Refpay Media

What Refpay Media does

Refpay Media is a performance marketing agency and affiliate network founded in 2018 and headquartered in Gurugram, India, with a regional office in Singapore (REFPAY MEDIA PTE. LTD.). The company operates a two-sided marketplace connecting more than 5,500 publishers (bloggers, social media users, media buyers, webpage owners) with more than 1,000 advertisers and brands seeking customer acquisition on a pay-for-performance basis. Self-serve registration portals are available for both publishers and advertisers, the latter delivered through the third-party Trackier tracking platform. Reported activity includes 5M+ converting traffic and 100K+ monthly conversions across the network.

The company's core offering is a performance marketing platform with real-time analytics, conversion tracking, and reporting tools designed to optimize campaign ROI for advertisers and provide transparent commission payouts for publishers. Around this core platform, Refpay has assembled an agency service portfolio spanning influencer marketing, content marketing, mobile marketing, social media marketing, video and viral marketing, display marketing, email marketing, lead generation, and native advertising. The underlying technology stack is described as featuring state-of-the-art tracking tools and a feature-rich campaign management interface, though the advertiser-side infrastructure appears to rely on the Trackier SaaS platform rather than fully proprietary technology.

Refpay earns revenue primarily through transaction-based commissions on affiliate marketing activity, supplemented by professional services revenue from broader performance marketing engagements. The company operates a horizontal segmentation approach targeting both publishers and advertisers as primary customer segments, with content creators as a secondary persona. With no disclosed funding, no institutional investors, no patent portfolio, no certifications, and no named management team in available sources, the company presents as an independently held small agency with global reach claims but limited third-party-verified scale.

Name

Refpay Media

Legal name

REFPAY MEDIA PVT. LTD.

Website

https://refpaymedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Refpay Media is a 2018-founded performance marketing agency and affiliate network operating from India and Singapore, connecting 5,500+ publishers with 1,000+ advertisers on a pay-for-performance model with real-time tracking and a full suite of digital marketing services.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD)

akta.pro secondary industries

Affiliate & Partner Media Buying (BPAFABAJ), Influencer Marketing & Creator Marketplaces (BPAMALAG), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Affiliate marketing
• Performance marketing
• Digital marketing agency
• Publisher network
• Advertiser network

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Commissions: Core revenue stream from facilitating affiliate marketing between advertisers and publishers. The company earns commissions based on performance metrics (clicks, leads, sales, or conversions) generated through their network. The 'Pay for Performance model' ensures advertisers pay only for actual results achieved.
2. Performance Marketing Services: Additional revenue from providing comprehensive performance marketing services including strategic collaboration, display ads, native advertising, social media marketing, and SEO marketing to brands and businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Refpay Media operates a 360-degree performance-driven affiliate marketing platform that connects global advertisers and brands with a network of publishers to drive customer acquisition and conversions. The company runs on a 'Pay for Performance' model with proprietary real-time tracking, analytics, and reporting tools, and offers a suite of supporting digital marketing services including influencer, content, social media, mobile, email, display, native, viral video, and lead generation marketing.

Product overview

Refpay Media operates as a 360-degree performance-driven affiliate marketing platform headquartered in India with offices in Singapore. The platform connects advertisers (brands seeking to acquire customers) with publishers (traffic providers who promote products). The core offering is the Performance Marketing Platform with integrated tracking, real-time analytics, and transparent reporting built on a pay-for-performance model. Around this core platform, Refpay Media offers a suite of marketing services including Affiliate Marketing, Influencer Marketing, Content Marketing, Mobile Marketing, Social Media Marketing, Video/Viral Marketing, Display Marketing, Email Marketing, Lead Generation, and Native Advertising. The platform maintains a network of over 5500 publishers and 1000+ advertisers, facilitating over 5M converting traffic and 100K+ monthly conversions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100K+ monthly conversions through the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks with deep enterprise advertiser relationships. Comparable to Refpay as a direct competitor in the affiliate-network category, though operating at significantly greater scale and brand recognition.
• Impact: Partnership automation and affiliate management platform serving enterprise advertisers. Comparable to Refpay as a competitor in performance/affiliate marketing, with a stronger SaaS technology positioning.
• Rakuten Advertising: Global affiliate and performance marketing network within the Rakuten ecosystem. Directly overlaps with Refpay in the affiliate-network category while offering a broader commerce and advertising portfolio.
• Awin: Global affiliate marketing network with strong presence across Europe and expanding APAC reach. Overlaps with Refpay in serving advertisers seeking performance-based publisher distribution at scale.

Direct peers

• vCommission: India-headquartered affiliate marketing network connecting advertisers with publishers on a performance-based model. Closely comparable to Refpay Media in geography (India/APAC), service offering (affiliate/performance marketing), and two-sided marketplace structure.
• Admitad: Global affiliate network operating a track-and-pay performance model across multiple geographies including Asia. Directly comparable to Refpay in core affiliate-network mechanics, advertiser/publisher matchmaking, and pay-for-performance pricing.
• Cuelinks: India-based affiliate and content monetization platform enabling publishers and bloggers to earn commissions. Highly comparable to Refpay in serving Indian publishers, offering affiliate-link automation, and targeting SMB advertisers.

Emerging players

• PartnerStack: SaaS-focused partner and affiliate management platform. Comparable to Refpay in operating a two-sided performance marketplace (SaaS vendors × partners), though specializing in B2B SaaS rather than the broader ecommerce/lead-gen mix Refpay serves.
• Trackier: Performance marketing tracking software used by affiliate networks. Notable as a partial infrastructure dependency for Refpay (Refpay's advertiser portal runs on Trackier) and as a direct peer in serving affiliate/performance marketing operators.

Regional players

• INRDeals: India-focused affiliate and coupon network connecting publishers with ecommerce advertisers. Comparable to Refpay in the Indian affiliate-network category, though narrower in geographic and vertical focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/refpaymedia
• Facebookfacebook.com/refpaymedia
• LinkedInlinkedin.com/company/refpaymedia
• Instagraminstagram.com/refpaymediaindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refpay Media