Fantasias Miguel

What Fantasias Miguel does

Fantasías Miguel is a privately held Mexican specialty retailer of crafts supplies, party decorations, and celebration merchandise, headquartered at Av. General Mariano Escobedo #151 in Mexico City with multiple physical retail branches across the CDMX metro area. Its core offering spans more than 15 product categories — including manualidades (crafts), party supplies, wood crafts, artificial flowers, jewelry-making materials, ribbons and cords, packaging, glass items, and styrofoam — plus seasonally curated collections for major Mexican celebrations such as Día de Muertos, Halloween, Christmas, Fiestas Patrias, and quinceañeras. Underlying technology is a Shopify-based e-commerce storefront complemented by an organized library of DIY project guides and a YouTube video tutorial catalog segmented by celebration type and craft category.

The company makes money primarily through direct retail sales of individually priced SKUs in Mexican Pesos, with a free-shipping threshold of $849 MXN, 24-hour delivery within CDMX, and nationwide shipping across Mexico. Payment options include Visa, Mastercard, American Express, PayPal, OXXO cash voucher, SPEI bank transfer, and Kueski buy-now-pay-later financing. Distribution is omnichannel: physical stores, the owned e-commerce site, and third-party delivery listings on Rappi and Uber Eats. The target customer base is predominantly consumer — DIY hobbyists, event planners/celebration hosts, jewelry makers, home decorators, and a smaller institutional segment of schools and educational programs — with no named enterprise or B2B anchor accounts. No public revenue, headcount, funding, or ownership disclosures beyond founder/family-private characterization are available.

Name

Fantasias Miguel

Legal name

Fantasías Miguel

Website

https://fantasiasmiguel.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fantasías Miguel is a privately held Mexican specialty retailer selling crafts supplies, party decorations, flowers, and celebration merchandise to DIY hobbyists and event planners through physical stores in Mexico City, a Shopify e-commerce site, and Rappi/Uber Eats delivery listings.

Ownership category

akta.pro rank

Product category

Crafts and Party Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

akta.pro secondary industries

Seasonal & Party Variety Stores (CRAEAGAB), DIY Craft Kits & Project Kits Retail (CRALACAH), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Craft supplies retail
• Party decoration products
• DIY hobby materials
• Celebration event supplies
• Artisan jewelry making

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of crafts supplies, party decorations, flowers, wood crafts, jewelry making materials, and event supplies through e-commerce and physical stores. Products sold individually at various price points with occasional promotional discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fantasias Miguel retails craft supplies, party decorations, celebration items, wood crafts, artificial flowers, ribbons, jewelry-making materials, packaging, and home décor through its own e-commerce site and multiple physical stores in Mexico City, with nationwide delivery across Mexico. The catalog spans over 30 subcategories and is complemented by DIY project guides, video tutorials, and seasonal collections tied to Mexican celebrations such as Día de Muertos, Halloween, and Christmas.

Product overview

Fantasias Miguel is a Mexican crafts and hobby supplies retailer operating as an e-commerce platform with physical store locations in Mexico City. The company offers a comprehensive portfolio of over 15 product categories organized around crafts (manualidades), party supplies, celebrations, and home decoration. The core product lines include craft supplies (paints, brushes, adhesives, papers, foami, glitter, tools), party articles (balloons, candles, decorations, table settings), ceremony and celebration supplies, wood crafts, artificial flowers and plants, ribbons and cords, jewelry making materials, fabrics and decoration, packaging materials (bags, boxes), glass items, and styrofoam. The company differentiates through seasonal collections for major Mexican celebrations (Day of the Dead, Halloween, Christmas, patriotic holidays) and value-added services including DIY project guides, video tutorials, same-day delivery in CDMX, and marketplace availability through Rappi and Uber Eats. The offering represents a single unified retail platform with diverse product categories rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Manualidades (Crafts Supplies) Core craft supplies category including wires, bells, magnets, sticks, feathers, pom poms, adhesives, tapes, resin, silicone, papers, cardboards, foami sheets, glitter, sequins, children's craft kits, paints, brushes, canvases, stickers, acrylic stones, and craft tools for hobbyists and DIY users.
• Artículos para Fiestas (Party Supplies) Party and celebration supplies including decorative, transparent, letter and number balloons; candles and light strings; streamers, banners, curtains, candy holders, signs, tablecloths, napkins, and popcorn boxes for event hosts.
• Cumpleaños y Celebraciones (Birthdays and Celebrations) Ceremony and seasonal celebration supplies including anniversary, baby shower, baptism, wedding, bachelorette, graduation, first communion, gender reveal, XV años, and seasonal celebrations like Easter, Mother's Day, Father's Day, Pride Day, Halloween, Día de Muertos, Christmas, and Valentine's Day.
• Madera (Wood Crafts) Wood craft materials including sticks, posts, clothespins, boards, easels, blackboards, wooden boxes, trays, crates, wooden letters and numbers, tables, picks, sweet tables, frames, signs, keychains, crosses, home décor items, and furniture pieces.
• Flores, Plantas y Bases (Flowers, Plants and Bases) Artificial flowers, flower arrangements, long-stem flowers, bouquets, foam, oasis, hydrogel, stones, sand, plants, cactus, vines, foliage, potted plants, ceramic bases, metal flower stands, plastic and wood bases, baskets, glass vases, and clay pots for floral arrangements and decoration.
• Listones, Hilos y Cordones (Ribbons, Threads and Cords) Decorative ribbons including curling, organza, popotillo, satin, and jute ribbons; nylon thread and elastic; cords such as rat tail, jute, cotton, metallic, raffia, and other specialty cords for crafts and gift wrapping.
• Artículos de Joyería (Jewelry Making Supplies) Jewelry making materials including fine crystal stones, seed beads (canutillo, chaquira, chaquirón), various beads, chains, pearls, pendants, tassels, medals, needles, pins, clasps, earring materials, jewelry displays, headbands, and hair clips for jewelry makers and accessory creators.
• Decoración y Telas (Decoration and Fabrics) Home decoration items including Zen gardens, photo frames, oil lamps, candles, and candle holders; fabrics including plastic mesh, felt, tul, and various textile materials for crafts and home décor.
• Bolsas, Cajas y Botes (Bags, Boxes and Containers) Packaging and storage items including cellophane, paper, jute, eco-friendly, organza, and various bags, cases, backpacks, fillers, cardboard and corrugated boxes, acetate boxes, divided boxes, plastic boxes, metal boxes, and other containers for gift packaging and storage.
• Artículos de Vidrio (Glass Articles) Glass items including glass vases, aquariums and bases, glass jars and biscuit tins, jars and bottles, glasses and cups for various occasions and decorations.
• Unicel (Styrofoam) Styrofoam materials including numbers and letters, shapes and figures, spheres, frames, artificial snow, and foam boards used for crafts and decorations.
• Productos para Personalización (Products for Personalization) Customization and personalization products for creating unique handmade items and customized crafts.
• Día de Muertos Collection Seasonal collection for Día de Muertos celebrations including flowers, decorations, altars, wood items, figures, calaveras, and related party supplies.
• Halloween Collection Seasonal collection for Halloween including decorations, wood crafts, skulls and skeletons, costumes, pumpkins, and related party supplies.
• Servicio de Pick-up y Delivery Express delivery service within Mexico City in 24 hours and free shipping on orders over $849 MXN, with pickup available at physical store locations in CDMX.

Quantifiable outcome

• Free shipping on orders over $849 MXN
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• RappiminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Fantasias Miguel products for rapid delivery through the Rappi platform, extending reach to delivery app users in Mexico City.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order craft supplies and party items for delivery via Uber Eats platform in Mexico City area.
• KueskiminorGTM or Marketing PartnerProvides buy-now-pay-later payment financing option through Kueski Pay, allowing customers flexible payment terms for purchases.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Party City: Specialty party-supplies retailer offering balloons, decorations, tableware and themed celebration assortments directly comparable to Fantasias Miguel's party and celebrations categories.
• JOANN: US specialty retailer focused on fabrics and craft supplies including DIY kits and seasonal projects, comparable to Fantasias Miguel's manualidades, telas and DIY project categories.
• Michaels: Largest North American specialty retailer of arts, crafts and DIY supplies, directly comparable in craft materials, kits, paints and project inspiration to Fantasias Miguel's manualidades and DIY business.
• Hobby Lobby: US craft and home décor supercenter with a broad assortment of craft supplies, seasonal décor and party goods, comparable in category mix to Fantasias Miguel's craft-plus-celebration offering.

Broad incumbents

• Coppel: Large Mexican multichannel retailer with credit-led shopping that includes craft, party and home categories, competing for similar mass-market Mexican consumers.
• Amazon Mexico: Global e-commerce incumbent operating in Mexico with broad craft, party and home décor assortments and strong logistics, overlapping directly with Fantasias Miguel's online categories.
• Liverpool: Mexican department-store chain with dedicated party, home décor and craft assortments, including seasonal collections, comparable to Fantasias Miguel's party and home-decoration offering in Mexico.
• Walmart de México y Centroamérica: Mexico's largest mass retailer carrying party supplies, seasonal décor and basic craft items at scale across physical and digital channels, overlapping with Fantasias Miguel's celebration and DIY categories.
• Mercado Libre: Dominant Mexican e-commerce marketplace that lists third-party craft, party and home décor sellers, competing head-on with Fantasias Miguel's own e-commerce and content-led assortment in Mexico.

Regional players

• Imaginarium: Spanish-origin creative-toys and children's gift retailer with Mexico presence, adjacent in creative-play and DIY-adjacent products to Fantasias Miguel's craft and celebration lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fantasiasmiguel
• YouTubeyoutube.com/user/videofantasiasmiguel
• Facebookfacebook.com/FantasiasMiguel
• LinkedInlinkedin.com/company/fantasias-miguel
• Instagraminstagram.com/fantasiasmiguel
• Pinterestpinterest.com/fantasiasmiguel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasias Miguel