Birkey's Farm Store, Inc.

What Birkey's Farm Store, Inc. does

Birkey's Farm Store, Inc. is a 100% employee-owned (ESOP) equipment dealership founded in 1954 and headquartered administratively in Champaign, Illinois. The company operates 19 full-service retail stores across Illinois, Indiana, and Missouri, employing more than 500 people, with Brady Foster serving as CEO/President and Ben Mast as CFO. Its business is organized into four product divisions — Agriculture (flagship Case IH tractors, combines, planters, tillage), Construction (Case CE excavators, skid steers, backhoes, dozers), Powersports (Can-Am, Kawasaki, Kubota side-by-sides and ATVs), and Lawn & Garden (eXmark, Cub Cadet, STIHL, Grasshopper) — supported by an OEM parts inventory, factory-trained service technicians, an internal parts shuttle network, on-site bulk oil delivery, and an in-house trucking fleet (10+ rigs) offering for-hire heavy haul across the continental US. Birkey's also provides precision farming services integrating Case IH FieldOps, DJI Agriculture and XAG drone systems, Raven Industries, AG LEADER, and Precision Planting technology, with specialists carrying 230+ hours of training.

Revenue is generated through new and pre-owned equipment sales (hardware), parts and service (professional services), precision farming technology sales and support (hardware + recurring services), equipment financing facilitation via partner institutions, and for-hire trucking. Customers are highly fragmented across individual row-crop farmers, construction contractors, recreational vehicle buyers, and residential/commercial property owners across the Midwest — with no large enterprise anchor customers disclosed. Strategic moats derive from dense regional distribution (19 locations plus internal logistics), long-tenured OEM authorizations, a proprietary technician pipeline via the Parkland College CNH apprenticeship and multi-college scholarships, and bundled service attach (parts shuttle, CMI inspections, remote diagnostics, self-repair tools). Customer concentration is low at the end-buyer level; supplier concentration on CNH Industrial is the principal structural exposure.

Name

Birkey's Farm Store, Inc.

Legal name

Birkey's Farm Store, Inc.

Website

https://birkeys.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Birkey's Farm Store is a 100% employee-owned, 19-store Case IH and Case Construction dealer serving Midwest farmers, contractors, and consumers across Illinois, Indiana, and Missouri with equipment sales, parts, service, precision farming, and in-house trucking.

Ownership category

akta.pro rank

Headquarters

HQ city

Annawan

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of new and pre-owned agricultural, construction, powersports, and lawn/garden equipment. The company sells equipment from major brands including Case IH, Case CE, Kubota, eXmark, Cub Cadet, Kawasaki, Can-Am, and many others. Both new and used inventory available.
2. Parts Sales: Sales of genuine OEM parts for Case IH, Case CE, Kubota, and other brands. Parts available through retail locations, BirkeysParts.com website, and multi-location access with internal parts shuttle system.
3. Equipment Service: Factory-trained technicians provide certified service for agriculture, construction, powersports, and lawn/garden equipment. Services include routine maintenance, complex repairs, in-store service, and on-site service visits.
4. Precision Farming Services: Precision agriculture technology sales and support including drone systems, GPS/GNSS, autoguidance, displays, receivers, planter control systems, and Case IH FieldOps platform support.
5. Trucking Services: Professional equipment hauling services for farm and construction machinery across the continental United States, with a fleet of over 10+ rigs experienced in heavy haul and oversized loads.
6. Financing Services: Company facilitates equipment financing through partnerships with financial institutions, offering promotional financing deals on equipment purchases across agriculture, construction, powersports, and lawn/garden divisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Birkey's Farm Store is a multi-store Midwest equipment dealership founded in 1954 that sells and services agricultural, construction, powersports, and lawn and garden equipment through 19 retail locations in Illinois, Indiana, and Missouri. Its offerings span new and used equipment sales (Case IH, Case Construction, Polaris, Can-Am, Kioti, Stihl, Husqvarna, etc.), an in-house parts department with inter-store shuttle delivery, certified service and repair, precision farming/GPS support, bulk oil delivery, and a dedicated heavy-haul trucking division for transporting ag and construction equipment. The company is 100% employee-owned and employs more than 500 people.

Product overview

Birkey's Farm Store, Inc. is a 100% employee-owned equipment dealer operating 19 full-service stores across Illinois, Indiana, and Missouri since 1954. The company offers a comprehensive portfolio organized into four divisions: Agriculture (tractor, combines, planters), Construction (excavators, skid steers), Powersports (ATVs, side-by-sides), and Lawn & Garden (mowers, compact tractors). Core offerings span equipment sales (new/pre-owned), Parts & Service, Precision Farming (drone imaging, guidance systems, Case IH FieldOps), and Birkey's Trucking for heavy haul. Flagship brands are Case IH and Case Construction (CNH Industrial subsidiaries). Services include Bulk Oil Delivery, Parts Shuttle, CMI Inspections, and Self-Repair Tools. The company also runs a CNH Service Technician Apprenticeship with Parkland College and operates an eBay parts store. Financing promotions are available across all divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Birkey's Farm Store: Core brand for agriculture, construction, powersports, and lawn/garden equipment sales, parts, and service across the Midwest.

Products and services

• Agricultural Equipment Sales Sales of new and used Case IH and complementary agricultural equipment (tractors, combines, planters, applicators, tillage, hay tools) for row-crop and livestock farm operators across Illinois, Indiana, and Missouri.
• Construction Equipment Sales Sales of new and used Case Construction equipment (skid steers, wheel loaders, backhoes, excavators, dozers) and complementary brands for construction contractors, landscapers, and rental operations.
• Powersports Vehicle Sales Sales of new and used powersports vehicles from Polaris, Can-Am, Ski-Doo, Honda, Yamaha, Sea-Doo, and Kioti for recreational and utility buyers.
• Lawn and Garden Equipment Sales Sales of compact tractors, zero-turn mowers, handheld outdoor power equipment, and related lawn and garden products from Stihl, Husqvarna, and complementary brands, targeted at residential and small commercial property owners.
• Parts Department and Parts Shuttle Service In-store OEM and aftermarket parts counters supplemented by an inter-store Parts Shuttle that moves parts inventory across the 19 Birkey's locations to improve equipment uptime for customers.
• Equipment Service and Maintenance Certified in-shop and field service, repair, inspection (CMI Inspections), and warranty work for Case IH, Case Construction, powersports, and lawn and garden equipment, performed by factory-trained technicians.
• Precision Farming Solutions Precision-agriculture services including GPS guidance, Case IH FieldOps support, UAV-based applications, and agronomic data support for Midwest farm operators, led by the Corporate Precision Farming Manager.
• Bulk Oil Delivery Scheduled on-site bulk delivery of lubricants and fluids to farms, construction sites, and industrial accounts served by the dealership's parts operations.
• Birkey's Trucking (Heavy-Haul Equipment Transport) Specialty heavy-haul trucking service that transports agricultural and construction equipment for OEMs, dealers, and farm/contractor customers across a 20-state Midwest/Plains haul range.
• Equipment Financing Facilitation Financing arrangements facilitated through CNH Industrial Capital and other partner lenders to support customer purchases of new and used agricultural, construction, and powersports equipment.

Quantifiable outcome

• 8 bu/acre corn yield increase

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Case IH (CNH Industrial)coreChannel Partner/ Reseller/ DistributorFlagship brand partnership. Birkey's is consistently ranked among national leaders for Case IH products. The company provides sales, service, and parts support for complete Case IH equipment line including tractors, combines, planters, and precision farming technology.
• Case Construction Equipment (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized Case CE dealer providing excavators, skid steers, backhoes, dozers, and other construction equipment sales and service support.
• KubotacoreChannel Partner/ Reseller/ DistributorKubota equipment dealer offering tractors and powersports vehicles. Kubota Parts ordering available through shop.kubotausa.com.
• eXmarkmajorChannel Partner/ Reseller/ DistributorLawn & garden equipment partnership for zero-turn mowers and commercial mowing equipment. Joint promotional financing offers available.
• Cub CadetmajorChannel Partner/ Reseller/ DistributorLawn & garden equipment partnership for residential and commercial outdoor power equipment with promotional financing offers.
• KawasakicoreChannel Partner/ Reseller/ DistributorPowersports partnership for motorcycles, ATVs, side-by-sides, and utility vehicles. Joint seasonal promotional offers and financing available.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorPowersports partnership for side-by-sides, ATVs, and utility vehicles. Seasonal promotional offers and financing options available through BRP platform.
• STIHLmajorChannel Partner/ Reseller/ DistributorHandheld outdoor power equipment including chainsaws, blowers, trimmers, and other professional landscaping tools.
• Parkland CollegecoreStrategic or Co-development PartnerCNH Service Technician Apprenticeship Program partnership. Technical/academic education at Parkland College plus on-the-job experience at Birkey's locations. Case New Holland (CNH) Service Technician training leads to Associate in Applied Science degree in Industrial and Farm Equipment Technology in two years. Birkey's provides full tuition coverage, over $16,000 in tools, uniforms, paid apprenticeship, and hands-on training.
• Blackhawk CollegeminorStrategic or Co-development PartnerService Technician scholarship program with $1,000 per semester for first year and $2,000 per semester for second year studies.
• Lakeland CollegeminorStrategic or Co-development PartnerService Technician scholarship program with $1,000 per semester for first year and $2,000 per semester for second year studies.
• Illinois Central CollegeminorStrategic or Co-development PartnerService Technician scholarship program with $1,000 per semester for first year and $2,000 per semester for second year studies.
• Kishwaukee CollegeminorStrategic or Co-development PartnerService Technician scholarship program with $1,000 per semester for first year and $2,000 per semester for second year studies.
• Spoon River CollegeminorStrategic or Co-development PartnerService Technician scholarship program with $1,000 per semester for first year and $2,000 per semester for second year studies.
• Case IH FieldOpscoreTechnology or IntegrationCertified precision farming dealer supporting Case IH FieldOps platform. Birkey's is a premier Case IH FieldOps partner providing real-time machine insights, agronomic data, fleet monitoring, and remote display viewing.
• DJI AgriculturemajorTechnology or IntegrationDrone systems including DJI Mavic 3 Multispectral, DJI Agras T50 and T40, and DJI Mavic 3 Thermal for aerial field insights and spraying applications.
• Raven IndustriesmajorTechnology or IntegrationPrecision agriculture technology integration for guidance, steering, and application control solutions.
• AG LEADERmajorTechnology or IntegrationPrecision farming technology partner for planting, application, and harvest solutions with data management capabilities.
• Precision PlantingmajorTechnology or IntegrationPrecision planting components partner for increasing uniformity and yield potential in planting operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brandt Industries (formerly Cervus Equipment): Canadian-based John Deere ag, construction, and material handling dealer network acquired from Cervus. Comparable multi-line, multi-store equipment dealer model operating similarly diversified revenue from ag, construction, and turf divisions.
• Stotz Equipment: Multi-state Case IH agricultural equipment dealer serving farmers across the Western and Midwestern US. Closest direct peer given shared Case IH franchise footprint, similar multi-store model, and overlapping farm customer base.
• Heritage Tractor: Multi-store Case IH and Kubota dealer across the Midwest (Kansas, Missouri, Arkansas, Oklahoma). Similar franchise mix and rural Midwest customer base to Birkey's, with comparable parts, service, and precision agriculture offerings.
• RDO Equipment Co. Largest US farm and construction equipment dealer network with John Deere Ag and Vermeer representation. Directly comparable as a multi-line, multi-store dealership operating service, parts, and precision-ag capabilities at similar scale across multiple states.
• Ziegler Ag Equipment: Midwest equipment dealer operating both ag and construction divisions (CAT, AGCO) with multi-store footprint including truck and service operations. Comparable multi-line, multi-store model with construction and agricultural equipment franchise representation.
• Ag-Pro Companies: Large multi-state John Deere ag and construction equipment dealer with a similar growth-by-acquisition strategy across the Southern and Midwestern US. Directly comparable business model focused on full-line equipment, parts, service, and precision agriculture.

Others

• CNH Industrial (Case IH / Case Construction): Parent manufacturer of the flagship Case IH and Case Construction brands distributed by Birkey's. Critical ecosystem participant: dealer-relationship terms, territory assignments, and direct-sales strategies at CNH directly determine Birkey's access to product and parts.

Broad incumbents

• Kubota Tractor Corporation: OEM manufacturer of compact tractors, construction equipment, and outdoor power products that Birkey's carries across multiple divisions. Relevant comparator as the supply-side incumbent whose products, pricing, and dealer terms directly shape Birkey's ag and lawn-and-garden revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birkeys
• YouTubeyoutube.com/user/BirkeysFarmStore
• Facebookfacebook.com/birkeys
• LinkedInlinkedin.com/company/birkey's-farm-store-inc-
• Instagraminstagram.com/birkeysfarmstore
• Pinterestpinterest.com/birkeys
• TikToktiktok.com/@birkeys

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkey's Farm Store, Inc.