Crosstrac Equipment
CrossTrac Equipment is a multi-location forestry equipment dealer selling new, used, and consigned machinery from brands like Rottne, Komatsu, TimberPro, and Takeuchi to logging, land clearing, and construction contractors across Wisconsin, Michigan, and Vermont.
- Company typePrivate
- Founded2009
- HeadquartersRhinelander, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crosstrac Equipment does
CrossTrac Equipment is a privately held forestry and land clearing equipment dealership founded in 2009 and headquartered in Rhinelander, Wisconsin. The company operates four physical dealership locations across Wisconsin (Rhinelander), Michigan (Grayling and Menominee), and Vermont (Hartland), serving logging, land clearing, and construction contractors in the Great Lakes and Northern New England regions. Its core offering is the sale of new, used, and consigned forestry equipment — including track feller bunchers, forwarders, harvesters, excavators, and wheel loaders — sourced under authorized dealer relationships with manufacturers such as Rottne, TimberPro, Komatsu, Barko, Takeuchi, LiuGong, and Dressta, complemented by attachments from SP Maskiner, JP Skidmore, Seppi M, Quadco, and Log Max.
The company runs an enterprise field-sales go-to-market with direct customer engagement at branch locations and on-site job-site support via a fleet of mobile service trucks. Its operating model combines equipment distribution with parts inventory (including same-day shipping), fully equipped in-shop service bays, and financing facilitation through Currency Financing. Observed unit pricing spans approximately $195,000 to $575,000 per machine, with most listings quote-based; a promotional 2.99% for 60 months financing offer is active on LiuGong inventory. CrossTrac is led operationally across four branches with 11-50 employees, and its customer base is fragmented across logging companies, land clearing contractors, and construction contractors — all SMB-heavy industries with project-driven equipment purchases.
Crosstrac Equipment firmographics
Firmographics- Name
- Crosstrac Equipment
- Legal name
- CrossTrac Equipment
- Website
- https://crosstrac.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrossTrac Equipment is a multi-location forestry equipment dealer selling new, used, and consigned machinery from brands like Rottne, Komatsu, TimberPro, and Takeuchi to logging, land clearing, and construction contractors across Wisconsin, Michigan, and Vermont.
- Ownership category
- akta.pro rank
Crosstrac Equipment industry classification
Industry- Product category
- Forestry Equipment Dealership
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forestry & Logging Vehicle Manufacturing (Harvesters/Forwarders/Skidders) (IMACAFAH)
Keywords
Where Crosstrac Equipment is headquartered
LocationHeadquarters
- HQ city
- Rhinelander
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Crosstrac Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sale of new forestry and construction equipment from branded manufacturers including Rottne, TimberPro, Komatsu, Barko, Takeuchi, LiuGong, and Dressta. Equipment includes track feller bunchers, wheel feller bunchers, forwarders, harvesters, excavators, wheel loaders, and attachments.
- Used and Consigned Equipment Sales: Sale of pre-owned forestry equipment and consignment arrangements where customers place equipment with CrossTrac for sale. The company offers fully serviced used forestry equipment at competitive prices.
- Parts and Service: Spare parts sales and equipment repair services across all four locations. The company maintains robust parts inventory and field service capabilities through fleet of service trucks. Services include routine maintenance, repairs, and equipment overhaul.
- Financing Services: Equipment financing facilitation through partnered financial providers including Currency Financing, enabling customers to acquire equipment through loan arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Manufacturer Brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Crosstrac Equipment product offering
Product offeringCore offering
CrossTrac Equipment is a forestry-focused equipment dealer selling new, used, and consigned forestry, logging, land clearing, and construction equipment from brands such as Rottne, TimberPro, Komatsu, Barko, Takeuchi, LiuGong, and Dressta. The company complements equipment sales with a large parts inventory, fully equipped service bays, mobile service trucks, and equipment financing arranged through partner lenders, operating four dealership locations in Wisconsin, Michigan, and Vermont.
Product overview
CrossTrac Equipment is a forestry-focused equipment dealership operating as a single unified business rather than a platform-plus-modules architecture. The company sells and supports a portfolio of forestry and construction equipment brands including Rottne, TimberPro, Komatsu, Barko, Takeuchi, LiuGong, and Dressta, along with attachments from SP Maskiner, JP Skidmore, Seppi M, Quadco, and Log Max. These products are offered as new, used, or consigned inventory across four physical locations. The company complements equipment sales with parts, service (both in-shop and mobile), and financing services. Takeuchi compact track loaders and excavators represent a recent dealer expansion, and LiuGong machinery carries a promotional 2.99% for 60 months financing offer.
Differentiator
Problem solved
Functional benefit
Products and services
- Forestry Equipment Sales
- Forestry Attachments and Accessories
- Parts and Service
- Equipment Financing Facilitation
Companies that use Crosstrac Equipment
Customer profileSegments3 records
Ideal customer profiles2 records
Crosstrac Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crosstrac Equipment partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- TakeuchicoreCrossTrac Equipment is an authorized Takeuchi dealer offering the full line of Takeuchi equipment and attachments, including compact track loaders and mini-excavators. The partnership provides customers access to Takeuchi compact equipment through all four CrossTrac locations.
- LiuGongcoreCrossTrac Equipment is an authorized LiuGong dealer offering construction equipment including excavators and wheel loaders. Special promotional financing of 2.99% for 60 months is available on LiuGong inventory.
- RottnecoreAuthorized dealer for Rottne forestry equipment including forwarders and harvesters.
- TimberProcoreAuthorized dealer for TimberPro forestry equipment including track feller bunchers, forwarders, and track processors.
- KomatsucoreAuthorized dealer for Komatsu forestry equipment including forwarders and harvesters.
- BarkocoreAuthorized dealer for Barko equipment including stationary log loaders, track feller bunchers, and wheel mulchers.
- DresstacoreAuthorized dealer for Dressta equipment.
- SP MaskinercoreAuthorized dealer for SP Maskiner attachments used in forestry processing applications.
- JP SkidmorecoreAuthorized dealer for JP Skidmore felling heads and processing attachments for forestry equipment.
- Seppi McoreAuthorized dealer for Seppi M forestry attachments including mulchers.
- QuadcocoreAuthorized dealer for Quadco attachments including saw heads for forestry equipment. One of the largest inventories of Quadco teeth in the region.
- Log MaxcoreAuthorized dealer for Log Max processing heads and attachments for harvesters.
- OlofsforsminorPartner for track options and configurations for wheeled machines. Products available in stock or can be ordered.
- Clark (tracks)minorPartner for track options for wheeled forestry equipment.
- PewagminorPartner for track options and configurations for forestry equipment.
- OregonminorPartner for bars and chains for forestry equipment. Large selection in stock.
- IggesundminorPartner for bars and chains. Large selection in stock along with nose sprockets.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Crosstrac Equipment competitors and assessment
Company assessmentDirect peers
- Stribling Equipment: John Deere construction and forestry equipment dealer with branches in Mississippi and surrounding states. Comparable as an independent regional dealer selling excavators, dozers, and forestry equipment to contractors and loggers.
- Birkey's Farm Store: Multi-brand construction and agricultural equipment dealer with locations across Illinois, Indiana, and Iowa. Comparable to CrossTrac as a regional multi-line dealer serving contractors with new/used equipment, parts, and service.
- Nortrax: John Deere forestry and construction equipment dealer with branch locations across the US and Canada. Direct comparable to CrossTrac because it sells similar forestry machinery (harvesters, forwarders, feller bunchers) and supports the same logger/contractor customer base.
Broad incumbents
- Cleveland Brothers: Caterpillar dealer operating across Pennsylvania, West Virginia, and New York with a large equipment, parts, and service business. Comparable in operating model (heavy equipment dealer with service focus) but anchored to Caterpillar and operating at larger scale.
- Papé Machinery: Pacific Northwest-based John Deere construction and forestry equipment dealer with a large multi-state branch network. Comparable in product mix (forestry and construction equipment with full parts/service) but with substantially greater scale and geographic reach.
- RDO Equipment: Large multi-state John Deere construction and forestry equipment dealer operating across the Midwest, Southwest, and West. Comparable because it carries and services overlapping forestry and construction product lines, but at materially greater scale than CrossTrac.
- Cashman Equipment: Caterpillar equipment dealer serving Nevada and surrounding Western states. Comparable in business model (heavy equipment sales, rental, parts, service) but with a different OEM anchor and broader geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crosstrac Equipment social profiles
Digital presenceCrosstrac Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosstrac Equipment leadership team
Management profileNumber of profiles
Crosstrac Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosstrac Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosstrac Equipment
What does Crosstrac Equipment do?
CrossTrac Equipment is a forestry-focused equipment dealer selling new, used, and consigned forestry, logging, land clearing, and construction equipment from brands such as Rottne, TimberPro, Komatsu, Barko, Takeuchi, LiuGong, and Dressta. The company complements equipment sales with a large parts inventory, fully equipped service bays, mobile service trucks, and equipment financing arranged through partner lenders, operating four dealership locations in Wisconsin, Michigan, and Vermont.
Is Crosstrac Equipment a public or private company?
Crosstrac Equipment is a private company. It is classified as unknown and is currently operating.
When was Crosstrac Equipment founded?
Crosstrac Equipment was founded in 2009. It employs 11 to 50 people.
Where is Crosstrac Equipment based?
Crosstrac Equipment is headquartered in Rhinelander, United States, in the North America region.
How does Crosstrac Equipment make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used and Consigned Equipment Sales, parts and Service and financing Services.
Who are Crosstrac Equipment's main competitors?
Direct peers on record are Stribling Equipment, Birkey's Farm Store and Nortrax. Broad incumbents are Cleveland Brothers, Papé Machinery, RDO Equipment and Cashman Equipment.
Does Crosstrac Equipment have an API?
No public API is recorded for Crosstrac Equipment.
What industry is Crosstrac Equipment in?
Crosstrac Equipment's product category is Forestry Equipment Dealership. Its primary akta.pro industry code is IMACAFAH, Forestry & Logging Vehicle Manufacturing (Harvesters/Forwarders/Skidders). Its NAICS code is 333120 and its SIC code is 5082.