Janousek Florist & Greenhouse

What Janousek Florist & Greenhouse does

Janousek Florist & Greenhouse is a fourth-generation, family-owned retail florist founded in 1913 and headquartered at 4901 Charles Street in Omaha, Nebraska. The company operates a single physical storefront with limited hours (Monday-Friday 8AM-5PM, Saturday 8AM-2PM), an e-commerce website at omaha-florist.com offering 24/7 online ordering, and a same-day local delivery operation covering Omaha plus surrounding Nebraska and Iowa communities including Ralston, La Vista, Papillion, Millard, Bellevue, Boys Town, Elkhorn, and Council Bluffs.

The product catalog spans 654+ SKUs across 14 categories, with the largest being funeral and sympathy flowers (188 SKUs), wedding florals (144 SKUs), same-day flowers, best sellers, birthday, anniversary, get well, new baby, love/romance, corporate gifts, roses, plants and gardens, and spring bedding plants. Plants and bedding plants are grown in the company's own greenhouses, providing vertical supply integration for that segment. Funeral flowers are delivered daily to 18+ named funeral homes across the Omaha metro, establishing a recurring B2B service relationship. Nationwide and international delivery to 140+ countries is enabled through the Florists Transworld Delivery (FTD) network partnership.

Revenue is generated on a transaction-fee basis through unit-priced flower arrangements ranging from approximately $34.99 for hanging baskets to $509.99+ for premium casket sprays, with add-on upsells (greeting cards, chocolates, stuffed bears, balloons, size upgrades). Customer segments are individual consumers (birthday, anniversary, get well, romantic, new baby, congratulations occasions), funeral home partners (sympathy and funeral flowers), wedding clients (full-service bridal and event florals with free consultations), and corporate/business clients (office gifting and corporate events). The company was recognized as Best Florist in Omaha in Omaha Magazine's 2024 Best of Omaha awards.

Name

Janousek Florist & Greenhouse

Legal name

Janousek Florist & Greenhouse

Website

https://omaha-florist.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Janousek Florist & Greenhouse is a fourth-generation, family-owned retail florist founded in 1913 in Omaha, Nebraska, offering 654+ flower and plant SKUs with same-day local delivery, daily funeral home deliveries, and nationwide reach via the FTD network.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (4593), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Retail florist services
• Fresh cut flowers
• Funeral sympathy flowers
• Wedding floral design
• Greenhouse plant cultivation

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flower Arrangements: One-time retail sales of fresh cut flower arrangements and bouquets for various occasions including birthdays, anniversaries, love/romance, get well, new baby, corporate gifts, and congratulations. Prices range from approximately $39 to $225+ depending on arrangement complexity and size.
2. Funeral and Sympathy Flowers: Specialized funeral flowers including baskets, standing sprays, casket covers, wreaths, vases, and plants. Extensive funeral product catalog with 188+ funeral-specific items. Delivers daily to 18+ funeral homes in Omaha metro area.
3. Wedding Flowers: Full-service wedding florals including bridal bouquets, ceremony decorations, reception flowers, and personal flowers (corsages/boutonnieres). Offers wedding consultations and event decorating services. Serves as a key product category with 144+ wedding-specific items.
4. Plants and Greenhouse Products: Potted plants, blooming plants, dish gardens, hanging baskets, and spring bedding plants grown in their own greenhouses. Plants make as gifts for green thumbs and home/office decoration.
5. Add-on Gifts and Upgrades: Upsell items including greeting cards (+$5), chocolates (small +$14.99, large +$24.99), stuffed bears (small +$14.99, large +$24.99), balloons (1 Mylar +$5 to 12 Mylars +$60), and size upgrades (Deluxe +$10-$70, Premium +$20-$140).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Janousek Florist & Greenhouse is a fourth-generation, family-owned retail florist in Omaha, Nebraska (founded 1913) that designs and sells fresh cut flower arrangements, funeral and sympathy florals, wedding florals, potted plants, and spring bedding plants grown in its own greenhouses. The company supports online, in-store, and phone ordering with same-day local delivery across the Omaha metro plus nationwide and international fulfillment through the FTD network. It also provides wedding and event consultation, design, and decorating services.

Product overview

Janousek Florist & Greenhouse operates as a traditional retail florist with e-commerce capabilities, not a technology platform. Their product portfolio consists of fresh cut flowers, floral arrangements, and potted plants organized across 14 main product categories totaling over 700 products. The core offerings include same-day flower delivery, funeral and sympathy flowers (188+ products across 13 subcategories including casket sprays, wreaths, and standing sprays), and wedding florals (144+ products including bridal bouquets, ceremony decorations, and reception centerpieces). Supporting categories cover birthdays, anniversaries, new baby celebrations, love/romance, corporate gifts, roses, plants/gardens, and seasonal flowers. The company grows many plants in its own greenhouses and offers gift add-ons including chocolates, balloons, stuffed animals, and greeting cards. Event decoration services for weddings and special occasions are also provided. All products are available for local delivery in the Omaha metro area and nationwide via Florists Transworld Delivery (FTD) network.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Flower Delivery Same-day flower delivery service covering Omaha and surrounding communities including Ralston, La Vista, Papillion, Millard, Bellevue, Boys Town, Elkhorn, and Council Bluffs, with a 1PM order cutoff and 24/7 online or phone ordering.
• Funeral & Sympathy Flowers Comprehensive range of funeral flowers including funeral baskets, standing sprays, casket covers, wreaths, vase arrangements, and cremation tributes, delivered daily to 18+ local funeral homes including Bellevue Memorial, Bethany, Braman Mortuary, Crosby Burket Swanson Golden, Heafey Hoffmann Dworak Cutler, and others.
• Wedding Flowers & Decorations Full-service wedding florals including bridal bouquets, ceremony decorations, reception flowers, and personal flowers such as corsages and boutonnieres, delivered with award-winning designers and free consultation.
• Best Sellers Collection Curated collection of top-selling flower arrangements and gifts including roses, lilies, and mixed bouquets, featuring signature designs such as the European Floral Arrangement, White Lilies and Yellow Roses, and Designer's Choice options.
• Birthday Flowers Flower arrangements and gift plants designed for birthday celebrations, including themed bouquets, balloon arrangements, rose selections, and personalized gift options.
• Get Well Flowers Cheerful flower arrangements and plants designed to brighten recovery, delivered to local hospitals, nursing homes, and residences across the Omaha metro.
• Anniversary Flowers Romantic flower arrangements for anniversary celebrations, featuring rose bouquets, mixed arrangements, and classic romantic designs.
• New Baby Flowers Flower arrangements celebrating new arrivals, including blue-and-white, pink-and-white, and gender-neutral options, plus baby-themed balloon bouquets and plush gift combinations.
• Love/Romance Flowers Romantic flower arrangements and gifts for expressing love, including rose bouquets, lily and rose combinations, and luxurious mixed floral designs.
• Corporate Gifts Business-appropriate floral arrangements and plants for office gifting, client appreciation, and corporate events, including dish gardens, blooming plants, and formal centerpiece designs.
• Rose Arrangements Extensive selection of roses in various colors (red, white, pink, yellow, lavender, pastel) and quantities, including single dozen, 18-rose, and 24-rose arrangements plus rose gift combinations with chocolates and plush animals.
• Plants & Gardens Lush green and blooming plants grown in the company's own greenhouses, including spathiphyllum, palms, dieffenbachia, hanging baskets, and dish gardens for home or office decoration.
• Spring Bedding Plants Seasonal bedding plants including angelonia, begonias, bidens, calibrachoa, canna lilies, and coleus varieties grown in the company's own greenhouse facilities.
• Seasonal Flower Collections Seasonal flower arrangements organized by time of year, including Spring, Summer, Autumn/Fall, and Winter collections featuring flowers and foliage appropriate for each season.
• Congratulations Flowers Celebratory arrangements for graduations, new jobs, promotions, and other achievements, including balloon bouquets and formal designs.
• Spring Has Sprung Plant Basket Spring-themed plant basket featuring purple African violet, yellow begonia, pink kalanchoe, and white hypoestes arranged in a decorative round basket, starting at US$54.99.
• Lily and Roses Bouquet Signature arrangement featuring red roses, hot pink roses, pink lilies, pink alstroemeria, and purple wax flower in a keepsake clear vase, measuring 14 inches high by 12 inches long, starting at US$59.99.
• Pastel Wonder Valentine's Day arrangement featuring a mix of fresh, vibrant blooms in pastel colors, starting at US$154.99.
• The Heartstrings Bouquet European-inspired bouquet with red and hot pink roses, pink Asiatic lilies, Peruvian lilies, Gerbera daisies, and Limonium in a glass vase with ribbon, starting at US$89.99.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Florists Transworld Delivery (FTD)coreChannel Partner/ Reseller/ DistributorFTD is a major floral wire service network that enables Janousek Florist to offer nationwide and international flower delivery to over 140 countries. Through this partnership, the company can fulfill orders for customers outside their local delivery area by routing through FTD's network of affiliated florists.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• From You Flowers: Discount-focused online floral retailer offering same-day delivery through partner florists. Competes on price-sensitive orders and intercepts demand that might otherwise go to Janousek.
• Just Flowers: Budget online floral brand with wire-service fulfillment. Targets value-oriented gifting occasions that overlap with Janousek's lower-priced bouquet tiers.
• Teleflora: Largest U.S. floral wire-service network connecting local florists for order fulfillment. Direct competitor to FTD and the wire-service channel that Janousek relies on for nationwide delivery.
• ProFlowers: Online floral retailer offering farm-direct and standard arrangements nationwide. Competes on price and convenience versus Janousek's traditional delivery model.
• 1-800-Flowers.com: National direct-to-consumer floral and gifting brand. Competes head-to-head with Janousek on birthdays, anniversaries, sympathy, and same-day delivery through its own network and partnerships.
• FTD (Florists Transworld Delivery): Janousek's primary wire-service partner and a direct competitor in fulfilling out-of-area floral orders. Operates a parallel local-florist affiliate model and consumer-facing brand.

Emerging players

• UrbanStems: DTC floral brand with curated arrangements and strong urban digital marketing. Competes for the same gifting and corporate occasion demand as Janousek, particularly among younger demographics.
• BloomNation: Online marketplace that connects consumers with local independent florists — directly relevant as both a partner channel and a competitive threat to Janousek's e-commerce bookings.
• The Bouqs Co. Farm-to-door online floral disruptor with subscription offerings. Targets the same birthday/anniversary/just-because occasions Janousek serves, with a digitally native experience.

Broad incumbents

• Harry & David: Multi-category premium gifting retailer (flowers, fruit, gifts). Competes for corporate gifting and occasion spending outside the local florist niche with broader assortment and national brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JanousekFlorist
• Xx.com/janousekflorist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janousek Florist & Greenhouse