Zinnia

What Zinnia does

Zinnia is a direct-to-consumer flower delivery marketplace serving the Omaha, Nebraska metro area, operated by Zinnia Marketplace, LLC. The company sells named floral arrangements (e.g., The Amy J, The Nancy J, The Katie J, The Surprise) priced from $39-$49 through its website at gozinnia.com, with same-day local delivery and no delivery fees charged to customers. All fulfillment — arrangement production and last-mile delivery — is handled by a single strategic partner, Janousek Florist, an Omaha florist that has operated since 1913 and provides the marketplace's local credibility and operational capacity.

The underlying technology is a standard small-business e-commerce stack: an SSL-secured website with Braintree (a PayPal division) integrated as the payment processor. There is no proprietary technology, mobile app, or disclosed AI/ML capability. The business model is one-time unit sales to individual consumers purchasing flowers for gift-giving occasions (birthdays, anniversaries, sympathy, celebrations). Customer acquisition is described as primarily organic search traffic targeting local "send flowers Omaha" queries, supplemented by the brand association with Janousek Florist's century-long community presence.

Commercially, Zinnia is a bootstrapped, privately-held LLC with 1-10 employees, no disclosed institutional funding, no parent company or subsidiaries, and no management team roster available. Operating scope is restricted to Omaha with no evidence of geographic expansion. The Terms & Conditions reference governing law in California despite operating from a Nebraska address (1905 Harney St., Omaha), and the legal entity is Zinnia Marketplace, LLC. Overall, the business profile is that of a small, locally-scoped digital reseller/aggregator wrapping a long-established offline florist with a modern e-commerce storefront.

Name

Zinnia

Legal name

Zinnia Marketplace, LLC

Website

https://gozinnia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Zinnia is a direct-to-consumer flower delivery marketplace in Omaha, Nebraska, selling $39-$49 floral arrangements through gozinnia.com with same-day delivery fulfilled by partner Janousek Florist.

Ownership category

akta.pro rank

Product category

Floral Delivery Services

NAICS

Florists (4593), Florists (45931), Florists (459310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Flower delivery
• Local florist
• Same-day delivery
• Gift bouquets
• Online floral marketplace

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Flower Arrangement Sales: Direct sales of floral arrangements to consumers via the goZinnia.com e-commerce platform. Customers purchase individual bouquets with same-day local delivery in Omaha, Nebraska. Revenue is generated through one-time transaction fees at point of purchase with no delivery charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zinnia operates an online flower delivery marketplace (gozinnia.com) that connects Omaha, Nebraska consumers with Janousek Florist, an established local florist serving Omaha since 1913, for same-day, fee-free delivery of named floral arrangements. Customers browse and order curated bouquets through the self-service website and receive same-day local delivery fulfilled by the partner florist.

Product overview

Zinnia is a flower ordering and delivery marketplace platform operated by Zinnia Marketplace, LLC, partnering with Janousek florist (serving Omaha since 1913) to offer same-day flower delivery in Omaha, Nebraska. The platform offers a portfolio of named floral arrangements including The Amy J, The Nancy J, The Katie J, The Surprise, The Claire, The Shelby, The Jenny, The Mackenzie K, and The Emily. These products range from $49 to $49+ and are available in various sizes (Standard, Large, Extra Large). The company operates exclusively through its website at gozinnia.com, with no delivery fees, and processes payments through Braintree/PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• The Amy J A floral arrangement available from $49.00. One of the standard bouquets offered for same-day flower delivery in Omaha, Nebraska.
• The Nancy J A floral arrangement available from $49.00. Standard bouquet option for same-day delivery in Omaha.
• The Katie J A floral arrangement featuring sunflowers, available from $49.00. A summery bouquet option for same-day delivery in Omaha.
• The Surprise A florist's choice arrangement available from $49.00. Allows the florist to create a personalized bouquet surprise for the recipient.
• The Claire A floral arrangement available from $49.00, currently sold out. Standard bouquet for same-day delivery in Omaha.
• The Shelby A fun, summery bouquet featuring sunflowers, daisies, buttons, lilies, solidago, hypericum berry and greens, available from $49.00 for same-day delivery in Omaha.
• The Jenny A floral arrangement featuring hypericum berry, lilies, solidago, carnations, daisies and greens. A red-themed bouquet designed for cheerful occasions, available from $49.00.
• The Mackenzie K A small arrangement of bright, bold, summery gerbera daisies designed to make anyone smile. Classic and elegant style, available from $49.00.
• The Emily A bountiful and unique bouquet featuring Bells of Ireland, Eryngium Thistle, Tansies, Hypericum Berries, carnations, and alstroemeria. Designed for discerning recipients seeking distinctive floral arrangements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and supporting.

• Janousek FloristcoreStrategic or Co-development PartnerZinnia partners with Janousek Florist, a historic Omaha florist serving the community since 1913, to fulfill all flower delivery orders. Janousek Florist provides the physical floral arrangements and same-day delivery service while Zinnia operates the e-commerce platform and customer acquisition. This partnership combines Zinnia's digital platform capabilities with Janousek's established local florist expertise and reputation.
• Braintree (PayPal)supportingTechnology or IntegrationBraintree, a division of PayPal, Inc., provides payment processing services for the goZinnia.com platform. Zinnia uses Braintree's gateway services for secure credit card transaction processing. Customers agree to Braintree's Payment Services Agreement when making purchases on the platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Teleflora: Network of local florists fulfilling online orders for same-day delivery. Closely comparable operating model to Zinnia (aggregating demand to a single local fulfillment florist), but at national scale.
• 1-800-Flowers.com: National online florist and gift retailer offering same-day flower delivery across the US, including Omaha. Direct overlap on product (floral arrangements) and channel (DTC e-commerce), though 1-800-Flowers serves a much broader catalog and geography.
• ProFlowers (FTD subsidiary): National online flower delivery retailer offering arrangements for everyday gifting. Overlaps with Zinnia on product and channel, but at significantly larger scale and broader geographic reach.
• FTD (Florists' Transworld Delivery): Long-established online flower delivery platform routing orders to a national network of local florists. Same marketplace-style architecture as Zinnia but operating at national scale.

Direct peers

• UrbanStems: D2C online flower delivery brand with same-day and next-day delivery in select metros, modern design-led arrangements, and named bouquets — closely mirroring Zinnia's curated, named-product approach.
• BloomNation: Online marketplace that connects consumers directly with local independent florists — a near-identical model to Zinnia's, but operating across multiple US markets.
• The Bouqs Company: Online flower delivery platform sourcing directly from farms for arranged bouquets shipped nationwide. Competes head-to-head with Zinnia in Omaha for online floral gifting, with similar curated arrangement model and DTC website experience.

Regional players

• Janousek Florist: The local Omaha florist that fulfills all of Zinnia's orders. Operates as a traditional brick-and-mortar florist in the same geography as Zinnia with overlapping product and customer base.

Emerging players

• Farmgirl Flowers: D2C online florist with a curated, design-led brand, signature burlap wrap, and named bouquets. Comparable in product positioning and named-catalog model to Zinnia, though ship-from-farm rather than local-florist.
• A Bloom by Windward: Regional flower delivery service operating in select US markets, offering curated arrangements and same-day delivery — directly comparable to Zinnia's lean, curated, same-day delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GoZinnia
• Facebookfacebook.com/gozinnia
• LinkedInlinkedin.com/company/10269533

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinnia