Hargrove & Associates

What Hargrove & Associates does

Hargrove Association Insights (HAI), d/b/a of Hargrove & Associates, is a private Minneapolis-based data processing and business analytics firm founded in 1985 that operates managed association data exchange programs on behalf of trade associations. Its core offering is the HAI Member Portal — a credential-gated web platform that authorizes verified member-company representatives of partner associations to access industry statistics, reports, and market share data. HAI's portfolio includes a dedicated Statistics Processing Center for the AEM Statistics Program, an iSTAT reporting system, and a Zoho Desk-powered member support portal with telephone support during U.S. Central Time business hours.

The company's technology stack is built around secure member authentication, statistics aggregation, and report delivery rather than AI or machine learning. HAI has formalized an enterprise-grade security posture: NIST Cybersecurity Framework compliance with annual independent third-party assessments, a Defense-in-Depth methodology, Multi-Factor Authentication, and ongoing staff cybersecurity training. Two named strategic partnerships anchor the business — AEM (Association of Equipment Manufacturers) in the U.S. and CECE (Committee for the European Construction Equipment Industry) in Europe — with HAI functioning as the embedded data exchange vendor for their member programs.

HAI generates revenue primarily through subscription/recurring association data exchange services agreements with partner associations, supplemented by member support services. Pricing is not publicly disclosed; access requires association membership and HAI-issued credentials. The firm operates with 11–50 employees out of Minneapolis, has no disclosed funding rounds or M&A activity, and uses a separate hargrovedata.com site for sales outreach to prospective association clients beyond AEM and CECE.

Name

Hargrove & Associates

Legal name

Hargrove Association Insights

Website

https://haiint.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hargrove Association Insights (HAI) operates managed association data exchange platforms — member portals, statistics processing, and market share reporting — primarily for trade associations such as AEM and CECE and their member companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Others

Revenue model

1. Association Data Exchange Services: HAI provides managed association data exchange programs, operating member portals and statistics processing systems for partner associations. Revenue appears to come from service agreements with associations who then provide access to their member companies.
2. Member Support Services: Provides member support services including telephone support and a member support portal for participants in managed association data exchange programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HAI operates managed association data exchange programs on behalf of trade associations, providing secure member portals where authorized representatives of member companies access statistics, market share reports, and data insights. Core offerings include the HAI Member Portal (with dedicated AEM and CECE logins), the AEM Statistics Program (a Statistics Processing Center delivering market share data and reports to equipment manufacturer members), and the iSTAT system for statistical/data reporting. Supporting the platform are member support services delivered through a Zoho Desk-powered support portal and telephone-based consulting support.

Product overview

Hargrove Association Insights (HAI) operates a managed association data exchange platform providing multiple products and services. The core offering consists of the HAI Member Portal, which serves as the primary gateway for participants in association data exchange programs. Supporting this are specialized statistical programs like the AEM Statistics Program (providing market share data for equipment manufacturers) and the iSTAT system. HAI also provides member support services including a Zoho Desk-powered support portal and telephone consulting services. The portfolio functions as an integrated ecosystem where associations (such as AEM and CECE) leverage HAI's infrastructure to deliver data insights and statistics to their member companies.

Differentiator

Problem solved

Functional benefit

Products and services

• HAI Member Portal Customer portal for participants in managed association data exchange programs, providing authorized users credentialed access to their association's system and data insights.
• AEM Statistics Program Statistics processing center providing Association of Equipment Manufacturers (AEM) member companies access to reports and market share data for the equipment manufacturing industry.
• iSTAT A statistical or data reporting system for association members, supported via dedicated telephone line at (612) 436-5536.
• Member Support Portal Online support portal for requesting assistance and interacting with HAI's member services team, powered by Zoho Desk.
• Consulting Services Support Telephone-based consulting support available to members via (612) 436-5539 for assistance with HAI services.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AEM (Association of Equipment Manufacturers)coreStrategic or Co-development PartnerHAI operates the AEM Statistics Program, providing a Statistics Processing Center where AEM member companies can access reports and market share data. HAI processes and manages the statistical data exchange for this association program. Credentials for access are issued to verified AEM member representatives.
• CECE (Committee for the European Construction Equipment Industry)coreStrategic or Co-development PartnerHAI provides a member portal for CECE, allowing authorized representatives of member companies to access the system. This represents a managed data exchange partnership with the European construction equipment industry association.

Recent moves5 records

Expansion highlights4 records

Emerging players

• MemberSuite: MemberSuite provides association management software (AMS) including member portals and data tools, overlapping with HAI's member portal and statistics processing offerings for trade associations.
• YourMembership (Community Brands): Community Brands' YourMembership offers association management software with member data capabilities, overlapping with HAI's member portal and data exchange infrastructure for trade associations.
• Zonda (formerly Meyers Research): Zonda delivers housing and construction market data, analytics, and advisory services, comparable to HAI in verticalized data exchange but focused on housing rather than equipment.

Broad incumbents

• Dodge Construction Network: Dodge provides construction industry data, analytics, and market intelligence to construction professionals, overlapping with HAI's CECE construction-equipment data exchange business though at a much larger scale.
• Verisk Analytics: Verisk provides data analytics and specialized risk-assessment services to industries, comparable to HAI in operating verticalized subscription analytics platforms for B2B customers.
• Wood Mackenzie: Wood Mackenzie provides subscription-based commercial data and analytics for energy and industrial markets, comparable to HAI in serving verticalized subscription analytics to B2B audiences.
• Statista: Statista is a leading data and statistics portal aggregating industry data, comparable to HAI in curating and distributing industry statistics though on a much broader, consumer-and-enterprise scale.
• S&P Global Market Intelligence: S&P Global Market Intelligence offers broad industry data, analytics, and benchmarking across verticals including industrials and equipment manufacturing, representing the broad-encumbent threat to niche statistics providers like HAI.

Direct peers

• EquipmentWatch: EquipmentWatch provides equipment market data, valuations, and analytics for the heavy equipment industry, directly competing with HAI's AEM Statistics Program market share data products.
• Industry Insights: Industry Insights operates industry market statistics and research programs for trade associations, mirroring HAI's core model of running member-funded data exchange programs for industry groups. Most directly comparable peer in the niche.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hargrove & Associates