Snappy

What Snappy does

Snappy is an all-in-one corporate gifting and swag platform founded in 2015, Israeli-founded and headquartered in New York. The company operates a cloud-based gifting marketplace of more than 250,000 curated gifts, experiences, sports memorabilia, and charitable donations, and has delivered over 7 million gifts across 176 countries. Its core technology combines an automated milestone-triggered gifting engine, an AI-powered Gifting Assistant (launched October 2025) trained on the company's proprietary 7-million-gift dataset, branded digital unwrapping experiences delivered via email, SMS, Slack, and Microsoft Teams, and a global fulfillment network with all-in pricing that bundles duties and logistics.

The platform integrates with 40+ HRIS systems (Workday, BambooHR, ADP, Namely), CRM platforms (Salesforce), CX tools (Medallia), collaboration tools (Slack, Microsoft Teams), and automation layers (Zapier with 5,000+ apps), and exposes an enterprise API Suite for partner embedding into HR, CX, SaaS, and consumer applications. It serves 9,000+ organizations including 56% of the Fortune 100 (e.g., Microsoft, Meta, T-Mobile, Uber, HubSpot, Starbucks, Amazon, Gillette, Luxottica) with named use cases in employee engagement, customer loyalty, and sales pipeline acceleration across industries including technology, healthcare, retail, gaming, and manufacturing.

Snappy generates revenue through multiple streams: a pay-per-claimed-gift transactional model, free self-serve signup with paid upgrades, quote-based enterprise contracts sold via field sales, branded swag and Snappy Stores, and API/usage-based partner revenue. Following a $25M Series D in April 2024 led by Qumra Capital (total funding exceeding $130M), the company has expanded into adjacent products including Snappy Stores, the AI Gifting Assistant, and an enterprise Order Aggregation Service for multi-channel retail orchestration.

Name

Snappy

Legal name

Snappy App, Inc.

Website

https://snappy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Snappy is a corporate gifting and swag platform founded in 2015 that serves 9,000+ organizations including 56% of the Fortune 100. It offers a 250,000+ gift marketplace, AI-powered personalization, HRIS and CRM integrations, and global fulfillment across 176 countries.

Ownership category

akta.pro rank

Product category

Corporate Gifting Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Corporate gifting platform
• Employee recognition software
• Customer loyalty gifts
• Branded swag stores
• Gifting API integrations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Pay-per-claimed-gift transaction model: Snappy uses a transactional, consumption-based revenue model where customers are only charged for gifts that are actually claimed by recipients, reducing waste and aligning price to engagement. Credit card and ACH payments are supported, with auto-pay or invoicing available for qualified accounts.
2. Self-serve gifting subscriptions (SMB): A free signup tier and self-serve packaging designed for smaller teams that can begin sending gifts without sales calls or demos, with paid upgrades as usage scales.
3. Enterprise gifting contracts: Fully guided enterprise solutions sold via field sales ('Talk to Sales' / 'Book a Corporate Gifting Strategy Session'), typically tied to annual or multi-year commitments, advanced HRIS integrations, swag stores, and API access. Pricing is quote-based.
4. Branded Swag and Snappy Stores: Revenue from branded merchandise via Company Swag Stores, On Demand Swag, Bulk Gifts, and Swag Kits, sourced from vendors like Apple, Quince, The North Face, Yeti, and others and fulfilled globally.
5. API / Platform Partner revenue: Embedded gifting revenue from API partners (HR, CX, SaaS platforms) that integrate Snappy into their own products to monetize moments of gratitude, retention, and growth; partner pricing is enterprise and usage-based.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Snappy provides an all-in-one corporate gifting and swag platform that lets organizations send personalized gifts to employees and customers from a curated global marketplace of more than 250,000 gifts, swag, experiences, and charitable donations. The platform automates milestone-based gifting (onboarding, birthdays, work anniversaries, performance recognition), integrates with 40+ HRIS, CRM, and collaboration systems, and delivers gifts digitally via email, SMS, Slack, and Microsoft Teams with global physical fulfillment to 176 countries. Customers are billed on a pay-per-claimed-gift basis, and the platform is offered as a self-serve product, a sales-led enterprise solution, and an embeddable API for partner platforms.

Product overview

Snappy is a unified, all-in-one corporate gifting platform built around a single core product that combines a global marketplace of 250,000+ gifts, swag, experiences, and donations with automation, analytics, integrations, and channel delivery. The core platform is extended by a portfolio of integrated modules and products: the AI Gifting Assistant (generative AI for personalized gift selection and messaging), Snappy Stores (branded company swag stores), the Swag module, the API Suite (developer APIs and turnkey components), the Recipient Experience (branded digital unwrapping), Automated Gifting (scheduled milestone triggers), Tracking & Reporting (gift activity analytics and ROI), HRIS Integrations (40+ HRIS connections), Billing, Global Gifting (176-country fulfillment), Holiday Gifting (seasonal collections), and channel-specific apps for Slack and Microsoft Teams. Enterprise-grade offerings include the Order Aggregation Service for multi-channel retail order orchestration. The platform serves employee engagement, customer loyalty, sales acceleration, and partner integration use cases across technology, healthcare, retail, gaming, and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Brands

• Snappy Stores: Branded online company stores enabling self-serve swag purchases with points, cash, or a mix of both, for employees and customers.
• Snappy AI Gifting Assistant
• Snappy Order Aggregation

Products and services

• Snappy Corporate Gifting Platform All-in-one corporate gifting and swag platform that delivers personalized gifts to employees and customers from a curated global marketplace of 250,000+ gifts, swag, experiences, and donations. Serves HR, Marketing, and Sales teams at large organizations with automated milestone gifting, HRIS integrations, branded digital unwrapping, and global fulfillment.
• AI Gifting Assistant AI-powered gifting assistant that selects personalized gifts, composes on-brand greeting card messages, and creates branded digital unwrapping experiences. Trained on data from more than 7 million gifts delivered worldwide across a marketplace of more than 250,000 curated gifts.
• Snappy Stores Branded company swag storefronts that can be launched in minutes, allowing employees and customers to purchase swag using points, cash, or a mix of both for scalable self-serve distribution.
• Swag

Quantifiable outcome

• Turnover dropped from 62% to 9% for Custom Assembly after implementing Snappy
• +11 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship hris integration, core hris integration, standard hris integration, core crm integration, flagship sales workflow integration, core collaboration integration, core automation integration, strategic cx integration, flagship platform partner (internal communications) and flagship platform partner (frontline workforce).

• Workdayflagship hris integrationTechnology or IntegrationWorkday is one of the named HRIS platforms in Snappy's '40+ leading HRIS' integration ecosystem, enabling automated milestone gifting triggered by employee data (onboarding, birthdays, anniversaries). Highlighted alongside BambooHR and ADP as a flagship plug-and-play integration.
• BambooHRcore hris integrationTechnology or IntegrationBambooHR is named as a flagship HRIS integration, supporting automated milestone recognition and real-time employee syncing for Snappy customers.
• ADPcore hris integrationTechnology or IntegrationADP is named as a flagship HRIS integration enabling automated milestone gifting; Snappy also participated in ADP's Meeting of the Minds 2025 conference.
• Namelystandard hris integrationTechnology or IntegrationNamely is listed among Snappy's HRIS integration partners for automated employee milestone gifting.
• Salesforcecore crm integrationTechnology or IntegrationSalesforce is featured as a Snappy integration partner, enabling CRM-triggered customer gifting for marketing, sales, and customer success teams.
• ChiliPiperflagship sales workflow integrationStrategic or Co-development PartnerChiliPiper is highlighted as a flagship sales workflow partner enabling meeting-scheduling plus gifting to accelerate pipeline; showcased under 'Shorten Sales Cycles with Easy, Automated Gifting'.
• Slackcore collaboration integrationTechnology or IntegrationSlack is one of Snappy's primary gift delivery channels and is offered as a dedicated product surface (snappy.com/slack) for sending and receiving gifts directly within Slack.
• Microsoft Teamscore collaboration integrationTechnology or IntegrationMicrosoft Teams is a primary gift delivery channel and a dedicated product surface on snappy.com/teams for in-Teams recognition workflows.
• Zapiercore automation integrationTechnology or IntegrationZapier integration enables Snappy to connect to 5,000+ apps, allowing marketing and sales teams to automate gifting via no-code workflows.
• Medalliastrategic cx integrationTechnology or IntegrationMedallia is featured as a Snappy integration partner on the customer gifting page, linking customer experience signals with gifting triggers.
• ChangeEngineflagship platform partner (internal communications)Strategic or Co-development PartnerChangeEngine is featured as a flagship platform partner on Snappy's Gifting Integrations page, unifying internal communications with personalized gifting at scale via API.
• Beekeeperflagship platform partner (frontline workforce)Strategic or Co-development PartnerBeekeeper is featured as a flagship platform partner for frontline workforce gifting, integrating Snappy's gifting engine into its all-in-one frontline app.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sendoso: Sendoso is a B2B sending platform that automates direct mail, e-gifts, and physical gifts for sales, marketing, and customer success teams. It is the closest direct competitor to Snappy's prospecting, customer loyalty, and corporate gifting use cases.
• Bonusly: Bonusly is an employee recognition and rewards platform that lets peers and managers send micro-bonuses convertible to gift cards, donations, or custom rewards. It directly competes with Snappy's HR-driven employee engagement and recognition offering.
• Kudos: Kudos is an employee recognition and culture platform with peer-to-peer recognition, service anniversary milestones, and reward redemption. It is named alongside Snappy in FeaturedCustomers and Workhuman rankings, indicating direct overlap.
• Nectar: Nectar is an employee recognition platform offering peer recognition, rewards, service anniversaries, and manager bonuses. It is listed with Snappy in FeaturedCustomers' Top Performer ranking for employee recognition software.
• Awardco: Awardco is an employee recognition and rewards platform built on Amazon's catalog with milestone automation and global reward delivery. It competes with Snappy for HR-driven employee gifting budgets at large enterprises.
• Motivosity: Motivosity is an employee engagement platform combining peer recognition, manager-led rewards, and culture tools. It is listed alongside Snappy in multiple employee recognition rankings and competes for similar HR buyers.
• Giftogram: Giftogram is a digital gift card and rewards platform for businesses, with corporate gifting, rewards, and incentives delivered via email or text. It competes with Snappy's customer loyalty and sales gifting use cases.
• Tango Card: Tango Card (now Tango) is a B2B rewards and incentives platform offering gift cards, prepaid cards, and digital rewards for employee and customer programs. It overlaps with Snappy's customer loyalty, sales incentives, and swag-adjacent reward use cases.

Broad incumbents

• Workhuman: Workhuman is the largest incumbent in social employee recognition, with a broad enterprise suite spanning recognition, rewards, milestones, and analytics. It is the broader category leader and named alongside Snappy in Workhuman's own top-20 employee recognition list.

Emerging players

• Loop & Tie: Loop & Tie is a sustainable corporate gifting platform offering curated gift collections where recipients choose. It targets enterprise employee and client gifting use cases overlapping with Snappy's core corporate gifting platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/snappygift
• Facebookfacebook.com/snappygifts
• LinkedInlinkedin.com/company/snappy-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snappy