfer; uses Segmentify for on-site personalization and Microsoft Clarity with Google Analytics for behavioral analytics; supports a "minimum price guaranteed" pricing policy, free shipping over €150 to Spain Peninsula, 24-48h Peninsula delivery, 30-day returns and interest-free financing up to 3 months; and is backed by Bunzl's 250-518+ distribution center, 30-32 country logistics footprint. Revenue mechanics are straightforward transactional e-commerce — per-SKU unit pricing, no subscription tier — supplemented by an in-house technical/after-sales service for equipment that distinguishes Quirumed from generic resellers. The catalog authority is anchored by authorized-reseller relationships with 50+ recognized medical and consumer-health brands (Omron, Philips, Hartmann, Beurer, Sunrise Medical, Zoll, Heine, Chattanooga/DJO, Essity, Mobiclinic, Ecopostural) and the company states compliance with GDPR, EU Medical Device Regulation 2017/745, Spanish Royal Decree 192/2023 and the Confianza Online trust seal.

Name

Quirumed

Legal name

QUIRUMED S.L.U.

Website

https://quirumed.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Quirumed is a Spanish online B2B/B2C marketplace (quirumed.com) selling 10,000+ medical, orthopedic, aesthetic, and consumer-health SKUs to healthcare professionals and individual consumers across 18+ European countries, operated since 2002 and wholly owned by FTSE 100 distributor Bunzl plc since 2015.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Online product sales (marketplace/e-commerce): Primary revenue stream from selling 10,000+ SKUs of medical, orthopedic, physiotherapy, aesthetic, fitness and health products via own storefront. One-time transactional sales with financing options (Klarna/Sequra) and free-shipping thresholds (€150) used to drive basket size.
2. Hardware/equipment sales: Sale of physical medical devices and equipment (diagnostic, electromedicine, mobility, etc.) from brands such as Omron, Beurer, Philips, Hartmann, with bundled own technical service for after-sales.
3. Financing / payment partner monetization: Promotion of installment financing options via Klarna Bank AB and Sequra, including free financing up to 3 months, plus standard payment methods (PayPal, credit card, bank transfer). Revenue contribution is indirect via conversion enablement and any partner referral economics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Quirumed operates an online B2B and B2C marketplace (quirumed.com) selling 10,000+ SKUs of medical, clinical, orthopedic, physiotherapy, aesthetic, fitness, sexual health, home health, beauty and professional supplies sourced from 50+ brand partners (Omron, Philips, Hartmann, Beurer, Sunrise Medical, etc.). Customers — individual consumers and healthcare/beauty/fitness professionals (clinics, hospitals, physiotherapists, aesthetic salons, gyms) — purchase physical products directly through the storefront, with checkout options including Klarna/Sequra installment financing (free up to 3 months), PayPal, credit card, and bank transfer. Quirumed also provides an in-house technical / after-sales service for equipment sold, distinguishing it from pure resellers, and ships across 18+ European countries with 24-48h delivery in Spain Peninsula backed by parent Bunzl Group's distribution network.

Product overview

Quirumed operates a single unified online marketplace (quirumed.com) run by Quirumed, S.L.U., a Spanish e-commerce platform for medical, clinical, orthopedic, and professional health-and-beauty supplies. The platform itself is the core product, and the offering is organized as a single marketplace with many vertical sub-categories rather than as a platform-plus-modules architecture; the sub-categories include Mobiliario clínico, Material médico, Ortopedia, Fisioterapia y Rehabilitación, Material estética, Barbería y Peluquería, Spa y Masaje, Material tatuajes, Emergencias, Fitness y ejercicio, Salud sexual, Salud en el hogar, Desechables y consumibles, Limpieza profesional, Vestuario y protección laboral, Material de oficina, Belleza e higiene, Maquillaje, Calefacción y climatización, Equipos de medición profesional, Material laboratorio, Material dental, and Material veterinario, which together make up the catalog. The storefront supports multiple payment options (Klarna, Sequra, PayPal, credit card, and bank transfer), uses Segmentify for on-site personalization, Microsoft Clarity for analytics, Google Ads for advertising measurement, and WhatsApp as a customer messaging channel, and it operates under applicable Spanish/EU medical-device and data-protection rules including Regulation (EU) 2017/745 (MDR), Spanish Royal Decree 192/2023, GDPR, and the Confianza Online trust seal.

Differentiator

Problem solved

Functional benefit

Products and services

• Quirumed Online Health & Beauty Marketplace Core online B2B and B2C marketplace (quirumed.com) operated by Quirumed S.L.U., aggregating 10,000+ SKUs of medical, clinical, orthopedic, physiotherapy, aesthetic, fitness, sexual-health, home-health, beauty and professional supplies from 50+ brand partners. Serves both individual consumers (home-use medical, wellness, fitness, self-care) and professional buyers (clinics, hospitals, physiotherapists, dental and aesthetic practices, tattoo and barber shops, spas, gyms, emergency services) across 18+ European countries with 24-48h Peninsula delivery, free shipping over €150, 30-day returns, embedded Klarna/Sequra installment financing (free up to 3 months), PayPal/card/bank-transfer payment options, minimum-price guarantee and in-house technical after-sales service. Backed by parent Bunzl Group's 250+ distribution center logistics and supplier network across 32 countries.
• Quirumed Technical After-Sales Service In-house technical service for repair and maintenance of medical, electromedicine and clinical equipment purchased through the Quirumed marketplace, supported by phone lines (96 305 21 62 / 96 305 21 66) and a postventa (after-sales) contact channel at the Paterna (Valencia) headquarters. Differentiates Quirumed from pure resellers by providing equipment lifecycle support to clinics and professional buyers.

Quantifiable outcome

• 10,000+ products available in a single storefront
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• OmroncoreStrategic or Co-development PartnerFeatured brand partner whose diagnostic, blood-pressure and respiratory products (e.g., M-series monitors, nebulizers) are listed on the Quirumed marketplace, lending brand authority and SEO-rich product pages.
• PhilipscoreStrategic or Co-development PartnerFeatured brand partner whose consumer health and medical products are distributed via Quirumed.
• HartmanncoreStrategic or Co-development PartnerFeatured brand partner whose medical consumables, hygiene and wound-care products are sold on the Quirumed marketplace.
• BeurercoreStrategic or Co-development PartnerFeatured brand partner whose wellness, blood-pressure and therapy devices are listed on the Quirumed storefront.
• Sunrise MedicalcoreStrategic or Co-development PartnerFeatured brand partner supplying wheelchairs and mobility aids sold via Quirumed.
• GooglecoreTechnology or IntegrationGoogle Analytics and Google Ads pixels are deployed on quirumed.com for traffic measurement, conversion tracking and paid-search acquisition.
• SegmentifycoreTechnology or IntegrationOn-site personalization engine integrated on quirumed.com to deliver personalized product recommendations and likely on-site messaging/pop-ups to lift conversion.
• Chattanooga (DJO)minorStrategic or Co-development PartnerFeatured brand partner whose physiotherapy and rehabilitation equipment is listed on the Quirumed marketplace.
• ZollminorStrategic or Co-development PartnerFeatured brand partner supplying resuscitation and emergency-care devices distributed via Quirumed.
• EcoposturalminorStrategic or Co-development PartnerFeatured brand partner supplying treatment tables and orthopedic/physiotherapy furniture sold on Quirumed.
• MobiclinicminorStrategic or Co-development PartnerFeatured brand partner whose mobility and home-care products are listed on Quirumed.
• HeineminorStrategic or Co-development PartnerFeatured brand partner whose diagnostic instruments (otoscopes, ophthalmoscopes) are sold via Quirumed.
• EssityminorStrategic or Co-development PartnerFeatured brand partner whose hygiene and medical consumables are listed on Quirumed.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Medline: One of the largest privately held medical supplies manufacturers and distributors in the US and Europe, offering clinical, surgical and consumable products across multiple categories — directly comparable to Quirumed's broad multi-vertical medical catalog, though at much larger scale and primarily B2B.
• McKesson Medical-Surgical: A division of McKesson Corporation distributing medical-surgical supplies to physician offices, clinics and hospitals across the US and Europe. Overlaps with Quirumed's clinical-furniture, consumables and electromedicine categories and targets the same healthcare professional buyer.
• Henry Schein: Global distributor of healthcare and dental products to office-based practitioners, with a strong e-commerce platform. Comparable to Quirumed as a multi-vertical medical/dental distributor serving clinics, with a similar mix of own-brand and authorized-reseller products.
• Amazon Business: B2B procurement marketplace from Amazon selling medical, office, lab and consumable supplies to businesses across Europe. Comparable to Quirumed on breadth, price transparency and 1-2 day delivery, and a key competitor in the same price-anchored SKU universe.

Direct peers

• Patterson Medical (Performance Health): Specialist distributor of physiotherapy, rehabilitation and orthopedic products to clinics and consumers. Directly comparable to Quirumed's orthopedic and physiotherapy-rehabilitation categories, with an overlapping brand portfolio (e.g., Chattanooga/DJO products).
• MedicalExpo: Online B2B marketplace aggregating medical equipment, disposables and laboratory products from thousands of manufacturers, targeting healthcare professionals. Directly comparable to Quirumed's marketplace model for clinical buyers, with a similar lead-generation and catalog-discovery motion.
• Dentaltix: Online B2B/B2C dental supplies marketplace based in Spain, selling dental equipment, consumables and small instruments to clinics across Europe. Comparable as a vertical-specific Spanish e-commerce medical-supplies marketplace; Dentaltix was acquired by Henry Schein in 2021, illustrating the roll-up thesis.
• Praxis Medical (Bunzl): Bunzl-owned online medical supplies marketplace serving German-speaking and other European countries with a similar clinic and consumer customer base. Directly comparable as a sister property within Bunzl that competes for the same pan-European medical e-commerce opportunity and could either collaborate or cannibalize Quirumed.

Emerging players

• DocMorris: European online pharmacy and healthcare marketplace active in Spain, Germany, Switzerland and the Netherlands, selling OTC, beauty and health products direct to consumers. Comparable to Quirumed on the consumer-health e-commerce motion in overlapping European geographies, though DocMorris focuses on pharmacy rather than medical devices.
• Mebeam: Online marketplace focused on aesthetic, beauty and medical-aesthetic equipment and consumables for clinics and salons in Europe. Comparable to Quirumed's aesthetic and beauty sub-verticals, targeting the same clinic buyer with a digital-first catalog model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/quirumed
• Facebookfacebook.com/quirumed.es
• LinkedInlinkedin.com/company/quirumed

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quirumed