Livecommerce Entertainment

What Livecommerce Entertainment does

Livecommerce Entertainment Pte Ltd (operating as "Livecommerce" or "LCE") is a Singapore-based B2B2C live-commerce platform founded in 2021. The company connects brands with KOLs, influencers, and livestreamers to conduct live-streaming sales across social and e-commerce platforms including Facebook Live, Instagram Live, TikTok Shop, and Shopee. It serves three primary brand verticals—fashion/luxury, beauty & wellness, and food & beverage—predominantly European and Asian brands seeking to reach Southeast Asian consumers, alongside a supply-side segment of KOLs and celebrities (typically with 50,000+ followers) seeking to monetize their audiences. The company originated by acquiring the brand assets of luxury e-commerce platform REEBONZ during the COVID lockdown and operating in-house B2C livestream channels (REEBONZLIVE, KAKIKAKILIVE, WULALAND), before pivoting to a platform model in 2024.

The technology stack centers on LCE.AI+, an e-commerce livestreaming engine that integrates with major social/marketplace platforms to create storefronts and capture orders and payments, combined with a Generative AI avatar capability that produces custom real-life AI avatars to run automated 24/7 livestream sessions. In 2025 the company acquired UPMESH (livestreaming software supporting 200+ channels with order management and fulfillment automation) and launched AIAvatars.com, a B2B arm for AI short-video content creation. The platform is delivered as a modular suite—Liveselling (comment-to-cart), Social Selling, Catalog, Checkout Links, Membership & Credits, Automated Messaging, and a centralized dashboard covering inventory, orders/fulfillment, and analytics—supported by end-to-end value-added services spanning product sourcing, warehousing, pick-and-pack, last-mile delivery, and customer service. Payments run through a Stripe-powered branded solution (PayUp).

Revenue mechanics are multi-stream and blend recurring and transactional models: annual brand management fees (€/US$/SGD 3,888 per year, each carrying minimum wholesale order commitments); tiered AI livestreaming packages (Package A $9,000/100hrs, B $18,000/200hrs, C $32,000/400hrs, plus SGD 2,500 for custom avatar creation); a 3% sales commission; marketplace commissions and wholesale margins from a 300+ brand sourcing network; and profit-sharing from overseas livestreaming tours to Korea, Japan, France, Italy, and Thailand. Go-to-market combines product-led self-serve (UPMESH), channel/partner relationships with livestreamers, in-house B2C channels, and event-driven overseas tours. The company is privately held, founder-controlled (S.L, Founder/CEO), with 11-50 employees and no disclosed external funding.

Name

Livecommerce Entertainment

Legal name

Livecommerce Entertainment Pte Ltd

Website

https://livecommerce.live

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-based B2B2C live-commerce platform connecting European and Asian brands with KOLs and livestreamers to sell to Southeast Asian consumers, using AI-driven livestreaming software, Generative AI avatars, a brand-sourcing marketplace, and end-to-end e-commerce fulfillment.

Ownership category

akta.pro rank

Product category

Live Streaming Commerce Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Live Shopping & Commerce Streaming Platforms (MPACACAD)

akta.pro secondary industries

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• Live commerce platform
• Livestream e-commerce
• Social commerce software
• AI avatar livestreaming
• KOL brand marketplace

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Annual Management Fees (Brands): Annual partnership fees charged to brands for dedicated livestreaming sales channel management services. European brands: €3,888/year, US & UK brands: US$3,888/year, Southeast Asian brands: SGD3,888/year. Includes minimum wholesale order commitments.
2. AI Livestreaming Packages: B2C AI livestreaming packages for brands: Package A $9,000 (100 hrs), Package B $18,000 (200 hrs), Package C $32,000 (400 hrs). Additional SGD 2,500 for custom AI avatar creation.
3. Commission on Sales: 3% commission on sales generated from operating all livestreaming sessions and assisting with order fulfillment for Option B AI livestreaming
4. Wholesale Export Orders: After each livestream session, LCE places wholesale orders and handles last-mile fulfillment to customers in Southeast Asia
5. Product Marketplace: Commission and wholesale margins from facilitating product sourcing between live streamers and over 300 brand partners
6. Overseas Livestreaming Tours: Gross profits from all livestreams conducted during overseas trips shared between Livecommerce and livestreamers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Livecommerce Entertainment operates a B2B2C AI-driven livestream commerce platform that connects brands with Key Opinion Leaders and influencers to run live shopping on Facebook, Instagram, TikTok, and Shopee. The stack includes the UPMESH live streaming software for order and fulfillment automation, the LCE.AI+ engine integrating generative AI avatars for 24/7 AI livestreams, a product marketplace of 300+ brands, and end-to-end overseas livestreaming tours across Asia and Europe supported by warehousing, pick-and-pack, and last-mile delivery.

Product overview

Livecommerce Entertainment operates a platform-plus-modules architecture. At its core is the B2B2C AI-driven Livecommerce Platform connecting brands with KOLs for livestream commerce. The flagship technology is LCE.AI+, an e-commerce livestreaming engine combined with Generative AI for creating AI avatars, acquired alongside UPMESH (live streaming software supporting 200+ channels). The platform offers modular capabilities including Liveselling (comment-to-cart), Social Selling, Catalog, Checkout Links, Membership & Credits, Automated Messaging, and a Centralised Dashboard with Orders & Fulfilment plus Insights & Analytics. Value-added services include product sourcing marketplace (300+ brands), overseas livestreaming tours, and warehousing/fulfillment. The company also operates B2C brand channels (REEBO NZLIVE, KAKIKAKILIVE, WULALAND) and a separate B2B offering via AIAvatars.com for AI avatar content creation.

Differentiator

Problem solved

Functional benefit

Brands

• UPMESH: Live streaming software solution that simplifies and automates operations of live streams from order management to fulfillment, supporting over 200 live streaming channels on Facebook Live and Instagram Live.
• LCE.AI+
• REEBONZLIVE
• KAKIKAKILIVE
• WULALAND
• AIAvatars.com

Products and services

• UPMESH Live streaming software solution that simplifies and automates operations of live streams from order management to fulfillment, supporting over 200 live streaming channels on Facebook Live and Instagram Live for brands and KOLs.
• LCE.AI+ E-commerce livestreaming engine combined with a Generative AI engine for creating real-life AI avatars and conducting AI livestreaming sessions; integrates with Facebook, Instagram, TikTok, and Shopee to create live commerce storefronts and capture orders and payments.
• AIAvatars.com B2B AI short video content creation solution enabling SMEs and companies to adopt generative AI for training productivity, sales and marketing engagement, and corporate communications with personalized AI avatars.
• Product Marketplace Product sourcing marketplace connecting live streamers with over 300 brands in Asia and Europe, providing wholesale pricing and commission structures for livestream product sales.
• Overseas Livestreaming Tours International livestreaming tour service enabling KOLs to livestream in Korea, Japan, France, Italy, and Thailand for their viewers in Southeast Asia, with brand sourcing, travel logistics, wholesale ordering, exports, and fulfillment handled by Livecommerce.
• E-commerce Value Added Services End-to-end e-commerce support including product sourcing, warehousing, pick and pack, last-mile delivery, and customer service to support live streaming operations.

Named customers33 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment gateway partnership providing secure payment processing through PayUp. Enables multiple payment methods, PCI DSS Level 1 compliance, and automated payouts for merchants.
• Daniel's RecommendationminorChannel Partner/ Reseller/ DistributorPartner channel for overseas livestreaming sales, operating alongside Livecommerce's owned channels like REEBONZLIVE and KAKIKAKILIVE.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bambuser: Swedish live video shopping platform that enables brands and retailers to host shoppable livestreams on their own sites and apps. Directly comparable to Livecommerce as a B2B live commerce infrastructure and tooling provider for brands.
• Whatnot: Live shopping marketplace connecting sellers and buyers around collectibles and lifestyle categories via livestream auctions. Comparable to Livecommerce as a live commerce marketplace model pairing streamers/sellers with consumers.
• Firework: Shoppable video and livestream commerce platform used by enterprise brands for embedded live shopping experiences. Directly comparable to LCE.AI+ and UPMESH as enterprise-grade live commerce infrastructure.
• TalkShopLive: US-based live shopping platform enabling influencers, brands, and retailers to host shoppable livestreams across social and owned channels. Closely comparable model of connecting creators and brands for live commerce sales.
• ShopShops: Live shopping platform specializing in bringing global brands (often luxury/fashion) to Chinese-speaking consumers via KOL livestreams. Directly comparable to Livecommerce's European-to-Asia livestreaming tour and fashion/luxury brand focus.
• Buywith: Livestream shopping platform enabling creators to host shoppable live events for retail brands. Comparable to UPMESH and LCE's KOL-led live commerce use case for SME and mid-market brands.

Broad incumbents

• Shopee Live: Live commerce feature of Shopee, a major SEA e-commerce marketplace owned by Sea Group. Comparable as a large incumbent live commerce channel that LCE integrates with and competes against for live shopping attention in SEA.
• TikTok Shop: TikTok's native social commerce platform with integrated live shopping capabilities. Comparable as a broad incumbent where LCE's AI livestreaming and B2C channels operate, and whose native tools could compete with LCE.AI+.

Emerging players

• Aspire: SEA-focused influencer and creator marketing platform connecting brands with creators across social channels. Comparable in the influencer/KOL partnership layer of Livecommerce's B2B2C model, though focused more on campaign management than live commerce tooling.
• Synthesia: AI avatar video generation platform used for corporate communications, training, and marketing content. Comparable to the AIAvatars.com arm of Livecommerce as a generative AI avatar provider for B2B enterprise use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LivecommerceL
• Facebookfacebook.com/LivecommerceEntertainment
• Instagraminstagram.com/livecommerce_live
• LinkedInlinkedin.com/company/livecommerce-entertainment-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livecommerce Entertainment