Feelingz

What Feelingz does

Feelingz is a Netherlands-based B2B corporate gifting platform operated by Red Loyalty Concepts BV, founded in 2013 and headquartered in The Hague (Ypenburg). The company serves Dutch employers — ranging from small businesses (orders starting at one unit) to large enterprises and government ministries — with a year-round portfolio of gift solutions including its flagship Online Keuzecadeau (choice gift) platform, more than 150 traditional Christmas packages, a Verjaardagsservice (automated birthday service), and themed seasonal offerings for Sinterklaas, Easter, summer, anniversaries, Healthcare Day, and thank-you moments. Since inception Feelingz has served over 10,000 businesses and reached more than 500,000 employees, with a 9.3/10 Kiyoh customer review score and a 97% recommendation rate.

The underlying technology is an e-commerce and choice-gift platform built on Novulo's ISO 27001-certified commerce application, with MailCamp handling encrypted transactional email, PerfectView as the CRM, and an in-house DTP studio producing custom branded packaging. Employers purchase per-employee gift credits starting at €25, which employees redeem via a unique code on a personalized mijnfeelingz.nl gift website against an assortment of 1,500+ products from 70+ brand partners (Rituals, Tony's Chocolonely, Mepal, Princess, Philips, Pathé, Wehkamp). The platform supports physical delivery to home or office via PostNL/DHL, digital email delivery, and branded gift websites with custom URLs from 500 employees. Recurring revenue streams include the annual Retenz and Wegnahetwerk.nl subscription platforms and the automated birthday service.

Feelingz monetizes through unit pricing on gift credits and traditional packages, annual subscriptions, a 15% transaction fee on charity donations elected by recipients, and delivery surcharges. Distribution is sales-led (inside sales team reachable at [email protected]) supported by direct e-commerce ordering on feelingz.nl, with reseller and partner channels. The company operates a single facility in The Hague housing design, packaging, and fulfillment, runs on Dutch green electricity from Pure Energie, and in 2025 received the EcoVadis Platinum Sustainability Rating (top 1% globally), alongside ISO 9001, ISO 14001, and Thuiswinkel Waarborg certifications. No external funding, parent company, or M&A activity is disclosed; legal entity is a privately held Dutch BV.

Name

Feelingz

Legal name

Red Loyalty Concepts BV

Website

https://feelingz.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Feelingz is a Netherlands-based B2B corporate gifting platform serving Dutch employers of all sizes with an online choice-gift system (1,500+ products, 70+ brand partners), traditional Christmas packages, automated birthday services, and year-round seasonal gifts, operated by Red Loyalty Concepts BV since 2013.

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Corporate gifting platform
• Employee reward services
• Christmas gift packages
• Birthday gift service
• Employee appreciation gifts

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Choice Gift (Keuzecadeau) Sales: Feelingz sells online choice gift packages to businesses. Employers purchase gift credits (starting at €25 per employee) which employees redeem on the mijnfeelingz.nl platform. Revenue is generated per-employee/per-gift credit purchased. Packaging (gift box, envelope, email) is included for free with the online choice gift. Delivery costs are separate (PostNL €10/excl VAT per outer box, courier service €27.50/excl VAT per shipment).
2. Traditional Christmas / Seasonal Gift Package Sales: Sale of pre-curated physical gift packages (kerstpakketten, sinterklaaspakketten, Paaspakketten, zomerpakketten, jubileumcadeaus, bedankjes) directly to businesses. Over 150 traditional Christmas packages available. Minimum 10 units for Rituals products. Custom packaging available from 100 units at no extra cost.
3. Birthday Service (Verjaardagsservice): Automated birthday gift delivery service where employers set a budget and Feelingz handles procurement and delivery to employees on their birthday. Revenue is per-gift based on employer-defined budget.
4. Retenz & Wegnahetwerk.nl Subscription Platforms: Annual subscription-based employee benefit platforms (Retenz for swapping overtime hours, Wegnahetwerk.nl for leisure tickets and discounts). Billed per year in advance, auto-renewing annually with a 3-month notice period.
5. Transaction / Take Rate on Donations: When employees choose to donate their gift value to a charity (goed doel), Feelingz retains 15% of the donated amount as an administrative fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Feelingz is a Dutch B2B corporate gifting provider that sells online choice gifts and traditional curated gift packages to employers for distribution to their employees. Employers purchase gift credits starting at €25 per employee, and recipients redeem personal codes on a branded gift website (mijnfeelingz.nl) to select from 1,500+ products across 70+ brand partners. The company handles all design, packaging, and shipping from a single facility in The Hague, covering year-round gifting occasions including Christmas, Sinterklaas, Easter, Healthcare Day, birthdays, anniversaries, and thank-you moments.

Product overview

Feelingz operates as a corporate employee reward and gift platform with two core product categories: (1) Online Keuzecadeau — a digital choice gift platform where employees receive a personal code in luxury branded packaging to select from 1,500+ products across 70+ brand partners via a customizable corporate gift website; and (2) Traditionele Kerstpakketten — over 150 pre-configured traditional Christmas packages. The offering is extended by thematic seasonal products (Sinterklaas, Easter, Summer), occasion-based gifts (Birthday Service, Anniversary/Jubileum, Thank You/Bedankjes, Healthcare Day), and add-on customization modules (Maatwerk Geschenkverpakking and Cadeau-website op Maat for corporate branding). Feelingz Giftcards provide a digital alternative, while the broader Partner Assortiment of 1,500+ products from brands like Rituals, Mepal, and Princess forms the fulfillment backbone for all choice-based products.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Keuzecadeau (Online Choice Gift) Online choice gift platform where employers purchase gift credits starting at €25 per employee; employees receive a personal code in luxury packaging and log into a branded gift website to choose one or multiple gifts from 1,500+ items across 70+ brand partners. Designed for Dutch employers seeking choice-based gifting at scale with WKR-compliant reporting.
• Traditionele Kerstpakketten (Traditional Christmas Packages) Pre-curated traditional Dutch Christmas gift packages containing themed food and non-food items, available in 150+ pre-configured variants and customizable from 100 units. Sold to employers for year-end employee gifting with no minimum order quantity.
• Duurzame Kerstpakketten (Sustainable Christmas Packages) Sustainable variant of the traditional Christmas packages, featuring organic treats, fairtrade products, locally sourced items, recycled materials, and plastic-free packaging. Targeted at employers prioritizing ESG/sustainability in their gifting choices.
• Verjaardagsservice (Birthday Service) Subscription-based automated birthday gift delivery service: employers set a budget and provide their employee roster; Feelingz automatically sends a personalized gift to each employee on or around their birthday, with options for physical or digital delivery and branded packaging.
• Feelingz Giftcards Digital gift cards redeemable within the Feelingz platform against the 1,500+ product assortment. Sold as a flexible gifting alternative to physical packages.
• Sinterklaaspakketten (Sinterklaas Packages) Traditional Dutch Sinterklaas-themed gift packages featuring chocolate letters, kruidnoten, speculaas, and festive treats. Sold to employers for the Sinterklaas gifting occasion.
• Paascadeaus (Easter Gifts) Seasonal Easter gift packages featuring spring-themed items, chocolate eggs, and festive treats for employees and business relationships.
• Zomercadeaus (Summer Gifts) Seasonal summer gift packages for employees marking the start of summer, featuring warm-weather items and refreshments.
• Jubileumcadeaus (Anniversary Gifts) Work-anniversary gift packages for celebrating employee service milestones (e.g., 5, 10, 25 years), available as both online choice gifts and traditional packages.
• Bedankjes (Thank You Gifts) Small appreciation gifts (mugs, snacks, personalized cards) sold to employers for acknowledging helpfulness and support among colleagues.
• Dag van de Zorg Cadeaus (Healthcare Day Gifts) Special gift packages for Healthcare Day (May 12) for appreciating healthcare workers, nurses, and care professionals. Used by healthcare-sector employers such as Zorgbalans.
• Relatiegeschenken (Business Relationship Gifts) Corporate gift packages for business relationships and clients, sold as either choice gifts or traditional packages for relationship gifting beyond employees.
• Eindejaarscadeaus (Year-End Gifts) End-of-year gift packages for employees and business relations to celebrate the transition into the new year, available in both online choice gift and traditional package formats.

Quantifiable outcome

• 500,000+ employees have received gifts through Feelingz across more than 10,000 businesses served since 2013
• +4 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NovulocoreTechnology or IntegrationNovulo provides Feelingz's entire IT infrastructure. Their scalable, future-oriented application platform, based on over 20 years of e-commerce experience, powers the mijnfeelingz.nl web store. Novulo is ISO 27001 certified, meeting international information security standards.
• MailCampcoreTechnology or IntegrationMailCamp handles Feelingz's mail server with end-to-end encryption via SSL. They are ISO 27001 certified and store data in the Netherlands. All email communications with employees (gift notifications, order confirmations) are managed through MailCamp, ensuring GDPR/AVG compliance.
• PerfectViewcoreTechnology or IntegrationPerfectView is Feelingz's CRM system, storing all customer data in the Dutch cloud. PerfectView is ISO 27001 certified and holds an SSL certificate, ensuring secure handling of customer data.
• DHL Go GreenminorStrategic or Co-development PartnerDHL Go Green is used for the delivery of physical gifts from the choice gift assortment. This reduces the environmental footprint of deliveries. In the future, more green carriers will be added to give employees a choice.
• Pure EnergieminorStrategic or Co-development PartnerAll computers, lights, machines, and espresso machines at Feelingz's office and warehouse run on 100% green electricity generated in the Netherlands by Pure Energie.
• Milieu Service NederlandminorStrategic or Co-development PartnerWaste management partner that handles the sorting and processing of Feelingz's office and warehouse waste.
• Sterk@WerkminorStrategic or Co-development PartnerA small-scale day care facility for young people with disabilities (ages 16-30). At least 10% of Feelingz's warehouse workforce consists of people with a distance to the labor market. Sterk@Werk provides these young people with skills and opportunities in a real work environment, with the goal of transitioning to regular employment — which has already happened multiple times.
• SOVAKminorStrategic or Co-development PartnerVia SOVAK, clients from age 18 with mild to moderate intellectual disabilities undertake a 3-month internship to determine if the work suits them. They learn to work more independently at Feelingz's warehouse.
• EmpatecminorStrategic or Co-development PartnerEmpatec handles packing of some traditional gift packages. They create sustainable jobs for people with a distance to the labor market. Through innovative solutions and customization, Empatec helps companies employ people with disabilities as part of business goals, supporting diversity and inclusion.
• De VaartminorImplementation/ SI/ Consulting PartnerExternal audit bureau that conducts the annual ISO 9001 and ISO 14001 certification audits for Feelingz.
• 70+ Brand Partners (Rituals, Princess, Mepal, Gardena, Tony's Chocolonely, The Gift Label, Moyu, TreebyTree, etc.)coreOthersFeelingz works with over 70 brand partners to supply products for its gift assortment. Partners include A-brands (Rituals, Princess, Mepal, Gardena, Brabantia, Philips), sustainable brands (Tony's Chocolonely, Moyu, The Gift Label, Seepje), experience providers (Pathé, Duinrell, Madurodam, Thermen Resorts), retailers (Wehkamp, Douglas, GAMMA), and charitable causes (Rode Kruis, Trees for All, Stichting Dierenlot). The partner network grows each year.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greetz (Hallmark): Dutch online greeting card and gift platform acquired by Hallmark. Directly competes with Feelingz in the Dutch (and adjacent) B2C/B2B gift ordering and delivery market, with shared strengths in seasonal cards, flowers, and gift assortment-based fulfillment.
• Snappy (Truffle Pig): UK-based digital corporate gifting platform offering choice-based gift selection from a curated brand assortment, with a focus on enterprise HR use cases. Closely mirrors Feelingz's online keuzecadeau model and mid-market enterprise GTM.
• &Open: Ireland-headquartered corporate gifting platform with a curated B2B brand assortment and a choice-based sending experience. Directly comparable to Feelingz in product (curated gifts, multiple delivery modes) and customer profile (enterprise HR and client gifting).
• Reachdesk: US/B2B corporate gifting SaaS that ships physical gifts globally via branded marketplaces. Closely comparable to Feelingz in enabling employer-driven physical gift sending at scale, automated gifting workflows, and integration with marketing/CRM stacks.
• Cadeau.nl: Dutch online gift retailer with a broad assortment (novelty, personalized, and themed gifts). Overlaps with Feelingz in Dutch gift retail and assortment depth but is more consumer-led, serving as a useful comparator for assortment breadth and seasonal gift demand.
• Kerstpakketten.nl: Dutch specialist in traditional corporate Christmas packages (kerstpakketten), focused on the same seasonal product line that anchors Feelingz's kerstpakketten catalog. Directly competes in the same Dutch B2B Christmas-gifting buyer journey.

Broad incumbents

• Hallmark Business Connections: Corporate gifting arm of Hallmark, the global greeting card and gifts giant, serving US enterprise customers. Comparable as a broad incumbent offering comparable corporate gifting and rewards solutions as part of a much larger product portfolio that includes Greetz in the Netherlands.
• Swile: France-headquartered employee benefits and multi-purpose payment platform (gift, meal, mobility). A broader incumbent operating in overlapping 'employer-to-employee appreciation spend' category with adjacent, digital-first solutions competing for HR budget.
• Edenred: Global leader in employee benefits, gift and meal vouchers, and corporate payment solutions. Adjacent incumbent in the employer-sponsored reward/gift spend category with a much larger portfolio and geographic reach, competing for the same HR budgets as Feelingz in larger accounts.

Emerging players

• Alyce: US-based B2B personal gifting SaaS that lets senders choose from a marketplace of gift options. Comparable to Feelingz's choice-gift mechanism but more digital-first; an emerging player demonstrating how the keuzecadeau concept scales in enterprise workflows internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feelingz